Business in the Photographer’s Lens

Pirelli, a century and a half of corporate photography A workshop to investigate the close bond between photography and business by directly viewing the rich variety of photographic treasures at the Pirelli Foundation. Buildings, products, people, services, and events immortalised by photographers working at the turn of the twentieth century, such as Luca Comerio and Vincenzo Aragozzini, through to the great names of contemporary photography who have created the Pirelli Calendar, by way of masters such as Ugo Mulas, Federico Patellani, Aldo Ballo, and Arno Hammacher, whose works bear witness to the profound transformations of Italy in the post-war period. Reflecting on the relationship between documentation and artistic creation, the students will also be able to learn about the conservation, management and promotion criteria adopted by the Pirelli Foundation.   The course will be held entirely online and will consist of one or more meetings, depending on the needs of the teachers and students.