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Community innovation

A novel approach to writing a book offers a new way to grow businesses

Beyond technology there is something more complex. Technology alongside humanity.  Individuals alongside communities, all building a new approach to business innovation.  These ideas form the basis of ‘L’uomo e l’innovazione tra tecnologia ed etica.  100 leader, 7 sfide, 1 comunità: riflessioni ed esperimenti per navigare il futuro’ (Man and innovation from technology to ethics.  100 leaders, 7 challenges, 1 community: reflections and experiments to navigate the future), a complex book edited by Donato Iacovone, Alberto Idone and Angelo Proietti (all with long careers in business management, human resources and organisation).

The book’s most notable feature is the way it was written.  The 250 pages are the result of a collective experiment with the ambitious goal of creating a manifesto for a new approach to innovation that is simultaneously human, collaborative and systemic. The nature of a collective experiment is such that the content of the book was ‘produced’ by more than one hundred CEOs, senior executives, and opinion leaders. These individuals met and debated, following a path designed according to the principles of Design Thinking, a problem-solving method based on people and their creativity. The meetings took the form of insightful interviews, collaborative sessions, workshops and in-depth discussions. The result is a plural, practical and clear reflection on how technology, when combined with method, imagination and authentic relationships, can drive real evolution for people, organisations and society.

Thus, the book invites readers to follow a path that begins with the formation of the working community (which inspired the book), progresses to the identification of the ‘universe of enquiry’ (i.e. the description of the chosen subject), and concludes with seven visions of the future, each based on a different theme on which the future can be built:  innovation and people; criticism of innovation itself; AI; uncertainty; the continued need to develop market-winning products; organisation and training; and the relationship between algorithms and rights.

This book by Iacovone, Idone and Proietti is not just a collection of texts, but a living workshop.  Rather than a linear guide, it is a map of conflicting ideas and questions that open up new possibilities.  It is a tool designed to help those working in digital and cultural transformation, as well as anyone who wants to understand how innovation is born and where it leads when we create it together. While you don’t have to agree with everything in the book, it is nevertheless useful to engage with the authors’ ideas and suggestions.

Donato Iacovone, Alberto Idone, Angelo Proietti

L’uomo e l’innovazione tra tecnologia ed etica. 100 leader, 7 sfide, 1 comunità: riflessioni ed esperimenti per navigare il futuro

Donato Iacovone, Alberto Idone, Angelo Proietti

il Mulino, 2025

A novel approach to writing a book offers a new way to grow businesses

Beyond technology there is something more complex. Technology alongside humanity.  Individuals alongside communities, all building a new approach to business innovation.  These ideas form the basis of ‘L’uomo e l’innovazione tra tecnologia ed etica.  100 leader, 7 sfide, 1 comunità: riflessioni ed esperimenti per navigare il futuro’ (Man and innovation from technology to ethics.  100 leaders, 7 challenges, 1 community: reflections and experiments to navigate the future), a complex book edited by Donato Iacovone, Alberto Idone and Angelo Proietti (all with long careers in business management, human resources and organisation).

The book’s most notable feature is the way it was written.  The 250 pages are the result of a collective experiment with the ambitious goal of creating a manifesto for a new approach to innovation that is simultaneously human, collaborative and systemic. The nature of a collective experiment is such that the content of the book was ‘produced’ by more than one hundred CEOs, senior executives, and opinion leaders. These individuals met and debated, following a path designed according to the principles of Design Thinking, a problem-solving method based on people and their creativity. The meetings took the form of insightful interviews, collaborative sessions, workshops and in-depth discussions. The result is a plural, practical and clear reflection on how technology, when combined with method, imagination and authentic relationships, can drive real evolution for people, organisations and society.

Thus, the book invites readers to follow a path that begins with the formation of the working community (which inspired the book), progresses to the identification of the ‘universe of enquiry’ (i.e. the description of the chosen subject), and concludes with seven visions of the future, each based on a different theme on which the future can be built:  innovation and people; criticism of innovation itself; AI; uncertainty; the continued need to develop market-winning products; organisation and training; and the relationship between algorithms and rights.

This book by Iacovone, Idone and Proietti is not just a collection of texts, but a living workshop.  Rather than a linear guide, it is a map of conflicting ideas and questions that open up new possibilities.  It is a tool designed to help those working in digital and cultural transformation, as well as anyone who wants to understand how innovation is born and where it leads when we create it together. While you don’t have to agree with everything in the book, it is nevertheless useful to engage with the authors’ ideas and suggestions.

Donato Iacovone, Alberto Idone, Angelo Proietti

L’uomo e l’innovazione tra tecnologia ed etica. 100 leader, 7 sfide, 1 comunità: riflessioni ed esperimenti per navigare il futuro

Donato Iacovone, Alberto Idone, Angelo Proietti

il Mulino, 2025

Telling a story and staying competitive

Corporate heritage marketing as a business and market narrative tool

 

Maintaining a company’s position in an increasingly competitive market while preserving its manufacturing culture and history is no easy feat. This is a challenge that many manufacturing organisations have to grapple with, particularly in sectors where quality and competitiveness are closely linked.  This is certainly true of the luxury fashion industry. This is the topic that Margherita Masci explored in her thesis, entitled ‘Come il corporate heritage marketing può contribuire alla valorizzazione del patrimonio storico-culturale delle imprese del lusso nel settore della moda’ (How corporate heritage marketing can contribute to the enhancement of the historical and cultural heritage of luxury fashion companies), which was recently discussed at the University of Padua.

Masci begins by considering that the luxury fashion sector is one of the most dynamic and symbolic sectors of the global economy. It is capable of influencing consumption, cultural imagery, lifestyles and identity values. However, in a context characterised by increasing competitiveness, digitalisation and the rapid obsolescence of trends, ‘luxury brands must balance innovation and tradition, as well as authenticity and contemporary trends’.

In this scenario, the concept of corporate heritage marketing takes on particular importance, understood as the set of strategies and practices through which companies promote and communicate their history, origins, and founding values, transforming them into communication tools. Margherita Masci’s research focuses on this tool for an important reason:  corporate heritage marketing is particularly powerful in the luxury fashion industry because it guarantees authenticity, legitimacy and continuity. This strengthens the brand’s image and sets it apart in a crowded, increasingly globalised market.

The research aims to investigate the role of corporate heritage marketing in companies, with a particular focus on those in the luxury fashion industry, analysing the theoretical principles and methods of application of this marketing strategy. In addition to a theoretical section, three emblematic cases of luxury fashion houses are examined in depth: Salvatore Ferragamo, Gucci and Armani. Margherita Masci’s research demonstrates how the enhancement of heritage can serve as a powerful narrative and strategic tool.

Her work is also notable for its effective synthesis of theoretical and operational aspects of a complex theme.

Come il corporate heritage marketing può contribuire alla valorizzazione del patrimonio storico-culturale delle imprese del lusso nel settore della moda

Margherita Masci

Thesis, University of Padua, Department of Philosophy, Sociology, Pedagogy and Applied Psychology, Department of Economics and Business Sciences “Marco Fanno”, Bachelor of Science in Communication, 2025

Corporate heritage marketing as a business and market narrative tool

 

Maintaining a company’s position in an increasingly competitive market while preserving its manufacturing culture and history is no easy feat. This is a challenge that many manufacturing organisations have to grapple with, particularly in sectors where quality and competitiveness are closely linked.  This is certainly true of the luxury fashion industry. This is the topic that Margherita Masci explored in her thesis, entitled ‘Come il corporate heritage marketing può contribuire alla valorizzazione del patrimonio storico-culturale delle imprese del lusso nel settore della moda’ (How corporate heritage marketing can contribute to the enhancement of the historical and cultural heritage of luxury fashion companies), which was recently discussed at the University of Padua.

Masci begins by considering that the luxury fashion sector is one of the most dynamic and symbolic sectors of the global economy. It is capable of influencing consumption, cultural imagery, lifestyles and identity values. However, in a context characterised by increasing competitiveness, digitalisation and the rapid obsolescence of trends, ‘luxury brands must balance innovation and tradition, as well as authenticity and contemporary trends’.

In this scenario, the concept of corporate heritage marketing takes on particular importance, understood as the set of strategies and practices through which companies promote and communicate their history, origins, and founding values, transforming them into communication tools. Margherita Masci’s research focuses on this tool for an important reason:  corporate heritage marketing is particularly powerful in the luxury fashion industry because it guarantees authenticity, legitimacy and continuity. This strengthens the brand’s image and sets it apart in a crowded, increasingly globalised market.

The research aims to investigate the role of corporate heritage marketing in companies, with a particular focus on those in the luxury fashion industry, analysing the theoretical principles and methods of application of this marketing strategy. In addition to a theoretical section, three emblematic cases of luxury fashion houses are examined in depth: Salvatore Ferragamo, Gucci and Armani. Margherita Masci’s research demonstrates how the enhancement of heritage can serve as a powerful narrative and strategic tool.

Her work is also notable for its effective synthesis of theoretical and operational aspects of a complex theme.

Come il corporate heritage marketing può contribuire alla valorizzazione del patrimonio storico-culturale delle imprese del lusso nel settore della moda

Margherita Masci

Thesis, University of Padua, Department of Philosophy, Sociology, Pedagogy and Applied Psychology, Department of Economics and Business Sciences “Marco Fanno”, Bachelor of Science in Communication, 2025

Work and enterprise, transforming discontent into well-being

The malaise in manufacturing organisations and how to overcome it

Running a business in difficult and complex times. Balancing the books and valuing people. Tasks that many manufacturing organisations must address. Inescapable tasks involving not only ensuring the right production processes, but also paying the utmost attention to well-being and discontent within the company. The recently published book by Mauro Tomé and Paolo Umidon ‘Clinica del benessere organizzativo. Quali risposte al disagio sul lavoro’ (Organisational wellbeing clinic. The answers to discontent at work) may offer some insights.

The two authors start from a series of findings:  the relationship between the individual and the organisation is increasingly complex;  unstable markets, precariousness and insecurity in labour relations, excessive bureaucracy and cuts and reductions imposed by the need to ‘balance the books’ create fatigue and a precarious work-life balance. The crux of the questions arising from this situation is simple:  how can effectiveness and efficiency be reconciled with valuing people?

In their response, the authors present theories and techniques alongside references to real cases of interventions in customer organisations. Their approach is based on an ambitious vision:  addressing discontent is an opportunity not only to take care of people, but also to improve organisational efficiency and effectiveness. They explain that it is a matter of exercising a kind of ‘double gaze’, based on constant listening and valuing individuals, groups, and internal relationships. The topic is structured according to the outline provided by MODUS Società Benefit in several steps.  After providing a general overview of the topic, they move on to the issue of family businesses between managerialisation and generational transition. They then consider the need to develop a true business culture and the need to facilitate change and innovation. Subsequently, the topics of the valuing of each individual within the organisation and the need to address organisational ‘malaise’ in order to promote well-being are addressed.

Tomé and Umidon’s book does not offer a universal solution to the challenges facing manufacturing organisations, but it certainly provides effective remedies for many of them.

Clinica del benessere organizzativo. Quali risposte al disagio sul lavoro

Mauro Tomé, Paolo Umidon

Franco Angeli, 2025

The malaise in manufacturing organisations and how to overcome it

Running a business in difficult and complex times. Balancing the books and valuing people. Tasks that many manufacturing organisations must address. Inescapable tasks involving not only ensuring the right production processes, but also paying the utmost attention to well-being and discontent within the company. The recently published book by Mauro Tomé and Paolo Umidon ‘Clinica del benessere organizzativo. Quali risposte al disagio sul lavoro’ (Organisational wellbeing clinic. The answers to discontent at work) may offer some insights.

The two authors start from a series of findings:  the relationship between the individual and the organisation is increasingly complex;  unstable markets, precariousness and insecurity in labour relations, excessive bureaucracy and cuts and reductions imposed by the need to ‘balance the books’ create fatigue and a precarious work-life balance. The crux of the questions arising from this situation is simple:  how can effectiveness and efficiency be reconciled with valuing people?

In their response, the authors present theories and techniques alongside references to real cases of interventions in customer organisations. Their approach is based on an ambitious vision:  addressing discontent is an opportunity not only to take care of people, but also to improve organisational efficiency and effectiveness. They explain that it is a matter of exercising a kind of ‘double gaze’, based on constant listening and valuing individuals, groups, and internal relationships. The topic is structured according to the outline provided by MODUS Società Benefit in several steps.  After providing a general overview of the topic, they move on to the issue of family businesses between managerialisation and generational transition. They then consider the need to develop a true business culture and the need to facilitate change and innovation. Subsequently, the topics of the valuing of each individual within the organisation and the need to address organisational ‘malaise’ in order to promote well-being are addressed.

Tomé and Umidon’s book does not offer a universal solution to the challenges facing manufacturing organisations, but it certainly provides effective remedies for many of them.

Clinica del benessere organizzativo. Quali risposte al disagio sul lavoro

Mauro Tomé, Paolo Umidon

Franco Angeli, 2025

Telling the story of a company through financial statements

The topic of explanatory notes and their effectiveness

A company’s story is also told through its the financial statements, and not just with numbers. Transparency is therefore important, as is a history of careful commitment to production, with robust accounts and care for those who work in the company being protected. After all, the purpose of the ‘explanatory notes to the financial statements’ is expand upon the traditional financial statements and provide a qualitative overview of the company’s past and future performance. Antonio Accetturo, Audinga Baltrunaite, Gianmarco Cariola, Annalisa Frigo and Marco Gallo (all economists at the Bank of Italy) examined the meaning and effectiveness of these documents in an analysis that led to the publication of a study in the Topics for discussion series. ‘Il valore delle parole: l’impatto dell’informazione non finanziaria sulla performance delle imprese

(The value of words: the impact of non-financial information on the performance of companies) is the title of the analysis that aims to investigate the effects of explanatory notes on the valuation and perception of companies within the economic system. And this perception includes corporate reputation.

In order to reduce administrative burdens, a simplified financial statement for micro-enterprises (micro-financial statements) was introduced in 2016, eliminating the obligation to submit explanatory notes. Accetturo and his colleagues carried out a detailed analysis of the before and after effects of the change and highlighted two outcomes. Firstly, the research points out that the adoption of micro-financial statements has not led to a significant decrease in costs incurred by companies.  On the other hand, simplification has had a negative impact on companies’ ability to access external financing and has slowed the process of acquiring company shares by new shareholders, probably due to the reduction in available information. In other words, without explanatory notes, a company’s reputational narrative seems to have lost its effectiveness.  It would almost seem that an important part of companies’ production culture has been lost amid excessive numbers and insufficient words.

 

Il valore delle parole: l’impatto dell’informazione non finanziaria sulla performance delle imprese

Antonio Accetturo, Audinga Baltrunaite, Gianmarco Cariola, Annalisa Frigo and Marco Gallo

Bank of Italy, Topics for Discussion, No 1498, October 2025

The topic of explanatory notes and their effectiveness

A company’s story is also told through its the financial statements, and not just with numbers. Transparency is therefore important, as is a history of careful commitment to production, with robust accounts and care for those who work in the company being protected. After all, the purpose of the ‘explanatory notes to the financial statements’ is expand upon the traditional financial statements and provide a qualitative overview of the company’s past and future performance. Antonio Accetturo, Audinga Baltrunaite, Gianmarco Cariola, Annalisa Frigo and Marco Gallo (all economists at the Bank of Italy) examined the meaning and effectiveness of these documents in an analysis that led to the publication of a study in the Topics for discussion series. ‘Il valore delle parole: l’impatto dell’informazione non finanziaria sulla performance delle imprese

(The value of words: the impact of non-financial information on the performance of companies) is the title of the analysis that aims to investigate the effects of explanatory notes on the valuation and perception of companies within the economic system. And this perception includes corporate reputation.

In order to reduce administrative burdens, a simplified financial statement for micro-enterprises (micro-financial statements) was introduced in 2016, eliminating the obligation to submit explanatory notes. Accetturo and his colleagues carried out a detailed analysis of the before and after effects of the change and highlighted two outcomes. Firstly, the research points out that the adoption of micro-financial statements has not led to a significant decrease in costs incurred by companies.  On the other hand, simplification has had a negative impact on companies’ ability to access external financing and has slowed the process of acquiring company shares by new shareholders, probably due to the reduction in available information. In other words, without explanatory notes, a company’s reputational narrative seems to have lost its effectiveness.  It would almost seem that an important part of companies’ production culture has been lost amid excessive numbers and insufficient words.

 

Il valore delle parole: l’impatto dell’informazione non finanziaria sulla performance delle imprese

Antonio Accetturo, Audinga Baltrunaite, Gianmarco Cariola, Annalisa Frigo and Marco Gallo

Bank of Italy, Topics for Discussion, No 1498, October 2025

Avoiding the traps of a ‘Peter Pan Europe’ and building better strategies for democracy, security and development

In ‘La Stampa’ (29 October), Gabriele Segre writes, ‘Europe is like Peter Pan, stuck in political adolescence, oscillating between nostalgia and distraction, while the rest of the world is rewriting geopolitics at lightning speed.’ Even for Agnese Pini, director of QN (La Nazione, Il Resto del Carlino and Il Giorno, 2 November), Europe is ‘at a standstill’, while ‘the giants’, namely China and the US, establish an ‘icy and precarious peace’ in a ‘new bipolar world in which the voice of the Old Continent is missing’. Europe is incapable of ‘making political choices rather than accounting choices’, as demonstrated by the discussions on the EU’s and individual states’ meagre budgets. Lucrezia Reichlin wrote in the Corriere della Sera on 1 November that Europe is in difficulty in the ‘era of new empires’, with arrangements such that ‘at the political level, a hybrid system dominated by nation-states with imperial connotations is emerging’, while ‘at the economic level, the system continues to be characterised by globalisation that ignores borders’. It should be added that powerful, unscrupulous Big Tech companies dominate much more than in the past, and are determined to create a world in which democracy and freedom are separated, and new technologies radically reshape power, interests and values.
Segre, Pini and Reichlin are three of the many voices that have long been highlighting the worsening political and strategic crisis in Europe. Despite being an economic giant, Europe is a political dwarf, incapable of asserting the weight of its own interests and values, and of the noble tradition on which the original combination of liberal democracy, the market economy and welfare systems is based. This is a Europe that now seems mute, frightened, battered and divided.
And yet, right now, do we see a way forward for European recovery? Can we glimpse a political choice of historic value that puts Europe back on the stage of a rapidly changing world, with authority and incisiveness?
There is no easy solution, but there is an endless amount of literature on solutions to the crisis, from political to economic to social perspectives. This includes the two key reports commissioned by Brussels and signed by Mario Draghi and Enrico Letta that focus on choices for competitiveness and the formation of the European Single Market. They address environmental and digital transitions, as well as banking and finance, and are praised for being wise, forward-looking, lucid and full of complex analyses and responsible proposals. They were praised by everyone at the top of the EU. Yet they have been left gathering dust in the drawers of the Commission and the governments of European countries for over a year.
Is our fate paralysis, then? A cultured and sophisticated, yet powerless, Europe that is merely a grand hotel for the new ’emperors of the world’? The risk is real,
yet the road ahead is far from paved with improbable ideas and proposals. Leafing through the newspapers of recent weeks (good newspapers again) one comes across ideas that merit attention and political engagement. Consider the ideas of Giulio Tremonti, for example: President of the Senate Foreign Affairs Commission, former Minister of the Economy, and above all, President of the Aspen Institute Italia (an authoritative think tank capable of providing well-informed, politically cross-party analyses). In an article in the Corriere della Sera on 2 November, Tremonti writes that it is necessary to ‘unite for global trade’ and ‘return to the spirit of Bretton Woods, with an agreement between China, the USA and Europe’ (that agreement, in 1944 when the Second World War was still ongoing, regulated relations between currencies in the common interest) and to follow a similar path for world trade today. International trade is the responsibility of the EU, not individual states.
The point is this: the EU must be revived. It must escape the trap of unanimous decision-making and the illusion of minimal federalism, where individual states form the backbone of Europe and have the final say. Despite everything, we need more Europe. We need a better Europe that puts an end to the intolerable prices paid by Brussels bureaucracies and short-sighted sovereignty. Last week’s Dutch vote in favour of pro-European political forces was a modest signal, but it may make people think twice.
Europe already operates with qualified majorities and tries to circumvent vetoes and paralysing unanimity. This is a path that should be followed and strengthened. A ‘political’ road while we wait for the time to be right for profound institutional reform.
The issues to be addressed are clear: security and defence. Former NATO deputy secretary Mircea Geoana argues that the EU must re-discuss the contract with the US, involving the UK, Norway, Turkey and Canada (La Stampa, 30 October). Other issues include energy, the environment, new technologies, scientific research, training, and everything that concerns the potential, social costs and governance of artificial intelligence. A ‘European way’ must be rapidly constructed to free us from the dominance of the USA and China.
It is a busy agenda and politically arduous, but a key step. Agnes Pini again: ‘Today, more than ever, we need political choices, not accounting ones. Credible military capability, achieved through truly joint procurement, is essential. We must have common economic levers on energy and critical technologies to avoid being held hostage to the next truce between Washington and Beijing. A European negotiating line on Ukraine that complements, or even balances, the American one is also crucial. Otherwise, if Europe continues to speak only the language of budgets, not the language of power, peace, when it comes, will not bear our signature.’
Jean Monnet, one of the founding fathers of Europe, always said that Europe moves forward and builds itself through adversity. His warning has never been more relevant, and timely and forward-looking political choices have never been more necessary.
There is a strategic political opportunity to create a better Europe for future generations that could be seized: the ‘Next Generation EU’ plan, which involves over 750 billion euros’ worth of investments (largely financed through borrowing on the international financial market, ‘good debt’, as Mario Draghi would say) and was devised to deal with the dramatic consequences of the pandemic. Sooner or later, we Italians will need to discuss how we have used the Next Generation EU Recovery Plan (NRP), and whether we have adhered to its development guidelines.
If European rulers truly wish to be statesmen, they must take responsibility for the next generations, not just the next budgets and elections. It is also our responsibility as older people to make the most of the twilight years we hope will last as long as possible. This responsibility should be strengthened by a robust historical memory in order to interweave the past and the future, and finally give form to the idea of ‘Europe as destiny’, which we have experienced during a long period of prosperity and peace. However, dark shadows of crisis are now looming over this idea.
Is Europe fragile? Yes, politically, economically and socially, in the internal relations of individual states and the Brussels area, and in international relations. Yet it is precisely the assumption of fragility as a founding element that is a strength in politics, democracy, business, technology and personal and social relationships, and in plans for the future. Strength lies ‘beyond fragility’, with critical awareness and self-criticism.
In his latest novel, What We Can Know (Einaudi), British author Ian McEwan, born in 1948, reminds us of this with a disturbing story about how we might be perceived in the near future. In the 21st century, the Earth has been ravaged by climate disasters and political and intellectual stupidity. On 2 November, Caterina Soffici wrote about it sharply in La Stampa: ‘What will remain of what we are’.
This is a disaster to be avoided with humility, knowledge, intelligence, and the ability to take on the interests and values of the ‘other’. It is a world to be defended and, at the same time, corrected and rebuilt, it is reform.
Wise words like McEwan’s are therefore appropriate and welcome, and we all know how much politics, economics and science, especially today, have a fundamental need for good literature.

(photo Getty Images)

In ‘La Stampa’ (29 October), Gabriele Segre writes, ‘Europe is like Peter Pan, stuck in political adolescence, oscillating between nostalgia and distraction, while the rest of the world is rewriting geopolitics at lightning speed.’ Even for Agnese Pini, director of QN (La Nazione, Il Resto del Carlino and Il Giorno, 2 November), Europe is ‘at a standstill’, while ‘the giants’, namely China and the US, establish an ‘icy and precarious peace’ in a ‘new bipolar world in which the voice of the Old Continent is missing’. Europe is incapable of ‘making political choices rather than accounting choices’, as demonstrated by the discussions on the EU’s and individual states’ meagre budgets. Lucrezia Reichlin wrote in the Corriere della Sera on 1 November that Europe is in difficulty in the ‘era of new empires’, with arrangements such that ‘at the political level, a hybrid system dominated by nation-states with imperial connotations is emerging’, while ‘at the economic level, the system continues to be characterised by globalisation that ignores borders’. It should be added that powerful, unscrupulous Big Tech companies dominate much more than in the past, and are determined to create a world in which democracy and freedom are separated, and new technologies radically reshape power, interests and values.
Segre, Pini and Reichlin are three of the many voices that have long been highlighting the worsening political and strategic crisis in Europe. Despite being an economic giant, Europe is a political dwarf, incapable of asserting the weight of its own interests and values, and of the noble tradition on which the original combination of liberal democracy, the market economy and welfare systems is based. This is a Europe that now seems mute, frightened, battered and divided.
And yet, right now, do we see a way forward for European recovery? Can we glimpse a political choice of historic value that puts Europe back on the stage of a rapidly changing world, with authority and incisiveness?
There is no easy solution, but there is an endless amount of literature on solutions to the crisis, from political to economic to social perspectives. This includes the two key reports commissioned by Brussels and signed by Mario Draghi and Enrico Letta that focus on choices for competitiveness and the formation of the European Single Market. They address environmental and digital transitions, as well as banking and finance, and are praised for being wise, forward-looking, lucid and full of complex analyses and responsible proposals. They were praised by everyone at the top of the EU. Yet they have been left gathering dust in the drawers of the Commission and the governments of European countries for over a year.
Is our fate paralysis, then? A cultured and sophisticated, yet powerless, Europe that is merely a grand hotel for the new ’emperors of the world’? The risk is real,
yet the road ahead is far from paved with improbable ideas and proposals. Leafing through the newspapers of recent weeks (good newspapers again) one comes across ideas that merit attention and political engagement. Consider the ideas of Giulio Tremonti, for example: President of the Senate Foreign Affairs Commission, former Minister of the Economy, and above all, President of the Aspen Institute Italia (an authoritative think tank capable of providing well-informed, politically cross-party analyses). In an article in the Corriere della Sera on 2 November, Tremonti writes that it is necessary to ‘unite for global trade’ and ‘return to the spirit of Bretton Woods, with an agreement between China, the USA and Europe’ (that agreement, in 1944 when the Second World War was still ongoing, regulated relations between currencies in the common interest) and to follow a similar path for world trade today. International trade is the responsibility of the EU, not individual states.
The point is this: the EU must be revived. It must escape the trap of unanimous decision-making and the illusion of minimal federalism, where individual states form the backbone of Europe and have the final say. Despite everything, we need more Europe. We need a better Europe that puts an end to the intolerable prices paid by Brussels bureaucracies and short-sighted sovereignty. Last week’s Dutch vote in favour of pro-European political forces was a modest signal, but it may make people think twice.
Europe already operates with qualified majorities and tries to circumvent vetoes and paralysing unanimity. This is a path that should be followed and strengthened. A ‘political’ road while we wait for the time to be right for profound institutional reform.
The issues to be addressed are clear: security and defence. Former NATO deputy secretary Mircea Geoana argues that the EU must re-discuss the contract with the US, involving the UK, Norway, Turkey and Canada (La Stampa, 30 October). Other issues include energy, the environment, new technologies, scientific research, training, and everything that concerns the potential, social costs and governance of artificial intelligence. A ‘European way’ must be rapidly constructed to free us from the dominance of the USA and China.
It is a busy agenda and politically arduous, but a key step. Agnes Pini again: ‘Today, more than ever, we need political choices, not accounting ones. Credible military capability, achieved through truly joint procurement, is essential. We must have common economic levers on energy and critical technologies to avoid being held hostage to the next truce between Washington and Beijing. A European negotiating line on Ukraine that complements, or even balances, the American one is also crucial. Otherwise, if Europe continues to speak only the language of budgets, not the language of power, peace, when it comes, will not bear our signature.’
Jean Monnet, one of the founding fathers of Europe, always said that Europe moves forward and builds itself through adversity. His warning has never been more relevant, and timely and forward-looking political choices have never been more necessary.
There is a strategic political opportunity to create a better Europe for future generations that could be seized: the ‘Next Generation EU’ plan, which involves over 750 billion euros’ worth of investments (largely financed through borrowing on the international financial market, ‘good debt’, as Mario Draghi would say) and was devised to deal with the dramatic consequences of the pandemic. Sooner or later, we Italians will need to discuss how we have used the Next Generation EU Recovery Plan (NRP), and whether we have adhered to its development guidelines.
If European rulers truly wish to be statesmen, they must take responsibility for the next generations, not just the next budgets and elections. It is also our responsibility as older people to make the most of the twilight years we hope will last as long as possible. This responsibility should be strengthened by a robust historical memory in order to interweave the past and the future, and finally give form to the idea of ‘Europe as destiny’, which we have experienced during a long period of prosperity and peace. However, dark shadows of crisis are now looming over this idea.
Is Europe fragile? Yes, politically, economically and socially, in the internal relations of individual states and the Brussels area, and in international relations. Yet it is precisely the assumption of fragility as a founding element that is a strength in politics, democracy, business, technology and personal and social relationships, and in plans for the future. Strength lies ‘beyond fragility’, with critical awareness and self-criticism.
In his latest novel, What We Can Know (Einaudi), British author Ian McEwan, born in 1948, reminds us of this with a disturbing story about how we might be perceived in the near future. In the 21st century, the Earth has been ravaged by climate disasters and political and intellectual stupidity. On 2 November, Caterina Soffici wrote about it sharply in La Stampa: ‘What will remain of what we are’.
This is a disaster to be avoided with humility, knowledge, intelligence, and the ability to take on the interests and values of the ‘other’. It is a world to be defended and, at the same time, corrected and rebuilt, it is reform.
Wise words like McEwan’s are therefore appropriate and welcome, and we all know how much politics, economics and science, especially today, have a fundamental need for good literature.

(photo Getty Images)

“Creativity in the Snow. Pirelli in Sports, Design, and Innovation” for the 24th Business Culture Week

The 24th Business Culture Week, a series of events promoted by Confindustria and Museimpresa, will take place from 14 to 28 November 2025. This year’s theme is “Illustrating the importance of entrepreneurship in helping open and interconnected businesses grow”. This inspires a rich programme designed to promote a corporate culture that is closely attuned to individuals and their communities.

In view of the upcoming Milano Cortina 2026 Winter Olympic and Paralympic Games, of which Pirelli is an Olympic and Paralympic Partner, the Pirelli Foundation will take part in the week with guided visits to its exhibition, which has been reimagined with a spotlight on snow and ice sports. The exhibition will illustrate Pirelli’s entrepreneurial verve in the world of sport, tracing its long-standing ties with sporting competitions, with its energy, speed, and triumphs, as well as its inventive spirit channelled into product development: from Vibram soles to hot-water bottles, from rubber items devised to “support skiers in their arduous lives” – jackets, boots, ski sticks, and accessories – to the roof racks and ski carriers for cars created by the engineer Carlo Barassi and the architect Roberto Menghi. A carefully curated selection of documents will recount the evolution of tyres for snowy and icy terrain: the celebrated 1951 Inverno with its herringbone tread, the 1959 BS tyre with a detachable tread, and the Cinturato MS35 Rally, the road version of which paved the way for today’s extensive and highly specialised Pirelli Winter range.

A tale of passion and technology also unfolds through the pages of Pirelli magazine, guiding visitors through the visual culture of sport: from 1950s and 1960s articles on remarkable mountain exploits and winter disciplines, to Olympic reports and the imagery that has shaped their legacy. Featured too are advertising campaigns conceived by designers and graphic artists who portrayed the winter season with artistry and wit. Among them are Bob Noorda – drawing inspiration from the geometry of snowflakes – Riccardo Manzi, Alessandro Mendini, Ilio Negri, Giulio Confalonieri, and Ezio Bonini, who cast the skier Zeno Colò as a charismatic star. This visual journey is complete with photographs by Ugo Mulas and Ermanno Scopinich: Mulas with a photoshoot in Zermatt for Pirelli Confezioni, capturing the expressive power of the mountains; Scopinich with pictures of skaters at the ice stadium in Cortina d’Ampezzo, commissioned for the launch of the BS tyre.

Finally, entrepreneurship as a culture of design and vision is explored through Pirelli’s relationship with the Compasso d’Oro design award: from the first prize for Zizì the monkey in 1954 to the latest recognition for the P Zero™ E tyre, a fusion of innovation and sustainability.

The event will be held on Saturday 22 November, with four guided tours (10 and 11 a.m., and 12 and 3 p.m.), each lasting approximately 60 minutes.
Admission is free. Booking required, while places last, via the registration form.

The 24th Business Culture Week, a series of events promoted by Confindustria and Museimpresa, will take place from 14 to 28 November 2025. This year’s theme is “Illustrating the importance of entrepreneurship in helping open and interconnected businesses grow”. This inspires a rich programme designed to promote a corporate culture that is closely attuned to individuals and their communities.

In view of the upcoming Milano Cortina 2026 Winter Olympic and Paralympic Games, of which Pirelli is an Olympic and Paralympic Partner, the Pirelli Foundation will take part in the week with guided visits to its exhibition, which has been reimagined with a spotlight on snow and ice sports. The exhibition will illustrate Pirelli’s entrepreneurial verve in the world of sport, tracing its long-standing ties with sporting competitions, with its energy, speed, and triumphs, as well as its inventive spirit channelled into product development: from Vibram soles to hot-water bottles, from rubber items devised to “support skiers in their arduous lives” – jackets, boots, ski sticks, and accessories – to the roof racks and ski carriers for cars created by the engineer Carlo Barassi and the architect Roberto Menghi. A carefully curated selection of documents will recount the evolution of tyres for snowy and icy terrain: the celebrated 1951 Inverno with its herringbone tread, the 1959 BS tyre with a detachable tread, and the Cinturato MS35 Rally, the road version of which paved the way for today’s extensive and highly specialised Pirelli Winter range.

A tale of passion and technology also unfolds through the pages of Pirelli magazine, guiding visitors through the visual culture of sport: from 1950s and 1960s articles on remarkable mountain exploits and winter disciplines, to Olympic reports and the imagery that has shaped their legacy. Featured too are advertising campaigns conceived by designers and graphic artists who portrayed the winter season with artistry and wit. Among them are Bob Noorda – drawing inspiration from the geometry of snowflakes – Riccardo Manzi, Alessandro Mendini, Ilio Negri, Giulio Confalonieri, and Ezio Bonini, who cast the skier Zeno Colò as a charismatic star. This visual journey is complete with photographs by Ugo Mulas and Ermanno Scopinich: Mulas with a photoshoot in Zermatt for Pirelli Confezioni, capturing the expressive power of the mountains; Scopinich with pictures of skaters at the ice stadium in Cortina d’Ampezzo, commissioned for the launch of the BS tyre.

Finally, entrepreneurship as a culture of design and vision is explored through Pirelli’s relationship with the Compasso d’Oro design award: from the first prize for Zizì the monkey in 1954 to the latest recognition for the P Zero™ E tyre, a fusion of innovation and sustainability.

The event will be held on Saturday 22 November, with four guided tours (10 and 11 a.m., and 12 and 3 p.m.), each lasting approximately 60 minutes.
Admission is free. Booking required, while places last, via the registration form.

Experience as a way to strengthen a business

A practical case study on experiential marketing

Business strategy and production culture come together to create a new approach to developing a business by promoting and strengthening the company through the ‘experience’ it offers.  This area is known as ‘experiential marketing’ and is one of the most recently emerging fields. It is a topic covered by Omar Cavallo in his thesis, “Eventi ed emozioni: come il marketing esperienziale rende memorabile un brand (Events and emotions: How experiential marketing makes a brand memorable), which he presented at the University of Padua’s M. Fanno Department of Economics and Business Sciences.

To tackle the subject of ‘experiential marketing’, Cavallo begins with a practical case study: ItalyPost. As he explains, this is a publishing and cultural organisation that has evolved over more than twenty years from a local project to a nationally significant group active in publishing, training, and, above all, organising events related to corporate culture. Drawing on its own internship experience at ItalyPost, the research then explores the company’s history, organisational structure, and competitive positioning.

Cavallo explains that the next step was an in-depth study of experiential marketing in practice at ItalyPost, focusing on the power of events as communication and branding tools. By comparing this with the main theoretical contributions and analysing consumer behaviour, the study demonstrates how these types of experiences are crucial in building relationships between brands and audiences today.

The ItalyPost case presented by Omar Cavallo is certainly worth exploring further and cannot be considered representative of all experiential marketing experiences. However, it is a good example of how the management of a single enterprise can be studied in theory and in practice while remaining interesting.

Eventi ed emozioni: come il marketing esperienziale rende memorabile un brand

Omar Cavallo

Thesis, University of Padua, M. Fanno Department of Economics and Business Sciences, Degree in Economics, 2025

A practical case study on experiential marketing

Business strategy and production culture come together to create a new approach to developing a business by promoting and strengthening the company through the ‘experience’ it offers.  This area is known as ‘experiential marketing’ and is one of the most recently emerging fields. It is a topic covered by Omar Cavallo in his thesis, “Eventi ed emozioni: come il marketing esperienziale rende memorabile un brand (Events and emotions: How experiential marketing makes a brand memorable), which he presented at the University of Padua’s M. Fanno Department of Economics and Business Sciences.

To tackle the subject of ‘experiential marketing’, Cavallo begins with a practical case study: ItalyPost. As he explains, this is a publishing and cultural organisation that has evolved over more than twenty years from a local project to a nationally significant group active in publishing, training, and, above all, organising events related to corporate culture. Drawing on its own internship experience at ItalyPost, the research then explores the company’s history, organisational structure, and competitive positioning.

Cavallo explains that the next step was an in-depth study of experiential marketing in practice at ItalyPost, focusing on the power of events as communication and branding tools. By comparing this with the main theoretical contributions and analysing consumer behaviour, the study demonstrates how these types of experiences are crucial in building relationships between brands and audiences today.

The ItalyPost case presented by Omar Cavallo is certainly worth exploring further and cannot be considered representative of all experiential marketing experiences. However, it is a good example of how the management of a single enterprise can be studied in theory and in practice while remaining interesting.

Eventi ed emozioni: come il marketing esperienziale rende memorabile un brand

Omar Cavallo

Thesis, University of Padua, M. Fanno Department of Economics and Business Sciences, Degree in Economics, 2025

Different roads to business sustainability

A field survey of companies in Mantua

Since sustainability is interpreted on a company-by-company basis, taking organisational characteristics and particular production cultures into account, understanding the evolution of each case requires an understanding of theory.  This is precisely what Alessandro Lai, Riccardo Stacchezzini, Francesca Rossignoli and Mariella Colantoni have achieved in Percorsi di Sostenibilità (Paths of sustainability), a collaborative book based on the results of a study conducted by a research group from the University of Verona’s Department of Management in the Mantua area, as part of the Mantova Sostiene il Futuro project, which is supported by a network of professional firms.
Through more than one hundred interviews, the research investigates how companies based in Mantua interpret and implement sustainability in its three dimensions – environmental, social, and governance – highlighting the associated challenges, progress, concerns, and delays. The book is divided into three sections: the research design; an in-depth examination of the different sustainability dimensions emerging from the survey; and an analysis of companies based on the results, classifying them into three groups: the ‘apprentices’, the ‘up-and-comers’ and the ‘pioneers’.

The survey reveals a clear pattern:  while almost all companies recognise the importance of environmental issues, social and governance factors are often considered either ‘already satisfied’ or marginal. Some companies have embarked on structured, integrated paths, while others have declared intentions that are still lacking in tangible implementation. Group analysis reinforces this perception. However, after providing an overview of current practices, the book also offers insights into how companies are preparing for sustainability reporting. This is now almost obligatory due to advancing regulation and the need to gain legitimacy in the eyes of stakeholders.

Lai, Stacchezzini, Rossignoli and Colantoni’s work is an interesting read for anyone wanting to learn about businesses navigating changes in the social and economic landscape.

Percorsi di sostenibilità. L’esperienza delle imprese mantovane

Alessandro Lai, Riccardo Stacchezzini, Francesca Rossignoli, Mariella Colantoni (eds.)

Franco Angeli, 2025

A field survey of companies in Mantua

Since sustainability is interpreted on a company-by-company basis, taking organisational characteristics and particular production cultures into account, understanding the evolution of each case requires an understanding of theory.  This is precisely what Alessandro Lai, Riccardo Stacchezzini, Francesca Rossignoli and Mariella Colantoni have achieved in Percorsi di Sostenibilità (Paths of sustainability), a collaborative book based on the results of a study conducted by a research group from the University of Verona’s Department of Management in the Mantua area, as part of the Mantova Sostiene il Futuro project, which is supported by a network of professional firms.
Through more than one hundred interviews, the research investigates how companies based in Mantua interpret and implement sustainability in its three dimensions – environmental, social, and governance – highlighting the associated challenges, progress, concerns, and delays. The book is divided into three sections: the research design; an in-depth examination of the different sustainability dimensions emerging from the survey; and an analysis of companies based on the results, classifying them into three groups: the ‘apprentices’, the ‘up-and-comers’ and the ‘pioneers’.

The survey reveals a clear pattern:  while almost all companies recognise the importance of environmental issues, social and governance factors are often considered either ‘already satisfied’ or marginal. Some companies have embarked on structured, integrated paths, while others have declared intentions that are still lacking in tangible implementation. Group analysis reinforces this perception. However, after providing an overview of current practices, the book also offers insights into how companies are preparing for sustainability reporting. This is now almost obligatory due to advancing regulation and the need to gain legitimacy in the eyes of stakeholders.

Lai, Stacchezzini, Rossignoli and Colantoni’s work is an interesting read for anyone wanting to learn about businesses navigating changes in the social and economic landscape.

Percorsi di sostenibilità. L’esperienza delle imprese mantovane

Alessandro Lai, Riccardo Stacchezzini, Francesca Rossignoli, Mariella Colantoni (eds.)

Franco Angeli, 2025

In an ageing Italy, the political challenge lies in investing in the future and creating jobs for young people

Italy is an ageing country.  The average age is currently 48.7 years and is rising year on year. It is already the highest average age among EU countries (Eurostat data). At the same time, it is the country with the lowest birth rate, at 1.18%. According to Istat, just 370,000 children were born in 2024, which was 2.6% fewer than the previous year. In the first six months of 2025, there were 13,000 fewer births than in the same period in 2024.

And the crisis doesn’t end there. Young people are looking elsewhere for better working and living conditions. ‘In the last ten years, over 337,000 young Italians, including 120,000 graduates, have left the country,’ says Riccardo Di Stefano, Confindustria’s vice-president for Education and Open Innovation. Moreover, those who remain are neither valued nor afforded prospects for the future:  there are 1.3 million NEETs (Not in Education, Employment or Training) aged 15–29, representing 15.2% of their age group.

In short, we are experiencing an alarming ‘demographic winter’, characterised by an ageing population (life expectancy has risen to an average of 83.4 years) and falling birth rates.  To make matters worse, too large a proportion of the younger generation is being kept out of work and out of the ‘knowledge economy’.

The issue, which has been neglected for years, has finally come to the forefront of public discourse, with growing interest in demographic studies and journalistic investigations.  However, despite the availability of data, there are still no signs of political decisions being taken to address the related economic, social and cultural issues.

According to Istat, children will account for only 11.2% of the population by 2050.  This will lead to empty schools and unemployed teachers.  Over the next few years, there will also be a shortage of workers and entrepreneurs unless solid immigration policies are put in place.  Resources to pay for welfare, including pensions for the growing elderly population, will also decrease.

Demographics are a phenomenon of long-term trends. Even if the low birth rate were miraculously halted and reversed, it would take at least twenty years for today’s newborns to have an impact on the labour market. So, to address these issues, we need to make timely decisions and implement intelligent policy measures to deal with the interim situations.

But where? The trend towards low birth rates has psychological, economic and cultural roots.  These include the crisis of the traditional family and a change in values, with an increased focus on individual expectations rather than parental responsibilities and the sense of community. Other factors include the structures and trends of the labour market, which still marginalise many women, and the serious shortage of housing and services in large urban centres, including nurseries and full-time schools. And, above all, the loss of confidence in the future.

The key issue is a crisis of confidence. The ‘generational pact’ (the idea that our children will enjoy a better quality of life than us, so it’s worth investing in their education and creating opportunities for them) began to break down in Italy in the early 1980s due to the explosion of public debt. In short, the cost of the current generation’s well-being was passed on to the next generation. In all other Western countries, welfare maintenance, starting with pensions, was funded by debt passed on to children and grandchildren.

Tensions and generational divides have been exacerbated by international geopolitical tensions, environmental disasters, trade wars, growing social unrest, and the difficulty of maintaining the same quality of life as their parents.  Having children is no longer a priority.

Breaking this cycle is extremely difficult. Yet something urgent and forward-looking must be done to avoid resigning ourselves to a fate of decline and degradation, a loss of momentum for innovation, not only economic, but also social and cultural. This would represent a radical crisis of all that Europe and the West have built up over the course of the 20th century, especially in its second half:  the synthesis of liberal democracy, the market economy and welfare, that is, a balance between freedom, enterprise and the values of change and solidarity; progress and social cohesion.

So, we need to rethink politics, work and participation, and finally learn to link our long-term ambitions for change with the pragmatic reformism of good governance —

a difficult balance to strike. However, it is possible if we heed the words of one of the finest intellectuals of the 20th century, Ernst Cassirer:  ‘The great mission of the Utopia is to make room for the possible as opposed to a passive acquiescence in the present actual state of affairs.  It is symbolic thought which overcomes the natural inertia of man and endows him with a new ability, the ability constantly to reshape his human universe.’

Therefore, bearing in mind Cassirer’s thinking alongside that of Lewis Mumford, we should note the distinction (which readers of this blog will already be familiar with) between a ‘utopia of escape’, which is the desire to build castles in the air, and a ‘utopia of reconstruction’, which is the commitment to imagining and implementing ambitious change. However, we must also think practically about good politics here and now.

How? Rebuilding trust is a general goal (we discussed this in blogs on 6 May and 7 October). To give the new generations a sense of purpose and the prospect of change.  But in the meantime, make practical choices. We should make better use of the resources we have, namely women and young people, by guaranteeing them better access to the job market with career policies and incomes suited to their training, enabling them to transform their ambitions into enterprise and industriousness. We must change the cycle of Italy being abandoned by its most enterprising and active young people by offering growth opportunities and, at the same time, attracting new human resources from abroad, especially from the Mediterranean basin. We need to insist on education and bridge the knowledge and understanding gap (a third of Italians are ‘functionally illiterate’, meaning they cannot understand a written text of medium complexity or do basic maths). Finally, we have to commit adequate financial and intellectual resources to reintegrating a large portion of those NEETs we mentioned into civil coexistence and therefore responsible participation.

This is not a catalogue of good intentions, but rather an indication of the parts that make up a balanced plan for the development of Italy within Europe.  It is a list of points that must be translated into government choices, investments (EU funds must be used wisely) and commitments involving not only political decision-makers, but also economic and cultural actors.

It is a difficult challenge, of course, but a key step for economic growth and, above all, for social balance.

A ‘citizenship collaboration’, according to Confindustria, at the end of a conference in Ortigia on Open Innovation and training, precisely to ‘highlight talent, knowledge, technology and productivity’ (Il Sole24Ore, 24 and 25 October).  And The Young Entrepreneurs of Confindustria, chaired by Maria Anghileri, emphasise in their conferences the importance of opening up the company to new generations as a space in which to realise projects, ideas, ambitions and dreams. ‘The growing enterprise’ is their stated goal.  Enterprise as an economic actor and a social catalyst.

From this point of view, the political choice is clear:  the strategy we need is one of knowledge, innovation and training, particularly from an industrial policy perspective.

If our resources are limited, it is essential to invest in training our young people. This will enable them to reach their full potential.  In the meantime, we must work to reverse the cycle of fearful closure in social microcosms and falling birth rates.  We must invest in rebuilding trust and developing a positive vision for the future.

(photo Getty Images)

Italy is an ageing country.  The average age is currently 48.7 years and is rising year on year. It is already the highest average age among EU countries (Eurostat data). At the same time, it is the country with the lowest birth rate, at 1.18%. According to Istat, just 370,000 children were born in 2024, which was 2.6% fewer than the previous year. In the first six months of 2025, there were 13,000 fewer births than in the same period in 2024.

And the crisis doesn’t end there. Young people are looking elsewhere for better working and living conditions. ‘In the last ten years, over 337,000 young Italians, including 120,000 graduates, have left the country,’ says Riccardo Di Stefano, Confindustria’s vice-president for Education and Open Innovation. Moreover, those who remain are neither valued nor afforded prospects for the future:  there are 1.3 million NEETs (Not in Education, Employment or Training) aged 15–29, representing 15.2% of their age group.

In short, we are experiencing an alarming ‘demographic winter’, characterised by an ageing population (life expectancy has risen to an average of 83.4 years) and falling birth rates.  To make matters worse, too large a proportion of the younger generation is being kept out of work and out of the ‘knowledge economy’.

The issue, which has been neglected for years, has finally come to the forefront of public discourse, with growing interest in demographic studies and journalistic investigations.  However, despite the availability of data, there are still no signs of political decisions being taken to address the related economic, social and cultural issues.

According to Istat, children will account for only 11.2% of the population by 2050.  This will lead to empty schools and unemployed teachers.  Over the next few years, there will also be a shortage of workers and entrepreneurs unless solid immigration policies are put in place.  Resources to pay for welfare, including pensions for the growing elderly population, will also decrease.

Demographics are a phenomenon of long-term trends. Even if the low birth rate were miraculously halted and reversed, it would take at least twenty years for today’s newborns to have an impact on the labour market. So, to address these issues, we need to make timely decisions and implement intelligent policy measures to deal with the interim situations.

But where? The trend towards low birth rates has psychological, economic and cultural roots.  These include the crisis of the traditional family and a change in values, with an increased focus on individual expectations rather than parental responsibilities and the sense of community. Other factors include the structures and trends of the labour market, which still marginalise many women, and the serious shortage of housing and services in large urban centres, including nurseries and full-time schools. And, above all, the loss of confidence in the future.

The key issue is a crisis of confidence. The ‘generational pact’ (the idea that our children will enjoy a better quality of life than us, so it’s worth investing in their education and creating opportunities for them) began to break down in Italy in the early 1980s due to the explosion of public debt. In short, the cost of the current generation’s well-being was passed on to the next generation. In all other Western countries, welfare maintenance, starting with pensions, was funded by debt passed on to children and grandchildren.

Tensions and generational divides have been exacerbated by international geopolitical tensions, environmental disasters, trade wars, growing social unrest, and the difficulty of maintaining the same quality of life as their parents.  Having children is no longer a priority.

Breaking this cycle is extremely difficult. Yet something urgent and forward-looking must be done to avoid resigning ourselves to a fate of decline and degradation, a loss of momentum for innovation, not only economic, but also social and cultural. This would represent a radical crisis of all that Europe and the West have built up over the course of the 20th century, especially in its second half:  the synthesis of liberal democracy, the market economy and welfare, that is, a balance between freedom, enterprise and the values of change and solidarity; progress and social cohesion.

So, we need to rethink politics, work and participation, and finally learn to link our long-term ambitions for change with the pragmatic reformism of good governance —

a difficult balance to strike. However, it is possible if we heed the words of one of the finest intellectuals of the 20th century, Ernst Cassirer:  ‘The great mission of the Utopia is to make room for the possible as opposed to a passive acquiescence in the present actual state of affairs.  It is symbolic thought which overcomes the natural inertia of man and endows him with a new ability, the ability constantly to reshape his human universe.’

Therefore, bearing in mind Cassirer’s thinking alongside that of Lewis Mumford, we should note the distinction (which readers of this blog will already be familiar with) between a ‘utopia of escape’, which is the desire to build castles in the air, and a ‘utopia of reconstruction’, which is the commitment to imagining and implementing ambitious change. However, we must also think practically about good politics here and now.

How? Rebuilding trust is a general goal (we discussed this in blogs on 6 May and 7 October). To give the new generations a sense of purpose and the prospect of change.  But in the meantime, make practical choices. We should make better use of the resources we have, namely women and young people, by guaranteeing them better access to the job market with career policies and incomes suited to their training, enabling them to transform their ambitions into enterprise and industriousness. We must change the cycle of Italy being abandoned by its most enterprising and active young people by offering growth opportunities and, at the same time, attracting new human resources from abroad, especially from the Mediterranean basin. We need to insist on education and bridge the knowledge and understanding gap (a third of Italians are ‘functionally illiterate’, meaning they cannot understand a written text of medium complexity or do basic maths). Finally, we have to commit adequate financial and intellectual resources to reintegrating a large portion of those NEETs we mentioned into civil coexistence and therefore responsible participation.

This is not a catalogue of good intentions, but rather an indication of the parts that make up a balanced plan for the development of Italy within Europe.  It is a list of points that must be translated into government choices, investments (EU funds must be used wisely) and commitments involving not only political decision-makers, but also economic and cultural actors.

It is a difficult challenge, of course, but a key step for economic growth and, above all, for social balance.

A ‘citizenship collaboration’, according to Confindustria, at the end of a conference in Ortigia on Open Innovation and training, precisely to ‘highlight talent, knowledge, technology and productivity’ (Il Sole24Ore, 24 and 25 October).  And The Young Entrepreneurs of Confindustria, chaired by Maria Anghileri, emphasise in their conferences the importance of opening up the company to new generations as a space in which to realise projects, ideas, ambitions and dreams. ‘The growing enterprise’ is their stated goal.  Enterprise as an economic actor and a social catalyst.

From this point of view, the political choice is clear:  the strategy we need is one of knowledge, innovation and training, particularly from an industrial policy perspective.

If our resources are limited, it is essential to invest in training our young people. This will enable them to reach their full potential.  In the meantime, we must work to reverse the cycle of fearful closure in social microcosms and falling birth rates.  We must invest in rebuilding trust and developing a positive vision for the future.

(photo Getty Images)

Working in the digital and AI age

ADAPT’s analysis aims to make sense of a complex and ever-evolving topic

Working in the age of digitalisation and Artificial Intelligence, and post-pandemic, with tools that are significantly different from those of the past and are constantly changing, requires a different technological background and a renewal of the culture of work and production.  It takes a lot of reflection to understand how much the world of work and production is changing. With this in mind, it may be helpful to read ‘I nuovi paradigmi del lavoro tra digitalizzazione, intelligenza artificiale e metaverso.  Riflessioni di sistema’ (The new paradigms of work from digitalisation, artificial intelligence to the metaverse. System reflections), a piece of research by Roberta Caragnano which has recently been published in the ADAPT Labour Studies e-book series.

Caragnano explains that, ‘in recent years and particularly due to the acceleration imposed by the pandemic, the world of work has undergone radical transformation. This is due to (1) pressure from unprecedented technological innovations such as the spread of big data and the advent of artificial intelligence (AI) and (2) the Internet of Things (IoT). These innovations allow business processes to be automated, stimulating product and process innovations (3). They also generate changes in work models that impact the way work is performed.’ All of this has led to widespread and generalised change that continues to evolve. The research therefore starts with an introductory focus on the hybridisation of organisational models and seeks to investigate the elements and variables that influence the ‘extension’ and flexibility of organisations and the organisation of work. It also seeks to investigate the challenges affecting the rules of work itself, which are now totally immersed in ‘hybrid, automated and dematerialised’ scenarios.

Roberta Caragnano’s study begins with an in-depth analysis of organisational models and moves on to examine hybrid working and the emergence of AI and the metaverse. Ultimately, it concludes with the necessity of a ‘change in the rules’ and a new code of ethics in industrial relations.

This significant analytical effort constitutes a valuable foundation for a better understanding of the context in which the production system is evolving.

 

I nuovi paradigmi del lavoro tra digitalizzazione, intelligenza artificiale e metaverso. Riflessioni di sistema

Roberta Caragnano

ADAPT Labour studies e-Book series n. 108, 2025

ADAPT’s analysis aims to make sense of a complex and ever-evolving topic

Working in the age of digitalisation and Artificial Intelligence, and post-pandemic, with tools that are significantly different from those of the past and are constantly changing, requires a different technological background and a renewal of the culture of work and production.  It takes a lot of reflection to understand how much the world of work and production is changing. With this in mind, it may be helpful to read ‘I nuovi paradigmi del lavoro tra digitalizzazione, intelligenza artificiale e metaverso.  Riflessioni di sistema’ (The new paradigms of work from digitalisation, artificial intelligence to the metaverse. System reflections), a piece of research by Roberta Caragnano which has recently been published in the ADAPT Labour Studies e-book series.

Caragnano explains that, ‘in recent years and particularly due to the acceleration imposed by the pandemic, the world of work has undergone radical transformation. This is due to (1) pressure from unprecedented technological innovations such as the spread of big data and the advent of artificial intelligence (AI) and (2) the Internet of Things (IoT). These innovations allow business processes to be automated, stimulating product and process innovations (3). They also generate changes in work models that impact the way work is performed.’ All of this has led to widespread and generalised change that continues to evolve. The research therefore starts with an introductory focus on the hybridisation of organisational models and seeks to investigate the elements and variables that influence the ‘extension’ and flexibility of organisations and the organisation of work. It also seeks to investigate the challenges affecting the rules of work itself, which are now totally immersed in ‘hybrid, automated and dematerialised’ scenarios.

Roberta Caragnano’s study begins with an in-depth analysis of organisational models and moves on to examine hybrid working and the emergence of AI and the metaverse. Ultimately, it concludes with the necessity of a ‘change in the rules’ and a new code of ethics in industrial relations.

This significant analytical effort constitutes a valuable foundation for a better understanding of the context in which the production system is evolving.

 

I nuovi paradigmi del lavoro tra digitalizzazione, intelligenza artificiale e metaverso. Riflessioni di sistema

Roberta Caragnano

ADAPT Labour studies e-Book series n. 108, 2025

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