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When Culture Creates Tyres. The 2022-2023 educational programme for schools

Pirelli Foundation Educational is back, with a new educational programme for the 2022-2023 school year. A whole range of new features will be presented in an online meeting, open to all those who may be interested, on Monday 19 September at 5.30 p.m. on the Microsoft Teams platform.

The free educational courses, in the form of webinars, workshops, virtual tours, and guided tours of the Pirelli Foundation, both online and in person, will accompany students and teachers as they find out about Pirelli’s corporate culture. Participants will be taken on a 150-year journey to discover a “world beyond rubber” – a world of creativity, research, technology, and innovation. From experiments with increasingly innovative raw materials used for making tyres, which are only apparently just “round black objects”, to racing on two and four wheels, to reading the company house organs and examining the works created by the masters of visual communication, through to travel and the issues involved in sustainable mobility and road safety.

Primary schools will be able to visit the Pirelli Foundation to find out about the world of rubber, further their passion for reading or go on a virtual journey through the city of Milan and discover the strong bond between Pirelli and the Lombard capital.

Lower secondary schools will learn about the materials used in tyre manufacture, the most important racing champions and industrial cinema.

Lastly, upper secondary schools will examine Pirelli’s relations with the great international photographers, designers, and graphic artists who have created extraordinary advertising campaigns and with the architects who created the company’s workplaces. The students will also discover the technological innovations introduced over the decades by the Research and Development laboratories.

To register for the webinar on Monday 19 September at 5.30 p.m., which will present the educational programmes, please write to scuole@fondazionepirelli.org

On Thursday 22 September at 5.30 p.m., to complete the presentation of the new programme and to examine the issues at hand, Pirelli Foundation Educational invites teachers to the new virtual guided tour (on the Microsoft Teams platform), of the exhibition that celebrates the company’s 150th anniversary: Pirelli: When History Builds The Future. Teachers will also be able to visit the Pirelli Foundation in person on Monday 26 September at 5.30 p.m., with booking required, on a first-come-first-served basis. To sign up for these events, please write to scuole@fondazionepirelli.org

To keep up to date on all our activities, you can also sign up to the Pirelli Foundation mailing list from the homepage

Pirelli Foundation Educational is back, with a new educational programme for the 2022-2023 school year. A whole range of new features will be presented in an online meeting, open to all those who may be interested, on Monday 19 September at 5.30 p.m. on the Microsoft Teams platform.

The free educational courses, in the form of webinars, workshops, virtual tours, and guided tours of the Pirelli Foundation, both online and in person, will accompany students and teachers as they find out about Pirelli’s corporate culture. Participants will be taken on a 150-year journey to discover a “world beyond rubber” – a world of creativity, research, technology, and innovation. From experiments with increasingly innovative raw materials used for making tyres, which are only apparently just “round black objects”, to racing on two and four wheels, to reading the company house organs and examining the works created by the masters of visual communication, through to travel and the issues involved in sustainable mobility and road safety.

Primary schools will be able to visit the Pirelli Foundation to find out about the world of rubber, further their passion for reading or go on a virtual journey through the city of Milan and discover the strong bond between Pirelli and the Lombard capital.

Lower secondary schools will learn about the materials used in tyre manufacture, the most important racing champions and industrial cinema.

Lastly, upper secondary schools will examine Pirelli’s relations with the great international photographers, designers, and graphic artists who have created extraordinary advertising campaigns and with the architects who created the company’s workplaces. The students will also discover the technological innovations introduced over the decades by the Research and Development laboratories.

To register for the webinar on Monday 19 September at 5.30 p.m., which will present the educational programmes, please write to scuole@fondazionepirelli.org

On Thursday 22 September at 5.30 p.m., to complete the presentation of the new programme and to examine the issues at hand, Pirelli Foundation Educational invites teachers to the new virtual guided tour (on the Microsoft Teams platform), of the exhibition that celebrates the company’s 150th anniversary: Pirelli: When History Builds The Future. Teachers will also be able to visit the Pirelli Foundation in person on Monday 26 September at 5.30 p.m., with booking required, on a first-come-first-served basis. To sign up for these events, please write to scuole@fondazionepirelli.org

To keep up to date on all our activities, you can also sign up to the Pirelli Foundation mailing list from the homepage

The Variante Ascari

Countless drivers have contended with the bends of the Monza circuit during the course of their career. The 1950 Formula 1 Italian Grand Prix was the race of champions: different teams, same tyres, all Pirelli. There were Juan Manuel Fangio and Nino Farina with Alfa Romeo, the winner of the World Championship, and Felice Bonetto and Louis Chiron in Maserati. And then there was Alberto Ascari, a young driver for Ferrari, who returned to the spotlight on the track where he had already won the previous year: yet another “Pirelli driver”. Ascari triumphed at Monza in 1951: the world title was getting closer and closer and in the 1952 season, after six consecutive wins, Monza was the perfect place to don the crown of World Champion, ahead of his teammate Nino Farina. His victory meant that, for the third consecutive year, the world title went to Pirelli Stella Bianca tyres.

The yellow vans of the Pirelli racing service become the symbol of “a team of specialists, engineers and workers, who assist and advise the masters of speed in all races, on all roads”. Again in Monza, on 13 September 1953, Ascari started from pole position in the Italian Grand Prix in his Ferrari 735, but had an accident and was forced out of the race, leaving victory to Fangio’s Maserati. But now the die was cast: the five victories of the season gave him and Ferrari their second consecutive World title. For Pirelli tyres – the Stella Bianca underwent some modifications and emerged as the Stelvio – the Formula 1 World Champion title was already the fourth in a row. On 26 May 1955, Alberto Ascari was back in Monza, at a Ferrari test session with Eugenio Castellotti. At the end of the tests, he asked his friend to let him try the single-seater.

The crash came on his third lap, on a bend in the Vialone that, ever since, has since been known as the “Variante Ascari” in his memory. Pirelli magazine recalled him like this: “At Pirelli, everyone liked him. More than just a liking – true affection; an affection that went far beyond simple gratitude for him being the man who won the world championship twice, associating his name and that of Ferrari with the name of the company that fitted its tyres on his cars…”.

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Countless drivers have contended with the bends of the Monza circuit during the course of their career. The 1950 Formula 1 Italian Grand Prix was the race of champions: different teams, same tyres, all Pirelli. There were Juan Manuel Fangio and Nino Farina with Alfa Romeo, the winner of the World Championship, and Felice Bonetto and Louis Chiron in Maserati. And then there was Alberto Ascari, a young driver for Ferrari, who returned to the spotlight on the track where he had already won the previous year: yet another “Pirelli driver”. Ascari triumphed at Monza in 1951: the world title was getting closer and closer and in the 1952 season, after six consecutive wins, Monza was the perfect place to don the crown of World Champion, ahead of his teammate Nino Farina. His victory meant that, for the third consecutive year, the world title went to Pirelli Stella Bianca tyres.

The yellow vans of the Pirelli racing service become the symbol of “a team of specialists, engineers and workers, who assist and advise the masters of speed in all races, on all roads”. Again in Monza, on 13 September 1953, Ascari started from pole position in the Italian Grand Prix in his Ferrari 735, but had an accident and was forced out of the race, leaving victory to Fangio’s Maserati. But now the die was cast: the five victories of the season gave him and Ferrari their second consecutive World title. For Pirelli tyres – the Stella Bianca underwent some modifications and emerged as the Stelvio – the Formula 1 World Champion title was already the fourth in a row. On 26 May 1955, Alberto Ascari was back in Monza, at a Ferrari test session with Eugenio Castellotti. At the end of the tests, he asked his friend to let him try the single-seater.

The crash came on his third lap, on a bend in the Vialone that, ever since, has since been known as the “Variante Ascari” in his memory. Pirelli magazine recalled him like this: “At Pirelli, everyone liked him. More than just a liking – true affection; an affection that went far beyond simple gratitude for him being the man who won the world championship twice, associating his name and that of Ferrari with the name of the company that fitted its tyres on his cars…”.

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Gallery

Images

Victories and Competitions:
Communicating in Style

The successes of Pirelli tyres in the world of racing were made known by the advertising campaigns that the company commissioned from the top Italian and international graphic artists, helping create what became the Pirelli style. Poster designers, draughtsmen, and illustrators were called in to work with the world of rubber and promote the products in unconventional ways. In 1914, Stanley Charles Roowy created one of the advertisements that made the greatest contribution to the dream of speed and to “Pneus Pirelli”: a red car blowing out flames and smoke. An icon of modernity, of speed, and of a thirst for breaking records. A special department devoted to “Propaganda” was set up in the company in the 1920s.

It was during this period that Pirelli was beginning to take part in races across all Europe on circuits and roads. This was made possible by its revolutionary cord technology, which gave the tyre greater resistance and greatly improved road holding. The office, which focused on advertising (“pubblicità e reclame”), the drafting of price lists, catalogues and miscellaneous advertising prints, also oversaw participation in motor races, which were viewed right from the beginning as a high-impact means of promotion. Its various activities also included the photographic documentation of Pirelli’s participation in the races: the Coppa della Consuma, the Garda circuit, and the Savio circuit in Ravenna.

And, of course, the Monza circuit. In 1924 the “Instruction manual for the use of the Pirelli Superflex Cord” explained how to make best use of the innovative low pressure tyre with its casing in cord fabric. One of the letters reproduced on the back cover was an enthusiastic comment from an engineer by the name of Nicola Romeo, the owner of a four-cylinder Alfa. By late 1924, the Pirelli Cord and Superflex pricelist could proudly claim the title “The Victory Tyre”. Monza was also the star in a splendid photo shoot by Federico Patellani in 1950, with the tyre-fitter mechanics in the pits wearing their Pirelli overalls and caps: a big-name photo-shoot from the track. And, once again, racing came to the fore in advertisements for the Long P.

It was in 1965 that the company came up with a new communication strategy – one that was destined to impose one of the company’s flagship products on the Italian market, after it had taken the world by storm: the Pirelli Cinturato. The campaign turned to exceptional endorsers, who appeared in portraits with slogans in their own languages: the Cinturato was “Ancora più sicuro” for Giovanni Bracco, “Sensationnel” for Louis Chiron, and “Ricama sulla strada” according to Gigi Villoresi. There were posters and hoardings everywhere with the smiling faces of racing champions, including Juan Manuel Fangio, José Froilán González, Umberto Maglioli and Piero Taruffi. Drivers who symbolised adrenaline-fueled, record-breaking feats, who conveyed their experience at the wheel of cars fitted with Pirelli tyres. Champions who, thanks to their amazing victories, provided the perfect voices to tell of the power, innovation and safety of Pirelli products, from track to road.

Back to the main page

The successes of Pirelli tyres in the world of racing were made known by the advertising campaigns that the company commissioned from the top Italian and international graphic artists, helping create what became the Pirelli style. Poster designers, draughtsmen, and illustrators were called in to work with the world of rubber and promote the products in unconventional ways. In 1914, Stanley Charles Roowy created one of the advertisements that made the greatest contribution to the dream of speed and to “Pneus Pirelli”: a red car blowing out flames and smoke. An icon of modernity, of speed, and of a thirst for breaking records. A special department devoted to “Propaganda” was set up in the company in the 1920s.

It was during this period that Pirelli was beginning to take part in races across all Europe on circuits and roads. This was made possible by its revolutionary cord technology, which gave the tyre greater resistance and greatly improved road holding. The office, which focused on advertising (“pubblicità e reclame”), the drafting of price lists, catalogues and miscellaneous advertising prints, also oversaw participation in motor races, which were viewed right from the beginning as a high-impact means of promotion. Its various activities also included the photographic documentation of Pirelli’s participation in the races: the Coppa della Consuma, the Garda circuit, and the Savio circuit in Ravenna.

And, of course, the Monza circuit. In 1924 the “Instruction manual for the use of the Pirelli Superflex Cord” explained how to make best use of the innovative low pressure tyre with its casing in cord fabric. One of the letters reproduced on the back cover was an enthusiastic comment from an engineer by the name of Nicola Romeo, the owner of a four-cylinder Alfa. By late 1924, the Pirelli Cord and Superflex pricelist could proudly claim the title “The Victory Tyre”. Monza was also the star in a splendid photo shoot by Federico Patellani in 1950, with the tyre-fitter mechanics in the pits wearing their Pirelli overalls and caps: a big-name photo-shoot from the track. And, once again, racing came to the fore in advertisements for the Long P.

It was in 1965 that the company came up with a new communication strategy – one that was destined to impose one of the company’s flagship products on the Italian market, after it had taken the world by storm: the Pirelli Cinturato. The campaign turned to exceptional endorsers, who appeared in portraits with slogans in their own languages: the Cinturato was “Ancora più sicuro” for Giovanni Bracco, “Sensationnel” for Louis Chiron, and “Ricama sulla strada” according to Gigi Villoresi. There were posters and hoardings everywhere with the smiling faces of racing champions, including Juan Manuel Fangio, José Froilán González, Umberto Maglioli and Piero Taruffi. Drivers who symbolised adrenaline-fueled, record-breaking feats, who conveyed their experience at the wheel of cars fitted with Pirelli tyres. Champions who, thanks to their amazing victories, provided the perfect voices to tell of the power, innovation and safety of Pirelli products, from track to road.

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Gallery

Images

A Long P Circuit
at the Temple of Speed

1938 saw the launch of a modernisation programme for the Monza racetrack, which included the reconstruction of the road surface, the construction of a new section of the circuit and a large grandstand. This was when the “Pirelli Circuit”, as it is still known today, was built. Little is known about this circuit, which appeared for the first time that year on the map of the new circuit of the Autodromo. It would appear that it was not used for racing and was most likely created, in collaboration with Pirelli, as a track to be used for testing tyres. This hypothesis is backed up by the layout of the circuit, with two straights connected by two “bends” of different radiuses and different surfaces, partly in asphalt and partly in porphyry.

The outbreak of the war led to all activities at the Monza racetrack being put on hold until 1948 and a number of variations were made to the circuit from the 1950s onwards. The straights and the partly asphalted north curve of the original Pirelli circuit, with a section of porphyry surfacing, can still be seen today. It is an important element in the history of the racetrack and of Pirelli’s research and testing activities. In 1963, track tests on Pirelli tyres in Italy were moved to the Lainate circuit, and later, in 1969, to the Vizzola Ticino track. Specially made for experimentation and complete with all the most modern equipment and technologies, the Vizzola track is still today a centre of excellence for outdoor testing of Pirelli tyres: a track with a “Long P”, just like the one created at Monza in the 1930s, in the Temple of Speed.

Back to the main page

1938 saw the launch of a modernisation programme for the Monza racetrack, which included the reconstruction of the road surface, the construction of a new section of the circuit and a large grandstand. This was when the “Pirelli Circuit”, as it is still known today, was built. Little is known about this circuit, which appeared for the first time that year on the map of the new circuit of the Autodromo. It would appear that it was not used for racing and was most likely created, in collaboration with Pirelli, as a track to be used for testing tyres. This hypothesis is backed up by the layout of the circuit, with two straights connected by two “bends” of different radiuses and different surfaces, partly in asphalt and partly in porphyry.

The outbreak of the war led to all activities at the Monza racetrack being put on hold until 1948 and a number of variations were made to the circuit from the 1950s onwards. The straights and the partly asphalted north curve of the original Pirelli circuit, with a section of porphyry surfacing, can still be seen today. It is an important element in the history of the racetrack and of Pirelli’s research and testing activities. In 1963, track tests on Pirelli tyres in Italy were moved to the Lainate circuit, and later, in 1969, to the Vizzola Ticino track. Specially made for experimentation and complete with all the most modern equipment and technologies, the Vizzola track is still today a centre of excellence for outdoor testing of Pirelli tyres: a track with a “Long P”, just like the one created at Monza in the 1930s, in the Temple of Speed.

Back to the main page

Gallery

Images

A Century of Records:
The Creation of the Monza Racetrack

Monza, 1922. This was the year of the first Gran Premio dell’Automobile Club, as the Monza Grand Prix was called. An authentic centre of Italian excellence. The debut race was dominated by Felice Nazzaro and Pietro Bordino, at the wheel of two Fiats fitted with Pirelli Superflex Cord tyres, with which the drivers declared they were “extremely satisfied”. In 1924 it was the turn of Alfa Romeo, which made its debut in the Grand Prix with the mighty P2: Antonio Ascari and Giuseppe Campari were out on the track, with their cars fitted with Pirelli Cord tyres. During the 1925 French Grand Prix, at the Montlhéry circuit, Antonio Ascari was leading the race when he was killed in a terrible accident. It was a hard blow for Alfa and Pirelli, who still had to prepare for an international race, for the first Automobile World Championship was to be held in Monza.

The victor here was the Florentine Count Gastone Brilli Peri, with Alfa and Pirelli. In 1933, Monza proved fatal for Giuseppe Campari, Ascari’s teammate, at the entrance to the famous banking that had become one of the wonders of modern motor racing. In the 1930s, the racetrack was the setting for what had become an unbeatable combination on the circuit: the Alfa Romeo single-seater, the racing-team manager Enzo Ferrari, the driver Tazio Nuvolari and, of course, Pirelli Stella Bianca tyres.

The history of Monza is also one of motorcycling records: the photograph of Gianni Leoni, stretched out on his “Guzzino” in November 1948, as he roars off towards the Pirelli hoarding to smash yet another record, remains in the annals. In 1950 the Monza circuit witnessed the victory of Nino Farina, the first Formula 1 World Champion with Alfa Romeo, and it heralded the success and destiny of Alberto Ascari. When Pirelli abandoned racing in 1956, the historical ties between the company and the Monza racetrack remained as strong as ever. The company’s experimental return to Formula 1 in the 1980s and the great seasons of the Touring Championships often brought the radials with the Long P back to the “world’s most famous asphalt”.

Back to the main page

Monza, 1922. This was the year of the first Gran Premio dell’Automobile Club, as the Monza Grand Prix was called. An authentic centre of Italian excellence. The debut race was dominated by Felice Nazzaro and Pietro Bordino, at the wheel of two Fiats fitted with Pirelli Superflex Cord tyres, with which the drivers declared they were “extremely satisfied”. In 1924 it was the turn of Alfa Romeo, which made its debut in the Grand Prix with the mighty P2: Antonio Ascari and Giuseppe Campari were out on the track, with their cars fitted with Pirelli Cord tyres. During the 1925 French Grand Prix, at the Montlhéry circuit, Antonio Ascari was leading the race when he was killed in a terrible accident. It was a hard blow for Alfa and Pirelli, who still had to prepare for an international race, for the first Automobile World Championship was to be held in Monza.

The victor here was the Florentine Count Gastone Brilli Peri, with Alfa and Pirelli. In 1933, Monza proved fatal for Giuseppe Campari, Ascari’s teammate, at the entrance to the famous banking that had become one of the wonders of modern motor racing. In the 1930s, the racetrack was the setting for what had become an unbeatable combination on the circuit: the Alfa Romeo single-seater, the racing-team manager Enzo Ferrari, the driver Tazio Nuvolari and, of course, Pirelli Stella Bianca tyres.

The history of Monza is also one of motorcycling records: the photograph of Gianni Leoni, stretched out on his “Guzzino” in November 1948, as he roars off towards the Pirelli hoarding to smash yet another record, remains in the annals. In 1950 the Monza circuit witnessed the victory of Nino Farina, the first Formula 1 World Champion with Alfa Romeo, and it heralded the success and destiny of Alberto Ascari. When Pirelli abandoned racing in 1956, the historical ties between the company and the Monza racetrack remained as strong as ever. The company’s experimental return to Formula 1 in the 1980s and the great seasons of the Touring Championships often brought the radials with the Long P back to the “world’s most famous asphalt”.

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Gallery

Images

The Road to Success:
Pirelli’s Debut in Racing

Organised by the Automobile Club di Milano, the Carovana Automobilistica Milano-Roma was set in motion in April 1904. It was a great test for Pirelli, which fitted its Ercole tyres, the first model of which was patented in 1901, on Eisenach and Isotta Fraschini cars. The following year came the Susa-Moncenisio race: Giuseppe Tamagni’s Marchand was fitted with Pirelli tyres and had a good race, although it unfortunately ended early due to a broken gearbox. Bruno Corbetta’s Darracq fared better, coming third in Category 2, and so did Giovanni Piena’s little Peugeot Bébé, which was second in Category 3. Witnesses said they crossed the finish line “with their pneus intact”: “pneus Pirelli”, of course.

Ever since the dawn of motor racing, the Long P logo has been part of the action. March 1906 saw the first Settimana Automobilistica di Sanremo, in which Tamagni, again in his Marchand with Ercole tyres, took top spot in Category 1. This was Pirelli’s first real victory in motor racing. 1907 marked the start of a mammoth international undertaking: the Itala with Pirelli tyres triumphed in the Peking-Paris Motor Race. The sensational feat became headline news and the following year Pirelli took on the New York-Paris – almost right round the world – fitting out Emilio “Giulio” Sirtori’s Züst. At his side was the journalist Antonio Scarfoglio of Il Mattino of Naples. The race went from coast to coast, from New York to San Francisco, and then up to Alaska, before crossing the ocean and, from Siberia, reaching all the way to the finish in Paris.

Alberto Pirelli was there on the morning of 12 July 1913, at the Grand Prix of the Automobile Club de France, where Jacques Boillot was not among the favourites and yet was the first to cross the finish line on the Picardie Circuit. The runner-up was Louis Goux: both of them in Peugeots with “Pneumatiques Pirelli”. 1913 was an amazing year: from the Gulf of Palermo to the hairpin bends of the Madonie, the Targa Florio was a furious challenge for the drivers and for their cars and equipment. Felice Nazzaro took the podium, winning aboard his Pirelli-tyred Fiat. On the same day, Boillot triumphed in the speed race at the Meeting de la Sarthe at Le Mans. Pirelli clocked up victory after victory in car racing across the world and the history of Pirelli became intertwined with that of a track that is now preparing to celebrate its first century: the Monza racing circuit.

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Organised by the Automobile Club di Milano, the Carovana Automobilistica Milano-Roma was set in motion in April 1904. It was a great test for Pirelli, which fitted its Ercole tyres, the first model of which was patented in 1901, on Eisenach and Isotta Fraschini cars. The following year came the Susa-Moncenisio race: Giuseppe Tamagni’s Marchand was fitted with Pirelli tyres and had a good race, although it unfortunately ended early due to a broken gearbox. Bruno Corbetta’s Darracq fared better, coming third in Category 2, and so did Giovanni Piena’s little Peugeot Bébé, which was second in Category 3. Witnesses said they crossed the finish line “with their pneus intact”: “pneus Pirelli”, of course.

Ever since the dawn of motor racing, the Long P logo has been part of the action. March 1906 saw the first Settimana Automobilistica di Sanremo, in which Tamagni, again in his Marchand with Ercole tyres, took top spot in Category 1. This was Pirelli’s first real victory in motor racing. 1907 marked the start of a mammoth international undertaking: the Itala with Pirelli tyres triumphed in the Peking-Paris Motor Race. The sensational feat became headline news and the following year Pirelli took on the New York-Paris – almost right round the world – fitting out Emilio “Giulio” Sirtori’s Züst. At his side was the journalist Antonio Scarfoglio of Il Mattino of Naples. The race went from coast to coast, from New York to San Francisco, and then up to Alaska, before crossing the ocean and, from Siberia, reaching all the way to the finish in Paris.

Alberto Pirelli was there on the morning of 12 July 1913, at the Grand Prix of the Automobile Club de France, where Jacques Boillot was not among the favourites and yet was the first to cross the finish line on the Picardie Circuit. The runner-up was Louis Goux: both of them in Peugeots with “Pneumatiques Pirelli”. 1913 was an amazing year: from the Gulf of Palermo to the hairpin bends of the Madonie, the Targa Florio was a furious challenge for the drivers and for their cars and equipment. Felice Nazzaro took the podium, winning aboard his Pirelli-tyred Fiat. On the same day, Boillot triumphed in the speed race at the Meeting de la Sarthe at Le Mans. Pirelli clocked up victory after victory in car racing across the world and the history of Pirelli became intertwined with that of a track that is now preparing to celebrate its first century: the Monza racing circuit.

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Gallery

Images

Winner of the 60th Premio Campiello Announced

The 60th edition of the Premio Campiello literary award came to an end on the evening of Saturday 3 September: the coveted prize, which has been awarded to some of the greatest names in Italian literature ever since 1962, went to  Bernardo Zannoni, for the book “I miei stupidi intenti” (Sellerio)

To find out about the author and the book click here to see the interview with the Pirelli Foundation

During the ceremony, Antonio Calabrò, director of the Pirelli Foundation, and Enrico Carraro, president of the Fondazione Il Campiello, also gave Antonella Sbuelz, winner of the first edition of the Premio Campiello Junior with her book Questa notte non torno, the prize promoted by the Pirelli Foundation for Italian works of fiction and poetry for children, which introduced some important new features this year.

To find out about the author and her book click here to see the interview with the Pirelli Foundation

You can find the latest on the Premio Campiello Junior events at www.fondazionepirelli.org and www.premiocampiello.org

The 60th edition of the Premio Campiello literary award came to an end on the evening of Saturday 3 September: the coveted prize, which has been awarded to some of the greatest names in Italian literature ever since 1962, went to  Bernardo Zannoni, for the book “I miei stupidi intenti” (Sellerio)

To find out about the author and the book click here to see the interview with the Pirelli Foundation

During the ceremony, Antonio Calabrò, director of the Pirelli Foundation, and Enrico Carraro, president of the Fondazione Il Campiello, also gave Antonella Sbuelz, winner of the first edition of the Premio Campiello Junior with her book Questa notte non torno, the prize promoted by the Pirelli Foundation for Italian works of fiction and poetry for children, which introduced some important new features this year.

To find out about the author and her book click here to see the interview with the Pirelli Foundation

You can find the latest on the Premio Campiello Junior events at www.fondazionepirelli.org and www.premiocampiello.org

Countdown to the Final of the Premio Campiello 2022: Let’s Find Out About The Five Finalist Books and their Authors

The evening of the Premio Campiello 2022 awards ceremony is fast approaching, once again supported by Pirelli, which always leads the way in promoting reading events. To find out more about the champions in this sixtieth edition of the prestigious literary award, the Pirelli Foundation has invited the five finalists to talk about their books in conversations with Antonio Calabrò, the director of the Pirelli Foundation. The interviews will accompany readers during the run-up to the awards ceremony, which is set to be held on Saturday 3 September. This year it will be back at the Teatro La Fenice in Venice and will be broadcast live on Rai 5 starting at 8.45 p.m.

From today until Friday 2 September, the five finalists will talk to us about their works: novels that speak of trees with memories and recollections, of the kisses that intersperse the life of a young woman, of the explosive violence that can turn an existence on its head, of a generation of powerful men who made the history of Italy, and of animals that question the meaning of life.

This is the complete programme of videos that will be published on the fondazionepirelli.org website, starting today:

Monday 29 August 2022: Antonio Pascale – La foglia di fico (Einaudi)

Tuesday 30 August 2022: Daniela Ranieri – Stradario aggiornato di tutti i miei baci (Ponte alle Grazie)

Wednesday 31 August 2022: Fabio Bacà – Nova (Adelphi)

Thursday 1 September 2022: Elena Stancanelli – Il tuffatore (La nave di Teseo)

Friday 2 September 2022: Bernardo Zannoni – I miei stupidi intenti (Sellerio)

Enjoy the show, and the read!

Pirelli Foundation

The evening of the Premio Campiello 2022 awards ceremony is fast approaching, once again supported by Pirelli, which always leads the way in promoting reading events. To find out more about the champions in this sixtieth edition of the prestigious literary award, the Pirelli Foundation has invited the five finalists to talk about their books in conversations with Antonio Calabrò, the director of the Pirelli Foundation. The interviews will accompany readers during the run-up to the awards ceremony, which is set to be held on Saturday 3 September. This year it will be back at the Teatro La Fenice in Venice and will be broadcast live on Rai 5 starting at 8.45 p.m.

From today until Friday 2 September, the five finalists will talk to us about their works: novels that speak of trees with memories and recollections, of the kisses that intersperse the life of a young woman, of the explosive violence that can turn an existence on its head, of a generation of powerful men who made the history of Italy, and of animals that question the meaning of life.

This is the complete programme of videos that will be published on the fondazionepirelli.org website, starting today:

Monday 29 August 2022: Antonio Pascale – La foglia di fico (Einaudi)

Tuesday 30 August 2022: Daniela Ranieri – Stradario aggiornato di tutti i miei baci (Ponte alle Grazie)

Wednesday 31 August 2022: Fabio Bacà – Nova (Adelphi)

Thursday 1 September 2022: Elena Stancanelli – Il tuffatore (La nave di Teseo)

Friday 2 September 2022: Bernardo Zannoni – I miei stupidi intenti (Sellerio)

Enjoy the show, and the read!

Pirelli Foundation

Multimedia

Video

Corporate changes, a tale from within

The analysis of what happened in a production organisation grappling with the pandemic and the changes in workplace culture

 

 

 

Reorganising work to tackle changes taking place outside a company and thus generate further changes inside the company: it is something that happens in all production organisations and that alters corporate culture itself, as well as one’s personal approach to work.

Starting from this underlying premise, Alberto Martiello and Giuseppe Parigi analyse what happened after the COVID-19 pandemic in a particular organisation such as the Bank of Italy. “Il modello ibrido: una reazione vitale dal mondo del lavoro” (“The hybrid model: a vital response from the world of work”) – a research study recently published as part of the Tematiche istituzionali (Institutional topics) magazine published by the Bank itself – is a good analytical example that can also reveal much about other similar situations.

Changing the way we work, applying new technological tools, dealing with employees situated in different locations, new methods of communication among employees, evolved social approaches: these are the topics at the basis of the Bank of Italy’s experience, as well as of Martiello and Parigi’s analysis, all without neglecting the need for new trade union agreements or forgetting the risks connected to changing how work is structured – risks that are related, above all, to the nature of employees as “social beings” and thus also needing a direct relationship with their colleagues.

Besides all this, the two authors also focus on the role of managers as well as on the requirement for training paths differing from traditional ones and novel forms of corporate cohesion.

Martiello and Parigi’s analysis has the great merit to narrate, from within, the intense change experienced by an enterprise (albeit a particular one) that shifted to a hybrid mode of working. It’s an honest account that leaves no room for redundant rhetoric and, despite its conciseness, it does not overlook anything. Its conclusion includes the following passage: “As it always happens in phases of rapid change, uncertainties arise that generate moments of perplexity and confusion, and this can lead to anxiety and apprehension towards the future. Not everyone has been able to bear this situation and many have experienced periods of (great) mental distress in relation to their work;  others have reacted by excessively increasing the workload (or simply quitting their job). Managers must reconsider their role, finding new balances in which tools used in the past are reviewed or even completely abandoned in favour of new ones.”

“Il modello ibrido: una reazione vitale dal mondo del lavoro” (“The hybrid model: a vital response from the world of work”)

Alberto Martiello, Giuseppe Parigi

Tematiche istituzionali, Banca d’Italia, June 2022

The analysis of what happened in a production organisation grappling with the pandemic and the changes in workplace culture

 

 

 

Reorganising work to tackle changes taking place outside a company and thus generate further changes inside the company: it is something that happens in all production organisations and that alters corporate culture itself, as well as one’s personal approach to work.

Starting from this underlying premise, Alberto Martiello and Giuseppe Parigi analyse what happened after the COVID-19 pandemic in a particular organisation such as the Bank of Italy. “Il modello ibrido: una reazione vitale dal mondo del lavoro” (“The hybrid model: a vital response from the world of work”) – a research study recently published as part of the Tematiche istituzionali (Institutional topics) magazine published by the Bank itself – is a good analytical example that can also reveal much about other similar situations.

Changing the way we work, applying new technological tools, dealing with employees situated in different locations, new methods of communication among employees, evolved social approaches: these are the topics at the basis of the Bank of Italy’s experience, as well as of Martiello and Parigi’s analysis, all without neglecting the need for new trade union agreements or forgetting the risks connected to changing how work is structured – risks that are related, above all, to the nature of employees as “social beings” and thus also needing a direct relationship with their colleagues.

Besides all this, the two authors also focus on the role of managers as well as on the requirement for training paths differing from traditional ones and novel forms of corporate cohesion.

Martiello and Parigi’s analysis has the great merit to narrate, from within, the intense change experienced by an enterprise (albeit a particular one) that shifted to a hybrid mode of working. It’s an honest account that leaves no room for redundant rhetoric and, despite its conciseness, it does not overlook anything. Its conclusion includes the following passage: “As it always happens in phases of rapid change, uncertainties arise that generate moments of perplexity and confusion, and this can lead to anxiety and apprehension towards the future. Not everyone has been able to bear this situation and many have experienced periods of (great) mental distress in relation to their work;  others have reacted by excessively increasing the workload (or simply quitting their job). Managers must reconsider their role, finding new balances in which tools used in the past are reviewed or even completely abandoned in favour of new ones.”

“Il modello ibrido: una reazione vitale dal mondo del lavoro” (“The hybrid model: a vital response from the world of work”)

Alberto Martiello, Giuseppe Parigi

Tematiche istituzionali, Banca d’Italia, June 2022

New government: the priority and values of enterprises

Europe, public debt and implementation of the PNRR, the Italian recovery and resilience plan

Corporate promise: we are Europe. Our currency and target market are European. Our institutional rules and political decisions, required for investment and growth, are European. Our values (liberal democracy, environmental and social sustainability, the search for a competitiveness coupled with solidarity, care for the people, commitment to scientific research and quality) that inspire our obligations as social actors building wealth and creating employment opportunities, are European.

Over two difficult years, Italian enterprises have faced the COVID-19 pandemic and an intense economic slowdown, the war in Ukraine and the energy crisis, bottlenecks in a globalisation that needs to be reimagined, inflation and, now, a risk of recession. They’ve had concerns about the foolish crisis affecting the Draghi government, brought on by short-sighted and irresponsible political forces, fearing the consequences of a recession that’s coming to several parts of the world. Therefore, they have drafted, in a document recently approved by the General Council of territorial entrepreneurial institution Confindustria, 18 points constituting a strategy for resistance and recovery that takes into consideration Italy’s overall interests and insists on interventions that are crucial to guarantee development, income and employment. A true “priority schedule” aimed at the government that will be formed after the next political elections and that “represents an action strategy for the next parliamentary term.”

Indeed, its starts with a very political preamble, framed by the values and interests of the EU, disputed by populist and sovereignist shadows looming on current Italian politics. “Confindustria’s vision remains firmly tied to European decisions, just as the Western vision is to NATO. We believe, now more than ever, that Italy needs public financing that won’t be jeopardised again, and a quick implementation of the PNRR accompanied by new, sharp reforms, in order to meet the growth of poverty and social hardship.”

Industry, in fact, should be considered “a national security strategic asset”: without industry there’s neither development nor social cohesion. It’s a belief also substantiated by these past years’ figures and successes (as by ISTAT data on acquired GDP growth that reached 3.4% in 2022, one of the best in Europe). It’s a premise to more advanced proposals: “Without reformist action, the productivity and quality of public spending won’t improve, capital won’t be attracted, there won’t be any support for 10 million Italian people on the brink of poverty, there won’t be a reversal of the demographic curve, the growth of Italian industry in global value chains won’t be safeguarded.”

The first of these 18 points, then, insists on the “firm commitment to European principles and values”, as the pandemic and the war have corroborated the notion that solutions to the great global challenges of our times are found at a European, not national, level. Europe and the domestic market, whose proper and consistent functioning must be preserved, are key to the future of producers and provide a perspective through which the restoration of strategic supply chains – including national ones – can be strengthened and promoted, within the context of the twin transition, too. Steps forward towards a common European debt aimed at solidarity and a common energy policy, ECB’s recent adoption of the TPI (Transmission Protection Instrument), sharing the sanctions adopted against Russia after its invasion of Ukraine, are all key developments along a path leading to a much needed strengthening of European institutions and Italy must consider itself as irreversibly committed to this, without any concession to sovereignism.”

The second points reiterates the decision made by enterprises with regard to “Atlantic values”, with explicit reference to NATO and the West, binding democratic freedom with market freedom, a culture of rights and duties with the best corporate culture which, indeed, makes our manufacturing and service industries excellent worldwide (sustainability it’s the best representative example of this).

“The irresponsible political crisis that has ended a government based on national solidarity, led by President Draghi, has caused a crack in Western solidarity, already challenged by the Russian invasion of Ukraine”, reads the document. Thus, “the government that will arise after the elections must ward off any misunderstanding about this and reiterate its uncompromising stance in sharing the political, military and economic steps jointly taken by NATO and the US.”

The future sees commitment at an international level, in order to “avoid returning to a world divided into two blocks, which doesn’t correspond to the interests of a transformative and exporting country like Italy.” In fact, “full freedom in accessing energy, commodities and technologies must be the goal of all democratic countries’ shared effort, in the interest of the world, for a globalisation that will benefit everyone. In this context, Italy must enhance its central position in the Mediterranean area, as well as its active role in the dialogue involving all international actors.”

In an electoral campaign that already seems rife with costly and unrealistic promises (pensions, contributions, benefits for this or that category) and that threatens to implicate some kind of cross party determined to exacerbate national debt, Confindustria reminds us that “over the past ten years, governments of varying political persuasion increased the Italian public debt from 120% to 150% of the GDP – much higher than in other EU countries, considering that the pandemic didn’t just affect Italy. Italy’s public spending has been greater than the Eurozone average in each of the ten years taken into consideration and the country’s deficit has also risen, despite a higher-than-average fiscal strain. The fact that, with a maturity date of two years, Italy today has to repay a debt that’s 25% higher than that of Greece must make us stop and think.”

Hence, the new government “must consider itself obliged to pursue a structured balance in terms of public finances.”

Budget policies that don’t respect constraints “are thwarted by the tensions experienced by government bonds on the market” (market trends are shifting to show higher reliability in Greek government bonds). All political forces, then, “must be well aware that the possible activation of the anti-spread shield, recently introduced by the ECB, is conditional to meeting the commitments undertaken with the EU in terms of calibration of public budgets and implementation of reforms, including those laid down in the PNRR, as well as of the restoration of structural macroeconomic unbalances.”

Still within an EU context, “this asset should commit the future government to a necessary revision of the rules of the Stability and Growth Path, where more stringent constraints on national public finances should be balanced by adequate fiscal capacity at a European level, to be employed to mitigate the impact of potential crisis and increase public investments.”

Confindustria’s enterprises operate within what Giovanni Orsina terms “the precincts of earnestness” (La Stampa, 25 July): Atlantic loyalty, the will to constructively participate in EU life, a determination to not destabilise the Euro – that is, implementing the PNRR as an indispensable tool allowing Italy not to waste an extraordinary chance to reform and modernise European Italy and to finally untangle issues of low structural grown swamped by poor productivity.

With regards to the PNRR, in fact, we must insist on a key point: an effective monitoring system to verify the Plan’s implementation status, looking at legislative provisions, implementation policies, calls for tender, fund expenditure, all at both a central and at a regional and municipal level – the kind of monitoring that Confindustria wants, as a tool for clarity and the restoration of efficiency and confidence.

Other priorities concern “fair and sustainable” welfare, schools and universities, active employment policies to support the transition towards the digital economy and environmental values, salaries to be increased through collective bargaining tools and, as such, to be tied in with production growth, taxes, enterprise capitalisation, scientific research and technological shifts, an efficient and effective healthcare system, energy and the environment, infrastructures, transports and the logistics for “sustainable mobility”, funding development, economic and social political decisions for a “reversal of the demographic curve.”

Europe as the future, then. Good governance as a tool, going beyond the clamour of an election campaign driven by populism and setting sustainable development as a goal, taking especially into consideration the future generations. To enterprises, being leaders in an open and well-regulated market, within a “Reinventing globalisation” trend (to quote the headline of the mid-June issue of The Economist) means assuming a great, overall sense of responsibility and demanding, legitimately so, the same commitment from Italy’s future government.

Europe, public debt and implementation of the PNRR, the Italian recovery and resilience plan

Corporate promise: we are Europe. Our currency and target market are European. Our institutional rules and political decisions, required for investment and growth, are European. Our values (liberal democracy, environmental and social sustainability, the search for a competitiveness coupled with solidarity, care for the people, commitment to scientific research and quality) that inspire our obligations as social actors building wealth and creating employment opportunities, are European.

Over two difficult years, Italian enterprises have faced the COVID-19 pandemic and an intense economic slowdown, the war in Ukraine and the energy crisis, bottlenecks in a globalisation that needs to be reimagined, inflation and, now, a risk of recession. They’ve had concerns about the foolish crisis affecting the Draghi government, brought on by short-sighted and irresponsible political forces, fearing the consequences of a recession that’s coming to several parts of the world. Therefore, they have drafted, in a document recently approved by the General Council of territorial entrepreneurial institution Confindustria, 18 points constituting a strategy for resistance and recovery that takes into consideration Italy’s overall interests and insists on interventions that are crucial to guarantee development, income and employment. A true “priority schedule” aimed at the government that will be formed after the next political elections and that “represents an action strategy for the next parliamentary term.”

Indeed, its starts with a very political preamble, framed by the values and interests of the EU, disputed by populist and sovereignist shadows looming on current Italian politics. “Confindustria’s vision remains firmly tied to European decisions, just as the Western vision is to NATO. We believe, now more than ever, that Italy needs public financing that won’t be jeopardised again, and a quick implementation of the PNRR accompanied by new, sharp reforms, in order to meet the growth of poverty and social hardship.”

Industry, in fact, should be considered “a national security strategic asset”: without industry there’s neither development nor social cohesion. It’s a belief also substantiated by these past years’ figures and successes (as by ISTAT data on acquired GDP growth that reached 3.4% in 2022, one of the best in Europe). It’s a premise to more advanced proposals: “Without reformist action, the productivity and quality of public spending won’t improve, capital won’t be attracted, there won’t be any support for 10 million Italian people on the brink of poverty, there won’t be a reversal of the demographic curve, the growth of Italian industry in global value chains won’t be safeguarded.”

The first of these 18 points, then, insists on the “firm commitment to European principles and values”, as the pandemic and the war have corroborated the notion that solutions to the great global challenges of our times are found at a European, not national, level. Europe and the domestic market, whose proper and consistent functioning must be preserved, are key to the future of producers and provide a perspective through which the restoration of strategic supply chains – including national ones – can be strengthened and promoted, within the context of the twin transition, too. Steps forward towards a common European debt aimed at solidarity and a common energy policy, ECB’s recent adoption of the TPI (Transmission Protection Instrument), sharing the sanctions adopted against Russia after its invasion of Ukraine, are all key developments along a path leading to a much needed strengthening of European institutions and Italy must consider itself as irreversibly committed to this, without any concession to sovereignism.”

The second points reiterates the decision made by enterprises with regard to “Atlantic values”, with explicit reference to NATO and the West, binding democratic freedom with market freedom, a culture of rights and duties with the best corporate culture which, indeed, makes our manufacturing and service industries excellent worldwide (sustainability it’s the best representative example of this).

“The irresponsible political crisis that has ended a government based on national solidarity, led by President Draghi, has caused a crack in Western solidarity, already challenged by the Russian invasion of Ukraine”, reads the document. Thus, “the government that will arise after the elections must ward off any misunderstanding about this and reiterate its uncompromising stance in sharing the political, military and economic steps jointly taken by NATO and the US.”

The future sees commitment at an international level, in order to “avoid returning to a world divided into two blocks, which doesn’t correspond to the interests of a transformative and exporting country like Italy.” In fact, “full freedom in accessing energy, commodities and technologies must be the goal of all democratic countries’ shared effort, in the interest of the world, for a globalisation that will benefit everyone. In this context, Italy must enhance its central position in the Mediterranean area, as well as its active role in the dialogue involving all international actors.”

In an electoral campaign that already seems rife with costly and unrealistic promises (pensions, contributions, benefits for this or that category) and that threatens to implicate some kind of cross party determined to exacerbate national debt, Confindustria reminds us that “over the past ten years, governments of varying political persuasion increased the Italian public debt from 120% to 150% of the GDP – much higher than in other EU countries, considering that the pandemic didn’t just affect Italy. Italy’s public spending has been greater than the Eurozone average in each of the ten years taken into consideration and the country’s deficit has also risen, despite a higher-than-average fiscal strain. The fact that, with a maturity date of two years, Italy today has to repay a debt that’s 25% higher than that of Greece must make us stop and think.”

Hence, the new government “must consider itself obliged to pursue a structured balance in terms of public finances.”

Budget policies that don’t respect constraints “are thwarted by the tensions experienced by government bonds on the market” (market trends are shifting to show higher reliability in Greek government bonds). All political forces, then, “must be well aware that the possible activation of the anti-spread shield, recently introduced by the ECB, is conditional to meeting the commitments undertaken with the EU in terms of calibration of public budgets and implementation of reforms, including those laid down in the PNRR, as well as of the restoration of structural macroeconomic unbalances.”

Still within an EU context, “this asset should commit the future government to a necessary revision of the rules of the Stability and Growth Path, where more stringent constraints on national public finances should be balanced by adequate fiscal capacity at a European level, to be employed to mitigate the impact of potential crisis and increase public investments.”

Confindustria’s enterprises operate within what Giovanni Orsina terms “the precincts of earnestness” (La Stampa, 25 July): Atlantic loyalty, the will to constructively participate in EU life, a determination to not destabilise the Euro – that is, implementing the PNRR as an indispensable tool allowing Italy not to waste an extraordinary chance to reform and modernise European Italy and to finally untangle issues of low structural grown swamped by poor productivity.

With regards to the PNRR, in fact, we must insist on a key point: an effective monitoring system to verify the Plan’s implementation status, looking at legislative provisions, implementation policies, calls for tender, fund expenditure, all at both a central and at a regional and municipal level – the kind of monitoring that Confindustria wants, as a tool for clarity and the restoration of efficiency and confidence.

Other priorities concern “fair and sustainable” welfare, schools and universities, active employment policies to support the transition towards the digital economy and environmental values, salaries to be increased through collective bargaining tools and, as such, to be tied in with production growth, taxes, enterprise capitalisation, scientific research and technological shifts, an efficient and effective healthcare system, energy and the environment, infrastructures, transports and the logistics for “sustainable mobility”, funding development, economic and social political decisions for a “reversal of the demographic curve.”

Europe as the future, then. Good governance as a tool, going beyond the clamour of an election campaign driven by populism and setting sustainable development as a goal, taking especially into consideration the future generations. To enterprises, being leaders in an open and well-regulated market, within a “Reinventing globalisation” trend (to quote the headline of the mid-June issue of The Economist) means assuming a great, overall sense of responsibility and demanding, legitimately so, the same commitment from Italy’s future government.