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Signs of corporate culture

Analysing patents can help give a better understanding of the culture within production organisations.

Production culture can be measured by the intangible elements that characterise a company. The essence of these can be captured, in turn, by the collection of the patents that each organisation has. “Business inventions” or patents are an indication of the culture of each company and they show its progress.

Michele Santoro explores the subject of patents and what is now known as a company’s intangible assets in his thesis, which was presented at the Turin Polytechnic. “The valuation of intangible assets: from patent value models to bibliometric indicators” covers the essential elements of this topic and is therefore a good guide to the subject.

Santoro begins by considering that the valuation of intangible assets, especially patents, “has become increasingly crucial in the strategic and economic management of companies in recent years”. The research aims to further evaluate the value generated by this component.

Santoro looks at the world of intangible assets, outlining the most common types and listing their main features. He goes on to a deeper look at the characteristics of patents and their value, before getting to the use of “bibliometric indicators” for a better understanding of their effectiveness, particular research indexes that can help to provide an understanding of how much operational and scientific recognition individual patents really had. Citations, links between similar patents, the “boundaries” of individual patents and the “conflicts” in which the patents may be involved are all taken into consideration.

In summary, Santoro’s work gives an outline of a characteristic and important trait of the production culture of each individual organisation – patents – seen from a technical and economic perspective, which gives a better view of their characteristics and peculiarities.

Although it’s not always easy to read, “The valuation of intangible assets: from patent value models to bibliometric indicators” is a good basis for getting a better understanding of the complex system of corporate assets.

The valuation of intangible assets: from patent value models to bibliometric indicators

Michele Santoro

Thesis, Turin Polytechnic, Master’s Degree in Management Engineering, 2019

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