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How to create Made in Italy

Beauty is made in Italy, the embodiment of the nation’s culture of enterprise and our success around the world. But how exactly does one achieve this goal? Because good financials are not made of ideals alone. Once again, an expert guide is what we need.

This is what Cristiano Ciappei (professor of Corporate Value & Strategy at the University of Florence) and Giovanni Padroni (professor of Business Organisation at the University of Pisa) have attempted to provide in their book “Le imprese nel rilancio competitivo del Made e Service in Italy: settori a confronto” (Business in restoring competitiveness to “Made & Service (sic) in Italy”: industries compared), a manual written from multiple viewpoints and which describes the entrepreneurial skills needed to define the strategies and organisation needed to restore competitiveness in the most typical segments of Italian industry.

“The concept ‘Made & Service (sic) in Italy’ encompasses the businesses that are closely tied to the idea of Italian style, cuisine, art, landscapes, culture, creativity, and a sense of aesthetics and exclusivity,” the work’s two editors explain. “Along side products that are made in Italy, we have added the increasingly important service sector, which includes tourism, culture and the arts, as well as those that are tied more to the Italian territory itself and that, as such, cannot be delocalised.”

This lays the groundwork for the entire book, which is organised into three parts. The first looks into the paths that businesses in the fashion, food and agriculture industries have taken in an attempt to renovate and includes related case studies. The second part analyses the corporate applications of the “integral cultural system” and what happens when, in a given region, we begin to see the development of systems of tourism, art and culture in which businesses play a leading role. The book concludes with a study of the role that outsourcing and relationship management within the supply chain play in stimulating the Italian economy starting with those typical Italian products and services.

This work by Ciappei and Padroni is weighty and complex, but is an essential read for those looking for the tools needed to better understand the Italian culture of enterprise.

Le imprese nel rilancio competitivo del Made e Service in Italy: settori a confronto

Cristiano Ciappei & Giovanni Padroni

Franco Angeli, 2013

Beauty is made in Italy, the embodiment of the nation’s culture of enterprise and our success around the world. But how exactly does one achieve this goal? Because good financials are not made of ideals alone. Once again, an expert guide is what we need.

This is what Cristiano Ciappei (professor of Corporate Value & Strategy at the University of Florence) and Giovanni Padroni (professor of Business Organisation at the University of Pisa) have attempted to provide in their book “Le imprese nel rilancio competitivo del Made e Service in Italy: settori a confronto” (Business in restoring competitiveness to “Made & Service (sic) in Italy”: industries compared), a manual written from multiple viewpoints and which describes the entrepreneurial skills needed to define the strategies and organisation needed to restore competitiveness in the most typical segments of Italian industry.

“The concept ‘Made & Service (sic) in Italy’ encompasses the businesses that are closely tied to the idea of Italian style, cuisine, art, landscapes, culture, creativity, and a sense of aesthetics and exclusivity,” the work’s two editors explain. “Along side products that are made in Italy, we have added the increasingly important service sector, which includes tourism, culture and the arts, as well as those that are tied more to the Italian territory itself and that, as such, cannot be delocalised.”

This lays the groundwork for the entire book, which is organised into three parts. The first looks into the paths that businesses in the fashion, food and agriculture industries have taken in an attempt to renovate and includes related case studies. The second part analyses the corporate applications of the “integral cultural system” and what happens when, in a given region, we begin to see the development of systems of tourism, art and culture in which businesses play a leading role. The book concludes with a study of the role that outsourcing and relationship management within the supply chain play in stimulating the Italian economy starting with those typical Italian products and services.

This work by Ciappei and Padroni is weighty and complex, but is an essential read for those looking for the tools needed to better understand the Italian culture of enterprise.

Le imprese nel rilancio competitivo del Made e Service in Italy: settori a confronto

Cristiano Ciappei & Giovanni Padroni

Franco Angeli, 2013