Preserving Knowledge
and Promoting Reading

From 16 to 20 October, the Frankfurter Buchmesse, now in its 76th edition, will be held in Frankfurt. One of the world's leading book fairs, it is the most important in Europe in terms of literary rights sales. In keeping with tradition, each year the fair features a Guest of Honour country, and in 2024, after a 36-year hiatus, it will be Italy’s turn. Italy will be represented in a pavilion designed by the architect Stefano Boeri, under the theme "Roots in the Future", devoted to Italian culture. Here Pirelli will showcase its corporate culture, presenting its story through books and videos. The display will highlight the company’s core values: innovation, technology, and art, as well as its multidisciplinary corporate culture. A series of Pirelli publications will be on show, from those of the Pirelli Foundation to the Pirelli HangarBicocca catalogues, a commemorative book marking 50 years of The Cal, and the company's Annual Reports. Over the years, many prominent Italian and international authors have contributed to these works, including Emmanuel Carrère, Javier Cercas, Hans Magnus Enzensberger, Adam Greenfield, Lisa Halliday, Nicola Lagioia, Joe Lansdale, Javier Marías, Ian McEwan, John Joseph "J.R." Moehringer and many others.