Style and Power
Pirelli has always been a trailblazer in visual communication and creativity. One iconic moment in advertising history was the striking image of the Olympic champion Carl Lewis at the starting blocks, wearing red high-heel shoes, photographed by Annie Leibovitz in 1994. However, even in its early years, Pirelli worked with famous artists, illustrators, and graphic designers, who helped shape what is now recognised as the “Pirelli style”. This visual journey takes us through the company’s finest and most iconic advertising campaigns, with a special focus on those highlighting Pirelli’s constant commitment to the world of sports. We will look at sketches, posters, brochures and newspaper inserts, as well as television and cinema commercials, all the way to modern digital campaigns that convey the essence of speed, passion, safety, teamwork, and performance. Divided into groups, the boys and girls will test their newfound knowledge through games and quizzes. Drawing inspiration from the Historical Archive, they will then be assisted as they create their own advertising campaign to show off the strong relationship between Pirelli and the values of the sports world.
The course will consist of four sessions and may be carried out entirely online or it may include a visit to the Pirelli Foundation, to be agreed upon subject to availability.
