The first was Rosa. Sories of women in documents in the Pirelli Historical Archive
On 8 March, International Women’s Day, the Pirelli Foundation retraces 150 years of company history “in the feminine”, through documents from its Historical Archive.
The first was Rosa. In August 1873, at the age of just 15, Rosa Navoni became the first woman to be hired by Pirelli, in Via Ponte Seveso. The documents do the talking: between the lines, company registers, address books, personnel files, and photographs all tell her story and that of many other women. We see their faces, and documents about their work, illustrating the changes that took place before, during, and after the war. In the pages of house organs, from Pirelli magazine to Fatti e Notizie, these stories continue through the years of the reconstruction, offering insights into the new role of women and their emancipation. This feminine universe also appears in visual communication, in the form of sketches, posters, and photo shoots.
On Monday 9 March at 3 p.m. the Pirelli Foundation hosted the last lecture in the refresher course for teachers: “Cinema & History 2014-15 | The Great War”, with Dottoressa Barbara Curli of the University of Turin, who spoke on the theme “The home front: mobilisation and women’s work”.
All the documents will be on display at the Foundation during the week dedicated to women, for which 12 new promocards have been created, all with a feminine theme.
In March and April, a film festival for the internal Pirelli community will explore aspects of the female universe in the Auditorium of the Headquarters. Each film will be introduced by leading lights in the world of cinema.
On 8 March, International Women’s Day, the Pirelli Foundation retraces 150 years of company history “in the feminine”, through documents from its Historical Archive.
The first was Rosa. In August 1873, at the age of just 15, Rosa Navoni became the first woman to be hired by Pirelli, in Via Ponte Seveso. The documents do the talking: between the lines, company registers, address books, personnel files, and photographs all tell her story and that of many other women. We see their faces, and documents about their work, illustrating the changes that took place before, during, and after the war. In the pages of house organs, from Pirelli magazine to Fatti e Notizie, these stories continue through the years of the reconstruction, offering insights into the new role of women and their emancipation. This feminine universe also appears in visual communication, in the form of sketches, posters, and photo shoots.
On Monday 9 March at 3 p.m. the Pirelli Foundation hosted the last lecture in the refresher course for teachers: “Cinema & History 2014-15 | The Great War”, with Dottoressa Barbara Curli of the University of Turin, who spoke on the theme “The home front: mobilisation and women’s work”.
All the documents will be on display at the Foundation during the week dedicated to women, for which 12 new promocards have been created, all with a feminine theme.
In March and April, a film festival for the internal Pirelli community will explore aspects of the female universe in the Auditorium of the Headquarters. Each film will be introduced by leading lights in the world of cinema.