Access the Online Archive
Search the Historical Archive of the Pirelli Foundation for sources and materials. Select the type of support you are interested in and write the keywords of your research.
  • Documents
  • Photographs
  • Drawings and posters
  • Audio-visuals
  • Publications and magazines
  • All
Help with your research
To request to view the materials in the Historical Archive and in the libraries of the Pirelli Foundation for study and research purposes and/or to find out how to request the use of materials for loans and exhibitions, please fill in the form below. You will receive an email confirming receipt of the request and you will be contacted.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

Fields marked with * are mandatory
Pirelli Foundation Educational Courses

Select the education level of the school
  • Primary schools

  • Lower secondary school

  • Upper secondary school

  • University

Back
Primary schools
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

Fields marked with * are mandatory
Back
Lower secondary school
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

Fields marked with * are mandatory
Back
Upper secondary school
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

Fields marked with * are mandatory
Back
University
Pirelli Foundation Educational Courses

Do you want to organize a training programme with your students? For information and reservations, write to universita@fondazionepirelli.org

Visit the Foundation
For information on the Foundation's activities and admission to the spaces,
please call +39 0264423971 or write to visite@fondazionepirelli.org

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

Fields marked with * are mandatory

Real learning through play, even in companies

Brick by brick, a castle that remains standing, century after century, can be built. Toy building brick by toy building brick, some have even built up a company, Lego, beloved by millions of people but which, if we look into its history, has not always had an easy time of it. This story, the history of Lego, is however an example to be told in order to understand how a company with a successful product can even risk bankruptcy and later rise again.

The story of Lego has been told by Mikael Lindholm, corporate manager, and Frank Stokholm, journalist, in their Lego Story. A book which can be read like a game yet which covers at close hand the life of one of the most famous companies in the world, from its incorporation as a wooden toys factory in a Jutland village in the Thirties up to its decline, almost smothered by the success of its product which however could not beat competition from electronics, and subsequently its very recent rebirth.

The Lego story is also the story of a family of entrepreneurs, the Kristiansens, tackling all the problems of growth of their firm, of the generation change between fathers and sons, the approach to modernity and new technologies, common to very many other “family firms”. All this based on two principles that apply to everyone: the objective must not be that of becoming the largest toy manufacturer but the best, while it is important to consider not those who buy the product but those who use it.

The book also has a second part, written by Leonardo Previ, professor of economic history of culture at the Università Cattolica of Milan, which tells how Lego building bricks are also used to bring life to a methodology of organisational development born in the research departments of the IMD in Lausanne which has entered managerial training classrooms all over the world. In managers’ hands the building bricks become a tool for speeding up internal communication and decision-making processes. In other words, playing is educational too.

Lego story

Mikael Lindholm, Frank Stokholm, Leonardo Previ

Egea, 2012