Under the Pirelli Banner
Pirelli, a century and a half of art and visual communication
We celebrate 150 years of style in Pirelli communication: from the advertisements for the first tyres, made in the late nineteenth century, to the sophisticated visual creations of the 1950s and 1960s. And from the campaigns invented by the great advertising agencies in the late twentieth century and early 2000s through to the new graphic works of young talents ready to come up with original advertisements.
1. From the poster designers of the early twentieth century to the graphic designers of the post-war period: illustrated catalogues, original sketches, printed materials and shop-window signs are all ways of presenting oneself to the market.
2. The 1960s and the golden age of advertising in Italy: from the ‘Direzione Propaganda Pirelli’ and the Agenzia Centro to the partnerships with the most brilliant minds in design (Lora Lamm, Bruno Munari, Bob Noorda, Pino Tovaglia and many others).
3. The international advertising agencies, endorsers from the world of entertainment and sport, and the campaigns of the 2000s.
The students will be helped to create a digital invitation or a poster for an exhibition devoted to Pirelli’s 150th anniversary, to be shared on the web.
The course will take place entirely online and will be in the form of three live meetings.