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Pirelli Foundation Educational Courses

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Pirelli Foundation Educational Courses
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Pirelli Foundation Educational Courses
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Pirelli Foundation Educational Courses

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The Art of Advertising: Graphics and Photography

With Pirelli We Learn to... COMMUNICATE

Ever since it was set up in the late nineteenth century, Pirelli has stood out for its ability to communicate and promote not only products but also values such as quality, elegance, experimentation and capacity for innovation. In both text and image, it has demonstrated the importance of advertising in creating a successful brand. The history of the company’s visual communication is one of a persistent evolution of strategies, techniques and media.

ACTIVITY OVERVIEW
The student will follow the intense and constant interaction between Pirelli and the artists who helped give the most iconic campaigns their unique and innovative styles. We analyse newspaper and magazine advertisements, sketches, drawings, posters and films to retrace the history of advertising: from the earliest forms of figurative communication, such as pictures of factories and illustrated catalogues, through to campaigns by leading artists. We are taken from the extraordinarily lively period of the economic boom to the advertisements of the 1970s and 1980s created by Centro, Pirelli’s in-house agency. And then, of course, there was the transition from analogue to digital technology, with the global campaigns of great visual impact of the 1990s featuring cinema and sports legends such as Sharon Stone, Carl Lewis, and Ronaldo, taking us through to the 2000s. The course will investigate the relationship between photography and advertising and the role played by photography as a medium for conveying the advertising message. Drawing inspiration from the historical materials preserved in the Pirelli Historical Archive, the students will try their hand at creating a new advertising campaign using photography.

OBJECTIVES
The aim is to have the students learn the essential elements of visual communication, the various steps involved in creating an advertising campaign and the development of techniques and forms of expression over time. During the workshop session, they will be able to develop their creativity and learn to communicate the results of their work in an effective and engaging manner.

The course will consist of three or four encounters and may be carried out entirely online or it may include a visit to the Pirelli Foundation, to be agreed upon subject to availability.

Pirelli Foundation Educational Courses

'The Art of Advertising: Graphics and Photography' For the day: 11 aprile 2019


Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

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Design in Your Headphones. Stories of Objects and Creativity

With Pirelli We Learn to... PLAN

Design is the blueprint that underpins all the things we have around us. Design seeks to address human needs through functional and creative solutions. Throughout its 150-year history, Pirelli has worked, and still works, with the great masters of industrial design to conceive and produce innovative objects that push the boundaries of design in terms of form, function, and materials.

ACTIVITY OVERVIEW
The course retraces the dynamic interaction between Pirelli and the industrial designers whose creations have come to epitomise elegance and innovation. We will discover the design processes and technical features of various objects, such as the Cinturato tyre, whose tread design caught the imagination of the brilliant artist Salvador Dalí, and the rubber floors used by Bob Noorda and Franco Albini for the Milan metro. We will see the information panels that soon appeared in stations and airports across the world, as well as in the permanent collection of MoMA in New York. And then, of course, there will be the soft, flexible Zizì monkey, the brainchild of Bruno Munari, winner of the first edition of the Compasso d’Oro award. In more recent times, we come to the Rubber Soul exhibition and the publishing projects Advertising with a Capital P and Skyscraper Stories curated by the Pirelli Foundation. The students will draw inspiration from these stories and from the podcast Risuona, which is produced by Chora Media and promoted by the Pirelli Foundation, to create a podcast that, in an effective and engaging way, narrates the creation of beautiful and functional objects that have been made in Italy.

OBJECTIVES
The aim is to raise awareness of design culture, highlighting the importance of the various phases of the process, from concept to factory production, in order to draw on the work of the great masters. This will help the students use their own imagination in order to find new solutions and respond to new needs and requests. In their group work, the students will improve their ability to understand information and critically research sources, and they will plan and test their expressive skills, bringing to bear a fair dose of imagination and courage.

The course will consist of three or four sessions and may be carried out entirely online or it may include a visit to the Pirelli Foundation, to be agreed upon, subject to availability.

A look at some of the subjects and documents selected for this course

Pirelli Foundation Educational Courses

'Design in Your Headphones. Stories of Objects and Creativity' For the day: 11 aprile 2019


Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare I have read  the privacy policy, e autorizzo la Fondazione Pirelli al trattamento dei miei dati personali per l’invio, anche a mezzo e-mail, di comunicazioni relative ad iniziative/convegni organizzati dalla Fondazione Pirelli..

Fields marked with * are mandatory

If you do not receive a reply email, we recommend that you check the "spam" folder of your inbox or write an email to scuole@fondazionepirelli.org