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Innovative environment

Research by the Aarhus University in Herning in Denmark thinks about relations between new ideas and the environment in which they are formed

 

Innovating is also a matter of human and physical environment. The companies in the front line in terms of innovation know this very well. Innovation comes from a set of conditions and moods, circumstances and moments that are not always predictable or fit precisely into set engineering schemes. Hence the need to observe the situations and conditions where innovation thrives properly.

This is exactly what Ioana-Cosmina Radu and Peter Lindgren (both researchers in Technology Based Business Development, at Aarhus University, Herning in Denmark) have done.

“Fostering optimal business model innovation environments ‘the foodtech challenge case study’”, which was published in February, investigates exactly the relations between innovation, business environment and the influence of the latter on the people who work in the company.Because the crux of the matter is always the same: innovation comes from people who are put in conditions that are favourable to its development and manifestation.

The research starts with an observation of the need for businesses to keep up with the rapid changes in competition and in markets. One of the main areas of leverage of this process lies in innovation. Yet, it is explained that “despite massive investment in terms of time and money in management, innovation remains a frustrating chore in many companies. Innovation initiatives often fail and innovators of success have difficulty in supporting their performance.” The question which the authors are attempting to answer is this: so what needs to be done?

By correlating the methods of organisation of work within truly innovative companies with the actual working conditions within them, the two researchers have come to the conclusion that “Many companies that have embraced innovation have a special space for the innovation process which is designed to adapt to their corporate culture and at the same time give space to creativity”.

But that is not enough, because the innovation-space combination also needs to take into account the people who work in those environments. “Companies – according to Radu and Lindgren – need to take into consideration the fact that these innovation environments affect the people who work within them. Understanding the connection between the environment and people facilitates the optimisation of that environment so that the attitude, behaviour, satisfaction and work performance of those who work within the innovation environment improve.”If you also take into account that the environment is also made up of physical and social conditions, the research also draws attention to some “environmental elements” such as temperature, humidity, carbon dioxide levels.

The research by Ioana-Cosmina Radu and Peter Lindgren indicates in summary form how the culture of a good company can and must continue to change, and how the importance of the consideration of the men and women who live and work in business organisations continues to be fundamental.

Fostering optimal business model innovation environments “the foodtech challenge case study”

Ioana-Cosmina Radu, Peter Lindgren

IEEE Xplore, 22 February 2018 , Wireless Summit (GWS), 2017 Global