Pirelli and Italy on the Move
It’s back to the 1960s for the Pirelli Foundation in an exhibit that provides a sort of metaphoric voyage through Italy, telling the story of the country’s economic, social and cultural development throughout that decade.
A metaphorical journey through 1960s Italy, starting with the famous “flags” advertising campaign of 1968 by Pino Tovaglia.
Italy on the Move was the title of the exhibition put on at the Pirelli Foundation in 2013 to celebrate the restoration of the sixteen subjects of that historic campaign: sixteen national flags to remind the public that “they say Cinturato” in all the languages of the world, highlighting the international reach of the Milan-based multinational.
An Italy on the move, expanding together with Pirelli, building the Autostrada del Sole, discovering rock music, and looking out over Milan from the top of the Pirelli Tower. All around, the graphic visions of Bob Noorda, Lora Lamm, and Bruno Munari. And Pirelli’s corporate culture conveyed by Pirelli magazine with its investigations and essays. Formidable years for a world on the move.