15 April is National Made in Italy Day. Established by the Ministry of Enterprises and Made in Italy, this day celebrates Italian creativity and excellence.

The event recognises the social impact of ‘Made in Italy’ and its vital contribution to the nation’s economic and cultural development. It also honours the rich heritage these products represent. The day also aims to raise awareness of the value and unique qualities of Italian products and craftsmanship. By doing so, it encourages young people to pursue creative and artisanal careers within the manufacturing sector.

To celebrate, the Pirelli Foundation and the Pirelli Cycling Plant in Bollate are offering guided tours for university students. The facility is the heart of ‘Made in Italy’ bicycle tyre production.

The plant manufactures top-of-the-range cycling models using highly automated lines and cutting-edge technology to ensure the highest quality standards.

During the tour, the students will be able to observe the production process at close quarters and gain insight into the evolution of industrial processes from the past to the present day. The visit also includes an exhibition that tells the long story of a company founded 154 years ago – an organisation that has always been and remains focused on the future and is a global leader in Italian excellence.

The event is free of charge and will take place on 15 April 2026 at the Pirelli Cycling Plant in Via S. Bernardo, 91, Bollate.

The universities will need to arrange transportation to the plant.

The visit will last approximately an hour and a half, with two available slots at 10:30 a.m. and 2:30 p.m.

To join the initiative, please email the Pirelli Foundation at scuole@fondazionepirelli.org