A heritage to be discovered, with an eye to the future
Pirelli, a century and a half of company stories
How can a company like Pirelli, with a history going back over 150 years, continue to innovate and consolidate its identity? First of all, by fully understanding its own cultural heritage, which combines science and humanism in almost 4 kilometres of documents protected by the Archival Superintendency of the Lombardy Region, and by promoting its heritage through research, publications, digital projects, exhibitions, events and a whole range of other activities. This is the mission of the Pirelli Foundation.
A guided tour of the rooms of the Pirelli Foundation, where the exhibition Pirelli, When History Builds the Future is currently on display, and of the Historical Archive, will introduce the students to the company’s corporate culture, which owes its origins to the intuition of the young engineer Giovanni Battista Pirelli. With video installations and digital displays, we will find out how Pirelli’s research started out in the world of racing and then moved onto roads the world over, with products designed for mass mobility.