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Managing information to be more competitive

Bank of Italy research explores the role and importance of good data management

 

Information is an important factor in competitiveness and a powerful tool for greater efficiency in markets.  Theory has long maintained this and practice proves it. Reading Francesco Zollino’s (of the Bank of Italy’s Information Management Service) research, which was published in the institute’s ‘Tematiche istituzionali’ (Institutional Issues) notebooks, helps to improve understanding of this area.

‘L’efficiente governo delle informazioni nell’esperienza delle imprese italiane’ (The efficient governance of information in the experience of Italian companies) is based on evidence from data collected from a sample of large Italian non-financial companies. In particular, an analysis of the organisational and managerial set-ups for the implementation of Data Governance (DG) reveals many common traits across business sectors and geographic areas.

Zollino identified a series of elements that can be summarised into a few key points. First of all, there is widespread awareness of the high strategic value of information assets in light of the uncertainties of the operating environment. Secondly, substantial investment in communication and widespread training for company employees is needed to contain the costs of adapting to the changes brought about by DG. Thirdly, transparent assignment of roles and responsibilities is crucial in DG strategies. All of this must be considered alongside the constantly changing role and importance of data governance for companies. Above all, however, Zollino himself explains that there is an ‘inseparability between the opportunities for exploiting information assets, including through the use of advanced analysis methods, and the need to ensure adequate safeguards for their integrity, confidentiality and security.’

Zollino’s work highlights an important aspect of production culture and organisation that should not be overlooked. However, the research goes even further,  outlining a good practice agenda for DG that could be useful beyond the business world.

L’efficiente governo delle informazioni nell’esperienza delle imprese italiane

Francesco Zollino

Banca d’Italia, Tematiche istituzionali, January 2026

Bank of Italy research explores the role and importance of good data management

 

Information is an important factor in competitiveness and a powerful tool for greater efficiency in markets.  Theory has long maintained this and practice proves it. Reading Francesco Zollino’s (of the Bank of Italy’s Information Management Service) research, which was published in the institute’s ‘Tematiche istituzionali’ (Institutional Issues) notebooks, helps to improve understanding of this area.

‘L’efficiente governo delle informazioni nell’esperienza delle imprese italiane’ (The efficient governance of information in the experience of Italian companies) is based on evidence from data collected from a sample of large Italian non-financial companies. In particular, an analysis of the organisational and managerial set-ups for the implementation of Data Governance (DG) reveals many common traits across business sectors and geographic areas.

Zollino identified a series of elements that can be summarised into a few key points. First of all, there is widespread awareness of the high strategic value of information assets in light of the uncertainties of the operating environment. Secondly, substantial investment in communication and widespread training for company employees is needed to contain the costs of adapting to the changes brought about by DG. Thirdly, transparent assignment of roles and responsibilities is crucial in DG strategies. All of this must be considered alongside the constantly changing role and importance of data governance for companies. Above all, however, Zollino himself explains that there is an ‘inseparability between the opportunities for exploiting information assets, including through the use of advanced analysis methods, and the need to ensure adequate safeguards for their integrity, confidentiality and security.’

Zollino’s work highlights an important aspect of production culture and organisation that should not be overlooked. However, the research goes even further,  outlining a good practice agenda for DG that could be useful beyond the business world.

L’efficiente governo delle informazioni nell’esperienza delle imprese italiane

Francesco Zollino

Banca d’Italia, Tematiche istituzionali, January 2026

The (real) value of the team

Sporting enterprise stories as examples for businesses

A company as a team. Not just rhetoric, but a practical approach. The idea of creating an equivalence, or at least a connection, between the organisation of a sports team and that of a company is nothing new, but it still offers useful insights for those involved in setting up or relaunching a business. It is with this in mind that I recommend reading ‘Campioni a Sorpresa:  Dallo sport al business: superare le attese e costruire successi’ (Surprise champions. From sport to business: exceeding expectations and building success), a recently published book by Marco Alfieri.

Alfieri uses the stories of three teams as examples. He explains how they have rewritten the rules of the game, transforming themselves from provincial dreamers into absolute leaders.  Imoco Volley Conegliano was born out of bankruptcy in 2012 and now dominates world volleyball, having won twenty-nine titles.  Aquila Basket Trento has climbed every category from Serie D to winning the historic Italian Cup after beating Olimpia Milano.  Meanwhile, Joey Saputo’s Bologna has kept a decade-long promise by qualifying for the Champions League and winning the Coppa Italia.

The book recounts the stories of the individuals responsible for leading ‘the team’ to seemingly ‘impossible victories’, whether they be the chairman, coach or manager.

The message from the examples collected by Marco Alfieri is clear: we do not need boundless capital or luck, but rather long-term strategic vision, patience in our daily operations and unwavering faith in our human resources. The book brings concepts such as shared leadership, talent enhancement and regional identity that becomes a competitive advantage to life. It is a must-read.

Campioni a sorpresa. Dallo sport al business: superare le attese e costruire successi

Marco Alfieri

Egea, 2026

Sporting enterprise stories as examples for businesses

A company as a team. Not just rhetoric, but a practical approach. The idea of creating an equivalence, or at least a connection, between the organisation of a sports team and that of a company is nothing new, but it still offers useful insights for those involved in setting up or relaunching a business. It is with this in mind that I recommend reading ‘Campioni a Sorpresa:  Dallo sport al business: superare le attese e costruire successi’ (Surprise champions. From sport to business: exceeding expectations and building success), a recently published book by Marco Alfieri.

Alfieri uses the stories of three teams as examples. He explains how they have rewritten the rules of the game, transforming themselves from provincial dreamers into absolute leaders.  Imoco Volley Conegliano was born out of bankruptcy in 2012 and now dominates world volleyball, having won twenty-nine titles.  Aquila Basket Trento has climbed every category from Serie D to winning the historic Italian Cup after beating Olimpia Milano.  Meanwhile, Joey Saputo’s Bologna has kept a decade-long promise by qualifying for the Champions League and winning the Coppa Italia.

The book recounts the stories of the individuals responsible for leading ‘the team’ to seemingly ‘impossible victories’, whether they be the chairman, coach or manager.

The message from the examples collected by Marco Alfieri is clear: we do not need boundless capital or luck, but rather long-term strategic vision, patience in our daily operations and unwavering faith in our human resources. The book brings concepts such as shared leadership, talent enhancement and regional identity that becomes a competitive advantage to life. It is a must-read.

Campioni a sorpresa. Dallo sport al business: superare le attese e costruire successi

Marco Alfieri

Egea, 2026

The 50,000 words you need to know to limit the risks of Artificial Intelligence

‘All the uses of words to everyone… not because everyone should be an artist but because no one should be a slave.’ This quote by Gianni Rodari, taken from ‘The Grammar of Fantasy’ (Einaudi, 1973), has become increasingly pertinent as the debate on AI continues to focus on its risks and the possibility that ChatGPT and other generative systems will independently create a distorted reality beyond human understanding. These systems could create their own vocabulary and language, in short, their own abstract, and therefore false and manipulative, version of the idea that nomen est consequentia rei (the name is the consequence of the thing) dramatically altering and overturning its values and meaning.

All the uses of words to everyone, then. Let’s start from that. From educating AI to the necessary skills and limitations to govern and steer its evolution, without fear. As early as 1966, Umberto Eco warned us against fictitiously dividing ourselves into ‘apocalyptic’ and ‘integrated’ groups in response to the unexpected evolution of television. He advised us to analyse, understand and incorporate any overwhelming technological innovation into the order of human knowledge. From Gutenberg’s moveable type to quantum physics, and from the internet to AI. Let’s be honest, however, that this is becoming increasingly difficult.

Which words are we talking about using that provide value? Let’s do some calculations. Italian is one of the richest and most articulate languages, with between 215,000 and 280,000 basic words (including technical, literary and regional terms), amounting to two million forms with all their variations. A good dictionary, such as Treccani or Zanichelli, includes between 100,000 and 160,000 words. The average educated person’s vocabulary is around 50,000 words. De Mauro speaks of 7,500 ‘basic words’, of which only 2,000 are used daily. This is a paltry number, providing a simplified and therefore misleading understanding.
These figures highlight the first requirement: the ability to understand, correctly use and distinguish at least several tens of thousands of words. This is not only to avoid falling into the ever-growing category of ‘functionally illiterate’ people (those unable to understand a medium-complexity text or perform elementary calculations, accounting for a third of the Italian population), but also to enable the formulation of precise and relevant questions about the functioning of AI (which advances through increasingly precise and probing questions).

In other words, we could update Rodari’s call for ‘democratic education’ (i.e. a broad and widespread education as referred to in the Constitution with regard to the responsibility for quality school education) when we consolidate ‘all the uses of words to everyone’ into a vocabulary of around 50,000 words. This is much more than the 2,000 words we use every day, such a low number that it makes us ‘slaves’ to manipulation, propaganda, instrumental simplifications, factoids and fake news. This makes responsible participation in ‘well-informed’ and therefore ‘critical’ public discourse impossible, as Jürgen Habermas demonstrated in Europe and Antonio Gramsci, Don Lorenzo Milani and Benedetto Croce demonstrated in Italy.

The question now is whether generative AI will ever be capable of such creativity that it can coin verses such as ‘I am illuminated by immensity’ or ‘to spend the afternoon, absorbed and pale’. To tell us that ‘we are like leaves in autumn on branches’ or remind us that ‘there’s rosemary, that’s for remembrance…and there is pansies, that’s for thoughts’. Could it fully set out the terms of the ‘wager on God’, describe being ‘in the grip of abstract furies’, delve into the sphere of doubt about the scientist’s responsibility in the face of the atomic weapon, quote ‘the winter of our discontent’ and inform us that ‘even the bramble had its bends of sweetness, even the plum tree its candour’, without drawing on its memory of Giuseppe Ungaretti, Eugenio Montale, William Shakespeare, Elio Vittorini, Lucio Piccolo, Blaise Pascal and the fathers of physics, Niels Bohr and Werner Karl Heisenberg. And quote ‘the Wine-Dark Sea’ to describe the murky darkness of its depths.
AI can recite poetry and combine different and similar verses, and it may even invent rhymes that sound like those from non-existent but plausible poems. However, it is not yet capable of generating original thoughts full of poetic and literary meaning.

Will it be able to do so in the future? The danger is there. Perhaps this is not even the greatest danger. We all know how important poetry and literature are in shaping the human soul, defining behaviour and inspiring great cultural and civic choices that have a radical impact on mass movements, the tastes of millions of people and their passions and aspirations (read or reread Elias Canetti‘s ‘The Holy Fire’ in ‘Crowds and Power’, as well as Alessandro Manzoni‘s ‘The Betrothed’ and Sigmund Freud‘s ‘Group Psychology and the Analysis of the Ego’ for a clearer idea).

Dario Amodei, CEO of Anthropic and one of the fathers of OpenAI alongside Sam Altman, says that the risks associated with AI are alarming. He parted ways with Altman precisely because of concerns about the distorted use of such a powerful and uncontrollable tool. In a recent piece in Il Sole 24 Ore (28 January), Amodei lists the risks, which include mass unemployment, fraud, dictatorial control over public opinion and market manipulation. He also calls for a ‘Constitution’ that establishes principles for the ethical development of AI. This is a minority position in a world of enthusiasts for all the opportunities offered by AI, especially for scientific and technological research and for the productivity of the most innovative companies.

However, the question of how to better understand and govern the evolution of AI remains open, as does the issue of how users can learn to interact with it.
A good example comes from Bocconi University in Milan, where Rector Francesco Billari has just announced a new course called ‘Cognitive Sciences and Human Behaviour’, which will be introduced in 2027 and will be compulsory for all Bocconi students. The aim is to ‘study human intelligence with AI and put people at the centre’ (QN/Il Giorno, 27 January). Billari adds, ‘We will open scientific research centres to develop criteria for the scientific evaluation of the impact of social policies and to verify the consequences of applying AI in the social sciences’.

This, too, is a good application of Rodari’s advice to build ‘a good education’ and work on conscious words, also recalling Robert Putnam‘s civil lesson that democracy requires deliberation and direct interaction between citizens. Without this, ‘public space is reduced to a technological convenience that makes us, paradoxically, more connected but profoundly alone and politically inert’ (Paolo Benanti, Il Sole24Ore, 28 January).
The silent erosion of institutions poses a risk to us. An AI system that has been fed all the vocabulary related to the Constitution could be a lifeline, albeit a fragile one.

(photo Getty Images)

‘All the uses of words to everyone… not because everyone should be an artist but because no one should be a slave.’ This quote by Gianni Rodari, taken from ‘The Grammar of Fantasy’ (Einaudi, 1973), has become increasingly pertinent as the debate on AI continues to focus on its risks and the possibility that ChatGPT and other generative systems will independently create a distorted reality beyond human understanding. These systems could create their own vocabulary and language, in short, their own abstract, and therefore false and manipulative, version of the idea that nomen est consequentia rei (the name is the consequence of the thing) dramatically altering and overturning its values and meaning.

All the uses of words to everyone, then. Let’s start from that. From educating AI to the necessary skills and limitations to govern and steer its evolution, without fear. As early as 1966, Umberto Eco warned us against fictitiously dividing ourselves into ‘apocalyptic’ and ‘integrated’ groups in response to the unexpected evolution of television. He advised us to analyse, understand and incorporate any overwhelming technological innovation into the order of human knowledge. From Gutenberg’s moveable type to quantum physics, and from the internet to AI. Let’s be honest, however, that this is becoming increasingly difficult.

Which words are we talking about using that provide value? Let’s do some calculations. Italian is one of the richest and most articulate languages, with between 215,000 and 280,000 basic words (including technical, literary and regional terms), amounting to two million forms with all their variations. A good dictionary, such as Treccani or Zanichelli, includes between 100,000 and 160,000 words. The average educated person’s vocabulary is around 50,000 words. De Mauro speaks of 7,500 ‘basic words’, of which only 2,000 are used daily. This is a paltry number, providing a simplified and therefore misleading understanding.
These figures highlight the first requirement: the ability to understand, correctly use and distinguish at least several tens of thousands of words. This is not only to avoid falling into the ever-growing category of ‘functionally illiterate’ people (those unable to understand a medium-complexity text or perform elementary calculations, accounting for a third of the Italian population), but also to enable the formulation of precise and relevant questions about the functioning of AI (which advances through increasingly precise and probing questions).

In other words, we could update Rodari’s call for ‘democratic education’ (i.e. a broad and widespread education as referred to in the Constitution with regard to the responsibility for quality school education) when we consolidate ‘all the uses of words to everyone’ into a vocabulary of around 50,000 words. This is much more than the 2,000 words we use every day, such a low number that it makes us ‘slaves’ to manipulation, propaganda, instrumental simplifications, factoids and fake news. This makes responsible participation in ‘well-informed’ and therefore ‘critical’ public discourse impossible, as Jürgen Habermas demonstrated in Europe and Antonio Gramsci, Don Lorenzo Milani and Benedetto Croce demonstrated in Italy.

The question now is whether generative AI will ever be capable of such creativity that it can coin verses such as ‘I am illuminated by immensity’ or ‘to spend the afternoon, absorbed and pale’. To tell us that ‘we are like leaves in autumn on branches’ or remind us that ‘there’s rosemary, that’s for remembrance…and there is pansies, that’s for thoughts’. Could it fully set out the terms of the ‘wager on God’, describe being ‘in the grip of abstract furies’, delve into the sphere of doubt about the scientist’s responsibility in the face of the atomic weapon, quote ‘the winter of our discontent’ and inform us that ‘even the bramble had its bends of sweetness, even the plum tree its candour’, without drawing on its memory of Giuseppe Ungaretti, Eugenio Montale, William Shakespeare, Elio Vittorini, Lucio Piccolo, Blaise Pascal and the fathers of physics, Niels Bohr and Werner Karl Heisenberg. And quote ‘the Wine-Dark Sea’ to describe the murky darkness of its depths.
AI can recite poetry and combine different and similar verses, and it may even invent rhymes that sound like those from non-existent but plausible poems. However, it is not yet capable of generating original thoughts full of poetic and literary meaning.

Will it be able to do so in the future? The danger is there. Perhaps this is not even the greatest danger. We all know how important poetry and literature are in shaping the human soul, defining behaviour and inspiring great cultural and civic choices that have a radical impact on mass movements, the tastes of millions of people and their passions and aspirations (read or reread Elias Canetti‘s ‘The Holy Fire’ in ‘Crowds and Power’, as well as Alessandro Manzoni‘s ‘The Betrothed’ and Sigmund Freud‘s ‘Group Psychology and the Analysis of the Ego’ for a clearer idea).

Dario Amodei, CEO of Anthropic and one of the fathers of OpenAI alongside Sam Altman, says that the risks associated with AI are alarming. He parted ways with Altman precisely because of concerns about the distorted use of such a powerful and uncontrollable tool. In a recent piece in Il Sole 24 Ore (28 January), Amodei lists the risks, which include mass unemployment, fraud, dictatorial control over public opinion and market manipulation. He also calls for a ‘Constitution’ that establishes principles for the ethical development of AI. This is a minority position in a world of enthusiasts for all the opportunities offered by AI, especially for scientific and technological research and for the productivity of the most innovative companies.

However, the question of how to better understand and govern the evolution of AI remains open, as does the issue of how users can learn to interact with it.
A good example comes from Bocconi University in Milan, where Rector Francesco Billari has just announced a new course called ‘Cognitive Sciences and Human Behaviour’, which will be introduced in 2027 and will be compulsory for all Bocconi students. The aim is to ‘study human intelligence with AI and put people at the centre’ (QN/Il Giorno, 27 January). Billari adds, ‘We will open scientific research centres to develop criteria for the scientific evaluation of the impact of social policies and to verify the consequences of applying AI in the social sciences’.

This, too, is a good application of Rodari’s advice to build ‘a good education’ and work on conscious words, also recalling Robert Putnam‘s civil lesson that democracy requires deliberation and direct interaction between citizens. Without this, ‘public space is reduced to a technological convenience that makes us, paradoxically, more connected but profoundly alone and politically inert’ (Paolo Benanti, Il Sole24Ore, 28 January).
The silent erosion of institutions poses a risk to us. An AI system that has been fed all the vocabulary related to the Constitution could be a lifeline, albeit a fragile one.

(photo Getty Images)

Europe has a power that it could use more effectively against the US and China: the strength of freedom, humanism and science

‘In the end three things remained/The certainty that we are beginning…/The certainty that it is necessary to keep on going…/The certainty that we may be interrupted/before we finish…/Let us transform the interruption into a new path/the fall into a dance step…/fear into a ladder…/dream into a bridge…/searching into meeting!’

Eighteen essential verses.  They are often attributed to Fernando Pessoa by mistake.  They were actually written by Fernando Sabino, a Brazilian poet with a melancholic streak, perhaps the source of the Pessoa misunderstanding, who had a solid reputation in the 20th-century literary world of Rio de Janeiro.

It is useful to reread these verses so as not to get lost among today’s pushy and contradictory statements, arrogant threats, false news and real acts of violence. Instead, we can reevaluate the importance of intellectual work, of doubt and research, of ‘making a fall into a dance step’, ‘of interruption into a new path’, and, above all, follow the idea that ‘the course of things is sinuous’ (Maurice Merleau-Ponty), and therefore that the story may suddenly change direction, reject something, or reveal a multitude of different ends capable of restoring a different, and often better, order to things.

As elderly Europeans, we grew up according to the values of the primacy of ideas (of law, rules, constitutions, reason, philosophy and literature) and we are now profoundly uncomfortable in the face of the arrogant assertion of the primacy of force. Many of us, convinced of the merits of democracy, have adopted the ‘primacy of the impersonal and abstract norm’ (not subject to the whims of the ruler) as theorised by the liberal jurist Hans Kelsen and detested by the Nazis. At the same time, we rejected the principle that ‘in a state of exception, the sovereign is the one who decides’, as theorised by Carl Schmitt and favoured by Nazi authoritarian thought.

We now risk not living our remaining years ‘with an open soul, a heart at peace… lovingly embracing the ones still left to live’ as the old Pablo Neruda wisely wished for himself and for us (which should be reread every day, like a joyful and wise prayer). Instead, we risk suffering them with the anguish of living in a violent, abusive world dominated by macho bullying that creates rules and behaviours that benefit the strongest, and by techno-feudal lords who are beyond all control, manipulating algorithms with no regard for the consequences for the sustainability of life for millions of people (read the prophetic novels What We Can Know by Ian McEwan and The World Without Winter by Bruno Arpaia to understand this better).

Is Europe therefore lost, marginalised and in decline, as the powerful in Washington, Beijing and Big Tech hurry to explain to us almost daily?

Probably not. Provided that this vilified and intimidated Europe does not give up playing to its strengths in the geopolitical and geoeconomic confrontation, including those values derided as irrelevant because they are not accompanied by military force and high technology (this is what we have been trying to write stubbornly in our recent blogs: ‘to make fear into a ladder, the dream into a bridge’, to falsely paraphrase Pessoa, actually Sabino).

Let’s dare to play with a different deck of cards, one not illustrated with tanks, soldiers and cannons, and let’s try to measure Europe’s strength in a different way, for example by putting our culture on the table.

Take Raphael’s great painting The School of Athens, for example, which is housed in the Vatican Museums (the preparatory cartoon is at the Pinacoteca Ambrosiana in Milan and is well worth a closer look):  there are great philosophers guided by Plato and Aristotle, as well as mathematicians, astronomers and artists (including Raphael himself, looking thoughtful in a corner). There is even a little boy whose hair is ruffled by an impetuous wind, probably the strong breath of innovation that animates that otherwise stately and composed painting.

The ‘School of Athens’ embodies the strength of Europe:  knowledge and ideas in motion; the ‘polytechnic culture’ of philosophers and mathematicians (that culture which is now indispensable for designing, giving meaning to, controlling and guiding artificial intelligence); the beauty of art, as well as the balance of science.

This is the strength of Europe that other parts of the world lack, or at least do not have to the same extent:  the critical depth of knowledge that translates into science, research, technology, business, productivity, work and civil coexistence.  This precious social and civil capital is much more solid and lasting than pure military technology. This social capital can be weakened by the bureaucratic rigidity and ideological schemes of the EU, but certainly not blocked.  It is a capital that must be invested in with political wisdom and robust pride in European ‘sweet patriotism’.

So, here is the freedom affirmed against all compulsion by Baruch Spinoza, alongside the spiritual thoughts of Pascal and Montaigne; the stubborn scientific spirit of Galileo and Newton; the ingenuity of Leonardo da Vincis Atlantic Code, which depicts technical objects that do not yet exist; and the architectural principles of Leon Battista Alberti. Not to mention Shakespeare’s profound understanding of the dynamics of power and hubris (which should be studied in all good management schools and enjoyed at the theatre), Bach‘s sense of the divine, Voltaire‘s critical intelligence, and Kant‘s philosophical and ethical perspective. Then there is the economic wisdom of Antonio Genovesi, Adam Smith and John M. Keynes; the scientific and moral acuity of Hans Bohr and Marie Curie; and the lucid critical and narrative skills of Alessandro Manzoni and Thomas Mann. More recently, we can see the meaning of alchemical creation as an artistic antidote to the historical and current violence of the world in the work of Anselm Kiefer, the wise Primo Levi of ‘If This Is a Man’, and the extraordinary Hannah Arendt, who still warns us against the alleged ‘banality of evil’. This ‘banality’ can still be seen in recent images of children being used in Minneapolis to ‘find out’ whether their parents are illegal immigrants (But what are men and women, animals to be ‘flushed out’?) To understand, read the articles and editorial in the Quotidiano Nazionale/Il Giorno, La Nazione, Il Resto del Carlino of 28 January). And we can endlessly go on, page by page, intellectual by intellectual (a nice word, ‘intellectual’, as Tullio De Mauro taught us) until we have finished browsing the monumental Treccani and Britannica encyclopaedias, with all their updated volumes.

Our values of culture, democracy, freedom and tolerance are the same as those of the democratic and liberal West. These values are currently being challenged in the US, with protests taking place in cities such as Minneapolis and New York, as people fear that they will be compromised, limited or abolished.

We have the knowledge and the ‘civilisation of conversation’ from which the Enlightenment was born, the cornerstone of contemporary civilisation, and a capacity for critical thinking that marked the entire twentieth century when applied to science. We also have the pragmatic intelligence to define the mechanisms and values of liberal democracy, which brings together freedom, entrepreneurship, the market and welfare like nowhere else in the world.

Are books worth more than an army?  Do ideas beat the missiles and machine guns of mercenary or fanatical militias?  The challenge is on, at least in the medium term. Iran is offering us exemplary evidence of the disruptive power of ideas against the weapons of the Pasdarans right now.  ‘Reading Lolita in Tehran’ has been a powerful symbol of freedom and civilisation for decades.

Meanwhile, the Canadian leader, Mark Carney, has turned to a seminal European text to bolster his argument against Donald Trump’s claims on Greenland.  This text is ‘The Power of the Powerless’, in which Vaclav Havel opposed Soviet communist authoritarianism before he became president of the Czech Republic and the course of history changed.

‘The power of the powerless’ to finally recognise that ideas have a great power that must be asserted, even in the face of weapons and the most advanced high tech devices (which, however, do not work without ideas). For the record, Carney has recently prevailed over Trump, who has temporarily given up on buying or using military force to take over Greenland.

Of course, political realism is needed to avoid ending up in the pages of Don Miguel de Cervantes, but without abandoning our values and principles. This is far removed from the cynicism of Giulio Andreotti‘s ‘It’s better to make a living than to kick the bucket’, and does not reflect the values supported by projects such as Draghi and Letta’s plans for Europe. It is also far removed from the arrogance fuelled by greed and vast, disproportionate wealth. There is a difference between the ‘credible deterrence’ that Europe must establish, involving an ‘industry of war’ with strong ‘technological leadership’ that renders war unfeasible, and the aggressive plans of those who seek to return the world to a time of two or three dominant empires (concepts explored in ‘The Price of Conflict’ by Paolo Balduzzi and Andrea Bignami, published by Paesi Edizioni).

After much deliberation, it is only natural to agree wholeheartedly with Marina Brambilla, the Rector of the State University of Milan, who, a few days ago, gave a speech at the inauguration of the Academic Year in which she stated that ‘academic freedom is a non-negotiable’ (Il Giorno, 20 January), particularly in a context in which ‘anti-scientism is rife’.

Academic freedom is defined as ‘freedom of research and teaching, the autonomy of science and a stimulus to research, the positive effects of which then extend to businesses, work, civil life and society’. The autonomy of scientific research is one of the founding values of the liberal order. Reiterating this in these controversial times is essential.

Marina Brambilla therefore did well to remind us that research in Italy is provided for and protected by the Constitution, and to call for much greater resources to be directed towards research than have been made available so far.

‘Non-negotiable academic freedom’ is indispensable today if Europe is to compete with the US, where tens of thousands of students, researchers and professors are in serious difficulty due to massive cuts in federal funding to universities for disobeying the White House’s political directives (we discussed this last week on the blog).

Of course, Europe can never reasonably act as a global alternative to the US.  However, reaffirming its strength, solidity, scientific creativity and culture can be a great European objective. This would also strengthen some far-reaching EU values and interests, such as autonomy, strategic and energy security, industrial policy and an authoritative voice that goes beyond the power of the US and China.

In this sense, good news has come from Italian universities in recent days.  For example, the Polytechnic and Bocconi University of Milan recently signed an agreement to establish ‘the gigafactory of start-ups’ (Il Sole24Ore, 21 January).  The Polihub and B4i hubs of the two universities are to be transferred to the TEF Foundation (chaired by Ferruccio Resta), with the aim of creating a thousand innovative companies per year. An important step forward for research, innovation and the most dynamic companies.

Europe, in search of strength and identity, is grateful.

(photo Getty Images)

‘In the end three things remained/The certainty that we are beginning…/The certainty that it is necessary to keep on going…/The certainty that we may be interrupted/before we finish…/Let us transform the interruption into a new path/the fall into a dance step…/fear into a ladder…/dream into a bridge…/searching into meeting!’

Eighteen essential verses.  They are often attributed to Fernando Pessoa by mistake.  They were actually written by Fernando Sabino, a Brazilian poet with a melancholic streak, perhaps the source of the Pessoa misunderstanding, who had a solid reputation in the 20th-century literary world of Rio de Janeiro.

It is useful to reread these verses so as not to get lost among today’s pushy and contradictory statements, arrogant threats, false news and real acts of violence. Instead, we can reevaluate the importance of intellectual work, of doubt and research, of ‘making a fall into a dance step’, ‘of interruption into a new path’, and, above all, follow the idea that ‘the course of things is sinuous’ (Maurice Merleau-Ponty), and therefore that the story may suddenly change direction, reject something, or reveal a multitude of different ends capable of restoring a different, and often better, order to things.

As elderly Europeans, we grew up according to the values of the primacy of ideas (of law, rules, constitutions, reason, philosophy and literature) and we are now profoundly uncomfortable in the face of the arrogant assertion of the primacy of force. Many of us, convinced of the merits of democracy, have adopted the ‘primacy of the impersonal and abstract norm’ (not subject to the whims of the ruler) as theorised by the liberal jurist Hans Kelsen and detested by the Nazis. At the same time, we rejected the principle that ‘in a state of exception, the sovereign is the one who decides’, as theorised by Carl Schmitt and favoured by Nazi authoritarian thought.

We now risk not living our remaining years ‘with an open soul, a heart at peace… lovingly embracing the ones still left to live’ as the old Pablo Neruda wisely wished for himself and for us (which should be reread every day, like a joyful and wise prayer). Instead, we risk suffering them with the anguish of living in a violent, abusive world dominated by macho bullying that creates rules and behaviours that benefit the strongest, and by techno-feudal lords who are beyond all control, manipulating algorithms with no regard for the consequences for the sustainability of life for millions of people (read the prophetic novels What We Can Know by Ian McEwan and The World Without Winter by Bruno Arpaia to understand this better).

Is Europe therefore lost, marginalised and in decline, as the powerful in Washington, Beijing and Big Tech hurry to explain to us almost daily?

Probably not. Provided that this vilified and intimidated Europe does not give up playing to its strengths in the geopolitical and geoeconomic confrontation, including those values derided as irrelevant because they are not accompanied by military force and high technology (this is what we have been trying to write stubbornly in our recent blogs: ‘to make fear into a ladder, the dream into a bridge’, to falsely paraphrase Pessoa, actually Sabino).

Let’s dare to play with a different deck of cards, one not illustrated with tanks, soldiers and cannons, and let’s try to measure Europe’s strength in a different way, for example by putting our culture on the table.

Take Raphael’s great painting The School of Athens, for example, which is housed in the Vatican Museums (the preparatory cartoon is at the Pinacoteca Ambrosiana in Milan and is well worth a closer look):  there are great philosophers guided by Plato and Aristotle, as well as mathematicians, astronomers and artists (including Raphael himself, looking thoughtful in a corner). There is even a little boy whose hair is ruffled by an impetuous wind, probably the strong breath of innovation that animates that otherwise stately and composed painting.

The ‘School of Athens’ embodies the strength of Europe:  knowledge and ideas in motion; the ‘polytechnic culture’ of philosophers and mathematicians (that culture which is now indispensable for designing, giving meaning to, controlling and guiding artificial intelligence); the beauty of art, as well as the balance of science.

This is the strength of Europe that other parts of the world lack, or at least do not have to the same extent:  the critical depth of knowledge that translates into science, research, technology, business, productivity, work and civil coexistence.  This precious social and civil capital is much more solid and lasting than pure military technology. This social capital can be weakened by the bureaucratic rigidity and ideological schemes of the EU, but certainly not blocked.  It is a capital that must be invested in with political wisdom and robust pride in European ‘sweet patriotism’.

So, here is the freedom affirmed against all compulsion by Baruch Spinoza, alongside the spiritual thoughts of Pascal and Montaigne; the stubborn scientific spirit of Galileo and Newton; the ingenuity of Leonardo da Vincis Atlantic Code, which depicts technical objects that do not yet exist; and the architectural principles of Leon Battista Alberti. Not to mention Shakespeare’s profound understanding of the dynamics of power and hubris (which should be studied in all good management schools and enjoyed at the theatre), Bach‘s sense of the divine, Voltaire‘s critical intelligence, and Kant‘s philosophical and ethical perspective. Then there is the economic wisdom of Antonio Genovesi, Adam Smith and John M. Keynes; the scientific and moral acuity of Hans Bohr and Marie Curie; and the lucid critical and narrative skills of Alessandro Manzoni and Thomas Mann. More recently, we can see the meaning of alchemical creation as an artistic antidote to the historical and current violence of the world in the work of Anselm Kiefer, the wise Primo Levi of ‘If This Is a Man’, and the extraordinary Hannah Arendt, who still warns us against the alleged ‘banality of evil’. This ‘banality’ can still be seen in recent images of children being used in Minneapolis to ‘find out’ whether their parents are illegal immigrants (But what are men and women, animals to be ‘flushed out’?) To understand, read the articles and editorial in the Quotidiano Nazionale/Il Giorno, La Nazione, Il Resto del Carlino of 28 January). And we can endlessly go on, page by page, intellectual by intellectual (a nice word, ‘intellectual’, as Tullio De Mauro taught us) until we have finished browsing the monumental Treccani and Britannica encyclopaedias, with all their updated volumes.

Our values of culture, democracy, freedom and tolerance are the same as those of the democratic and liberal West. These values are currently being challenged in the US, with protests taking place in cities such as Minneapolis and New York, as people fear that they will be compromised, limited or abolished.

We have the knowledge and the ‘civilisation of conversation’ from which the Enlightenment was born, the cornerstone of contemporary civilisation, and a capacity for critical thinking that marked the entire twentieth century when applied to science. We also have the pragmatic intelligence to define the mechanisms and values of liberal democracy, which brings together freedom, entrepreneurship, the market and welfare like nowhere else in the world.

Are books worth more than an army?  Do ideas beat the missiles and machine guns of mercenary or fanatical militias?  The challenge is on, at least in the medium term. Iran is offering us exemplary evidence of the disruptive power of ideas against the weapons of the Pasdarans right now.  ‘Reading Lolita in Tehran’ has been a powerful symbol of freedom and civilisation for decades.

Meanwhile, the Canadian leader, Mark Carney, has turned to a seminal European text to bolster his argument against Donald Trump’s claims on Greenland.  This text is ‘The Power of the Powerless’, in which Vaclav Havel opposed Soviet communist authoritarianism before he became president of the Czech Republic and the course of history changed.

‘The power of the powerless’ to finally recognise that ideas have a great power that must be asserted, even in the face of weapons and the most advanced high tech devices (which, however, do not work without ideas). For the record, Carney has recently prevailed over Trump, who has temporarily given up on buying or using military force to take over Greenland.

Of course, political realism is needed to avoid ending up in the pages of Don Miguel de Cervantes, but without abandoning our values and principles. This is far removed from the cynicism of Giulio Andreotti‘s ‘It’s better to make a living than to kick the bucket’, and does not reflect the values supported by projects such as Draghi and Letta’s plans for Europe. It is also far removed from the arrogance fuelled by greed and vast, disproportionate wealth. There is a difference between the ‘credible deterrence’ that Europe must establish, involving an ‘industry of war’ with strong ‘technological leadership’ that renders war unfeasible, and the aggressive plans of those who seek to return the world to a time of two or three dominant empires (concepts explored in ‘The Price of Conflict’ by Paolo Balduzzi and Andrea Bignami, published by Paesi Edizioni).

After much deliberation, it is only natural to agree wholeheartedly with Marina Brambilla, the Rector of the State University of Milan, who, a few days ago, gave a speech at the inauguration of the Academic Year in which she stated that ‘academic freedom is a non-negotiable’ (Il Giorno, 20 January), particularly in a context in which ‘anti-scientism is rife’.

Academic freedom is defined as ‘freedom of research and teaching, the autonomy of science and a stimulus to research, the positive effects of which then extend to businesses, work, civil life and society’. The autonomy of scientific research is one of the founding values of the liberal order. Reiterating this in these controversial times is essential.

Marina Brambilla therefore did well to remind us that research in Italy is provided for and protected by the Constitution, and to call for much greater resources to be directed towards research than have been made available so far.

‘Non-negotiable academic freedom’ is indispensable today if Europe is to compete with the US, where tens of thousands of students, researchers and professors are in serious difficulty due to massive cuts in federal funding to universities for disobeying the White House’s political directives (we discussed this last week on the blog).

Of course, Europe can never reasonably act as a global alternative to the US.  However, reaffirming its strength, solidity, scientific creativity and culture can be a great European objective. This would also strengthen some far-reaching EU values and interests, such as autonomy, strategic and energy security, industrial policy and an authoritative voice that goes beyond the power of the US and China.

In this sense, good news has come from Italian universities in recent days.  For example, the Polytechnic and Bocconi University of Milan recently signed an agreement to establish ‘the gigafactory of start-ups’ (Il Sole24Ore, 21 January).  The Polihub and B4i hubs of the two universities are to be transferred to the TEF Foundation (chaired by Ferruccio Resta), with the aim of creating a thousand innovative companies per year. An important step forward for research, innovation and the most dynamic companies.

Europe, in search of strength and identity, is grateful.

(photo Getty Images)

The well-rounded company

Research published which aims to describe production organisations in a more complete and exhaustive way, beginning with design

The culture of production never just involves one product, but much more:  content and image, manufacturing and corporate intangibility, practical manufacturing and imagination that becomes a project and then a product. Understanding the relationships and complex history of businesses operating in a given area therefore requires contributions from multiple sources. Such as the research by Alberto Bassi, Giulia Ciliberto, Maria Cristina Addis, Jacopo William De Denaro and Marco Scotti, ‘Il patrimonio intangibile d’impresa. Una mappatura design-driven’ (The intangible heritage of business. A design-driven mapping) included in the larger collection ‘Design Plurale. Casi e modelli alternativi per l’innovazione’ (Plural Design.  Cases and Alternative Models for Innovation).

The research aims to develop a methodology that can help create a more comprehensive map of entrepreneurial ecosystems, beginning with a case study of the North East. The final goal is to identify the body of intangible knowledge embodied in the interactions between local businesses and design culture, that is, the intangible aspects that contribute to telling the story of the business through means other than those more closely linked to production.

The authors explain that studies on intangible assets often tend to focus on the values from which companies derive a direct economic benefit, while design cultures and practices are rarely studied in their own right or in relation to broader societal and cultural connections. The ‘map’ being developed is therefore made up of contributions from various disciplines:  from design theory and history to territorial studies, economics, semiotics and cultural heritage.

When applied to the North East, this method results in an alternative business framework to traditional accounting and financial reporting,  offering a more holistic view of the company as an expression of a productive culture that encompasses not only the technical and economic aspects, but also the human and social dimensions.

Il patrimonio intangibile d’impresa. Una mappatura design-driven

Alberto Bassi, Giulia Ciliberto, Maria Cristina Addis, Jacopo William De Denaro, Marco Scotti

in Design Plurale. casi e modelli alternativi per l’innovazione / Plural Design. Cases and Alternative Models for Innovation, Federico II University Press, 2025

Research published which aims to describe production organisations in a more complete and exhaustive way, beginning with design

The culture of production never just involves one product, but much more:  content and image, manufacturing and corporate intangibility, practical manufacturing and imagination that becomes a project and then a product. Understanding the relationships and complex history of businesses operating in a given area therefore requires contributions from multiple sources. Such as the research by Alberto Bassi, Giulia Ciliberto, Maria Cristina Addis, Jacopo William De Denaro and Marco Scotti, ‘Il patrimonio intangibile d’impresa. Una mappatura design-driven’ (The intangible heritage of business. A design-driven mapping) included in the larger collection ‘Design Plurale. Casi e modelli alternativi per l’innovazione’ (Plural Design.  Cases and Alternative Models for Innovation).

The research aims to develop a methodology that can help create a more comprehensive map of entrepreneurial ecosystems, beginning with a case study of the North East. The final goal is to identify the body of intangible knowledge embodied in the interactions between local businesses and design culture, that is, the intangible aspects that contribute to telling the story of the business through means other than those more closely linked to production.

The authors explain that studies on intangible assets often tend to focus on the values from which companies derive a direct economic benefit, while design cultures and practices are rarely studied in their own right or in relation to broader societal and cultural connections. The ‘map’ being developed is therefore made up of contributions from various disciplines:  from design theory and history to territorial studies, economics, semiotics and cultural heritage.

When applied to the North East, this method results in an alternative business framework to traditional accounting and financial reporting,  offering a more holistic view of the company as an expression of a productive culture that encompasses not only the technical and economic aspects, but also the human and social dimensions.

Il patrimonio intangibile d’impresa. Una mappatura design-driven

Alberto Bassi, Giulia Ciliberto, Maria Cristina Addis, Jacopo William De Denaro, Marco Scotti

in Design Plurale. casi e modelli alternativi per l’innovazione / Plural Design. Cases and Alternative Models for Innovation, Federico II University Press, 2025

The humanity of Industry 5.0

Multi-authored book published on the current situation regarding technology and the need to put people at the centre

The issue is not just technology. Rather, it is that technology necessarily requires other complex, innovative elements to be understood correctly in order to avoid one being overwhelmed. This is a condition common to all since the Industry 5.0 scenario became a reality, based on the idea of overcoming techno-centrism and putting people at the centre by combining innovation with sustainability, resilience, and social justice. But what does it mean to put people at the “centre” in the digital age? What is the emerging Industry 5.0 paradigm really all about?
To understand more, read ‘L’Europa e le sfide dell’industria 5.0. Per governare e non subire le rivoluzioni del nostro tempo’ (Europe and the challenges of industry 5.0: How to govern without suffering the revolutions of our time), edited by Massimo Adinolfi, Pietro Maffettone and Massimiliano Scarpetta.
The book brings together a series of contributions offering multidisciplinary readings of the ethical, political and cultural implications of digital transformation. These readings span a range of disciplines, from philosophy and law to economics and geography, and investigate the impact of automation on work, democracy and rights. In addition to the editors, Paolo Benanti, Roger Abravanel, Barbara Carfagna, Sabino Cassese, Danila De Stefano, Lorenzo Mariani, Raffaele Mauro, Stefano Quintarelli, Paola Severino and Laura Sposato contributed to the work, each bringing their own vision and interpretation of Industry 5.0 to the multidisciplinary analysis, providing a more comprehensive understanding of the topic.
After explaining how the project that led to the book came about, the transition from Industry 4.0 to Industry 5.0 is addressed, as well as the evolution of industrial policy that accompanied this process. The book then goes on to explore some of the fundamental aspects of Industry 5.0, such as automation and the market, spatial and social organisation, and issues like labour relations and distributive justice. It concludes with a series of interviews, each offering a unique perspective on the subject. The book emphasises the need for inclusive public policies that can govern innovation without stifling its potential, while supporting a human-centred model of European development. Above all, Adinolfi, Maffettone and Scarpetta invite us to engage in an informed dialogue that enables us to govern, rather than suffer, the revolutions of our time.

L’Europa e le sfide dell’industria 5.0. Per governare e non subire le rivoluzioni del nostro tempo
Massimo Adinolfi, Pietro Maffettone, Massimiliano Scarpetta
Franco Angeli, 2026

Multi-authored book published on the current situation regarding technology and the need to put people at the centre

The issue is not just technology. Rather, it is that technology necessarily requires other complex, innovative elements to be understood correctly in order to avoid one being overwhelmed. This is a condition common to all since the Industry 5.0 scenario became a reality, based on the idea of overcoming techno-centrism and putting people at the centre by combining innovation with sustainability, resilience, and social justice. But what does it mean to put people at the “centre” in the digital age? What is the emerging Industry 5.0 paradigm really all about?
To understand more, read ‘L’Europa e le sfide dell’industria 5.0. Per governare e non subire le rivoluzioni del nostro tempo’ (Europe and the challenges of industry 5.0: How to govern without suffering the revolutions of our time), edited by Massimo Adinolfi, Pietro Maffettone and Massimiliano Scarpetta.
The book brings together a series of contributions offering multidisciplinary readings of the ethical, political and cultural implications of digital transformation. These readings span a range of disciplines, from philosophy and law to economics and geography, and investigate the impact of automation on work, democracy and rights. In addition to the editors, Paolo Benanti, Roger Abravanel, Barbara Carfagna, Sabino Cassese, Danila De Stefano, Lorenzo Mariani, Raffaele Mauro, Stefano Quintarelli, Paola Severino and Laura Sposato contributed to the work, each bringing their own vision and interpretation of Industry 5.0 to the multidisciplinary analysis, providing a more comprehensive understanding of the topic.
After explaining how the project that led to the book came about, the transition from Industry 4.0 to Industry 5.0 is addressed, as well as the evolution of industrial policy that accompanied this process. The book then goes on to explore some of the fundamental aspects of Industry 5.0, such as automation and the market, spatial and social organisation, and issues like labour relations and distributive justice. It concludes with a series of interviews, each offering a unique perspective on the subject. The book emphasises the need for inclusive public policies that can govern innovation without stifling its potential, while supporting a human-centred model of European development. Above all, Adinolfi, Maffettone and Scarpetta invite us to engage in an informed dialogue that enables us to govern, rather than suffer, the revolutions of our time.

L’Europa e le sfide dell’industria 5.0. Per governare e non subire le rivoluzioni del nostro tempo
Massimo Adinolfi, Pietro Maffettone, Massimiliano Scarpetta
Franco Angeli, 2026

10 Years of Pirelli Libraries

The founding of libraries was like constructing more public granaries, amassing reserves against a spiritual winter which by certain signs, in spite of myself, I see ahead.
(Marguerite Yourcenar, Memoirs of Hadrian)

A decade has gone by since the company library opened at Pirelli’s headquarters in Milano Bicocca. A second library was opened at the Bollate plant, also in November 2016, joining the one already active at the Industrial Centre in Settimo Torinese.

Yet the history of the Pirelli libraries goes much further back. In the late nineteenth century, Giovanni Battista Pirelli began gathering technical books and journals. What started as a private collection steadily grew and eventually became part of the Pirelli scientific and technical library. Today, around 16,000 volumes devoted to rubber and cable technology are preserved at the Pirelli Foundation. Alongside them stands the Foundation’s library, with more than 2,000 titles ranging from company history and corporate communication to art, design and sport. During the twentieth century, this cultural impulse took a new form as corporate libraries began to take shape. In 1928, the first library for employees opened as a circulating collection of 800 volumes for members of the Dopolavoro Aziende Pirelli, the company’s recreational club. In 1957, a further library was established at Viale Sarca 183. It now houses around 11,000 volumes.

The spirit of this long tradition has lasted to this day. Pirelli’s libraries are conceived as living spaces, open and dynamic. They are part of the company’s corporate welfare system and an important investment in the intellectual growth of its people. Ten years on, the Bicocca Library offers more than 8,500 books. It has over 700 members and manages nearly 3,000 loans and renewals each year. Pirelli was also the first company to collaborate with the City of Milan to include its Bicocca library in the Sistema Bibliotecario Milanese, the city’s library circuit. Employees can therefore draw on an even wider catalogue of books, audiobooks, e-books, newspapers and magazines.

In 2026, the Pirelli Foundation will celebrate this milestone with a programme of events for employees and the wider public. There will be meetings with authors, events for young people, institutional conferences, and digital communication initiatives. To stay informed, continue to follow fondazionepirelli.org and the Pirelli Foundation’s social media channels.

If you would like to find out more about the history of the Pirelli libraries, you will find further accounts and videos in the “Libraries” section.

The founding of libraries was like constructing more public granaries, amassing reserves against a spiritual winter which by certain signs, in spite of myself, I see ahead.
(Marguerite Yourcenar, Memoirs of Hadrian)

A decade has gone by since the company library opened at Pirelli’s headquarters in Milano Bicocca. A second library was opened at the Bollate plant, also in November 2016, joining the one already active at the Industrial Centre in Settimo Torinese.

Yet the history of the Pirelli libraries goes much further back. In the late nineteenth century, Giovanni Battista Pirelli began gathering technical books and journals. What started as a private collection steadily grew and eventually became part of the Pirelli scientific and technical library. Today, around 16,000 volumes devoted to rubber and cable technology are preserved at the Pirelli Foundation. Alongside them stands the Foundation’s library, with more than 2,000 titles ranging from company history and corporate communication to art, design and sport. During the twentieth century, this cultural impulse took a new form as corporate libraries began to take shape. In 1928, the first library for employees opened as a circulating collection of 800 volumes for members of the Dopolavoro Aziende Pirelli, the company’s recreational club. In 1957, a further library was established at Viale Sarca 183. It now houses around 11,000 volumes.

The spirit of this long tradition has lasted to this day. Pirelli’s libraries are conceived as living spaces, open and dynamic. They are part of the company’s corporate welfare system and an important investment in the intellectual growth of its people. Ten years on, the Bicocca Library offers more than 8,500 books. It has over 700 members and manages nearly 3,000 loans and renewals each year. Pirelli was also the first company to collaborate with the City of Milan to include its Bicocca library in the Sistema Bibliotecario Milanese, the city’s library circuit. Employees can therefore draw on an even wider catalogue of books, audiobooks, e-books, newspapers and magazines.

In 2026, the Pirelli Foundation will celebrate this milestone with a programme of events for employees and the wider public. There will be meetings with authors, events for young people, institutional conferences, and digital communication initiatives. To stay informed, continue to follow fondazionepirelli.org and the Pirelli Foundation’s social media channels.

If you would like to find out more about the history of the Pirelli libraries, you will find further accounts and videos in the “Libraries” section.

“Grand Control”, the New Talk-Show Podcast Series by Fondazione Pirelli and Chora Media

“Power is nothing without control”. Power and control: a combination that runs through Pirelli’s history, technology and corporate culture, and now offers a lens through which to read and understand the present. After Risuona, the first podcast series that explored Milan through the echoes between past and present, and between work and corporate culture (2023), comes Grand Control. Produced by Chora Media and promoted by the Pirelli Foundation, this new series is available from today with one episode a week on the main free audio platforms (Spotify, Apple Podcast, Spreaker, Google Podcast, and YouTube Music).

The slogan that accompanied a famous Pirelli advertising campaign in 1994 – featuring Carl Lewis, the legendary world champion sprinter, photographed by Annie Leibovitz wearing a pair of red high-heeled shoes – has become far more than just a brilliant creative idea. Over time, it has turned into a reflection on balance, on awareness of limits, and on the ability to govern power and transform it into excellence.

From volleyball and tennis through to competitions on two and four wheels, Grand Control shows how control of decisive moments allows athletes to improve performance, train better, progress and win. But control is not just a technical matter. It is a value that extends beyond sport and into television, entertainment and music, helping us interpret the present and acting as a means for facing the future.

Across six episodes, the journalist and writer Angelo Carotenuto talks with Francesca Michielin, Giuseppe Lupo, Francesca Fialdini, Mario Isola, Tathiana Garbin and Andrea Zorzi, examining how control is essential in every field of sport and, more broadly, in every aspect of human experience.  A journey shaped by tangible and measurable concepts – such as reactivity, speed, distance, time, concentration, and power – with control holding them all together.

In each episode, the red shoes worn by Carl Lewis return as a guiding thread, along with the Pirelli slogan that, generation after generation, continues to speak with striking relevance about the essential link between power and control.

“Power is nothing without control”. Power and control: a combination that runs through Pirelli’s history, technology and corporate culture, and now offers a lens through which to read and understand the present. After Risuona, the first podcast series that explored Milan through the echoes between past and present, and between work and corporate culture (2023), comes Grand Control. Produced by Chora Media and promoted by the Pirelli Foundation, this new series is available from today with one episode a week on the main free audio platforms (Spotify, Apple Podcast, Spreaker, Google Podcast, and YouTube Music).

The slogan that accompanied a famous Pirelli advertising campaign in 1994 – featuring Carl Lewis, the legendary world champion sprinter, photographed by Annie Leibovitz wearing a pair of red high-heeled shoes – has become far more than just a brilliant creative idea. Over time, it has turned into a reflection on balance, on awareness of limits, and on the ability to govern power and transform it into excellence.

From volleyball and tennis through to competitions on two and four wheels, Grand Control shows how control of decisive moments allows athletes to improve performance, train better, progress and win. But control is not just a technical matter. It is a value that extends beyond sport and into television, entertainment and music, helping us interpret the present and acting as a means for facing the future.

Across six episodes, the journalist and writer Angelo Carotenuto talks with Francesca Michielin, Giuseppe Lupo, Francesca Fialdini, Mario Isola, Tathiana Garbin and Andrea Zorzi, examining how control is essential in every field of sport and, more broadly, in every aspect of human experience.  A journey shaped by tangible and measurable concepts – such as reactivity, speed, distance, time, concentration, and power – with control holding them all together.

In each episode, the red shoes worn by Carl Lewis return as a guiding thread, along with the Pirelli slogan that, generation after generation, continues to speak with striking relevance about the essential link between power and control.

Women’s Voices in Italian History at Cinema & Storia 2026

In 2026, Fondazione ISEC and the Pirelli Foundation once again present the Cinema & Storia training and refresher course for secondary school teachers. Now in its 14th edition, the programme is organised in collaboration with the Cineteca di Bologna. Citizenship is an intricate weave of rights and duties that binds us all to our own community, so Cittadine! will explore not only key moments in the history of women but also, from distinctive viewpoints, the story of the Italian people as a whole.

Marking the eightieth anniversary of the institutional referendum and the election of the Constituent Assembly – the moment when all Italian women were able to vote for the first time – the course this year reflects on issues that remain pressing even today. How visible and influential have women been in reshaping the nation’s institutions? What roles have they played, and to what extent have they been recognised, in the business world? What languages and inflections have given voice to women within Italian publishing? The programme will also consider how changes in domestic work have created new spaces for redefining female identity, and how the war, despite the immense suffering it brought, became a catalyst for awareness and leadership.

The course consists of six online sessions and an in-person visit to the Pirelli Foundation. Five history lectures will be complemented by a session at the Cineteca di Bologna, which will choose a series of films.
Sessions are scheduled from 4 p.m. to 6 p.m. on the following dates:

Monday 23 February – 1st online session
Monday 2 March – 2nd online session
Thursday 12 March – 3rd online lesson
Monday 16 March – 4th online session
Monday 23 March – 5th online session
Thursday 26 March – Visit to the Pirelli Foundation
Monday 30 March – 6th online session

Click here to see the full programme.
Registration for the course is free but required. Please write to didattica@fondazioneisec.it by Monday 15 February 2026. Spaces are limited and will be allocated on a first-come, first-served basis.
All online sessions will be streamed live on the Microsoft Teams platform.

We look forward to seeing you on 23 February at 4 p.m.!

In 2026, Fondazione ISEC and the Pirelli Foundation once again present the Cinema & Storia training and refresher course for secondary school teachers. Now in its 14th edition, the programme is organised in collaboration with the Cineteca di Bologna. Citizenship is an intricate weave of rights and duties that binds us all to our own community, so Cittadine! will explore not only key moments in the history of women but also, from distinctive viewpoints, the story of the Italian people as a whole.

Marking the eightieth anniversary of the institutional referendum and the election of the Constituent Assembly – the moment when all Italian women were able to vote for the first time – the course this year reflects on issues that remain pressing even today. How visible and influential have women been in reshaping the nation’s institutions? What roles have they played, and to what extent have they been recognised, in the business world? What languages and inflections have given voice to women within Italian publishing? The programme will also consider how changes in domestic work have created new spaces for redefining female identity, and how the war, despite the immense suffering it brought, became a catalyst for awareness and leadership.

The course consists of six online sessions and an in-person visit to the Pirelli Foundation. Five history lectures will be complemented by a session at the Cineteca di Bologna, which will choose a series of films.
Sessions are scheduled from 4 p.m. to 6 p.m. on the following dates:

Monday 23 February – 1st online session
Monday 2 March – 2nd online session
Thursday 12 March – 3rd online lesson
Monday 16 March – 4th online session
Monday 23 March – 5th online session
Thursday 26 March – Visit to the Pirelli Foundation
Monday 30 March – 6th online session

Click here to see the full programme.
Registration for the course is free but required. Please write to didattica@fondazioneisec.it by Monday 15 February 2026. Spaces are limited and will be allocated on a first-come, first-served basis.
All online sessions will be streamed live on the Microsoft Teams platform.

We look forward to seeing you on 23 February at 4 p.m.!

Winter: Passion and Sport

The beautiful season of cold, to be enjoyed in safety and with pleasure, also becomes an opportunity for the company to share with its employess after working hours. In this article from our column “Pirelli, the winter season and sports”, we examine Pirelli’s welfare-driven vision of winter.

In the articles “Winter, a Season to Enjoy” and “Three Winter Tales”, we saw how the encounter between Pirelli and winter gave rise to product innovations and communication campaigns of great pioneering reach. Together, they transformed the cold months into a season to be experienced to the full, in a world of comfort and fun.

This story has a long timeline, beginning with Pirelli’s first hot-water bottles at the end of the nineteenth century and reaching all the way to the present day, with the launch of the Cinturato Winter 3 tyre and Pirelli’s role as Olympic and Paralympic Partner of the XXV Milano Cortina 2026 Winter Olympic Games. The 1920s saw the arrival of the Dopolavoro Aziendale Pirelli and the Sport Club Pirelli. These were early examples of corporate welfare, as it is termed today. Alongside initiatives in support of health, housing, education and family life, they formed one of the most ambitious and far-reaching programmes of their kind in Europe at the time.

In 1922, as Pirelli proudly celebrated its fiftieth anniversary, one of the many events marking the occasion was the founding of the Sport Club Pirelli on 13 December. Sports fields and facilities were built on the other side of Viale Sarca, opposite the factory, in partnership with the historic sports association Pro Patria 1883. Over time, the complex was expanded with changing rooms, stands and modern infrastructure. Reserved for Pirelli employees in Bicocca, the multi-sports club offered the chance, after work, to train regularly, take part in competitions and tournaments, join trips and excursions, and ultimately receive official company recognition for commitment or excellence in a given discipline.

Over the years, the range of activities grew steadily, reaching 18 sections and more than 2,500 members in the 1970s. It is interesting to note that skiing and mountaineering were included from the very beginning, alongside football, tennis, basketball, fencing, athletics, bowls, cycling and motorcycle touring. Mountain sports and skiing were “warmly” encouraged not only for their physical benefits, but also for their ability to strengthen a shared sense of belonging within the company. Cesare Piantanida’s article Gita al Mottarone (“A Trip to Mottarone”), published in the grey-green pages of the Bollettino dello Sport Club Pirelli and preserved in our Historical Archive, tells the story of an excursion to the snowfields of Mottarone in what is now the province of Verbano-Cusio-Ossola on 8 and 9 December 1923. It paints a vivid picture of a community of colleagues devoted to skiing and the mountains – engineers, accountants, gentlemen and ladies alike  –  along with curious historical notes on the language and spelling of early ski culture (“…The skiators come speeding down the slope…”).

In his 1946 book La Pirelli. Vita di un’azienda industriale, President Alberto Pirelli wrote: “The Company has always encouraged and supported these activities: sporting competitions, alpine outings, cycling tours, fraternity, emulation, and team spirit.” With these words, he acknowledged sport as a core corporate value. The 1950s marked a veritable second renaissance for the Bicocca sports facilities and for the activities of the Sport Club Pirelli, particularly for its Skiing and Mountaineering section. This growth ran parallel to the production of a wide range of rubber products for skiers – jackets, boots, grips and baskets for ski poles, straps and bindings – as well as rubber soles, a flagship of the Miscellaneous Products sector, and the first winter tyre with a herringbone tread, aptly named Inverno.

The events and achievements of the Sport Club Pirelli regularly featured in the company press. The monthly magazine Fatti e Notizie, the internal publication for Pirelli Group employees in Italy, remains the main source documenting the life of the Skiing and Mountaineering section, from excursions and climbs to races, championships and personal stories. In its very first issue in February 1950, alongside reports on monthly activities, it tells the story of the “noble act of altruism performed by CAI guide and ski instructor Jean Pellisier towards our colleague Alma Pasetti”. Skiing, rock training and mountaineering were on the programme for April 1950, with trips to Grignone, Marmolada, Corno Stella, Punta d’Arbola and Blindenhorn, as reported in Fatti e Notizie 1950, no. 3. The February–March period of 1951 included a skiing week in Val Gardena, the Sellaronda and the company downhill championships for men and women (Fatti e Notizie 1951, no. 3, while Fatti e Notizie 1952, no. 3 reports on the Trofeo dell’Industria, held at Alpe Devero on 8 March between the leading industries in Milan. The event included cross-country and men’s downhill races, with a women’s downhill as a supporting competition: “Our cross-country skiing team (Guizzetti, Cacciatori, Zumelli) cane first with 284 points, ahead of Alfa Romeo, C.G.E., AEM and others.” Fatti e Notizie 1951, no. 1 also presents a “highly positive balance sheet” of the Skiing and Mountaineering section’s activities in 1950: 30 outings and a total of 2,347 participants, a “record among the 32 company skiing and mountaineering sections affiliated with CAI Milano”.

From Fatti e Notizie  1952, no. 7 we learn that, with 450 members, the Pirelli Ski and Mountaineering section affiliated with CAI was the largest of all CAI subsections, thanks in particular to Engineer Giuseppe Schiavoni. Fatti e Notizie 1955, no. 4, on the other hand, reports on the interdepartmental trophies and rankings, mentioning teams such as the “Plants and subsidiaries”, “General services”, “Tyre and Miscellaneous Products Sales”, and others.

Ice skating also featured among the winter sports promoted by the Sport Club Pirelli. Fatti e Notizie 1956, no. 5 reviews the November 1955–April 1956 season, noting “a good number of gratifying performances and excellent results”. In competitive sports, and in speed skating in particular, the team took part in several provincial and regional contests, reaching the top spots in the Targa d’Argento trophy.

The passion for the mountains and skiing shown by Pirelli employees also found expression in the city, in auditoriums and libraries, through cultural events designed to promote knowledge of, and respect for, the mountain ecosystem. Fatti e Notizie 1951, no. 11 reports that “the Section organised an evening at the Istituto Gonzaga featuring beautiful colour films on alpine themes, folklore, and Alpine flora and fauna… and arranged for the purchase of a substantial number of books and alpine guides for the Library”.

A lot has changed in society since the days of the Sport Club Pirelli. The lifestyles of Pirelli employees evolved in the 1980s and corporate welfare entered a new phase. Commitment to sport, however, continued to grow, acquiring a global dimension through partnerships – particularly in snow sports – with the world of competitive winter games, from the Italian Winter Sports Federation to the Winter Olympic Games.

Milano-Cortina 2026 is now close at hand, with Pirelli employees taking centre stage as torchbearers, entrusted with carrying the Olympic flame as a symbol of the finest traditions and highest values of sport from the days of ancient Greece.

The beautiful season of cold, to be enjoyed in safety and with pleasure, also becomes an opportunity for the company to share with its employess after working hours. In this article from our column “Pirelli, the winter season and sports”, we examine Pirelli’s welfare-driven vision of winter.

In the articles “Winter, a Season to Enjoy” and “Three Winter Tales”, we saw how the encounter between Pirelli and winter gave rise to product innovations and communication campaigns of great pioneering reach. Together, they transformed the cold months into a season to be experienced to the full, in a world of comfort and fun.

This story has a long timeline, beginning with Pirelli’s first hot-water bottles at the end of the nineteenth century and reaching all the way to the present day, with the launch of the Cinturato Winter 3 tyre and Pirelli’s role as Olympic and Paralympic Partner of the XXV Milano Cortina 2026 Winter Olympic Games. The 1920s saw the arrival of the Dopolavoro Aziendale Pirelli and the Sport Club Pirelli. These were early examples of corporate welfare, as it is termed today. Alongside initiatives in support of health, housing, education and family life, they formed one of the most ambitious and far-reaching programmes of their kind in Europe at the time.

In 1922, as Pirelli proudly celebrated its fiftieth anniversary, one of the many events marking the occasion was the founding of the Sport Club Pirelli on 13 December. Sports fields and facilities were built on the other side of Viale Sarca, opposite the factory, in partnership with the historic sports association Pro Patria 1883. Over time, the complex was expanded with changing rooms, stands and modern infrastructure. Reserved for Pirelli employees in Bicocca, the multi-sports club offered the chance, after work, to train regularly, take part in competitions and tournaments, join trips and excursions, and ultimately receive official company recognition for commitment or excellence in a given discipline.

Over the years, the range of activities grew steadily, reaching 18 sections and more than 2,500 members in the 1970s. It is interesting to note that skiing and mountaineering were included from the very beginning, alongside football, tennis, basketball, fencing, athletics, bowls, cycling and motorcycle touring. Mountain sports and skiing were “warmly” encouraged not only for their physical benefits, but also for their ability to strengthen a shared sense of belonging within the company. Cesare Piantanida’s article Gita al Mottarone (“A Trip to Mottarone”), published in the grey-green pages of the Bollettino dello Sport Club Pirelli and preserved in our Historical Archive, tells the story of an excursion to the snowfields of Mottarone in what is now the province of Verbano-Cusio-Ossola on 8 and 9 December 1923. It paints a vivid picture of a community of colleagues devoted to skiing and the mountains – engineers, accountants, gentlemen and ladies alike  –  along with curious historical notes on the language and spelling of early ski culture (“…The skiators come speeding down the slope…”).

In his 1946 book La Pirelli. Vita di un’azienda industriale, President Alberto Pirelli wrote: “The Company has always encouraged and supported these activities: sporting competitions, alpine outings, cycling tours, fraternity, emulation, and team spirit.” With these words, he acknowledged sport as a core corporate value. The 1950s marked a veritable second renaissance for the Bicocca sports facilities and for the activities of the Sport Club Pirelli, particularly for its Skiing and Mountaineering section. This growth ran parallel to the production of a wide range of rubber products for skiers – jackets, boots, grips and baskets for ski poles, straps and bindings – as well as rubber soles, a flagship of the Miscellaneous Products sector, and the first winter tyre with a herringbone tread, aptly named Inverno.

The events and achievements of the Sport Club Pirelli regularly featured in the company press. The monthly magazine Fatti e Notizie, the internal publication for Pirelli Group employees in Italy, remains the main source documenting the life of the Skiing and Mountaineering section, from excursions and climbs to races, championships and personal stories. In its very first issue in February 1950, alongside reports on monthly activities, it tells the story of the “noble act of altruism performed by CAI guide and ski instructor Jean Pellisier towards our colleague Alma Pasetti”. Skiing, rock training and mountaineering were on the programme for April 1950, with trips to Grignone, Marmolada, Corno Stella, Punta d’Arbola and Blindenhorn, as reported in Fatti e Notizie 1950, no. 3. The February–March period of 1951 included a skiing week in Val Gardena, the Sellaronda and the company downhill championships for men and women (Fatti e Notizie 1951, no. 3, while Fatti e Notizie 1952, no. 3 reports on the Trofeo dell’Industria, held at Alpe Devero on 8 March between the leading industries in Milan. The event included cross-country and men’s downhill races, with a women’s downhill as a supporting competition: “Our cross-country skiing team (Guizzetti, Cacciatori, Zumelli) cane first with 284 points, ahead of Alfa Romeo, C.G.E., AEM and others.” Fatti e Notizie 1951, no. 1 also presents a “highly positive balance sheet” of the Skiing and Mountaineering section’s activities in 1950: 30 outings and a total of 2,347 participants, a “record among the 32 company skiing and mountaineering sections affiliated with CAI Milano”.

From Fatti e Notizie  1952, no. 7 we learn that, with 450 members, the Pirelli Ski and Mountaineering section affiliated with CAI was the largest of all CAI subsections, thanks in particular to Engineer Giuseppe Schiavoni. Fatti e Notizie 1955, no. 4, on the other hand, reports on the interdepartmental trophies and rankings, mentioning teams such as the “Plants and subsidiaries”, “General services”, “Tyre and Miscellaneous Products Sales”, and others.

Ice skating also featured among the winter sports promoted by the Sport Club Pirelli. Fatti e Notizie 1956, no. 5 reviews the November 1955–April 1956 season, noting “a good number of gratifying performances and excellent results”. In competitive sports, and in speed skating in particular, the team took part in several provincial and regional contests, reaching the top spots in the Targa d’Argento trophy.

The passion for the mountains and skiing shown by Pirelli employees also found expression in the city, in auditoriums and libraries, through cultural events designed to promote knowledge of, and respect for, the mountain ecosystem. Fatti e Notizie 1951, no. 11 reports that “the Section organised an evening at the Istituto Gonzaga featuring beautiful colour films on alpine themes, folklore, and Alpine flora and fauna… and arranged for the purchase of a substantial number of books and alpine guides for the Library”.

A lot has changed in society since the days of the Sport Club Pirelli. The lifestyles of Pirelli employees evolved in the 1980s and corporate welfare entered a new phase. Commitment to sport, however, continued to grow, acquiring a global dimension through partnerships – particularly in snow sports – with the world of competitive winter games, from the Italian Winter Sports Federation to the Winter Olympic Games.

Milano-Cortina 2026 is now close at hand, with Pirelli employees taking centre stage as torchbearers, entrusted with carrying the Olympic flame as a symbol of the finest traditions and highest values of sport from the days of ancient Greece.

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