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Search the Historical Archive of the Pirelli Foundation for sources and materials. Select the type of support you are interested in and write the keywords of your research.
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To request to view the materials in the Historical Archive and in the libraries of the Pirelli Foundation for study and research purposes and/or to find out how to request the use of materials for loans and exhibitions, please fill in the form below. You will receive an email confirming receipt of the request and you will be contacted.

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The maximum number of places that can be booked per class is 30. Requests that exceed this value will not be accepted.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

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Lower secondary school
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I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

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Upper secondary school
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The maximum number of places that can be booked per class is 30. Requests that exceed this value will not be accepted.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

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University
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Do you want to organize a training programme with your students? For information and reservations, write to universita@fondazionepirelli.org

Visit the Foundation
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A Muse in the Wheels

Pirelli: A Century of Art at the Service of its Products

The spring of 2015 saw the publication of A Muse in the Wheels. Pirelli: A Century of Art at the Service of its Products. Edited by the Pirelli Foundation and published by Corraini, the book looks at the history of Pirelli communication through the works in the archive of original sketches and drawings – dating from 1872 to the late 1960s – which have been restored by the Foundation. Over two hundred works, made by various artists for advertisements, were used to illustrate Pirelli magazine or to celebrate the anniversaries of the industrial group.

They form a cross-section of the history of the figurative arts, of graphics and corporate communication, with a sizeable section devoted to product charts that describe the Pirelli products that appeared in advertising campaigns. Marcello Dudovich, Aldo Mazza, Leonetto Cappiello, Bob Noorda, Riccardo Manzi, Alessandro Mendini, and Armando Testa are just some of the names of the artists who offered their creativity to the company, in advertising campaigns that appeared in a variety of forms and registers and that all revolved around the brand with the Long P – a distinctive feature of corporate advertising dating back to 1907 and one with a truly unique “Pirelli Style”.

Digital format

"A Muse in the Wheels" is also ebook

"A Muse in the Wheels"
is also an ebook

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