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Overcoming fear

Ten interviews with ten CEOs reveal a hidden yet important side of good corporate culture

Managing a company also means feeling frightened – very frightened – or having doubts, spending sleepless nights, getting angry, feeling touched. Understandably so as, after all, managing a company means being in charge of a community and responsible for all its members, as well as having the ability to inspire courage and enthusiasm when needed, and being strict, above all with oneself, when required. This is what Certo che ho paura. Storie di vita vissuta di dieci Ceo (Of course I’m frightened. Ten real-life stories by ten CEOs) is about, a book by Marco Rosetti that should be ready by anyone involved with a company, not just CEOs.

The premise of these ten interviews with ten CEOs, carried out by the author, lies on the fact that a  Chief Executive Officer is expected to lead a company through bad and good times, without ever losing sight of the goal. Yet, CEOs are, above all, human beings, with all that this entails. As such, from time to time, all CEOs feel the need to “hide away in a safe place” yet are obliged to keep on betting on the future and risk losing everything. Rosetti further asks the ten interviewees when and why they had some doubts, if they ever experienced moments of weakness or were touched by certain circumstances. Thus, through these ten conversations, the author explores a world that is pretty much unknown to us, or of which we only see a small part (and, perhaps, not even the most important one). The figures interviewed do not appear weak but rather emerge as well-rounded individuals capable of steering what actually are rather complex systems – as all respectable businesses are – in the right direction. Individuals who are able to lead and listen, and as such take command of a production organisation during difficult situations. The CEOs featured in the book include those of La Marzocco, F1consulting, Gnutti Group, WeSchool, Hera Comm, Flowe, Diagonal, Gellify, Unicalce, Clear Channel. Each story is different, yet all ten are united by a sense of professionalism accompanied by a great human touch.

The book, of about 250 very readable pages, ends with 25 ‘rules’ given by the author, and the last of these provides us with the best advice: “Examine your ego and then forget about it.”

Certo che ho paura. Storie di vita vissuta di dieci Ceo (Of course I’m frightened. Ten real-life stories by ten CEOs)

Marco Rosetti

GueriniNEXT, 2022

Ten interviews with ten CEOs reveal a hidden yet important side of good corporate culture

Managing a company also means feeling frightened – very frightened – or having doubts, spending sleepless nights, getting angry, feeling touched. Understandably so as, after all, managing a company means being in charge of a community and responsible for all its members, as well as having the ability to inspire courage and enthusiasm when needed, and being strict, above all with oneself, when required. This is what Certo che ho paura. Storie di vita vissuta di dieci Ceo (Of course I’m frightened. Ten real-life stories by ten CEOs) is about, a book by Marco Rosetti that should be ready by anyone involved with a company, not just CEOs.

The premise of these ten interviews with ten CEOs, carried out by the author, lies on the fact that a  Chief Executive Officer is expected to lead a company through bad and good times, without ever losing sight of the goal. Yet, CEOs are, above all, human beings, with all that this entails. As such, from time to time, all CEOs feel the need to “hide away in a safe place” yet are obliged to keep on betting on the future and risk losing everything. Rosetti further asks the ten interviewees when and why they had some doubts, if they ever experienced moments of weakness or were touched by certain circumstances. Thus, through these ten conversations, the author explores a world that is pretty much unknown to us, or of which we only see a small part (and, perhaps, not even the most important one). The figures interviewed do not appear weak but rather emerge as well-rounded individuals capable of steering what actually are rather complex systems – as all respectable businesses are – in the right direction. Individuals who are able to lead and listen, and as such take command of a production organisation during difficult situations. The CEOs featured in the book include those of La Marzocco, F1consulting, Gnutti Group, WeSchool, Hera Comm, Flowe, Diagonal, Gellify, Unicalce, Clear Channel. Each story is different, yet all ten are united by a sense of professionalism accompanied by a great human touch.

The book, of about 250 very readable pages, ends with 25 ‘rules’ given by the author, and the last of these provides us with the best advice: “Examine your ego and then forget about it.”

Certo che ho paura. Storie di vita vissuta di dieci Ceo (Of course I’m frightened. Ten real-life stories by ten CEOs)

Marco Rosetti

GueriniNEXT, 2022