“LIUC per la maturità 2021” is a project run by LIUC Università Carlo Cattaneo in Castellanza to assist sixth form students in the run-up to the state exam for this school year, which has been extremely complicated for schools. With the participation of its teachers, the University is offering a series of in-depth mini-lectures on various topics: from anxiety management to the gender gap in the labour market, to literature, culture, and business history.
Pillole di cinema industriale – Una fabbrica “bella”: è possibile? [“Snippets of Industrial Cinema – The ‘Beautiful’ Factory – Is it Possible?”] is the title of the meeting, organised by the Cattaneo University and the Archive of Industrial Cinema and Corporate Communication in collaboration with the Pirelli Foundation. Antonio Calabrò, director of the Pirelli Foundation and Daniele Pozzi, LIUC lecturer and director of the Archive of Industrial Cinema and Corporate Communication, are both taking part. The webinar helps students reflect on some issues that are closely related to business history and culture and on the relationship between them and the society in we live in. The issues are introduced by a number of short videos selected from the rich heritage of industrial cinema and communication of Italian companies. Starting with some provocative ideas, the interaction between current affairs and historical documents helps the students reflect on the complexities and contradictions of the industrial development of Italy during the economic boom and on the relationships, which have been improving over time, between factories, the environment, and people. It helps them reflect on how company profits can be used to improve the quality of life and the well-being of the individuals and communities that have dealings with the company, and it takes them through to today’s digital factories and the “Il Canto della Fabbrica” project, with which Pirelli illustrated the new world of the factory through music. The musical score composed by Maestro Francesco Fiore for the violin of Maestro Salvatore Accardo and his Orchestra da Camera Italiana, took inspiration from the rhythms of the Pirelli factory in Settimo Torinese – one of the centres of excellence at the forefront of Italian industry. The music tells of one of the “beautiful factories” in Italy, created as a welcoming, bright, sustainable and safe place.
Attached is the text drafted by LIUC to complete and give context to the project.
Click here to watch the video.