The first of April will see the opening of the new edition of the Trienale Design Museum, which every year tells the story of Italian design through various themes and exhibits offering fresh perpectives and approaches. The tenth edition, “Giro Giro Tondo. Design for Children” (1 April 2017 – 18 February 2018), aims to present a new history of Italian design dedicated to the world of infants and young children, with different thematic sections focused on significant figures from the history of design.

The Pirelli Foundation also renews its participation in the exhibition –  following its involvement in the edition dedicated to graphic design (TDM5). This year the foundation will take part through a selection of original materials conserved in the company’s Historical Archive, including the cat Meo Romeo, the famous rubber toy made in 1949 by the well known designer Bruno Munari, who described its creation and characteristics in an edition of the Pirelli magazine in the same year , shop window designs such as the ones made to advertise “silent games” and the gplate game, created by noted designers and photographers such as Bob Noorda and Aldo Ballo. It will also feature sketches from the Swiss graphic artist Lora Lamm and Raymon Savignac, depicting hot water bottles being used as little characters by children. Savignac’s sketch would later be the inspiration for the video “Freddo Semifreddo Caldo” (Cold, Warm, Hot), an animated advert made for Pirelli by Pagot Film, a demonstration of how the world of children has influenced product communication in all its shapes and forms.

“The ages of the skyscraper“ is to become a permanent exhibition, supported by the Regional Council of Lombardy and the Milan Triennale with the cooperation of the Pirelli Foundation to celebrate 60 years since the first brick of the “Pirellone” tower was laid.

The exhibition, first opened on 25 May 2016 and part of the 26th World Expo, has been visited by more than 13,000 people: a sign of the affection held for this important symbol of the city of Milan, leading to the decision to give the exhibition a permanent home across several floors of the Pirelli skyscraper while maintaining the selection of the most important milestones in the life of the building: its construction, the accident with an aircraft in 2002 and its recent restoration.

The contribution of the Pirelli Foundation was vital for the preparation of the first part of the exhibition, which features the building’s construction and the period in which the skyscraper was the headquarters for the Central Management of Pirelli.This section is now installed in front of the hall dedicated to the architect and designer of the building, Gio Ponti. Among the documents selected by the Pirelli Historical Archive and reproduced in the exhibition are images taken from its rich bank of photographs to reconstruct the various stages of construction: from the plaster of the first foundations to its grand opening, and also including the documentation of the interiors and exteriors of the building which are now available in our online archive . You can also enjoy reproductions of selected covers from the “Pirelli” magazine (1955, 1958 and 1959) and the catalogue “La moda e il grattacielo” (Fashion and the skyscraper”), featuring the photography of Ugo Mulas and layout by Bob Noorda. Visitors are accompanied throughout the exhibition by quotes from an article by Dino Buzzati published in the “Pirelli” magazine in 1970, “Piccole storie del grattacielo” (Short skycraper stories).

Information on how to access the exhibition at the skyscraper will be available on the website of the Lombardy Region in the next few months.

Cinema and History 2016-2017, the free educational and training course for teachers, this year dedicated to World History, continues at the Pirelli Foundation, supported by Fondazione ISEC in collaboration with the Pirelli Foundation and Fondazione Cineteca Italiana.

On Monday 20 February, Professor Stefano Agnoletto, director of the Education Department of Fondazione ISEC, will present an overview of the history of work and the economy from a global perspective, using a long-term approach which aims to overcome traditional Eurocentric paradigms.

During this second class, the 120 teachers signed up to the course will also have the opportunity for further learning by visiting the exhibition “Pirelli: Sustainable Culture. Raw Materials, Research, Processes, Products and People“, as well as the Historical Archive to discover the history of the great multinational that is Pirelli in terms of sustainable growth. Photographs, financial statements, patents, in-house publications, special techniques and promotional materials will enable them explore both the past and the present of the company, providing an insiders’ view of the world of Pirelli.

Saturday 4 March will witness a special opening of the Pirelli Foundation as part of MuseoCity. This city-wide event organised by the City of Milan will run from 3 to 5 March 2017, involving museums, archives, house museums, ateliers and artists, promoting culture and making known the great legacies of the past through the exhibition of a work from collections in Milan.

Also the Pirelli Foundation will be taking part in the event, with an exceptional display of Workers Leaving the Pirelli Factory in the Via Ponte Seveso (1905). It will be shown in the Pirelli Headquarters in Milano Bicocca, next to the historic cooling tower. This stunning group portrait is one of the most significant photographic treasures in the company’s Historical Archive.

The picture shows thousands of workers coming out of the first Pirelli factory in the Via Ponte Seveso in Milan. The factory was destroyed by bombing in the Second World War and from its ruins rose the Pirelli Tower, the new administrative centre of the Group, in 1960.

The photograph was commissioned by Pirelli in 1905 from Luca Comerio, the famous photographer and pioneer of Italian cinema. The following year an enlargement was made (of quite extraordinary dimensions for the time: 245 x 150 cm) for the Pirelli Aeronautics stand at the International Exhibition of Milan in 1906. The photograph was restored in 2002 for an exhibition, The New World: Milan 1890-1915 at the Palazzo Reale, Milan, and its amazing story was also told the Expo 2015 in Milan, as part of the celebrations of Pirelli, the official sponsor of The Tree of Life.

The men and women looking into Luca Comerio’s lens all share a common experience of work in the factory, which is also illustrated by the display of a manual mixer from the early twentieth century, formerly used in the Pirelli factory in Settimo Torinese.

Booking required, on a first-come, first-served basis. Call 0264423971 or write to visite@fondazionepirelli.org

Entrance from Via Bicocca degli Arcimboldi, 3 – Milan

Opening hours: there will be four guided tours per day: 10 a.m., 12 noon, 3 p.m., 5 p.m.

One value: create a company and bring it to life. Riches, work, innovation, development. Yet also the growth and transformation – both economic and social – of entire communities. A story told through the images and words of the documentary “Leopoldo Pirelli – Dedication to industry and civil society“, produced by the Pirelli Foundation, created by 3D Productions for Memomi and broadcast on Sky Arte HD Italia on 30^th January to commemorate the tenth anniversary of the death of one of the greatest ever Italian businessmen.

“Gentleman businessman” was the name given to Pirelli by the Italian newspapers on 24 January 2007, perfectly summarising, in his obituary, Pirelli’s most distinctive trait on both a human and professional level. “Leopoldo Pirelli, the serious Italian”, the “Frankfurter Allgemeine Zeitung” had written some years before, in September 1990, recognising his qualities at a time when Pirelli was preparing to buy the German tyre group Continental. The acquisition was never completed. Yet the person in charge of Pirelli left a positive impression on the public.

There is a great moral tale to be found in the story of the men who, in over nearly a century and a half of history, have built Pirelli, from the founder Giovanni Battista, to his sons Alberto and Piero, and from Leopoldo Pirelli, the third generation, to the shareholders and managers of today. Leopoldo being the prime example. A true businessman, always attentive to people and values, interpreted by that open spirit of the conservative Milan innovator: cultured, modern and international, characteristics which still today represent one of the great European cities. And “a moral man”, to use another appropriate definition.

This is confirmed by the “Ten rules of a good businessman“, summarising his experience gained as the leader of the company.  It begins with the conviction that “Free private enterprise is an important pillar of a free system and an irreplaceable tool of social progress.” It insists on the appreciation and education of people, the importance of transparency and honesty, the power of dialogue between enterprise and government, and the “duty” of “trying to keep a positive balance sheet”. He powerfully underlines the reforming role of the businessman: “Our respect, I would say our legitimacy in the eyes of the public is in direct relation to the role that we carry out in working to overcome social and economic inequalities of the country in which we work: companies are increasingly presented as a place of synthesis between a tendency towards maximum technical and economic progress and human tendencies towards achieving better working and living conditions.” Intense words. And still utterly true today.

Watch the documentary here