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Search the Historical Archive of the Pirelli Foundation for sources and materials. Select the type of support you are interested in and write the keywords of your research.
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To request to view the materials in the Historical Archive and in the libraries of the Pirelli Foundation for study and research purposes and/or to find out how to request the use of materials for loans and exhibitions, please fill in the form below. You will receive an email confirming receipt of the request and you will be contacted.

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I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

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Lower secondary school
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I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

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Upper secondary school
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I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

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Do you want to organize a training programme with your students? For information and reservations, write to universita@fondazionepirelli.org

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Advertising with a Capital P

After the book was presented at the Teatro Franco Parenti in Milan in July 2017, “Advertising with a Capital P” became a permanent exhibition and is still on show at the Pirelli Foundation.

Put on in 2017 at the Pirelli Foundation in Milano Bicocca, the exhibition Advertising with a Capital P examined the theme that led – in that same year – to the publication of the book of the same name published by Corraini. A history of Pirelli visual communication from the 1970s to the present day – a period of immense creativity and inspiration and yet still not fully examined from a historical perspective.

Bringing to life the pages of the book, the exhibition took the visitor on a journey – to some extent never previously seen – through the then ground-breaking communication tools used by the creative minds of the Agenzia Centro, which was part of the Pirelli Group.

Over the years came endorsers from the world of cinema, such as Sharon Stone in 1993, or of sport, as in 1994 with of the American sprinter Carl Lewis, who introduced the celebrated “Power is nothing without control” slogan. This was a time of television commercials on an international scale, with the English subsidiary bringing all its creative power to bear for the image of the Group – the power that had inspired it to “invent” The Calendar. A journey through the present and a still recent past, astride the contemporary world and history.

Pirelli Advertising with a Capital ‘P’: A New Exhibition for the Pirelli Foundation

Pirelli Advertising with a Capital ‘P’: A New Exhibition for the Pirelli Foundation