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The social capital of a company

A work organising and clarifying the importance of human relations within companies has just been published

In a company, men and women count. In an era of digitalisation and dematerialisation, exactly what the shrewdest academics predicted has happened: the human factor, also referred to as social capital, is growing in importance is plays a crucial role in growth and development. This is not a theory but a statement. To help understand how broad the role of social capital is in companies, read the work of Alessandra De Chiara (from the Department of Human and social sciences at the “Orientale “ University of Naples), contained in the book entitled “Implementing Sustainability Strategies in Networks and Clusters” which has just been published.

“Social Capital and Sustainability Strategies” takes into consideration social capital as a resource to implement sustainability strategies in small and medium-sized enterprises. The field observed represents just a part of the manufacturing system, but it applies to it all. The focus is on the human and social role of expansion and network strategies in SMEs. The core reasoning is that it would appear that the weight of social capital is what makes the strategic difference for SMEs, giving a “responsible vision” that allows these players to reinforce their relational resources. In other words, it is the presence and the attention of men and women (with their relationships) which achieve the leap in quality which machinery, automation, digitalisation and new technologies fail to do.

This also and mostly applies to relations which can be set up between different companies (networks), and within individual manufacturing concerns.

“Relations – the author explains -, are therefore vital connectors for the involvement of the stakeholders”. The theory is therefore demonstrated through an examination of the literature available on the concept of social responsibility of companies and it identifies the distinguishing features of the sustainability strategy, while describing business advantages and the ensuing benefits for the stakeholders. Men and women are therefore presumed to be of superior and irreplaceable importance as “capital”.

From a reasoning about human relations and social capital, Alessandra De Chiara moves on to address the role of networks for SMEs and for companies in general. She therefore identifies the need to establish a bond between corporate social capital, manufacturing systems, competitiveness and institutions, with the aim of creating networks of relations and businesses that are sustainable and useful for the local territory.

The writings of Alessandra De Chiara are useful in placing the idea of social capital in a positive and concrete context: this is why it is useful to read.

Social Capital and Sustainability Strategies

Alessandra De Chiara (Department of Human and social sciences at the “Orientale “ University of Naples) in Implementing Sustainability Strategies in Networks and Clusters”, Springer International Publishing, 2016, pages 25-72.

//www.springer.com/us/book/9783319402000