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Corporate Culture

curated by Antonio Calabrò

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Access the Online Archive
Search the Historical Archive of the Pirelli Foundation for sources and materials. Select the type of support you are interested in and write the keywords of your research.
  • Documents
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  • Drawings and posters
  • Audio-visuals
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Help with your research
To request to view the materials in the Historical Archive and in the libraries of the Pirelli Foundation for study and research purposes and/or to find out how to request the use of materials for loans and exhibitions, please fill in the form below. You will receive an email confirming receipt of the request and you will be contacted.

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Pirelli Foundation Educational Courses

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Primary schools
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

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Lower secondary school
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

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Upper secondary school
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

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University
Pirelli Foundation Educational Courses

Do you want to organize a training programme with your students? For information and reservations, write to universita@fondazionepirelli.org

Visit the Foundation
For information on the Foundation's activities and admission to the spaces,
please call +39 0264423971 or write to visite@fondazionepirelli.org

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Tag Laboratori: history

A heritage to be discovered, with an eye to the future

Pirelli, a century and a half of company stories

How can a company like Pirelli, with a history going back over 150 years, continue to innovate and consolidate its identity? First of all, by fully understanding its own cultural heritage, which combines science and humanism in almost 4 kilometres of documents protected by the Archival Superintendency of the Lombardy Region, and by promoting its heritage through research, publications, digital projects, exhibitions, events and a whole range of other activities. This is the mission of the Pirelli Foundation.  

Meeting
A guided tour of the rooms of the Pirelli Foundation, where the exhibition Pirelli, When History Builds the Future is currently on display, and of the Historical Archive, will introduce the students to the company’s corporate culture, which owes its origins to the intuition of the young engineer Giovanni Battista Pirelli. With video installations and digital displays, we will find out how Pirelli’s research started out in the world of racing and then moved onto roads the world over, with products designed for mass mobility.

Location Pirelli Foundation
Total duration 90 minutes
Book
#HeritageMarketing #HistoricalArchive #MuseImpresa #GiovanniBattistaPirelli

A look at some of the subjects and documents selected for this course

Levante Fair 1960
Pirelli Collezione: tyres through time
“Back to Bicocca. Pirelli e i luoghi dell’industria”

Pirelli Foundation Educational Courses

'A heritage to be discovered, with an eye to the future' For the day: 11 aprile 2019


Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

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If you do not receive a reply email, we recommend that you check the "spam" folder of your inbox or write an email to scuole@fondazionepirelli.org

Travelling with Words

Stories along the roads of the world  

Pirelli has been bringing a passion for books into the workplace for almost a century, ever since the first company library was set up in 1928. This tradition is still very much alive thanks to the work of the libraries at the Pirelli Headquarters in Milano Bicocca and at the factories in Bollate and Settimo Torinese. There are also lots of activities to promote reading among the young, including the Premio Campiello Junior, which is now in its second edition.

Meeting
We will travel to faraway places with our imagination, in words and images, through the stories that were told in Pirelli magazine, by some of the greatest writers of the twentieth century. We will form teams and have fun with a quiz on children’s literature and we’ll read excerpts from two of the three finalist books of the Premio Campiello Junior: we’ll set sail with Nicolò on the motor vessel Europa as in Chiara Carminati’s book Un pinguino a Trieste and we’ll find out about Matteo and Aziz’s journey as told by Antonella Sbuelz in the winning work, Questa notte non torno.

Description of the practical activity
Taking inspiration from the readings carried out together, the children will create a postcard to send to their family or friends. It will illustrate their imaginary journey and tell of their adventures, with drawings of the places they would like to see.

The course will take place entirely online and will be in the form of a meeting  

Information about the Premio Campiello Junior: individual children or classes who wish to complete the course by applying to take part in the jury of young readers of the Premio Campiello Junior can register by filling in the form here, which also includes useful information about the deadlines and procedures.
Participation in “Travelling with Words” does not necessarily entail participation in the jury of the Prize.

Location online
Total duration about 60 minutes
Book
#Reading #Travel #Postcard #PirelliMagazine #Books #CampielloJunior #UnPinguinoaTrieste #QuestaNottenonTorno

A look at some of the subjects and documents selected for this course

Premio Campiello Junior 2022
Illustrated travel itineraries
Oba!Brazil!

Pirelli Foundation Educational Courses

'Travelling with Words' For the day: 11 aprile 2019


Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

Fields marked with * are mandatory

If you do not receive a reply email, we recommend that you check the "spam" folder of your inbox or write an email to scuole@fondazionepirelli.org

Rubber for All Seasons

Pirelli, a century and a half of research into innovative materials    

In 1872, Giovanni Battista Pirelli, the founder of the company, decided that he would be the first to produce rubber articles in Italy. Rubber, which still today is obtained from trees, meaning that is it renewable by nature, is one of the raw materials studied at Pirelli's research laboratories with a view to producing increasingly sustainable tyres.

Meeting
Through historical and contemporary photographs, original artists' sketches, videos and multimedia installations, the children will find out about a company with a history dating back over 150 years and yet with an eye always on the future. From the first factory in Milan to modern plants across the world manufacturing tyres for bicycles, motorcycles and cars.  

Description of the practical activity
While filling in their personal "travel diaries", the young visitors will be guided through the rooms of the Pirelli Foundation, the company's Historical Archive and the temporary exhibitions, and they will record their journey with drawings and keywords, as well as solving amusing puzzles.

Location Pirelli Foundation
Total duration about 90 minutes
Book
#NaturalRubber #RecycledMaterials #RenewableSources #Sustainability #Rubber #Tyre

A look at some of the subjects and documents selected for this course

Mammut, Babbut and Figliut at the Olympics
Waterproofs for children
Advertisement for the Pirelli Stelvio tyre

Pirelli Foundation Educational Courses

'Rubber for All Seasons' For the day: 11 aprile 2019


Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

Fields marked with * are mandatory

If you do not receive a reply email, we recommend that you check the "spam" folder of your inbox or write an email to scuole@fondazionepirelli.org

From Track to Road

Pirelli, a century and a half of racing        

At Pirelli, experimentation to improve tyre production has always been closely linked to the world of sport, from cycling and motorcycle racing to rallying and Formula 1. The use of racetracks to push tyres to the most extreme limits and to innovate the company’s technology has always been globally recognised in the field of road safety and sustainability. Let’s find out about it together.  

Meeting
The students will visit the Pirelli Foundation, where the company’s Historical Archive is kept and where they will see the new exhibition Pirelli, When History Builds the Future. Here they will learn about the evolution of a multinational company that is about to be over 150 years old, with its eye firmly on the future.
They will be assisted as they examine photographs, audio-visuals and stories from the historic Pirelli magazine, finding out about the champions of the most famous road races. A look at the work currently being carried out by engineers in the digital factories of Industry 4.0 will show how a tyre is designed, tested in the laboratories and on the tracks, and finally produced in Pirelli’s most advanced technological centres.  

Description of the practical activity
The children will be divided into groups and asked to work together to build a robot that can compete with those made by the other teams in the class. This assisted activity aims to create a team spirit and introduce the children to the world of robotics.

Location Pirelli Foundation
Total duration about 120 minutes
Book
#Racing #R&D #Formula1 #Champion #Robot #Innovation

A look at some of the subjects and documents selected for this course

Virtual Tour Pirelli Foundation
Podcast - Women Drivers: Racing with Pirelli
Pirelli, stories of races

Pirelli Foundation Educational Courses

'From Track to Road' For the day: 11 aprile 2019


Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

Fields marked with * are mandatory

If you do not receive a reply email, we recommend that you check the "spam" folder of your inbox or write an email to scuole@fondazionepirelli.org

Out and About in Milan

Pirelli, a century and a half of places to discover

Milan is famous for some of its architectural symbols, from its magnificent Cathedral to its Central Station, where travellers come and go. The development and transformation of some parts of Milan also reveal the close bond between Pirelli and the city. Together we will explore the Pirellone and the company’s current headquarters, with the Pirelli Foundation building and the fifteenth-century Bicocca degli Arcimboldi residence, and we will pass by the La Scala opera house, the home of world opera, and the Piccolo Teatro di Milano, the first permanent public theatre in Italy.

Meeting
We will imagine we’re walking through the streets of Milan and discovering its theatres, its skyscrapers, its centres of learning, research and production, in both past and present.

Description of the practical activity
We will create a coloured map so we can find our way around this great city. Each child will discover and depict its most important buildings and will try to imagine the urban landscapes of tomorrow, designing new buildings for an increasingly sustainable future.  

The course will take place entirely online and will be in the form of a meeting.

Location Online
Total duration about 60 minutes
Book
#Milan #Journey #Map #Tower #Pirellone #SkyscraperStories

A look at some of the subjects and documents selected for this course

Skyscraper Stories
Borgo Pirelli
Visit by King Victor Emmanuel III to Bicocca

Pirelli Foundation Educational Courses

'Out and About in Milan' For the day: 11 aprile 2019


Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

Fields marked with * are mandatory

If you do not receive a reply email, we recommend that you check the "spam" folder of your inbox or write an email to scuole@fondazionepirelli.org

Let’s Write a Film Script!

Stories of the company on film

The Pirelli Foundation was set up with the aim of preserving the company's historical archive, which includes documents, photographs, drawings and posters, films, and a library.  The institution promotes Pirelli's corporate culture through activities that also include promoting a love of reading, at the workplace and among the young. With this goal in mind, a partnership was set up with the Fondazione Il Campiello to launch the Premio Campiello Junior, now in its second edition.

Meeting
We will read together some excerpts concerning the world of cinema taken from Pirelli magazine, written by some of the most important writers of the twentieth century. And we will relive the adventures of Marcel, the gardener and assistant to the Lumière brothers in the book La scatola dei sogni  by the authors Quarzo and Vivarelli, who were one of the three finalists in the first edition of the Premio Campiello Junior. To put their passion for reading to the test, the children will take part in team quizzes.

Description of the practical activity
The students will be invited to write a short scene for a film starring the young Marcel  of La scatola dei sogni, in an event they themselves will make up.

The course will consist of two online meetings.  

Information about the Premio Campiello Junior: individual children or classes who wish to complete the course by applying for a position on the jury of young readers of the Premio Campiello Junior can register by filling in the form here, which includes useful information about the deadlines and procedures.
Participation in "Let's write a film script!" does not necessarily entail participation in the jury of the Prize.

Location online
Book
#Reading #CompanyCinema #PirelliMagazine #LaScatolaDeiSogni #CampielloJunior

A look at some of the subjects and documents selected for this course

Premio Campiello Junior 2022
Visit by King Victor Emmanuel III to Bicocca
The future of cinema, according to Steven Spielberg

Pirelli Foundation Educational Courses

'Let’s Write a Film Script!' For the day: 11 aprile 2019


Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

Fields marked with * are mandatory

If you do not receive a reply email, we recommend that you check the "spam" folder of your inbox or write an email to scuole@fondazionepirelli.org

A Story of Research and Innovation

Pirelli, a century and a half of digital experimentation and development

Throughout its 150-year history, Pirelli has constantly researched materials and technologies that are on the cutting edge in terms of safety and sustainability. It has always aimed to anticipate the future. Here we will find out about the main product innovations introduced by the company during its long history.

Sections of the course
1. Natural rubber, recycled materials and renewable sources used for the production of increasingly sustainable compounds for car, motorcycle and bicycle tyres. Suggestions will be given at the end of the meeting on how to organise the practical activities that the students will be able to carry out on their own, in groups.
2. The development of processes for the experimentation and virtualisation of tyres: a look at the simulator and technologies currently used in Pirelli's Research and Development laboratories.
3. Innovations in the production of cutting-edge tyres, from the first cars to electric cars, and the challenges of today and tomorrow: road safety and sustainable mobility.
4. The students will show their works, before final considerations and the end of the course.

Description of the practical activity
The students will be divided into groups and assisted as they create podcasts that describe the innovative technologies introduced by Pirelli in the field of experimentation for the production of increasingly safe and sustainable tyres.

The course will consist of three or four encounters and may be carried out entirely online or it may include a visit to the Pirelli Foundation, to be agreed upon subject to availability.

Location online/ Pirelli Foundation
Book
#Sustainability #Materials #R&D #Production #Experimentation #Virtualisation #Tyres #Safety #SustainableMobility #Innovation

A look at some of the subjects and documents selected for this course

Sustainable materials in Pirelli laboratories
For sustainable mobility
Advertisement for the Pirelli Cinturato tyre

Pirelli Foundation Educational Courses

'A Story of Research and Innovation' For the day: 11 aprile 2019


Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

Fields marked with * are mandatory

If you do not receive a reply email, we recommend that you check the "spam" folder of your inbox or write an email to scuole@fondazionepirelli.org

“Architecture makes global changes visible”

Pirelli, a century and a half of industrial architecture

Learn about the partnerships between Pirelli and the great names in international architecture, discover the places where the company took shape over the course of its 150-year history, and find out how the design of workplaces has changed over the past hundred years.

Sections of the course
1. The Pirelli Tower: the still extraordinarily modern masterpiece of the architect Gio Ponti opened a new chapter in the history of architecture, in Italy and around the world. 62 years and still going strong. Suggestions will be given at the end of the meeting on how to organise the practical activities that the students will be able to carry out on their own, in groups.
2. Pirelli and the city of Milan: the company headquarters in the Bicocca district, with the fifteenth-century residence of the Arcimboldi family, the Pirelli Foundation building and the cooling tower at the centre of the transformation of the area to a design by the architect Vittorio Gregotti. And the new factory in Bollate, an advanced centre just outside Milan for the production of top-of-the-range bicycle tyres.
3. The Industrial and Technological Centre in Settimo Torinese: the involvement of the architect Renzo Piano in the design of the “Spina” section for services and offices makes this factory one of the company’s most technologically advanced, and a perfect expression of the concept of the “beautiful factory”.
4. The students will show their works, before final considerations and the end of the course.

Description of the practical activity
The students will be divided into groups and asked to design a new headquarters for Pirelli, bearing in mind both the needs of the workers and modern sustainability criteria, thus creating an ideal workplace for the future.

The course will consist of three or four encounters and may be carried out entirely online or it may include a visit to the Pirelli Foundation, to be agreed upon subject to availability.

Location online/Pirelli Foundation
Book
#Pirellone #Grattacielo #GioPonti #Bicocca #VittorioGregotti #SettimoTorinese #Bollate #RenzoPiano

A look at some of the subjects and documents selected for this course

Virtual Tour - "Skyscraper stories" exhibition
Pirelli: The Architecture of Industry
Il canto della fabbrica

Pirelli Foundation Educational Courses

'“Architecture makes global changes visible”' For the day: 11 aprile 2019


Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

Fields marked with * are mandatory

If you do not receive a reply email, we recommend that you check the "spam" folder of your inbox or write an email to scuole@fondazionepirelli.org

Going Fast Takes Time

Pirelli, a century and a half of research into innovative materials

“Even what seems the same to the eyes and heart is now profoundly different inside”: this is how one of the installations at the new Pirelli Foundation exhibition projects us into the world of tyres. A “round black object" that may look simple, but that actually reveals a very long process of research and development in terms of sustainability.

Sections of the course
1. We will find out about Pirelli's overriding commitment to sustainability, and its constant effort to protect the environment: from the creation of virtual prototypes, to the study of the best raw materials, recycled or from renewable sources, through to the factory production in 2021 of the world's first tyre to be awarded FSC (Forest Stewardship Council) certification. Suggestions will be given at the end of the meeting on how to organise the practical activities that the students will be able to carry out on their own, in groups.
2. The students will show their works, before final considerations and the end of the course.

Description of the practical activity
The students will be assisted as they work on a photographic project that helps them reflect on the fundamental role that we all play in protecting our planet. They will be asked to take pictures of everyday life that, in their view, show responsible actions that aim to achieve the sustainable development goals set out in the United Nations 2030 agenda, which is supported by Pirelli.

The course will consist of two meetings and will be carried out online.

Location online
Book
#NaturalRubber #SyntheticRubber #Tyre #HeveaBrasiliensis #Innovation #Sustainability #RawMaterials

A look at some of the subjects and documents selected for this course

"La gomma nella casa" by Federico Patellani
Pirelli, When History Builds the Future
Shapes, patterns, movements and colours

Pirelli Foundation Educational Courses

'Going Fast Takes Time' For the day: 11 aprile 2019


Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

Fields marked with * are mandatory

If you do not receive a reply email, we recommend that you check the "spam" folder of your inbox or write an email to scuole@fondazionepirelli.org

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I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

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