There’s no doubt that at the core of innovation lie also creativity and an enterprising and inventive spirit. However any creative spirit, in order to be productive, above all from the economic and business standpoint, has to be set within an organisation capable of exploiting its positive features, of channelling it in the right direction and of not wasting its good ideas but, on the contrary, of leading them towards a goal. Unsteadily balanced within companies, creativity lies at the root of many innovations and ultimately the success of many firms.
Therefore the relationships between creativity in companies, the organisation and corporate culture to be found in the same are to be understood fully in order to see why some of them are successful and others are not.
This is what two university researchers and a business consultant have done: Baek-Kyoo Joo (from Winona State University in Minnesota, USA), Baiyin Yang (from Tsinghua University in Beijing) and Gary N. McLean (from McLean Global Consulting in St. Paul, Minnesota), in their Creativity and Human Resource Development: An Integrative Literature Review and a Conceptual Framework for Future Research newly published in the Human Resource Development Review.
The assumption on which the authors base is that creativity in companies has increased in the past two decades due to the whirlwind changes in the corporate context and on the markets, just like the explosion in the knowledge-based economy. However, in order to understand how nowadays creativity and organisation come together and the results they achieve, it is important to obtain diagrams for interpretation and analysis.
The article therefore discusses the history and change in interpretations and research into creativity based on three viewpoints: the personal characteristics of those working in the company, the perspectives of the context in which the companies operate and the prospects for integration between creative drive and organisational patterns. Empirical literature published between 2001 and 2012 is therefore examined to produce an important and useful summary of the methods whereby it is possible to understand in full how and why creativity can operate successfully in companies.
Creativity and Human Resource Development: An Integrative Literature Review and a Conceptual Framework for Future Research
Baek-Kyoo Joo, Gary N. McLean, Baiyin Yang
Human Resource Development Review, July 2013.