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The post-modern and business

A research project on the evolution and prospects of work in the post-modern era is discussed at LUISS

 

Work today: the result of a journey through modernity that we must seek to understand fully, if we wish to gain a better idea not only of what is happening now, but, above all, what may happen in the future. And beyond the various interpretations, we must also make use of ‘calendars’ of what has happened so far; these are a source of information and therefore of knowledge. This is what Marianna Guarducci has attempted to achieve – with great success – in ‘La condizione postmoderna: riflessioni sull’uomo e sul mondo del lavoro’ (‘The post-modern condition: reflections on people and the world of work’), her thesis at LUISS University, where she studies the methodology of social sciences with the department of political science.

The purpose of her research is stated from the outset: to ‘extrapolate the unique aspects that have affected and continue to affect the condition of people and the world of work from a general overview of the development of today’s society.’ Naturally, Marianna Guardrail’s goal is ambitious, but she works to achieve this with great dedication.

As mentioned previously, the method used in this instance is a careful chronology of what has happened so far. The author writes that her study is ‘a journey through the major social changes in the most industrialised countries over the course of the last century.’ Accordingly, it begins by taking a closer look at the ‘birth of modernity,’ before moving on to an analysis of the subsequent interpretations of it, and to the issue of work in the contemporary era and the digitisation of production and companies, without forgetting one of the most important aspects: ‘The loss of empathy in the workplace.’

Guarducci, however, does not limit herself to an analysis of history; instead, as a solution to the loss of empathy and human relationships within companies, she proposes a formula of network marketing, viewed as a multi-pronged approach to be taken by the worker.

Marianna Guarducci’s analysis highlights the difficulties experienced in the current climate, but also attempts to look at a positive path. ‘Today,’ writes the author in her conclusions, ‘the future can be seen as a rebirth of empathy, moral principles, ethics, ideals. […]

In the corporate world, companies are increasingly affiliating themselves with organisations that offer training and focus on personal growth, stimulating workers, managers and employees to develop leadership skills and engage in team-building activities, leading their employees by example and learning how to successfully share teamwork strategies, encouraging interaction and the development of deeper personal connections within the working environment.’

 

La condizione postmoderna: riflessioni sull’uomo e sul mondo del lavoro
Marianna Guarducci
Thesis, LUISS University, Department of Political Science, Methodology of Social Sciences, academic year 2018–2019

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