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Countdown to the Final of the Premio Campiello 2021
The five finalists in conversation with the Pirelli Foundation

The countdown has begun to the award ceremony of the Premio Campiello 2021, which again this year is being supported by Pirelli. To find out more about the books featured in this 59th edition, the Pirelli Foundation, with Antonio Calabrò, has interviewed the five finalists.

The interviews, which will be published online on this site from today, will accompany all booklovers on the countdown to the final evening, which this year will be held for the first time at the Arsenale in Venice. The ceremony will take place on Saturday 4 September at 8.30 p.m. and will be broadcast worldwide by Rai Italia with an exceptional presenter, Andrea Delogu, an Italian radio and television presenter and writer.

This is the full programme of the interviews:

Monday 30 August 2021: Paolo Malaguti – Se l’acqua ride

Tuesday 31 August 2021: Giulia Caminito – L’acqua del lago non è mai dolce

Wednesday 1 September 2021: Paolo Nori – Sanguina ancora. L’incredibile vita di Fëdor M. Dostoevskij 

Thursday 2 September 2021: Andrea Bajani – Il libro delle case

Friday 3 September 2021: Carmen Pellegrino – La felicità degli altri

We will hear the writers telling us about adventures along the rivers of northern Italy, about mothers and daughters and the rage of a generation, about an encounter with a book that can change the course of a life, about homes that promise a happiness that is eternally elusive, about fragments of memory that attempt to recompose an existence.

Enjoy the show, and the read!

Pirelli Foundation

The countdown has begun to the award ceremony of the Premio Campiello 2021, which again this year is being supported by Pirelli. To find out more about the books featured in this 59th edition, the Pirelli Foundation, with Antonio Calabrò, has interviewed the five finalists.

The interviews, which will be published online on this site from today, will accompany all booklovers on the countdown to the final evening, which this year will be held for the first time at the Arsenale in Venice. The ceremony will take place on Saturday 4 September at 8.30 p.m. and will be broadcast worldwide by Rai Italia with an exceptional presenter, Andrea Delogu, an Italian radio and television presenter and writer.

This is the full programme of the interviews:

Monday 30 August 2021: Paolo Malaguti – Se l’acqua ride

Tuesday 31 August 2021: Giulia Caminito – L’acqua del lago non è mai dolce

Wednesday 1 September 2021: Paolo Nori – Sanguina ancora. L’incredibile vita di Fëdor M. Dostoevskij 

Thursday 2 September 2021: Andrea Bajani – Il libro delle case

Friday 3 September 2021: Carmen Pellegrino – La felicità degli altri

We will hear the writers telling us about adventures along the rivers of northern Italy, about mothers and daughters and the rage of a generation, about an encounter with a book that can change the course of a life, about homes that promise a happiness that is eternally elusive, about fragments of memory that attempt to recompose an existence.

Enjoy the show, and the read!

Pirelli Foundation

Multimedia

Video

A road of Pirelli rubber to protect Raphael at the Farnesina

The Farnesina, the headquarters of the Accademia Nazionale dei Lincei, is a suburban villa owned by the Farnese family from 1579 but originally built by the architect Baldassarre Peruzzi in the early sixteenth century on commission from Alessandro Chigi. The building is known for its stunning frescoes, which were commissioned by the wealthy Sienese banker from some of the greatest masters of the Italian Renaissance: Raphael, Sebastiano del Piombo, Giovanni Antonio Bazzi, known as Sodoma, and Peruzzi himself.

Some fragments of the cornice of the Farnesina fell to the ground in late 1953, fortunately without harm to any passers-by or visitors. A number of cracks appeared in the walls of the villa and small pieces of the frescoes also became detached during those years. The blame was placed on the intense traffic along the streets at the sides of the building and in particular to the flow along the Lungotevere. As Pirelli magazine also pointed out in 1956, the task of ascertaining the real causes of these incidents was entrusted to the Società Applicazioni Gomma Antivibranti (S.A.G.A.), a subsidiary of Pirelli, and to the physics laboratories of the parent company, which offered their assistance as a way of thanking the Farnesina for hosting the International Rubber Conference. Tests to analyse the vibrations caused by the traffic were directed by the engineer Boschi di Stefano, the managing director of  S.A.G.A., and by the engineers Bassi and Prosdocimi. A picture from the time shows him in the gallery with Raphael’s Galatea while he runs and examines the data from the machines used for the surveys. The measurements led to the conclusion that the vibrations from the road on the Tiber side might seriously threaten the survival of the frescoes. It was therefore decided to intervene by building a “floating rubber road“, which was completed in the early 1970s. This involved suspending the Lungotevere road on more than 2,000 elastic anti-vibration blocks made using the most advanced Pirelli technology.

The Farnesina, the headquarters of the Accademia Nazionale dei Lincei, is a suburban villa owned by the Farnese family from 1579 but originally built by the architect Baldassarre Peruzzi in the early sixteenth century on commission from Alessandro Chigi. The building is known for its stunning frescoes, which were commissioned by the wealthy Sienese banker from some of the greatest masters of the Italian Renaissance: Raphael, Sebastiano del Piombo, Giovanni Antonio Bazzi, known as Sodoma, and Peruzzi himself.

Some fragments of the cornice of the Farnesina fell to the ground in late 1953, fortunately without harm to any passers-by or visitors. A number of cracks appeared in the walls of the villa and small pieces of the frescoes also became detached during those years. The blame was placed on the intense traffic along the streets at the sides of the building and in particular to the flow along the Lungotevere. As Pirelli magazine also pointed out in 1956, the task of ascertaining the real causes of these incidents was entrusted to the Società Applicazioni Gomma Antivibranti (S.A.G.A.), a subsidiary of Pirelli, and to the physics laboratories of the parent company, which offered their assistance as a way of thanking the Farnesina for hosting the International Rubber Conference. Tests to analyse the vibrations caused by the traffic were directed by the engineer Boschi di Stefano, the managing director of  S.A.G.A., and by the engineers Bassi and Prosdocimi. A picture from the time shows him in the gallery with Raphael’s Galatea while he runs and examines the data from the machines used for the surveys. The measurements led to the conclusion that the vibrations from the road on the Tiber side might seriously threaten the survival of the frescoes. It was therefore decided to intervene by building a “floating rubber road“, which was completed in the early 1970s. This involved suspending the Lungotevere road on more than 2,000 elastic anti-vibration blocks made using the most advanced Pirelli technology.

Pirelli’s “Italy on the Move” Advertising Campaigns Now Online

Advertisements, sketches, audio-visuals, and paste-up layouts are just some of the materials used for advertising Pirelli products that have now been published in the section of the website devoted to the Historical Archive, which is now being expanded with the series of medium- and large-format prints concerning car tyres. These also include the press proofs of the advertising campaign created by the graphic designer and architect Franco Grignani in 1955-6.

During this historic period, when motorisation was growing exponentially, Pirelli placed its bets not only on manufacturing increasingly specialised tyres but also on promoting them through the work of artists and intellectuals, creating a communication strategy that we would refer to today as cross-media. Newsprint, posters, cinema, direct advertising, and culture: the ‘Direzione Propaganda’ worked across the board to tell the story of the latest models of tyres launched on the market for all manner of vehicles, seasons and driving conditions. Ezio Bonini’s and Pavel Michael Engelmann’s graphics were thus accompanied by those of Franco Grignani, with a series of seven advertisements on the theme of long, tiring journeys made more comfortable and carefree by the use of Pirelli Stelvio tyres.

Playing on three key concepts (flexibility, durability and road-holding), Grignani gave the technique of collage a new, modern twist, conveying the idea of “something that recalls decals and restoration, and fragments of ancient painted walls”, as Leonardo Sinisgalli wrote in “Advertising in Italy” in 1956. Rotations, torsions, divisions and futuristic deformations move his images, creating new visual spaces and coming together in a different way of creating art, and in a different way of seeing and a different way of thinking. For Grignani, visual communication was not so much a matter of “showing” but of “seeing more”.

Grignani looks at art as a means for getting inside things, to understand them better: “My investigations have always involved looking at the inside of objects and understanding the reason why of things.” Just as Luigi Emanueli, a key figure in Pirelli’s Research and Development Department, considered scientific and technological research to be the means for entering into the merit of things and innovating: “Adess ghe capissaremm on quaicoss: andemm a guardagh denter” (“Now we’ll understand something, let’s go and look inside”) was his motto. Showing how, at Pirelli, art and science, culture and innovation all speak the same language.

Advertisements, sketches, audio-visuals, and paste-up layouts are just some of the materials used for advertising Pirelli products that have now been published in the section of the website devoted to the Historical Archive, which is now being expanded with the series of medium- and large-format prints concerning car tyres. These also include the press proofs of the advertising campaign created by the graphic designer and architect Franco Grignani in 1955-6.

During this historic period, when motorisation was growing exponentially, Pirelli placed its bets not only on manufacturing increasingly specialised tyres but also on promoting them through the work of artists and intellectuals, creating a communication strategy that we would refer to today as cross-media. Newsprint, posters, cinema, direct advertising, and culture: the ‘Direzione Propaganda’ worked across the board to tell the story of the latest models of tyres launched on the market for all manner of vehicles, seasons and driving conditions. Ezio Bonini’s and Pavel Michael Engelmann’s graphics were thus accompanied by those of Franco Grignani, with a series of seven advertisements on the theme of long, tiring journeys made more comfortable and carefree by the use of Pirelli Stelvio tyres.

Playing on three key concepts (flexibility, durability and road-holding), Grignani gave the technique of collage a new, modern twist, conveying the idea of “something that recalls decals and restoration, and fragments of ancient painted walls”, as Leonardo Sinisgalli wrote in “Advertising in Italy” in 1956. Rotations, torsions, divisions and futuristic deformations move his images, creating new visual spaces and coming together in a different way of creating art, and in a different way of seeing and a different way of thinking. For Grignani, visual communication was not so much a matter of “showing” but of “seeing more”.

Grignani looks at art as a means for getting inside things, to understand them better: “My investigations have always involved looking at the inside of objects and understanding the reason why of things.” Just as Luigi Emanueli, a key figure in Pirelli’s Research and Development Department, considered scientific and technological research to be the means for entering into the merit of things and innovating: “Adess ghe capissaremm on quaicoss: andemm a guardagh denter” (“Now we’ll understand something, let’s go and look inside”) was his motto. Showing how, at Pirelli, art and science, culture and innovation all speak the same language.

Leonardo da Vinci prefers Pirelli erasers at the Villa Farnesina

An exhibition devoted to the trio of Italian genius opened on 16 June at the Villa Farnesina in Rome, as part of a series of events promoted by the Accademia dei Lincei to celebrate the anniversaries of Leonardo (2019), Raphael (2020) and Dante (2021). In a display of postcards, works, objects, magazines and newspapers from a hundred years ago, the exhibition explores the tastes and aesthetics of the celebrations of the anniversaries of Leonardo (1919), Raphael (1920) and Dante (1921). In the years immediately following the First World War, when Italy was attempting to rebuild its own national identity, the three great masters were hailed as a source of inspiration for young artists. They also became models for a new way of looking to the future, in a spirit of innovation and change, involving every sphere of human action and reaching out to the entire population through postcards, objects, furniture, architecture, and magazine and newspaper covers.

In particular, the first section of the exhibition looked at Leonardo, with references to the great inventions of which the genius from Vinci was considered to be a precursor – such as aircraft, which came to the fore in the Aeropainting of the 1920s – together with the equestrian monuments made by artists to illustrate scenes from the Great War, and anatomical studies. One of these works, a Pirelli advertisement featuring the great artist-inventor, is also on display.

Leonardo, the perfect embodiment of art and industry, thus became a sort of special endorser, chosen by Pirelli in 1920 to advertise its erasers: a portrait of him in sanguine, fastened to a support by drawing pins, shows him displaying “the best eraser for drawing”, as the slogan puts it. Just like a modern influencer, Leonardo da Vinci advises us to buy Pirelli erasers. As we can see in the catalogues of the time, now preserved at the Pirelli Foundation, these erasers were all marked with the Long P and a star, and were available in ten different shapes, as well as in the dual ink/pencil type.

The exhibition, entitled Il Trittico del Centenario: Leonardo 1919 Raffaello 1920 Dante 1921, curated by Roberto Antonelli, Virginia Lapenta and Guicciardo Sassoli de’Bianchi Strozzi, will run until 13 January 2022.

An exhibition devoted to the trio of Italian genius opened on 16 June at the Villa Farnesina in Rome, as part of a series of events promoted by the Accademia dei Lincei to celebrate the anniversaries of Leonardo (2019), Raphael (2020) and Dante (2021). In a display of postcards, works, objects, magazines and newspapers from a hundred years ago, the exhibition explores the tastes and aesthetics of the celebrations of the anniversaries of Leonardo (1919), Raphael (1920) and Dante (1921). In the years immediately following the First World War, when Italy was attempting to rebuild its own national identity, the three great masters were hailed as a source of inspiration for young artists. They also became models for a new way of looking to the future, in a spirit of innovation and change, involving every sphere of human action and reaching out to the entire population through postcards, objects, furniture, architecture, and magazine and newspaper covers.

In particular, the first section of the exhibition looked at Leonardo, with references to the great inventions of which the genius from Vinci was considered to be a precursor – such as aircraft, which came to the fore in the Aeropainting of the 1920s – together with the equestrian monuments made by artists to illustrate scenes from the Great War, and anatomical studies. One of these works, a Pirelli advertisement featuring the great artist-inventor, is also on display.

Leonardo, the perfect embodiment of art and industry, thus became a sort of special endorser, chosen by Pirelli in 1920 to advertise its erasers: a portrait of him in sanguine, fastened to a support by drawing pins, shows him displaying “the best eraser for drawing”, as the slogan puts it. Just like a modern influencer, Leonardo da Vinci advises us to buy Pirelli erasers. As we can see in the catalogues of the time, now preserved at the Pirelli Foundation, these erasers were all marked with the Long P and a star, and were available in ten different shapes, as well as in the dual ink/pencil type.

The exhibition, entitled Il Trittico del Centenario: Leonardo 1919 Raffaello 1920 Dante 1921, curated by Roberto Antonelli, Virginia Lapenta and Guicciardo Sassoli de’Bianchi Strozzi, will run until 13 January 2022.

Algorithms vs humans, today’s challenge

A book-interview by Miguel Benasayag suggests a way for readers to remain human in the presence of machines

Algorithms are driving everything, including our lives and all the social and economic systems that human beings can build. This modern edition of the man-machine challenge, the battle with the algorithms behind big data, is certainly the challenge of our time. It must be fully understood before it can be addressed, including in everyday life. It is therefore not just useful, but instructive and important, to read “The tyranny of algorithms”, the book-interview by Miguel Benasayag (the Argentine philosopher and psychoanalyst who taught us how to defend ourselves from the “sad passions” fuelled by our society). Written with Régis Meyran, it warns the reader about the risk of letting big data algorithms steer our democracies.

The book is just over 100 pages long and should be read with great care. The subject addressed is not so much the fact that all of us, and all our organisations, are impacted by the effects of algorithms on a daily basis, but rather an understanding of how we can exist as humans in such a world. This means ensuring that the special nature of living beings, their unpredictability and freedom, which cannot be reduced to a sum of information or the parameters of pure efficiency and performance, is not lost, despite the useful integration with artificial intelligence.

Benasayag’s reasoning applies on an individual level, as well as on a social and economic level. Benasayag makes it clear that even socially, politically and economically important decisions are now linked to the linear logic of machines. They are entrusted with calculations, the abnormal collection of data and the pseudo-rational management of a cause-and-effect relationship that does not take into account the complexity of individual and social “bodies” and that undermines our democracies.

Benasayag asks whether it is possible to take up the challenge of protecting the living, culture and good politics. The answer is not an infallible prescription, but a path of “creative re-appropriation” of the relationship with the artificial, a set of “singular solutions” of small dimensions and great human impact. In the here and now, they are able to build experiences and hybridisation practices with technology that respect the living and our freedoms.

“The Tyranny of Algorithms” is a must-read. The author does not always ask the reader to agree with everything they read, but to think about their own present in a different way.

The Tyranny of Algorithms

Miguel Benasayag

Vita e Pensiero, 2020

A book-interview by Miguel Benasayag suggests a way for readers to remain human in the presence of machines

Algorithms are driving everything, including our lives and all the social and economic systems that human beings can build. This modern edition of the man-machine challenge, the battle with the algorithms behind big data, is certainly the challenge of our time. It must be fully understood before it can be addressed, including in everyday life. It is therefore not just useful, but instructive and important, to read “The tyranny of algorithms”, the book-interview by Miguel Benasayag (the Argentine philosopher and psychoanalyst who taught us how to defend ourselves from the “sad passions” fuelled by our society). Written with Régis Meyran, it warns the reader about the risk of letting big data algorithms steer our democracies.

The book is just over 100 pages long and should be read with great care. The subject addressed is not so much the fact that all of us, and all our organisations, are impacted by the effects of algorithms on a daily basis, but rather an understanding of how we can exist as humans in such a world. This means ensuring that the special nature of living beings, their unpredictability and freedom, which cannot be reduced to a sum of information or the parameters of pure efficiency and performance, is not lost, despite the useful integration with artificial intelligence.

Benasayag’s reasoning applies on an individual level, as well as on a social and economic level. Benasayag makes it clear that even socially, politically and economically important decisions are now linked to the linear logic of machines. They are entrusted with calculations, the abnormal collection of data and the pseudo-rational management of a cause-and-effect relationship that does not take into account the complexity of individual and social “bodies” and that undermines our democracies.

Benasayag asks whether it is possible to take up the challenge of protecting the living, culture and good politics. The answer is not an infallible prescription, but a path of “creative re-appropriation” of the relationship with the artificial, a set of “singular solutions” of small dimensions and great human impact. In the here and now, they are able to build experiences and hybridisation practices with technology that respect the living and our freedoms.

“The Tyranny of Algorithms” is a must-read. The author does not always ask the reader to agree with everything they read, but to think about their own present in a different way.

The Tyranny of Algorithms

Miguel Benasayag

Vita e Pensiero, 2020

Is sustainable development still a long way off for businesses?

A survey of the world’s leading business schools shows the low level of training on SDG issues

 

Sustainable development is everyone’s goal. This is also true for companies, which have been adapting their methods and approaches to production and the market for some time. This change has also influenced the cultural backgrounds of the managers and entrepreneurs involved. Giselle Weybrecht set out to investigate how business schools around the world have involved their students in raising awareness about the Sustainable Development Goals (SDGs) agreed in 2015 to mid-2020. Weybrecht wanted to find out whether future managers have already mastered the principles of sustainable development that they will then be called upon to apply.

“How management education is engaging students in the sustainable development goals”, looks at the data from the information submitted by the schools. The author then goes on to outline the range of reported approaches that relate specifically to students and explicitly mention the SDGs.

The results are surprising. They show that although an increasing number of innovative approaches have been found that could become the basis for the way management education approaches the SDGs, most schools still do not engage their students in the SDGs themselves. This is not sufficient, because among the business schools that do address sustainable development issues, most offer limited coverage and they are always “embedded” in other subjects. Giselle Weybrecht writes,

“This is a missed opportunity for students, universities and the global community, given the important influence that management education, and by extension the business sector, has on achieving sustainable development goals”.

Giselle Weybrecht’s research demonstrates that there is still a long way to go to achieve a corporate culture with sustainable development as one of its main “strings”.

How management education is engaging students in the sustainable development goals

Giselle Weybrecht

International Journal of Sustainability in Higher Education, July 2021

A survey of the world’s leading business schools shows the low level of training on SDG issues

 

Sustainable development is everyone’s goal. This is also true for companies, which have been adapting their methods and approaches to production and the market for some time. This change has also influenced the cultural backgrounds of the managers and entrepreneurs involved. Giselle Weybrecht set out to investigate how business schools around the world have involved their students in raising awareness about the Sustainable Development Goals (SDGs) agreed in 2015 to mid-2020. Weybrecht wanted to find out whether future managers have already mastered the principles of sustainable development that they will then be called upon to apply.

“How management education is engaging students in the sustainable development goals”, looks at the data from the information submitted by the schools. The author then goes on to outline the range of reported approaches that relate specifically to students and explicitly mention the SDGs.

The results are surprising. They show that although an increasing number of innovative approaches have been found that could become the basis for the way management education approaches the SDGs, most schools still do not engage their students in the SDGs themselves. This is not sufficient, because among the business schools that do address sustainable development issues, most offer limited coverage and they are always “embedded” in other subjects. Giselle Weybrecht writes,

“This is a missed opportunity for students, universities and the global community, given the important influence that management education, and by extension the business sector, has on achieving sustainable development goals”.

Giselle Weybrecht’s research demonstrates that there is still a long way to go to achieve a corporate culture with sustainable development as one of its main “strings”.

How management education is engaging students in the sustainable development goals

Giselle Weybrecht

International Journal of Sustainability in Higher Education, July 2021

The EU launches an ambitious plan for the environment, without destroying industry

Devastating fires and disastrous floods after heavy rain and hailstorms. These events have become a dramatic feature of our times and will unfortunately become increasingly frequent in the future. Climate change and global warming are the main cause. Using the power of good journalism, “The Economist” addresses the issue in this week’s cover story, titled “No safe place”. It says that we are all at risk in the “3°C future” scenario, when the Earth will warm up to 3 degrees higher than in the pre-industrial era (we are getting ever closer: 2021 risks being the hottest year this century). The image of two penguins in the middle of the ocean, watching TV shows about burning forests and cities is poignant, not least because of its effective and very British irony.

The “extreme phenomena of floods” (the most recent in Germany and China) and fires (in Canada, Australia and now, here in Sardinia) will not disappear, but “economic and social adaptation could limit their impact”, writes the British weekly. It also suggests what can be done. Of course, we need to cut CO2 emissions, but above all we need to invest in changing production and consumption systems (transport, urban living conditions, renewable energy), making the Paris agreement on sustainability a reality and committing the richest countries to helping the poorest and most fragile countries in this area.

“The Economist” reflects on the intelligence of a couple of centuries of good practice, with few concessions to ideological extremism (it is also worth reading the issue’s editorial on neurological research and scientific ethics, arguing that liberal democracies must not give way to China on neuroscience). The Economist’s recommendations could be a good starting point in the preparation of the EU position for COP 26 (the UN Climate Change Conference, chaired by Italy and the UK) in Glasgow, Scotland, in November. Italian Prime Minister Mario Draghi has already stated, “We want to reach an ambitious agreement, which includes both rich and emerging economies”.

The 2015 Paris Climate Agreement already called for the global average temperature increase to be kept well below 2°C, at 1.5°C in the long term. This was an important strategic choice. However, this was followed by uncertainties, shortcomings and outright disengagement, such as that of the US in the rocky season of the Trump presidency. Now the issue is back on the table in responsible political strategies, in part thanks to the radical change of direction of the Biden presidency, which is more aware of environmental issues.

In Brussels, the EU is moving with great determination. The Green Deal announced in recent weeks by Commission President Ursula von der Leyen sets ambitious targets: a 100% reduction in CO2 emissions (“carbon neutrality”) by 2050, with an intermediate target of a 55% cut by 2030 (compared to 1990 levels); rewarding decarbonisation; introducing a tariff on non-EU goods produced under poor environmental standards (imports from China and India are particularly targeted); taxing fuels according to their energy content; planting 3 billion trees in EU countries to absorb large amounts of carbon dioxide; launching a €72 billion social fund to co-finance national incentives of the same amount for the green economy.

It’s a very ambitious plan, which addresses the demands of European public opinion on climate issues. In order to progress with the rapid implementation foreseen by EU officials, it still needs some ironing out.

Trying to convince the large manufacturing economies and energy producers (China, India and other industrial countries in the Far East, as well as the Arab countries and Brazil) to accelerate industrial change, reducing reliance on coal-fired plants and the massive use of other fossil fuels (oil, gas) is an international policy issue. This can be done with weapons of taxation (the “Cbam”, the Carbon Border Adjustment Mechanism, the so-called “carbon tax”, which has been applauded by leading economists such as Paul Krugman, winner of the Nobel Prize for Economics in 2008): “The US and EU effort risks being thwarted, the Earth is dying, punish the irresponsible”, “La Stampa”, 23 July 2021).

The transition needs to be designed so as not to bring European industry to its knees, starting with the automotive industry, which will be severely affected by a ban on non-electric car sales in 2035 (there are 300,000 direct jobs in the automotive sector in Italy), as well as the transport, cement, steel and aluminium industries.

“There is room for manoeuvre,” Brussels assures. The Recovery Plan includes measures to be taken for the energy transition that are closely linked to the digital transition. In short, we need to establish a new European industrial policy that rewards companies that have already invested in sustainability and encourages those that have not yet done so or have only done so partially. It is an important, urgent and necessary challenge, which involves the government, social partners, businesses and trade unions. It will require a great deal of cultural and political focus, careful and well-documented information and a general awareness of public opinion. The public needs to consider, understand and share its objectives (as the broader, most responsible part of the Italian population is doing to combat the pandemic, despite the fake news and propaganda from the anti-vax movement).  

“We need to move soon. The ecological transition is not a merry-go-round. It will be necessary to convert and change models and jobs. This requires painful but necessary choices. We need to manage the transition in an orderly manner, reducing risk profiles, increasing employment and stimulating entrepreneurship”, says Francesco Starace, CEO of Enel (“Il Sole24Ore”, 17 July).

There are some cutting-edge companies in Italy. 432 thousand industrial and service companies invested in green products and technologies between 2015 and 2019, according to a recent study by Symbola and Unioncamere. Now, “the Next Generation EU and the NRP are crucial for tackling the crisis and building a better future for Italy and Europe,” comments Ermete Realacci, President of the Symbola Foundation. The green transition is at the heart of this, together with social cohesion and digital innovation. In other words, a “safe place” is still possible, however difficult it may be.

Devastating fires and disastrous floods after heavy rain and hailstorms. These events have become a dramatic feature of our times and will unfortunately become increasingly frequent in the future. Climate change and global warming are the main cause. Using the power of good journalism, “The Economist” addresses the issue in this week’s cover story, titled “No safe place”. It says that we are all at risk in the “3°C future” scenario, when the Earth will warm up to 3 degrees higher than in the pre-industrial era (we are getting ever closer: 2021 risks being the hottest year this century). The image of two penguins in the middle of the ocean, watching TV shows about burning forests and cities is poignant, not least because of its effective and very British irony.

The “extreme phenomena of floods” (the most recent in Germany and China) and fires (in Canada, Australia and now, here in Sardinia) will not disappear, but “economic and social adaptation could limit their impact”, writes the British weekly. It also suggests what can be done. Of course, we need to cut CO2 emissions, but above all we need to invest in changing production and consumption systems (transport, urban living conditions, renewable energy), making the Paris agreement on sustainability a reality and committing the richest countries to helping the poorest and most fragile countries in this area.

“The Economist” reflects on the intelligence of a couple of centuries of good practice, with few concessions to ideological extremism (it is also worth reading the issue’s editorial on neurological research and scientific ethics, arguing that liberal democracies must not give way to China on neuroscience). The Economist’s recommendations could be a good starting point in the preparation of the EU position for COP 26 (the UN Climate Change Conference, chaired by Italy and the UK) in Glasgow, Scotland, in November. Italian Prime Minister Mario Draghi has already stated, “We want to reach an ambitious agreement, which includes both rich and emerging economies”.

The 2015 Paris Climate Agreement already called for the global average temperature increase to be kept well below 2°C, at 1.5°C in the long term. This was an important strategic choice. However, this was followed by uncertainties, shortcomings and outright disengagement, such as that of the US in the rocky season of the Trump presidency. Now the issue is back on the table in responsible political strategies, in part thanks to the radical change of direction of the Biden presidency, which is more aware of environmental issues.

In Brussels, the EU is moving with great determination. The Green Deal announced in recent weeks by Commission President Ursula von der Leyen sets ambitious targets: a 100% reduction in CO2 emissions (“carbon neutrality”) by 2050, with an intermediate target of a 55% cut by 2030 (compared to 1990 levels); rewarding decarbonisation; introducing a tariff on non-EU goods produced under poor environmental standards (imports from China and India are particularly targeted); taxing fuels according to their energy content; planting 3 billion trees in EU countries to absorb large amounts of carbon dioxide; launching a €72 billion social fund to co-finance national incentives of the same amount for the green economy.

It’s a very ambitious plan, which addresses the demands of European public opinion on climate issues. In order to progress with the rapid implementation foreseen by EU officials, it still needs some ironing out.

Trying to convince the large manufacturing economies and energy producers (China, India and other industrial countries in the Far East, as well as the Arab countries and Brazil) to accelerate industrial change, reducing reliance on coal-fired plants and the massive use of other fossil fuels (oil, gas) is an international policy issue. This can be done with weapons of taxation (the “Cbam”, the Carbon Border Adjustment Mechanism, the so-called “carbon tax”, which has been applauded by leading economists such as Paul Krugman, winner of the Nobel Prize for Economics in 2008): “The US and EU effort risks being thwarted, the Earth is dying, punish the irresponsible”, “La Stampa”, 23 July 2021).

The transition needs to be designed so as not to bring European industry to its knees, starting with the automotive industry, which will be severely affected by a ban on non-electric car sales in 2035 (there are 300,000 direct jobs in the automotive sector in Italy), as well as the transport, cement, steel and aluminium industries.

“There is room for manoeuvre,” Brussels assures. The Recovery Plan includes measures to be taken for the energy transition that are closely linked to the digital transition. In short, we need to establish a new European industrial policy that rewards companies that have already invested in sustainability and encourages those that have not yet done so or have only done so partially. It is an important, urgent and necessary challenge, which involves the government, social partners, businesses and trade unions. It will require a great deal of cultural and political focus, careful and well-documented information and a general awareness of public opinion. The public needs to consider, understand and share its objectives (as the broader, most responsible part of the Italian population is doing to combat the pandemic, despite the fake news and propaganda from the anti-vax movement).  

“We need to move soon. The ecological transition is not a merry-go-round. It will be necessary to convert and change models and jobs. This requires painful but necessary choices. We need to manage the transition in an orderly manner, reducing risk profiles, increasing employment and stimulating entrepreneurship”, says Francesco Starace, CEO of Enel (“Il Sole24Ore”, 17 July).

There are some cutting-edge companies in Italy. 432 thousand industrial and service companies invested in green products and technologies between 2015 and 2019, according to a recent study by Symbola and Unioncamere. Now, “the Next Generation EU and the NRP are crucial for tackling the crisis and building a better future for Italy and Europe,” comments Ermete Realacci, President of the Symbola Foundation. The green transition is at the heart of this, together with social cohesion and digital innovation. In other words, a “safe place” is still possible, however difficult it may be.

Bertone and Pirelli: Style and Design “Made in Italy”

The exhibition Concept Cars: Nuccio Bertone. One Hundred Years of Italian Style – Coupé Models opened on 30 June at the Museum of Architecture and Design in Yekaterinburg, Russia, sponsored by Pirelli and curated by the architect Enzo Fornaro. The exhibition, which will remain open to the public until 30 August 2021, is a tribute to Italian automotive design and to the masterpieces of the Bertone coachbuilding company, which was founded in Turin in 1912. The event celebrates the creative history of the Italian designer Nuccio Bertone and traces that of his eponymous company, which remained in operation until a few years after the death of its founder in 1997. The story is notable for Bertone’s ties with the great international car manufacturers, for which he designed supercars with top-of-the-range, high-performance Pirelli tyres.

The exhibition, which includes original drawings and prototypes of cars together with iconic vintage models, could therefore hardly be without a selection of materials from our Historical Archive. Starting with pictures of the unveiling of the Lamborghini Miura at the 1966 Geneva Motor Show: an exceptional prototype with Bertone bodywork, for which Pirelli created a special size of its world-famous Cinturato. Also the prototype of the Lamborghini Marzal, with Bertone bodywork designed by Marcello Gandini, was fitted with Pirelli Cinturato tyres. The car was unveiled at the 1967 Geneva Motor Show. The Bertone-bodied Iso Grifo and the Lamborgini Miura appeared in the photo shoot made in 1970 by Gaston Jung, and the shots were then included in the advertising campaign for the Cinturato created by the designer François Robert with Centro, the in-house agency of the Pirelli Group. The technical drawings of the Pirelli CN72 tyre, of the CN12, and of the low-profile Pirelli P7 Corsa and the intermediate P7 Montecarlo tyre, designed during the 1970s, also come from our Archive. Pirelli created the P7, the world’s first super-low-profile tyre and a guarantee of success on both track and road, for the blisteringly fast Lancia Stratos HF designed by Bertone. The car achieved its famous victories at the 1976 and 1977 Monte Carlo Rally with Sandro Munari – aka The Dragon – and in 1978 at the Sanremo Rally with the Finnish driver Markku Alén. In the 1980s, the low-profile Pirelli Serie Larga tyre appeared on the supercars in Agenzia Centro advertisements, and the Bertone-bodied Lamborghini Countach Anniversary took centre-stage in the campaign for Pirelli original equipment.

The items on show tell the story of the Made in Italy label through the evolution of concept cars and their original equipment, featuring designs that are always remarkable for their elegance and innovation. These are features that make Pirelli and Bertone two brands of absolute excellence, famed the world over.

The exhibition Concept Cars: Nuccio Bertone. One Hundred Years of Italian Style – Coupé Models opened on 30 June at the Museum of Architecture and Design in Yekaterinburg, Russia, sponsored by Pirelli and curated by the architect Enzo Fornaro. The exhibition, which will remain open to the public until 30 August 2021, is a tribute to Italian automotive design and to the masterpieces of the Bertone coachbuilding company, which was founded in Turin in 1912. The event celebrates the creative history of the Italian designer Nuccio Bertone and traces that of his eponymous company, which remained in operation until a few years after the death of its founder in 1997. The story is notable for Bertone’s ties with the great international car manufacturers, for which he designed supercars with top-of-the-range, high-performance Pirelli tyres.

The exhibition, which includes original drawings and prototypes of cars together with iconic vintage models, could therefore hardly be without a selection of materials from our Historical Archive. Starting with pictures of the unveiling of the Lamborghini Miura at the 1966 Geneva Motor Show: an exceptional prototype with Bertone bodywork, for which Pirelli created a special size of its world-famous Cinturato. Also the prototype of the Lamborghini Marzal, with Bertone bodywork designed by Marcello Gandini, was fitted with Pirelli Cinturato tyres. The car was unveiled at the 1967 Geneva Motor Show. The Bertone-bodied Iso Grifo and the Lamborgini Miura appeared in the photo shoot made in 1970 by Gaston Jung, and the shots were then included in the advertising campaign for the Cinturato created by the designer François Robert with Centro, the in-house agency of the Pirelli Group. The technical drawings of the Pirelli CN72 tyre, of the CN12, and of the low-profile Pirelli P7 Corsa and the intermediate P7 Montecarlo tyre, designed during the 1970s, also come from our Archive. Pirelli created the P7, the world’s first super-low-profile tyre and a guarantee of success on both track and road, for the blisteringly fast Lancia Stratos HF designed by Bertone. The car achieved its famous victories at the 1976 and 1977 Monte Carlo Rally with Sandro Munari – aka The Dragon – and in 1978 at the Sanremo Rally with the Finnish driver Markku Alén. In the 1980s, the low-profile Pirelli Serie Larga tyre appeared on the supercars in Agenzia Centro advertisements, and the Bertone-bodied Lamborghini Countach Anniversary took centre-stage in the campaign for Pirelli original equipment.

The items on show tell the story of the Made in Italy label through the evolution of concept cars and their original equipment, featuring designs that are always remarkable for their elegance and innovation. These are features that make Pirelli and Bertone two brands of absolute excellence, famed the world over.

Meritocracy, knowledge and equal opportunities: these are the tools against social degradation and hardship

What makes a country thrive long-term? In a period where the knowledge economy comes first and foremost, the answer would be high quality, open education and training, in order to awaken, in everyone, individual attitudes relating to social life, employment, and the overall civic public sphere. In other words, knowledge is what spurs economic and social development and the full unfolding of democracy, while education is the means to reach a better quality of life and work.

It’s precisely on the dissemination of knowledge that another essential lever for the balanced and sustainable development of Italy, especially in this particular historical period that lies between a pandemic crisis, recession and economic recovery, depends upon: meritocracy, the economic and social reward for those who know, engage, build, show the clear ability to “do, do well and do good.” It’s a crucial political point in any development project: the blending of knowledge and meritocracy. Just as in the European Recovery Plan Next Generation and, accordingly, the PNRR (Piano nazionale di resilienza e ripresa), the Italian recovery and resilience plan, wisely drafted by the Draghi government and approved by Brussels: hence, environment and digital economy and as such investments in education, training for new professional roles, research, innovation.

These are words, however, that shouldn’t merely be uttered in relation to challenging political and government projects, but also analysed in-depth, in order to better understand the meanings and values that inspire them, and therefore to define their consequences.

Knowledge, then. The death of expertise: The campaign against established knowledge and why it matters (translated in Italian as La conoscenza e i suoi nemici: L’era dell’incompetenza e i rischi per la democrazia) is the brilliant title of a book by Tom Nichols, Harvard professor, published in Italian by LUISS University in 2017, which more and better than other works sheds some light on how much populist demagogy against scientists, experts, scholars, members of the intelligentsia (a sentiment that in Italy assumes the form of rhetorics such as “uno vale uno” (all individuals are worth the same), so much loved by the grillini, fans of the Five Star Movement’s Beppe Grillo) are damaging market economy, quality of life and institutions.

The COVID-19 pandemic, followed by the economic crisis, has pushed aside all praises to incompetence and restored the value of science and competence. And we see the effects in politics, too: Mario Draghi is head of the government, a man whose political and economic worth is acknowledged not just in Italy, but also in Europe.

Yet, danger has not passed, as stated by Paolo Iacci – business consultant in human resources and professor at the University of Milan – in his book Sotto il segno dell’ignoranza (Under the sign of ignorance), published by Egea. Iacci’s’ work is further enriched by a riveting interview with philosopher Umberto Galimberti, and explains that “competence is the only true weapon we have to face the ambivalence and contradictions of our times.” Resentment towards “technical specialists and experts prevails in contemporary culture, often preventing the free and peaceful expression of meritocratic thoughts.”

As Iacci reiterates, individuals proud of their own ignorance, which they peddle as “honest frankness and sympathy for people’s problems”, have made their way in politics and communication systems, too. But this is how our economy loses its competitive edge, especially in this “period where the learning economy comes first and foremost”, as mentioned above. And the whole social system breaks down.

The answer to this is to learn, to sharpen one’s critical thinking, to strictly condemn the careers of incompetent people, and to insist on the value of education and science – indeed, the answer is knowledge. Rewarding the merit of those who learn and encouraging cultural and moral values within the younger generations.

And what about the value of science, research and competence that the COVID-19 health crisis has revived? Iacci remains pessimistic: “Let’s not kid ourselves, it was only a momentary resurgence.”

Surely, we can’t simply sit back and, listlessly, just put up with things.

We are well aware of how much the economic stage we are experiencing demands an increasingly higher level of schooling. Yet, Italy comes in last in Europe in terms of university graduates (just 19.6% in the 25 to 64 age range, compared to the EU average of 33.2%) and has a very high rate of people with a very low education level: 13 million people with just a lower secondary school qualification. A bleak figure, not merely in relation to the prospects of economic growth, but also and above all for a more widespread socially balanced development.

Data from INVALSI (Istituto nazionale per la valutazione del sistema educativo di istruzione e di formazione), the Italian National institute for the evaluation of the education system, worsen the picture, highlighting the growing ignorance of our children: 44% of high school students don’t reach the minimum level in Italian, and 51% in maths. And the figures are even bleaker in the South and in economically disadvantaged families. DAD (Didattica a distanza – remote learning during lockdown) has exacerbated the situation, further marginalising the more vulnerable children, those who can rely less on digital communication, from school learning processes (here it is again, the burden of economic marginalisation).

But this phenomenon has ancient roots, which grow into dysfunctional dynamics that see education ignored by politicians for too long, looked at by many governments – both centre-right and centre-left – only from the viewpoint of academic and administrative staff concerned with economic and trade union interests, rather than from a students’ one and, more in general, one that takes into consideration the quality of education.

Now, a radical turnaround is essential when making choices, in order to bring back schools centre stage, as fundamental conduits for knowledge, engagement, career opportunities, personal and social growth, and civic responsibility.

Here we are, then, dealing with the second key word in our considerations: meritocracy.

It’s a term that sounds positive, suggesting a head start for the best, rewards for knowledge, responsibility and commitment. All very true. It’s also a term found in the Italian Constitution, which in article 34 states that those “able and deserving, even if lacking financial resources, shall have the right to attain the highest grades of learning.” A sound democratic statement.

Yet, if we look a little closer, we find darker undertones to contend with. As suggested by Michael J. Sandel, who teaches political philosophy at Harvard, in The tyranny of merit: What’s become of the common good? (published in Italy by Feltrinelli as La tirannia del merito – Perché viviamo in una società di vincitori e di perdenti), “Behind the idea of merit lies a deception. Without equal opportunities right from the start, only those with more means will keep on winning. While the losers will only be able to blame themselves.”

Sandel mainly focuses on American society, which is strongly selective, with increasingly slow and jammed social elevators (quite the opposite of the mythical “American dream” where everyone could become someone) and a widespread obsession for rhetorics of success. He analyses the middle class, which paved the way for Trump’s populism (but also Brexit and right-wingers in Europe) and sharply criticises the elites who “turned their back on those who do not belong to them.” He also insists on the need to link meritocracy to equal opportunities and the real dissemination of knowledge, overcoming disparities based on social class, culture, income and association: all too often “the best”, those “awarded for their merits”, come from wealthy families with an abundance of books, connections and good cultural and social habits.

There’s an important conclusion to be drawn, in these times of reforms, restoration of balance, “just economy” and sustainable growth: without reforms, and social practices that allow everyone, and especially young people from the most underprivileged classes, to make a choice and have their own skills – the true rewards of merit – acknowledged and appreciated, both a balanced development and democracy will end up paying the price.

What makes a country thrive long-term? In a period where the knowledge economy comes first and foremost, the answer would be high quality, open education and training, in order to awaken, in everyone, individual attitudes relating to social life, employment, and the overall civic public sphere. In other words, knowledge is what spurs economic and social development and the full unfolding of democracy, while education is the means to reach a better quality of life and work.

It’s precisely on the dissemination of knowledge that another essential lever for the balanced and sustainable development of Italy, especially in this particular historical period that lies between a pandemic crisis, recession and economic recovery, depends upon: meritocracy, the economic and social reward for those who know, engage, build, show the clear ability to “do, do well and do good.” It’s a crucial political point in any development project: the blending of knowledge and meritocracy. Just as in the European Recovery Plan Next Generation and, accordingly, the PNRR (Piano nazionale di resilienza e ripresa), the Italian recovery and resilience plan, wisely drafted by the Draghi government and approved by Brussels: hence, environment and digital economy and as such investments in education, training for new professional roles, research, innovation.

These are words, however, that shouldn’t merely be uttered in relation to challenging political and government projects, but also analysed in-depth, in order to better understand the meanings and values that inspire them, and therefore to define their consequences.

Knowledge, then. The death of expertise: The campaign against established knowledge and why it matters (translated in Italian as La conoscenza e i suoi nemici: L’era dell’incompetenza e i rischi per la democrazia) is the brilliant title of a book by Tom Nichols, Harvard professor, published in Italian by LUISS University in 2017, which more and better than other works sheds some light on how much populist demagogy against scientists, experts, scholars, members of the intelligentsia (a sentiment that in Italy assumes the form of rhetorics such as “uno vale uno” (all individuals are worth the same), so much loved by the grillini, fans of the Five Star Movement’s Beppe Grillo) are damaging market economy, quality of life and institutions.

The COVID-19 pandemic, followed by the economic crisis, has pushed aside all praises to incompetence and restored the value of science and competence. And we see the effects in politics, too: Mario Draghi is head of the government, a man whose political and economic worth is acknowledged not just in Italy, but also in Europe.

Yet, danger has not passed, as stated by Paolo Iacci – business consultant in human resources and professor at the University of Milan – in his book Sotto il segno dell’ignoranza (Under the sign of ignorance), published by Egea. Iacci’s’ work is further enriched by a riveting interview with philosopher Umberto Galimberti, and explains that “competence is the only true weapon we have to face the ambivalence and contradictions of our times.” Resentment towards “technical specialists and experts prevails in contemporary culture, often preventing the free and peaceful expression of meritocratic thoughts.”

As Iacci reiterates, individuals proud of their own ignorance, which they peddle as “honest frankness and sympathy for people’s problems”, have made their way in politics and communication systems, too. But this is how our economy loses its competitive edge, especially in this “period where the learning economy comes first and foremost”, as mentioned above. And the whole social system breaks down.

The answer to this is to learn, to sharpen one’s critical thinking, to strictly condemn the careers of incompetent people, and to insist on the value of education and science – indeed, the answer is knowledge. Rewarding the merit of those who learn and encouraging cultural and moral values within the younger generations.

And what about the value of science, research and competence that the COVID-19 health crisis has revived? Iacci remains pessimistic: “Let’s not kid ourselves, it was only a momentary resurgence.”

Surely, we can’t simply sit back and, listlessly, just put up with things.

We are well aware of how much the economic stage we are experiencing demands an increasingly higher level of schooling. Yet, Italy comes in last in Europe in terms of university graduates (just 19.6% in the 25 to 64 age range, compared to the EU average of 33.2%) and has a very high rate of people with a very low education level: 13 million people with just a lower secondary school qualification. A bleak figure, not merely in relation to the prospects of economic growth, but also and above all for a more widespread socially balanced development.

Data from INVALSI (Istituto nazionale per la valutazione del sistema educativo di istruzione e di formazione), the Italian National institute for the evaluation of the education system, worsen the picture, highlighting the growing ignorance of our children: 44% of high school students don’t reach the minimum level in Italian, and 51% in maths. And the figures are even bleaker in the South and in economically disadvantaged families. DAD (Didattica a distanza – remote learning during lockdown) has exacerbated the situation, further marginalising the more vulnerable children, those who can rely less on digital communication, from school learning processes (here it is again, the burden of economic marginalisation).

But this phenomenon has ancient roots, which grow into dysfunctional dynamics that see education ignored by politicians for too long, looked at by many governments – both centre-right and centre-left – only from the viewpoint of academic and administrative staff concerned with economic and trade union interests, rather than from a students’ one and, more in general, one that takes into consideration the quality of education.

Now, a radical turnaround is essential when making choices, in order to bring back schools centre stage, as fundamental conduits for knowledge, engagement, career opportunities, personal and social growth, and civic responsibility.

Here we are, then, dealing with the second key word in our considerations: meritocracy.

It’s a term that sounds positive, suggesting a head start for the best, rewards for knowledge, responsibility and commitment. All very true. It’s also a term found in the Italian Constitution, which in article 34 states that those “able and deserving, even if lacking financial resources, shall have the right to attain the highest grades of learning.” A sound democratic statement.

Yet, if we look a little closer, we find darker undertones to contend with. As suggested by Michael J. Sandel, who teaches political philosophy at Harvard, in The tyranny of merit: What’s become of the common good? (published in Italy by Feltrinelli as La tirannia del merito – Perché viviamo in una società di vincitori e di perdenti), “Behind the idea of merit lies a deception. Without equal opportunities right from the start, only those with more means will keep on winning. While the losers will only be able to blame themselves.”

Sandel mainly focuses on American society, which is strongly selective, with increasingly slow and jammed social elevators (quite the opposite of the mythical “American dream” where everyone could become someone) and a widespread obsession for rhetorics of success. He analyses the middle class, which paved the way for Trump’s populism (but also Brexit and right-wingers in Europe) and sharply criticises the elites who “turned their back on those who do not belong to them.” He also insists on the need to link meritocracy to equal opportunities and the real dissemination of knowledge, overcoming disparities based on social class, culture, income and association: all too often “the best”, those “awarded for their merits”, come from wealthy families with an abundance of books, connections and good cultural and social habits.

There’s an important conclusion to be drawn, in these times of reforms, restoration of balance, “just economy” and sustainable growth: without reforms, and social practices that allow everyone, and especially young people from the most underprivileged classes, to make a choice and have their own skills – the true rewards of merit – acknowledged and appreciated, both a balanced development and democracy will end up paying the price.

Only robots?

A book that has just been translated into Italian, analyses the world of automation and robots,and outlines a possible future in which humans can still play a role

 

Where will man’s work end? Will there be room for our species in a working world dominated by increasingly intelligent machines? These are recurring and ultimately crucial questions. This is also true for those who want to construct a different kind of awareness of production organisation. “New Laws of Robotics: Defending Human Expertise in the Age of AI” by Frank Pasquale, recently translated into Italian.

The author begins with an observation: The rapid development of new technologies raises questions and fears for mankind. Other questions can be asked in addition to those already mentioned above. For instance, how can we defend ourselves against the pervasive and sly dynamics of ‘surveillance capitalism’ without sacrificing the smart and targeted monitoring of our security? What would happen to sectors such as education, healthcare or the defence industry if they were run exclusively by algorithms?

Pasquale tries to respond by proposing ‘new laws’ that will have to be applied so that the digital revolution, with its extraordinary possibilities for growth and development, does not become a trap for our species.

But how? The author’s basic idea is that robotic systems and artificial intelligence should complement professionals, not replace them. In other words, robots and machines must not impersonate humanity, fostering the false idea that those who interact with them are relating to a human being; in addition, they must not intensify the arms race; Finally, they must always display the identities of their creators, controllers and owners with maximum transparency.

This is the basis on which Pasquale outlines a possible future where governments, businesses and ordinary citizens can create something better, where technologies are inclusive, democratic and able to reflect the commitment and hopes of everyone, as workers and citizens, and not just as consumers.

How feasible this really is, depends of course on men themselves. In other words, Pasquale indicates a potential horizon, not the certainty of getting there.

New Laws of Robotics: Defending Human Expertise in the Age of AI

Frank Pasquale

LUISS University Press, 2021

A book that has just been translated into Italian, analyses the world of automation and robots,and outlines a possible future in which humans can still play a role

 

Where will man’s work end? Will there be room for our species in a working world dominated by increasingly intelligent machines? These are recurring and ultimately crucial questions. This is also true for those who want to construct a different kind of awareness of production organisation. “New Laws of Robotics: Defending Human Expertise in the Age of AI” by Frank Pasquale, recently translated into Italian.

The author begins with an observation: The rapid development of new technologies raises questions and fears for mankind. Other questions can be asked in addition to those already mentioned above. For instance, how can we defend ourselves against the pervasive and sly dynamics of ‘surveillance capitalism’ without sacrificing the smart and targeted monitoring of our security? What would happen to sectors such as education, healthcare or the defence industry if they were run exclusively by algorithms?

Pasquale tries to respond by proposing ‘new laws’ that will have to be applied so that the digital revolution, with its extraordinary possibilities for growth and development, does not become a trap for our species.

But how? The author’s basic idea is that robotic systems and artificial intelligence should complement professionals, not replace them. In other words, robots and machines must not impersonate humanity, fostering the false idea that those who interact with them are relating to a human being; in addition, they must not intensify the arms race; Finally, they must always display the identities of their creators, controllers and owners with maximum transparency.

This is the basis on which Pasquale outlines a possible future where governments, businesses and ordinary citizens can create something better, where technologies are inclusive, democratic and able to reflect the commitment and hopes of everyone, as workers and citizens, and not just as consumers.

How feasible this really is, depends of course on men themselves. In other words, Pasquale indicates a potential horizon, not the certainty of getting there.

New Laws of Robotics: Defending Human Expertise in the Age of AI

Frank Pasquale

LUISS University Press, 2021

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