A book tackles the theme of risk under its many aspects, providing more ways to read and interpret it
Modern companies do not only have to deal with what is referred to as business risk. There is much more, much more to it than that. In the age of global communication and digitalisation, as well as the driven interconnection of every part of the economic and social system, it is true to say that the risks are global and multi-faceted. And production organisations are immersed in it in their entirety. Understanding the natures of risk, their evolution, their scope, the mutual influences is important. Reading “Rischio e comunicazione. Teorie, modelli, problemi”(Risk and communication. Theories, models, problems) written by Andrea Cerase, may prove useful to entrepreneurs and managers who want to find out more and better about the reality surrounding them.
The book, which is approximately 240 pages long, starts with the statement of how risk is becoming a unifying cultural framework, which shapes the everyday sense of uncertainty and disorientation of individuals, tying together very different social phenomena together. A reality in which companies are entirely involved. While risk has become a key concept to describe and explain contemporary societies, which calls into question the way in which know-how is organised, social change is handled and the future is tackled. And with which it is all communicated. Also regarding companies and production networks.
Cerase’s reasoning is based on this very concept. The book thus begins with an overview of the nature of risks and how they are communicated. It then moves on to analysing the various “theories of risk” available and then an examination of the scientific approaches to this theme to achieve the interpretations closest to social and behavioural sciences. The book then ends with an investigation of the social paths which amplify risks and the ways to contain them.
Andrea Cerase’s book is a good read – if not always a simple one – which adopts an interdisciplinary approach and managed to outline a complete overview of one of the fundamental aspects of the modern day. A significant contribution to complete the culture of the modern company.
Rischio e comunicazione. Teorie, modelli, problemi (Risk and communication. Theories, models, problems)