A Rubber Menagerie
Are we in an archive or a zoo? Hidden among the shelves and drawers of the Pirelli Historical Archive you might find all sorts of creatures: roosters, foxes, monkeys, even lions and salamanders. Some are drawn, some are made of rubber – and all are waiting to be discovered. In this workshop, we’ll hunt them down together, just like a real treasure hunt. These aren’t just soft toys born from the imagination of artists such as Bruno Munari. They are also the animals chosen by graphic artists and designers – including Armando Testa, Eliodoro Ximenes, and Ezio Bonini – as the stars of sketches and advertising posters. Their job? To explain, in a fun and eye-catching way, the qualities of a product like a tyre. After exploring some of these colourful campaigns, the children can have a go at creating their own advert… inspired, of course, by the animal kingdom!
The workshop will be held at the Pirelli Foundation and is for one or two classes.
