An article that was just recently published addresses the complex topic of relations between Corporate Social Responsibility, material production and social relations
The modern company is a citizen of the social system within which it operates. The idea now seems to have been acquired from the theory, but it obviously needs to be put into practice on a large scale. Because being citizens is a condition that implies rights, but duties too. This situation also applies to companies. This is, in fact, the major topic of Corporate Social Responsibility. Which is now a complex and multi-dimensional matter, to be interpreted according to the company’s internal and external circumstances.
“Prospettive di domanda ed offerta di benessere multidimensionale: una visione integrata della misurazione del benessere individuale e della responsabilità sociale d’impresa” [Perspectives of supply and demand of multi-dimensional well-being: an integrated view of measuring individual well-being and corporate social responsibility] – written by Dalila De Rosa and by Lorenzo Semplici from LUMSA University and published a few weeks ago -, provides a useful screenshot of the “state of the art” of relations between Corporate Social Responsibility, corporate citizenship, social and individual well-being, in addition to organisation of production. The idea at the heart of the article, in particular, is to analyse the production of social and environmental value of companies, beyond mere material value, starting with the integration of two sides of the same coin: economic and material well-being and immaterial well-being. In addition, De Rosa and Semplici lead the reader along the evolution of the concepts of well-being and of the social role of companies based on the subsequent processes carried out by the United Nations and then by the European Union, but also recalling the Italian Constitution in an ongoing exchange of references and investigations. With unusual views, such as the one deriving from the Green Paper published by the European Commission (2001) which sees Corporate Social Responsibility as “the voluntary integration of social and environmental concerns of companies into their commercial operations and relations with the parties concerned”.
The authors also address a crucial theme for those in charge of production: measuring the result of what is produced and, in this case, the level of well-being that the company manages to achieve from its activity in relation to the society with which it has relations.
What emerges is a complete and articulated view of Corporate Social Responsibility, of the possibility of measuring and the ties between economic profit and social profit with unexpected developments: in conclusion of their work, for example, the two authors forecast “the creation of meeting places between citizens, companies and institutions” where they can try to grow relations between material production and well-being production.
De Rosa and Semplici’s work is definitely rather complex but it is well worth reading.
Prospettive di domanda ed offerta di benessere multidimensionale: una visione integrata della misurazione del benessere individuale e della responsabilità sociale d’impresa [Perspectives of supply and demand of multi-dimensional well-being: an integrated view of measuring individual well-being and corporate social responsibility]
Dalila De Rosa, Lorenzo Semplici
Working papers, no. 11, April 2016, University of Bologna, Aiccon