A recently published article analyses the positive relationship between business culture and digital storytelling techniques
Entrepreneurs may (perhaps) be born not made, but there is no doubt that we can learn to be better in business, and in a more effective manner. However, the path that leads to entrepreneurship is complex, and requires particular training tools, specific learning techniques, and a special focus on the creation of a culture that differs from that which is currently prevalent.
Elisabetta de Marco from the University of Salento has attempted to perform a close analysis of so-called digital storytelling, and its relationship with the creation of entrepreneurial skills. “Digital storytelling e competenze imprenditoriali: analisi di buone pratiche di formazione all’imprenditorialità” (“Digital storytelling and entrepreneurial skills: an analysis of good practices in entrepreneurship training”), which has just been published in Sapere Pedagogico e Pratiche Educative, sees de Marco turn her attention to the “link between training and education in entrepreneurship and digital storytelling,” beginning with the observation that innovative teaching and learning methods and techniques are now widespread in entrepreneurship education. Specifically, digital storytelling is highlighted as a specific inter-subjective didactic device, where learning is viewed as being part of a social and cultural process that emerges from the interaction between the students who are learning and the digital narrative tools employed. As such, entrepreneurial skills arise from the continuous educational interaction between those who are learning and those who give the training, with storytelling used as a learning tool.
De Marco’s essay begins by summarising the history of entrepreneurship education, before moving on to examine the EU policies that focus on this particular field of training. She then touches upon “the pedagogical approach to constructing stories,” or in other words, the ability to learn the art of entrepreneurship through the narration of experiences related to this. The article ends with a series of good educational practices that use narration as a tool for training and learning.
Elisabetta de Marco’s findings certainly help us to gain greater insight into a complex theme; her work is also a good read for all those looking to achieve a better understanding of the mechanisms that help good business culture grow.
Elisabetta de Marco
Sapere pedagogico e Pratiche educative, n. 5, 2020