Illustrating “The Power of Museums”
To celebrate International Museum Day, the Pirelli Foundation joins ICOM to talk about “The Power of Museums”
Today is International Museum Day 2022, as established by the International Council of Museums (ICOM) to raise public awareness of the role of museums in the development of society. This main message this year is that of the power of museums, of the potential and ability of museums to have a positive impact on the cultural and social setting they operate in, and to help their communities grow, starting with the younger generations.
Also the Pirelli Foundation believes that museum education has an important part to play in this increasingly mindful process of community building. Company museums are hybrid in nature, for they are places that preserve and promote historical memories, but at the same time they are in a privileged position when it comes to looking to the future, and indeed they can help open up fascinating new discussions, especially with the very young.
The various teaching and creative courses put on by Pirelli Foundation Educational, which are revamped each school year, introduce children and young people to the very varied world of corporate culture, which includes research, technology, digital innovation, products, people, art and communication, sustainability, and welfare. With in-person visits to the Historical Archive and to temporary exhibitions, production centres and the Research and Development departments or – remotely – by using multimedia content and digital tools such as virtual tours, videos and online catalogues, the students can explore a variety of topics. These include the history of technological development, scientific progress and cultural, social and lifestyle changes in Italy.
However, the main purpose of looking at the history of the company, from the beginnings to the present day, is to show how the company’s historical heritage and therefore its history in general can be a breeding ground for ideas that can help us plan our future. By drawing on what has been done in the past and adding in the creativity of the children, the museum becomes a powerhouse from which it is possible to take inspiration to design a new communication campaign, for example, or to create new products or production spaces, to find new solutions for more sustainable lifestyles and, more generally, to guide young people towards innovative forms of development. The experience of the museum and the company archive thus constitutes a powerful means to help young users – and not only them – to face the challenges of the future in a more conscious and proactive way.
To celebrate International Museum Day, the Pirelli Foundation joins ICOM to talk about “The Power of Museums”
Today is International Museum Day 2022, as established by the International Council of Museums (ICOM) to raise public awareness of the role of museums in the development of society. This main message this year is that of the power of museums, of the potential and ability of museums to have a positive impact on the cultural and social setting they operate in, and to help their communities grow, starting with the younger generations.
Also the Pirelli Foundation believes that museum education has an important part to play in this increasingly mindful process of community building. Company museums are hybrid in nature, for they are places that preserve and promote historical memories, but at the same time they are in a privileged position when it comes to looking to the future, and indeed they can help open up fascinating new discussions, especially with the very young.
The various teaching and creative courses put on by Pirelli Foundation Educational, which are revamped each school year, introduce children and young people to the very varied world of corporate culture, which includes research, technology, digital innovation, products, people, art and communication, sustainability, and welfare. With in-person visits to the Historical Archive and to temporary exhibitions, production centres and the Research and Development departments or – remotely – by using multimedia content and digital tools such as virtual tours, videos and online catalogues, the students can explore a variety of topics. These include the history of technological development, scientific progress and cultural, social and lifestyle changes in Italy.
However, the main purpose of looking at the history of the company, from the beginnings to the present day, is to show how the company’s historical heritage and therefore its history in general can be a breeding ground for ideas that can help us plan our future. By drawing on what has been done in the past and adding in the creativity of the children, the museum becomes a powerhouse from which it is possible to take inspiration to design a new communication campaign, for example, or to create new products or production spaces, to find new solutions for more sustainable lifestyles and, more generally, to guide young people towards innovative forms of development. The experience of the museum and the company archive thus constitutes a powerful means to help young users – and not only them – to face the challenges of the future in a more conscious and proactive way.
