Access the Online Archive
Search the Historical Archive of the Pirelli Foundation for sources and materials. Select the type of support you are interested in and write the keywords of your research.
    Select one of the following categories
  • Documents
  • Photographs
  • Drawings and posters
  • Audio-visuals
  • Publications and magazines
  • All
Help with your research
To request to view the materials in the Historical Archive and in the libraries of the Pirelli Foundation for study and research purposes and/or to find out how to request the use of materials for loans and exhibitions, please fill in the form below. You will receive an email confirming receipt of the request and you will be contacted.
Pirelli Foundation Educational Courses

Select the education level of the school
Back
Primary schools
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare I have read  the privacy policy, and authorise the Pirelli Foundation to process my personal data in order to send communications, also by email, about initiatives/conferences organised by the Pirelli Foundation.

Back
Lower secondary school
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.
Back
Upper secondary school
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.
Back
University
Pirelli Foundation Educational Courses

Do you want to organize a training programme with your students? For information and reservations, write to universita@fondazionepirelli.org

Visit the Foundation
For information about the Foundation’s activities, guided tours and accessibility,
please call +39 0264423971 or fill in the form below, providing details of your request in the notes field.

Corporate emotions

A collection of essays links neurosciences with corporate management

 

Feelings and emotions play an important part in companies, too. This might sound incongruous, yet it is a truly legitimate observation, so much so that in corporate management, these aspects need to increasingly be taken into consideration, leading to the creation and nurturing of a well-rounded corporate culture. These are the premises underlying this collection of essays, entitled Il cervello al lavoro. Neuroscienze in azienda: dalla teoria alla pratica (The brain at work. Neurosciences within companies: from theory to practice), curated by Riccardo Bubbio and just about to be published.

Bubbio has assembled this anthology of studies about “brains in companies” starting from an observation: emotions, feelings and mental processes – all that happens in our brain – play a key role in our work and in the companies in which we operate. We should then take advantage of scientific results also when redesigning work environments and restructuring work activities, and, in this regard, this book has a great merit: it offers practical examples, as well as theories, which also illustrate how viable it is to apply what we know about the human mind to different purposes, from designing a training course to organising an internal communication campaign.

This work, about 200 pages long, starts by contextualising the notion of “mind at work”, then goes on to explore the contributions that neurosciences could make to organisation and change management in companies, and finally analyses in more detail the theme of corporate well-being, seen as a “winning solution for company and employees”. Further, another part of this collection also focuses on learning – learning as a key process, just like playing, and how they both can be used as tools within companies, too, before tackling the role of emotions in marketing, bias in decisional processes and conclude with a chapter dedicated to ethics and enterprise.

“I feel I can rightly say,” writes the curator in the foreword, “that companies are just like conversations, they are made of human beings, they sound human, they are created by Emotions generated by the mind of the People that are part of them.”

Il cervello al lavoro. Neuroscienze in azienda: dalla teoria alla pratica (The brain at work. Neurosciences within companies: from theory to practice)

Riccardo Bubbio (curated by)

Franco Angeli, 2022

A collection of essays links neurosciences with corporate management

 

Feelings and emotions play an important part in companies, too. This might sound incongruous, yet it is a truly legitimate observation, so much so that in corporate management, these aspects need to increasingly be taken into consideration, leading to the creation and nurturing of a well-rounded corporate culture. These are the premises underlying this collection of essays, entitled Il cervello al lavoro. Neuroscienze in azienda: dalla teoria alla pratica (The brain at work. Neurosciences within companies: from theory to practice), curated by Riccardo Bubbio and just about to be published.

Bubbio has assembled this anthology of studies about “brains in companies” starting from an observation: emotions, feelings and mental processes – all that happens in our brain – play a key role in our work and in the companies in which we operate. We should then take advantage of scientific results also when redesigning work environments and restructuring work activities, and, in this regard, this book has a great merit: it offers practical examples, as well as theories, which also illustrate how viable it is to apply what we know about the human mind to different purposes, from designing a training course to organising an internal communication campaign.

This work, about 200 pages long, starts by contextualising the notion of “mind at work”, then goes on to explore the contributions that neurosciences could make to organisation and change management in companies, and finally analyses in more detail the theme of corporate well-being, seen as a “winning solution for company and employees”. Further, another part of this collection also focuses on learning – learning as a key process, just like playing, and how they both can be used as tools within companies, too, before tackling the role of emotions in marketing, bias in decisional processes and conclude with a chapter dedicated to ethics and enterprise.

“I feel I can rightly say,” writes the curator in the foreword, “that companies are just like conversations, they are made of human beings, they sound human, they are created by Emotions generated by the mind of the People that are part of them.”

Il cervello al lavoro. Neuroscienze in azienda: dalla teoria alla pratica (The brain at work. Neurosciences within companies: from theory to practice)

Riccardo Bubbio (curated by)

Franco Angeli, 2022

Entrepreneurial education as a well-rounded education

A pedagogic study takes a different stance on the notion of entrepreneurial education

 

Entrepreneurial education – not just for “effective and efficient” companies, but also to enhance one’s own personal development. The theme of entrepreneurial education (and, above all, of one’s own education) is a complex one, which Letizia Gamberi (PhD candidate, Department of Education, Languages, Cross-cultural Studies, Literatures and Psychology, University of Florence) ably tackles in her contribution entitled “Entrepreneurial education: nuove prospettive di ricerca per l’educazione in età adulta” (“Entrepreneurial education: new research perspectives for adult education”), included in a collection of studies on adult education post-pandemic, published in the Epale Journal, December 2021 issue.

Gamberi starts her argument by examining two categories, entrepreneurship and entrepreneurial education, from a pedagogic perspective. The idea developed throughout is that adult education still has a way to go to be included in these categories, which are also too often affected by financial reasons. Hence, an effort should be made to circumvent mere financial aspects (which, nonetheless, cannot be ignored) in order to open up wider opportunities. “This study”, writes Gamberi, “applies a broad perspective to these themes and is based on a value creation approach intended as the common element linking entrepreneurship and education.” In other words, entrepreneurship is seen as a development tool that is becoming “increasingly essential to encourage young adults to proactively plan their own professional and personal projects.”

Letizia Gamberi develops her line of thought by clearly defining both entrepreneurship and entrepreneurial education, then carefully outlines the scope of her research (i.e. identifying what the two categories have to offer, especially to young people, through the scrutiny of various teaching programmes), and finally analyses the results. “Entrepreneurial education,” asserts Gamberi, “must be understood as a driving force towards providing students with attitudes and skills that are useful in order not to lose one’s bearings among current uncertainties, further accentuated by the very recent pandemic.” On the condition, however, that they also count among them one of the key skills of entrepreneurship: namely, the ability to combine freedom of choice with continuous dialogue and debate with one’s surrounding environment.

Entrepreneurial education: nuove prospettive di ricerca per l’educazione in età adulta  (“Entrepreneurial education: new research perspectives for adult education”)

Letizia Gamberi

Epale Journal, no. 10, December 2021, pp. 22-30

A pedagogic study takes a different stance on the notion of entrepreneurial education

 

Entrepreneurial education – not just for “effective and efficient” companies, but also to enhance one’s own personal development. The theme of entrepreneurial education (and, above all, of one’s own education) is a complex one, which Letizia Gamberi (PhD candidate, Department of Education, Languages, Cross-cultural Studies, Literatures and Psychology, University of Florence) ably tackles in her contribution entitled “Entrepreneurial education: nuove prospettive di ricerca per l’educazione in età adulta” (“Entrepreneurial education: new research perspectives for adult education”), included in a collection of studies on adult education post-pandemic, published in the Epale Journal, December 2021 issue.

Gamberi starts her argument by examining two categories, entrepreneurship and entrepreneurial education, from a pedagogic perspective. The idea developed throughout is that adult education still has a way to go to be included in these categories, which are also too often affected by financial reasons. Hence, an effort should be made to circumvent mere financial aspects (which, nonetheless, cannot be ignored) in order to open up wider opportunities. “This study”, writes Gamberi, “applies a broad perspective to these themes and is based on a value creation approach intended as the common element linking entrepreneurship and education.” In other words, entrepreneurship is seen as a development tool that is becoming “increasingly essential to encourage young adults to proactively plan their own professional and personal projects.”

Letizia Gamberi develops her line of thought by clearly defining both entrepreneurship and entrepreneurial education, then carefully outlines the scope of her research (i.e. identifying what the two categories have to offer, especially to young people, through the scrutiny of various teaching programmes), and finally analyses the results. “Entrepreneurial education,” asserts Gamberi, “must be understood as a driving force towards providing students with attitudes and skills that are useful in order not to lose one’s bearings among current uncertainties, further accentuated by the very recent pandemic.” On the condition, however, that they also count among them one of the key skills of entrepreneurship: namely, the ability to combine freedom of choice with continuous dialogue and debate with one’s surrounding environment.

Entrepreneurial education: nuove prospettive di ricerca per l’educazione in età adulta  (“Entrepreneurial education: new research perspectives for adult education”)

Letizia Gamberi

Epale Journal, no. 10, December 2021, pp. 22-30

The value of proper scholarship in cultural and civic battles and the EU economic recovery

The tragedy wrought by war in the heart of Europe, with its atrocities, the victims’ pain, the danger of the conflict escalating towards the threat of a nuclear attack, while, on the economic and social front, loom the shadows of tangled inflation and recession. We are living through dark times, with the COVID-19 pandemic still lingering and leaving behind a trail of death and long-term illness, and with the threat of impending climate change disasters. Dramatic times, combining Ulrich Beck’s “risk society” with an “age of uncertainty” whose dimensions are much more complex than those contemplated – with considerable foresight – by John Kenneth Galbraith in the 1970s, while the elusive, multifaceted and contradictory “liquid society” so vividly described by Zygmunt Bauman turned out to be encumbered by tensions and plagued by “retrotopia” – the longing for a magical past when things were reliable and the future was bright. Cracks appear in our vision of myths of “progress”, “reason”, long-term economic growth and the triumph of a globalisation to the benefit of all and, amongst the sorrowful flowing of events that, only yesterday, we’d never foreseen (those rare and unexpected radical crises called “black swans”), disappointment thrives, people take foolish comfort in “magical thought” and “conspiracy” theories, and the attraction towards authoritarian leaders and absolutist alternatives intensifies.

Should we then give in to downfall and decay? Should we then let ourselves be “sucked down into hell?” Far from it. If anything, by rereading the wise ending of Italo Calvino’s Le città invisibili (Invisible cities), we can actually understand the necessity to “seek and learn to recognise who and what, in the midst of hell, are not hell, and make them endure, give them space.”

The war, the ongoing pandemic and the environmental disasters are our “hell” and, precisely in such difficult and controversial times, the responsibility to instigate critical discussions about the political, economic and social balance that we need to reassert, as well as to draw new and improved maps about this changing world, clearly falls on scholars and social actors who have at heart the quality and stability of a better future. We need critical opinions based on science and expertise, the exact opposite of that vainglorious and disjointed chattering found on TV talk shows and social media, and we also need maps that plainly illustrate values and relationships – maps that are rid of nostalgic, melancholic thoughts but are brimming with projects and tools suitable to new systems of governance focused on developing relationships, interests, business, values.

In times like ours, we need to rely on legitimate scholars – magisters in Latin, with an emphasis on the root magis, “more”, to mean greater intellectual quality rather than mere additional quantity, which would otherwise be indicated by plus (a major etymological distinction, well pointed out by a wise jurist, Natalino Irti). Further, and precisely owing to the value embodied in critical thinking, we need to learn to discern more and better than before: culture from propaganda, intellect from mainstream thought (which can also affect cancel culture, as well as countercultural chit-chat), received knowledge from an earnest desire to scrutinise conflicts, contradictions, and the senseless hurry to elicit agreement in opinion polls without a care for the impact this might have on political and social assets.

Indeed, let’s return to Latin, the meticulous language of “reason”, and let’s recall the distinction we made in our previous blog from 1 February between eloquens, a person “who speaks well, ethically” (those who know what they’re talking about), as opposed to loquens, a person who simply “speaks” (often inappropriately, without caring about the weight and value of the words they utter). Similarly, in French – another rigorous language – we find an unambiguous distinction between écrivain, a writer (Pascal, for instance, who, according to Saint-Beuve, was an admirable ècrivain) and écrivant, a person whose job entails writing in a technical, bureaucratic language, with neither depth nor intellectual and creative qualities.

Indeed, these are times for scholars who know how to speak, write, reason, and who can wage a veritable war of ideas in order to defend, reiterate and revive the values of an open society, of a liberal democracy that is far from “decadent and obsolete”, of critical thinking and sustainable, environmental and social development, nurtured within an economic democracy and a market economy.

Further, these are times for dialogue, between the democratic West and the rest of the world, appreciating the diversity of cultures and values, with no attempt to “export democracy” yet nonetheless defending the “rule of law” (speaking of which, rereading the works by Giovanni Sartori, prominent scholar of liberal and parliamentary democracy who passed away five years ago, is really worth it, as aptly suggested by the Corriere della Sera, Sunday 3 April).

These are the times when we should assert the role and significance of an EU that, having successfully implemented an effective response to the pandemic and its economic consequences through the Next Generation Recovery Plan, is now debating autonomy and strategic security, with talks concerning shared defence policies, energy, scientific research and technological innovation. Lucrezia Reichlin is indeed right when she argues that “in order to respond to the Ukrainian crisis, we need a new system of economic governance” (Il Sole24Ore, 2 April) in order to “build a shared economic capacity” that can tackle the recession, the energy and digital transition, and any subsequent social tension that may arise.

No one really knows how and when we’ll recover from this crisis. What we do know, however, is that we need political and cultural responses able to address the geopolitical challenges that are affecting not only the business world, but, above all, our democratic and civic assets – a whole value system that we cannot relinquish.

So, here we are again, back to the open-minded views of proper scholars, rereading, with just a trace of hope, the words of Isaiah: “Guard, how much of the night is left? ”Morning is coming, but then night will come again. If you have something else to ask, then come back later and ask.” In harsh and uncertain times like ours, we need to move forward, understand, seek – without ever giving in to despair, without ever surrendering.

The tragedy wrought by war in the heart of Europe, with its atrocities, the victims’ pain, the danger of the conflict escalating towards the threat of a nuclear attack, while, on the economic and social front, loom the shadows of tangled inflation and recession. We are living through dark times, with the COVID-19 pandemic still lingering and leaving behind a trail of death and long-term illness, and with the threat of impending climate change disasters. Dramatic times, combining Ulrich Beck’s “risk society” with an “age of uncertainty” whose dimensions are much more complex than those contemplated – with considerable foresight – by John Kenneth Galbraith in the 1970s, while the elusive, multifaceted and contradictory “liquid society” so vividly described by Zygmunt Bauman turned out to be encumbered by tensions and plagued by “retrotopia” – the longing for a magical past when things were reliable and the future was bright. Cracks appear in our vision of myths of “progress”, “reason”, long-term economic growth and the triumph of a globalisation to the benefit of all and, amongst the sorrowful flowing of events that, only yesterday, we’d never foreseen (those rare and unexpected radical crises called “black swans”), disappointment thrives, people take foolish comfort in “magical thought” and “conspiracy” theories, and the attraction towards authoritarian leaders and absolutist alternatives intensifies.

Should we then give in to downfall and decay? Should we then let ourselves be “sucked down into hell?” Far from it. If anything, by rereading the wise ending of Italo Calvino’s Le città invisibili (Invisible cities), we can actually understand the necessity to “seek and learn to recognise who and what, in the midst of hell, are not hell, and make them endure, give them space.”

The war, the ongoing pandemic and the environmental disasters are our “hell” and, precisely in such difficult and controversial times, the responsibility to instigate critical discussions about the political, economic and social balance that we need to reassert, as well as to draw new and improved maps about this changing world, clearly falls on scholars and social actors who have at heart the quality and stability of a better future. We need critical opinions based on science and expertise, the exact opposite of that vainglorious and disjointed chattering found on TV talk shows and social media, and we also need maps that plainly illustrate values and relationships – maps that are rid of nostalgic, melancholic thoughts but are brimming with projects and tools suitable to new systems of governance focused on developing relationships, interests, business, values.

In times like ours, we need to rely on legitimate scholars – magisters in Latin, with an emphasis on the root magis, “more”, to mean greater intellectual quality rather than mere additional quantity, which would otherwise be indicated by plus (a major etymological distinction, well pointed out by a wise jurist, Natalino Irti). Further, and precisely owing to the value embodied in critical thinking, we need to learn to discern more and better than before: culture from propaganda, intellect from mainstream thought (which can also affect cancel culture, as well as countercultural chit-chat), received knowledge from an earnest desire to scrutinise conflicts, contradictions, and the senseless hurry to elicit agreement in opinion polls without a care for the impact this might have on political and social assets.

Indeed, let’s return to Latin, the meticulous language of “reason”, and let’s recall the distinction we made in our previous blog from 1 February between eloquens, a person “who speaks well, ethically” (those who know what they’re talking about), as opposed to loquens, a person who simply “speaks” (often inappropriately, without caring about the weight and value of the words they utter). Similarly, in French – another rigorous language – we find an unambiguous distinction between écrivain, a writer (Pascal, for instance, who, according to Saint-Beuve, was an admirable ècrivain) and écrivant, a person whose job entails writing in a technical, bureaucratic language, with neither depth nor intellectual and creative qualities.

Indeed, these are times for scholars who know how to speak, write, reason, and who can wage a veritable war of ideas in order to defend, reiterate and revive the values of an open society, of a liberal democracy that is far from “decadent and obsolete”, of critical thinking and sustainable, environmental and social development, nurtured within an economic democracy and a market economy.

Further, these are times for dialogue, between the democratic West and the rest of the world, appreciating the diversity of cultures and values, with no attempt to “export democracy” yet nonetheless defending the “rule of law” (speaking of which, rereading the works by Giovanni Sartori, prominent scholar of liberal and parliamentary democracy who passed away five years ago, is really worth it, as aptly suggested by the Corriere della Sera, Sunday 3 April).

These are the times when we should assert the role and significance of an EU that, having successfully implemented an effective response to the pandemic and its economic consequences through the Next Generation Recovery Plan, is now debating autonomy and strategic security, with talks concerning shared defence policies, energy, scientific research and technological innovation. Lucrezia Reichlin is indeed right when she argues that “in order to respond to the Ukrainian crisis, we need a new system of economic governance” (Il Sole24Ore, 2 April) in order to “build a shared economic capacity” that can tackle the recession, the energy and digital transition, and any subsequent social tension that may arise.

No one really knows how and when we’ll recover from this crisis. What we do know, however, is that we need political and cultural responses able to address the geopolitical challenges that are affecting not only the business world, but, above all, our democratic and civic assets – a whole value system that we cannot relinquish.

So, here we are again, back to the open-minded views of proper scholars, rereading, with just a trace of hope, the words of Isaiah: “Guard, how much of the night is left? ”Morning is coming, but then night will come again. If you have something else to ask, then come back later and ask.” In harsh and uncertain times like ours, we need to move forward, understand, seek – without ever giving in to despair, without ever surrendering.

Corporate Culture for Building the Future. Pirelli, a Century and a Half of Stories and Innovation

New free educational activities for schools set to start in September.

Sustainable mobility, research into renewable raw materials, technological innovation and development, creativity and new communication tools, and the factories of the future will be the main issues to be examined in the courses.

Innovation has always been a distinctive feature of Pirelli and the digital courses put on by Pirelli Foundation Educational in 2021/2022 will help students discover the innovations that the company has introduced in the fields of technology and industry, of architecture and visual communication, and of environmental and social sustainability. The materials in the Historical Archive that tell these stories of development and innovation can be used to inspire the creation of new projects for the future

With the guidance of the staff at the Pirelli Foundation, the students will be able to virtually enter and wander through the Archive, learning how to carry out in-depth studies and how to develop content that will help them create different documents for each type of workshop.

In particular, children from primary schools will be able to travel through time and space to discover the great inventions that have changed the way we live, helping them learn about how the first rubber factory in Italy came to be built, and then putting on an exhibition in the classroom. Or they will be able to find out about the city of Milan through the most “Pirellian” places, which they can include in their own personal maps.

The students from lower secondary schools will go straight to the heart of tyre production and discover its complexities, and then they will be plunged into the most exciting races on Pirelli tyres. They will learn about the urban transformation of Milan during the twentieth century and create interactive maps, or create a comic-strip story, to illustrate all the secrets of rubber.

Finally, students from upper secondary schools will be invited to create podcasts and design posters, taking inspiration from the great masters of graphic design, such as Bob Noorda, Lora Lamm and Bruno Munari, or to design a company headquarters for the future, respecting the fundamental criteria of sustainability, based on the designs by architects such as Gio Ponti, Vittorio Gregotti and Renzo Piano. By studying the technological innovations that Pirelli has introduced in the manufacture of safe, sustainable tyres over the past hundred and fifty years, the students will develop a creative but also scientific approach to the world around them.

The online course, which was perfected during the last school year, will be further expanded with new virtual tours, podcasts, videos and creative activities, which will help the children and young people find out more about Pirelli’s 150-year corporate culture and will act as a starting point for imagining and planning the future. The content provided will also make it possible for the participants to continue studying on their own after the course ends.

A webinar will be held on Monday 20 September 2021 at 5.30 p.m. to present the new courses that will be available to classes across all Italy.

The webinar is open to teachers and all those who may be interested.

To take part, please write to scuole@fondazionepirelli.org indicating your name and surname and, if you are a teacher, your main areas of interest and details of your school. You will then receive a link to take part on the Microsoft Teams platform.

To keep up to date on all our activities, sign up to the Pirelli Foundation mailing list from the homepage of the site

New free educational activities for schools set to start in September.

Sustainable mobility, research into renewable raw materials, technological innovation and development, creativity and new communication tools, and the factories of the future will be the main issues to be examined in the courses.

Innovation has always been a distinctive feature of Pirelli and the digital courses put on by Pirelli Foundation Educational in 2021/2022 will help students discover the innovations that the company has introduced in the fields of technology and industry, of architecture and visual communication, and of environmental and social sustainability. The materials in the Historical Archive that tell these stories of development and innovation can be used to inspire the creation of new projects for the future

With the guidance of the staff at the Pirelli Foundation, the students will be able to virtually enter and wander through the Archive, learning how to carry out in-depth studies and how to develop content that will help them create different documents for each type of workshop.

In particular, children from primary schools will be able to travel through time and space to discover the great inventions that have changed the way we live, helping them learn about how the first rubber factory in Italy came to be built, and then putting on an exhibition in the classroom. Or they will be able to find out about the city of Milan through the most “Pirellian” places, which they can include in their own personal maps.

The students from lower secondary schools will go straight to the heart of tyre production and discover its complexities, and then they will be plunged into the most exciting races on Pirelli tyres. They will learn about the urban transformation of Milan during the twentieth century and create interactive maps, or create a comic-strip story, to illustrate all the secrets of rubber.

Finally, students from upper secondary schools will be invited to create podcasts and design posters, taking inspiration from the great masters of graphic design, such as Bob Noorda, Lora Lamm and Bruno Munari, or to design a company headquarters for the future, respecting the fundamental criteria of sustainability, based on the designs by architects such as Gio Ponti, Vittorio Gregotti and Renzo Piano. By studying the technological innovations that Pirelli has introduced in the manufacture of safe, sustainable tyres over the past hundred and fifty years, the students will develop a creative but also scientific approach to the world around them.

The online course, which was perfected during the last school year, will be further expanded with new virtual tours, podcasts, videos and creative activities, which will help the children and young people find out more about Pirelli’s 150-year corporate culture and will act as a starting point for imagining and planning the future. The content provided will also make it possible for the participants to continue studying on their own after the course ends.

A webinar will be held on Monday 20 September 2021 at 5.30 p.m. to present the new courses that will be available to classes across all Italy.

The webinar is open to teachers and all those who may be interested.

To take part, please write to scuole@fondazionepirelli.org indicating your name and surname and, if you are a teacher, your main areas of interest and details of your school. You will then receive a link to take part on the Microsoft Teams platform.

To keep up to date on all our activities, sign up to the Pirelli Foundation mailing list from the homepage of the site

A New Partnership with the Accademia di Brera for the Restoration of Our Photographic Collection

Ever since it was first set up, one of the most important missions of our Foundation has been to protect and preserve the company’s heritage, also by working with other cultural and academic institutions. This has led to our collaboration with the Accademia di Brera, an institution with which the Foundation has already worked in the past, to protect our collection of historical photographs, which includes hundreds of thousands of shots (negatives on plate and film, prints, and slides), made to advertise products, to illustrate company magazines and to record and communicate the company’s activities from the 1910s to the 1990s. A week of intense work has just come to an end for the students on the academy’s course in photograph restoration. During a five-day on-site course, the students, led by their teacher Alice Laudisa, were able to practice cleaning and restoring about a thousand negatives from the Archive.

The activity focused on the collection of transparencies: about 18,000 negatives and colour transparencies on film and glass plate mostly made between the 1950s and 1970s and preserved in parchment envelopes kept in small cardboard boxes. The collection presented some critical issues regarding the conservation and quality of the images. On the one hand, the original materials are not suitable for permanent conservation, while on the other, the images fixed on fragile and delicate supports such as plates can be difficult to make out. The students thus worked on cleaning and reconditioning the materials, and on recomposing the damaged plates by placing them in passe-partouts. A descriptive sheet was compiled for each transparency and a photograph was taken of each one on a light box, to make sure it could be viewed properly and to facilitate the cataloguing and digitisation processes that will come after this initial risk-prevention phase. The students were able to put into practice the restoration techniques they had learnt during the course and practice on different types of original materials, thanks to the variety and richness of the items preserved by our Foundation in its archive.

Ever since it was first set up, one of the most important missions of our Foundation has been to protect and preserve the company’s heritage, also by working with other cultural and academic institutions. This has led to our collaboration with the Accademia di Brera, an institution with which the Foundation has already worked in the past, to protect our collection of historical photographs, which includes hundreds of thousands of shots (negatives on plate and film, prints, and slides), made to advertise products, to illustrate company magazines and to record and communicate the company’s activities from the 1910s to the 1990s. A week of intense work has just come to an end for the students on the academy’s course in photograph restoration. During a five-day on-site course, the students, led by their teacher Alice Laudisa, were able to practice cleaning and restoring about a thousand negatives from the Archive.

The activity focused on the collection of transparencies: about 18,000 negatives and colour transparencies on film and glass plate mostly made between the 1950s and 1970s and preserved in parchment envelopes kept in small cardboard boxes. The collection presented some critical issues regarding the conservation and quality of the images. On the one hand, the original materials are not suitable for permanent conservation, while on the other, the images fixed on fragile and delicate supports such as plates can be difficult to make out. The students thus worked on cleaning and reconditioning the materials, and on recomposing the damaged plates by placing them in passe-partouts. A descriptive sheet was compiled for each transparency and a photograph was taken of each one on a light box, to make sure it could be viewed properly and to facilitate the cataloguing and digitisation processes that will come after this initial risk-prevention phase. The students were able to put into practice the restoration techniques they had learnt during the course and practice on different types of original materials, thanks to the variety and richness of the items preserved by our Foundation in its archive.

Visions of the Tower: Great Photographers for the “Pirellone”

Guided tours of the exhibition Skyscraper Stories: The Pirellone and a Sixty-year Celebration of Corporate Culture and the Regional Government of Lombardy, put on for the 2021 edition of Archivi Aperti di Rete Fotografia. Photography was the underlying theme of the event, which also involved children and teenagers. Aldo Ballo, Arno Hammacher, Paolo Monti, and Dino Sala are some of the great photographers who have captured the Pirelli Tower in their shots, giving even greater emphasis to the drive towards the future that the building designed by Gio Ponti has always inspired. Its essential finished form also became the backdrop for great films as well as for numerous photographic reportages, like the one by Ugo Mulas for the La Moda e il grattacielo catalogue. The photographs on display include the iconic image of an immigrant in front of the building, taken by Uliano Lucas. In one of the video installations in the exhibition, the photographer himself explains how it came about.

One of the activities was for children and young people, who were able to discover the Pirelli Tower with a “logbook” that was added to on each step of the way with illustrations, quotations and collages that showed them the past, present and future of this extraordinary building. A building that has witnessed more than sixty years of Milanese history.

Guided tours of the exhibition Skyscraper Stories: The Pirellone and a Sixty-year Celebration of Corporate Culture and the Regional Government of Lombardy, put on for the 2021 edition of Archivi Aperti di Rete Fotografia. Photography was the underlying theme of the event, which also involved children and teenagers. Aldo Ballo, Arno Hammacher, Paolo Monti, and Dino Sala are some of the great photographers who have captured the Pirelli Tower in their shots, giving even greater emphasis to the drive towards the future that the building designed by Gio Ponti has always inspired. Its essential finished form also became the backdrop for great films as well as for numerous photographic reportages, like the one by Ugo Mulas for the La Moda e il grattacielo catalogue. The photographs on display include the iconic image of an immigrant in front of the building, taken by Uliano Lucas. In one of the video installations in the exhibition, the photographer himself explains how it came about.

One of the activities was for children and young people, who were able to discover the Pirelli Tower with a “logbook” that was added to on each step of the way with illustrations, quotations and collages that showed them the past, present and future of this extraordinary building. A building that has witnessed more than sixty years of Milanese history.

Pirelli in a World on the Move at the 20th Business Culture Week

The Pirelli Foundation will be present again this year at the “Settimana della Cultura d’Impresa”, or Business Culture Week, a series of events on business culture promoted by Museimpresa, which is putting on a rich calendar that will end in December 2021, celebrating its twentieth year. The Pirelli Foundation is putting on two events: the first, “Milan on the Horizon: The City Viewed from the Tower”, on Monday 8 November, starred the Pirellone, the life of which has spanned 60 years, witnessing the transformations while also following the history of the “vertical city”.

The guided tours of the Skyscraper Stories exhibition were given greater forcefulness by an actor, who played the parts of some those whose names are linked to this famous symbol of modernity: Gio Ponti with his idea of the city of the future, Dino Buzzati and Pirelli magazine, Bob Noorda with the symbol of the Camunian Rose, and many others.

Visitors were also able to become “photojournalists” themselves and immortalise the view of Milan from the 26th floor of the Tower, a building that comes from the past and that, from on high, looks to the future.

Guided tours of our Foundation on Thursday 11 and Friday 12 November will take participants “On the Way with Pirelli”. Documents preserved in our Historical Archive will make it possible to find out about the rubber products and innovative materials that have always been with us on our travels. We will discover the advertising campaigns of the 1950s and 1960s, which invited millions of motorists to travel safely on Pirelli tyres, as well as the travel articles, the stories written by great twentieth-century writers and the reportages of photographers who showed us faraway lands in their artistic visions in Pirelli magazine.

We are all set and ready to go: another journey through history and into the corporate culture of Pirelli begins here.

To take part in the events:

Monday, 8 November 2021, Pirelli Tower, Via Fabio Filzi 22, Milan

Visits start at: 2.30 p.m., 4 p.m. and 5.30 p.m. (three tours of about 60 minutes each)

Booking required, please click here

Thursday 11 and Friday 12 November 2021, Pirelli Foundation, entrance from Viale Sarca 220, Milan

Visit start at: 4 p.m. (lasts about 60 minutes)

Booking required. Please click here to book by Monday 8 November

The Pirelli Foundation will be present again this year at the “Settimana della Cultura d’Impresa”, or Business Culture Week, a series of events on business culture promoted by Museimpresa, which is putting on a rich calendar that will end in December 2021, celebrating its twentieth year. The Pirelli Foundation is putting on two events: the first, “Milan on the Horizon: The City Viewed from the Tower”, on Monday 8 November, starred the Pirellone, the life of which has spanned 60 years, witnessing the transformations while also following the history of the “vertical city”.

The guided tours of the Skyscraper Stories exhibition were given greater forcefulness by an actor, who played the parts of some those whose names are linked to this famous symbol of modernity: Gio Ponti with his idea of the city of the future, Dino Buzzati and Pirelli magazine, Bob Noorda with the symbol of the Camunian Rose, and many others.

Visitors were also able to become “photojournalists” themselves and immortalise the view of Milan from the 26th floor of the Tower, a building that comes from the past and that, from on high, looks to the future.

Guided tours of our Foundation on Thursday 11 and Friday 12 November will take participants “On the Way with Pirelli”. Documents preserved in our Historical Archive will make it possible to find out about the rubber products and innovative materials that have always been with us on our travels. We will discover the advertising campaigns of the 1950s and 1960s, which invited millions of motorists to travel safely on Pirelli tyres, as well as the travel articles, the stories written by great twentieth-century writers and the reportages of photographers who showed us faraway lands in their artistic visions in Pirelli magazine.

We are all set and ready to go: another journey through history and into the corporate culture of Pirelli begins here.

To take part in the events:

Monday, 8 November 2021, Pirelli Tower, Via Fabio Filzi 22, Milan

Visits start at: 2.30 p.m., 4 p.m. and 5.30 p.m. (three tours of about 60 minutes each)

Booking required, please click here

Thursday 11 and Friday 12 November 2021, Pirelli Foundation, entrance from Viale Sarca 220, Milan

Visit start at: 4 p.m. (lasts about 60 minutes)

Booking required. Please click here to book by Monday 8 November

BookCity Milano 2021 Gets Underway, Once Again With the Support of Pirelli

BookCity Milano 2021 is back, from 17 to 21 November 2021. Promoted by the City of Milan and the BookCity Milano Association, it is now in its tenth edition, once again placing books and readers at the heart of a series of events in the city. Pirelli has always supported events that promote reading, and is once again reconfirming its commitment to BookCity.

The theme chosen for 2021 is “After the Pandemic”. Over a year since the pandemic began, it is time to turn our attention to the future, posing questions to both writers and readers and trying to find answers by placing books, words and dialogue at the centre of our considerations.

More than 1,400 events have been planned and they will be held at more than 260 locations throughout the Milan area, as well as online. #BCM events will also be held at universities and there will be initiatives for schools.

In previous years, the Pirelli Foundation has put on various BookCity events, such as the “Tales of Milan as an Industrial City” event in 2018, in which literature and conversations, and the words and images of factories and neighbourhoods in Milan were linked together in memories and current events. In 2019 there were two events: “Corporate Memory, Quality of Economic Results, Empowering the City” at Bocconi University, and “Industrial Humanism in Milan: Business, Science, Literature. A Historical, Cultural, and Social Look at Southern Intellectuals in the North”, at the Fondazione Corriere.

You will find the full programme of events on the official website: bookcitymilano.it

BookCity Milano 2021 is back, from 17 to 21 November 2021. Promoted by the City of Milan and the BookCity Milano Association, it is now in its tenth edition, once again placing books and readers at the heart of a series of events in the city. Pirelli has always supported events that promote reading, and is once again reconfirming its commitment to BookCity.

The theme chosen for 2021 is “After the Pandemic”. Over a year since the pandemic began, it is time to turn our attention to the future, posing questions to both writers and readers and trying to find answers by placing books, words and dialogue at the centre of our considerations.

More than 1,400 events have been planned and they will be held at more than 260 locations throughout the Milan area, as well as online. #BCM events will also be held at universities and there will be initiatives for schools.

In previous years, the Pirelli Foundation has put on various BookCity events, such as the “Tales of Milan as an Industrial City” event in 2018, in which literature and conversations, and the words and images of factories and neighbourhoods in Milan were linked together in memories and current events. In 2019 there were two events: “Corporate Memory, Quality of Economic Results, Empowering the City” at Bocconi University, and “Industrial Humanism in Milan: Business, Science, Literature. A Historical, Cultural, and Social Look at Southern Intellectuals in the North”, at the Fondazione Corriere.

You will find the full programme of events on the official website: bookcitymilano.it

The Pirelli Foundation with #Ioleggoperché 2021

Promoting reading and business culture among the young. To achieve this, the Pirelli Foundation again confirms its commitment to #ioleggoperché, the initiative promoted by the Italian Publishers Association (AIE) that aims to encourage reading among the very young and to set up and expand school libraries.

This year’s edition of #ioleggoperché, the theme of which is “Let’s go back to books”, will involve 3.4 million students, 20,388 schools and 2,743 bookshops. It is also sponsored by the Ministry of Culture and will be assisted by the Ministry of Education. The Pirelli Foundation will also support the project on social media channels with a series of reading tips and quizzes for children and young people devoted to the world of books.

The support for #ioleggoperché comes in addition to the assistance that Pirelli and the Pirelli Foundation provide to numerous initiatives to promote reading. These include the Premio Campiello and, this year, the new Premio Campiello Junior, a literary award for works of fiction and poetry for young readers aged between 10 and 14, and the BookCity Milano event promoted by the Municipality of Milan, which places books and readers at the heart of a series of events in the city.

Promoting reading and business culture among the young. To achieve this, the Pirelli Foundation again confirms its commitment to #ioleggoperché, the initiative promoted by the Italian Publishers Association (AIE) that aims to encourage reading among the very young and to set up and expand school libraries.

This year’s edition of #ioleggoperché, the theme of which is “Let’s go back to books”, will involve 3.4 million students, 20,388 schools and 2,743 bookshops. It is also sponsored by the Ministry of Culture and will be assisted by the Ministry of Education. The Pirelli Foundation will also support the project on social media channels with a series of reading tips and quizzes for children and young people devoted to the world of books.

The support for #ioleggoperché comes in addition to the assistance that Pirelli and the Pirelli Foundation provide to numerous initiatives to promote reading. These include the Premio Campiello and, this year, the new Premio Campiello Junior, a literary award for works of fiction and poetry for young readers aged between 10 and 14, and the BookCity Milano event promoted by the Municipality of Milan, which places books and readers at the heart of a series of events in the city.

Pirelli Products for the Mountains: A Daring Ascent to Success Since the 1930s

A giant advertising image was plastered across all Milan: a man, seen from below, walking on a sheet of glass. With the soles and heels of his shoes seen up close: made by Pirelli. The picture was the work of Ermanno Scopinich, for an advertising campaign that made the history of visual communication. A history of research, at the cutting edge of innovation, that began in the 1930s when Pirelli started opening up new horizons also in the world of footwear, developing new technologies for life outdoors. The product was the “Alpine sole”, which later replaced studded boots. The concept came from a climb to the summit of Punta Rasica in Val Bregaglia in 1935. Nineteen climbers attempted the ascent. One of them was Vitale Bramani, a scholar with CAI at the time, winner of a gold medal for valour for his contribution to opening up passages through the Alps and the personal guide of King Albert I of Belgium during his climbs in the Dolomites. The group was caught off-guard by a sudden blizzard while climbing, and they lacked adequate protection against the cold: with just hemp-cord shoes on their feet, frostbite got the better of six of them. Two different types of boots were used in the early days of mountaineering: one type (spiked boots) took them safely to the rock wall and a lighter (hemp-cord) shoe was used for the climb itself, but these proved to be totally inadequate on several extreme occasions, putting the lives of the explorers at risk. Bramani immediately realised how unsuitable such equipment was and, determined to avoid other similar tragedies in future, he set out to find a way to improve the safety of mountaineers by creating a single boot that could be used in both situations and that, above all, would not slip. Ever. Whether at the top of Everest, or in mud or on wet ice.

The breakthrough came as the result of a chance encounter: Bramani met Franco Brambilla, the future managing director of Pirelli and Leopoldo Pirelli’s brother-in-law. That’s when the light-bulb moment came: why not give the soles the grip typically found on tyres? Together they studied a new vulcanised rubber compound and a technical design based on Pirelli’s tread patterns. With clearly marked symmetrical, cross-shaped blocks, the prototypes perfectly forced out snow and debris, offering greater grip and compactness at every stage of the excursion, from the approach to the wall to the climb itself.

The year was 1937 and a new type of technical sole emerged from the Pirelli laboratory. The Vibram sole was patented and became known as the carroarmato or “tank” tread. It was an overnight success but it really hit the headlines in 1954 with the famous Himalayan expedition by Achille Compagnoni, Lino Lacedelli, Walter Bonatti and Amir Mahdi. The team reached the summit of the K2 wearing Dolomite boots with Vibram soles. It was an all-round success: a competitive milestone and a debut for the Alpine sole but also the beginning of a new era – safer and more innovative – in the history of mountaineering. Resistant to abrasion and traction, and with excellent grip, they proved perfect for military use: “In those days, I remember, I made a supply for the Aosta battalion. Now all NATO members have my soles”, said the founder of Vibram, who also supplied them to the Royal Italian Army during the Second World War, to the Monte Cervino Alpine Skiers and, still today, to the US Marines. Inspired by the innovations of Pirelli products, the highly versatile Vibram sole has conquered markets all over the world, one step at a time, ever since. And not just in the world of sport: from customisation for specific outdoor activities to motorcycling, to city life and high fashion, the golden yellow octagon also appears on brands such as Ferragamo, Pollini, The Northface and many others. Just as Pirelli tyres leave their characteristic mark, depending on the model, so each sole is associated with its own tread (Accademica, Alpina and Aprica for the mountains; Belpasso, Viavai, and Lungarno for strolling; Ripple for “an elastic step”; Levanto for those who go for good looks).

It’s a never-ending story. A success of innovation and creativity that is always on the move, like the companies that made it come true.

A giant advertising image was plastered across all Milan: a man, seen from below, walking on a sheet of glass. With the soles and heels of his shoes seen up close: made by Pirelli. The picture was the work of Ermanno Scopinich, for an advertising campaign that made the history of visual communication. A history of research, at the cutting edge of innovation, that began in the 1930s when Pirelli started opening up new horizons also in the world of footwear, developing new technologies for life outdoors. The product was the “Alpine sole”, which later replaced studded boots. The concept came from a climb to the summit of Punta Rasica in Val Bregaglia in 1935. Nineteen climbers attempted the ascent. One of them was Vitale Bramani, a scholar with CAI at the time, winner of a gold medal for valour for his contribution to opening up passages through the Alps and the personal guide of King Albert I of Belgium during his climbs in the Dolomites. The group was caught off-guard by a sudden blizzard while climbing, and they lacked adequate protection against the cold: with just hemp-cord shoes on their feet, frostbite got the better of six of them. Two different types of boots were used in the early days of mountaineering: one type (spiked boots) took them safely to the rock wall and a lighter (hemp-cord) shoe was used for the climb itself, but these proved to be totally inadequate on several extreme occasions, putting the lives of the explorers at risk. Bramani immediately realised how unsuitable such equipment was and, determined to avoid other similar tragedies in future, he set out to find a way to improve the safety of mountaineers by creating a single boot that could be used in both situations and that, above all, would not slip. Ever. Whether at the top of Everest, or in mud or on wet ice.

The breakthrough came as the result of a chance encounter: Bramani met Franco Brambilla, the future managing director of Pirelli and Leopoldo Pirelli’s brother-in-law. That’s when the light-bulb moment came: why not give the soles the grip typically found on tyres? Together they studied a new vulcanised rubber compound and a technical design based on Pirelli’s tread patterns. With clearly marked symmetrical, cross-shaped blocks, the prototypes perfectly forced out snow and debris, offering greater grip and compactness at every stage of the excursion, from the approach to the wall to the climb itself.

The year was 1937 and a new type of technical sole emerged from the Pirelli laboratory. The Vibram sole was patented and became known as the carroarmato or “tank” tread. It was an overnight success but it really hit the headlines in 1954 with the famous Himalayan expedition by Achille Compagnoni, Lino Lacedelli, Walter Bonatti and Amir Mahdi. The team reached the summit of the K2 wearing Dolomite boots with Vibram soles. It was an all-round success: a competitive milestone and a debut for the Alpine sole but also the beginning of a new era – safer and more innovative – in the history of mountaineering. Resistant to abrasion and traction, and with excellent grip, they proved perfect for military use: “In those days, I remember, I made a supply for the Aosta battalion. Now all NATO members have my soles”, said the founder of Vibram, who also supplied them to the Royal Italian Army during the Second World War, to the Monte Cervino Alpine Skiers and, still today, to the US Marines. Inspired by the innovations of Pirelli products, the highly versatile Vibram sole has conquered markets all over the world, one step at a time, ever since. And not just in the world of sport: from customisation for specific outdoor activities to motorcycling, to city life and high fashion, the golden yellow octagon also appears on brands such as Ferragamo, Pollini, The Northface and many others. Just as Pirelli tyres leave their characteristic mark, depending on the model, so each sole is associated with its own tread (Accademica, Alpina and Aprica for the mountains; Belpasso, Viavai, and Lungarno for strolling; Ripple for “an elastic step”; Levanto for those who go for good looks).

It’s a never-ending story. A success of innovation and creativity that is always on the move, like the companies that made it come true.