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A different future is within reach

Paul Mason’s latest book outlines the issues of our time and offers advice for a better tomorrow

One of the goals of every sound business culture, and of many sections of society, is to restore and strengthen the role of humans within the realm of business and production. The message is clear, although it may be delivered in different ways. And that is also the leading impulse behind Clear Bright Future by Paul Mason, a British journalist and independent thinker whose ideas have often provided food for thought in matters relating to economics and business culture in general.

Mason’s book has a compelling subtitle: A Radical Defence of the Human Being.  In about 350 pages, the book, recently translated into Italian, analyses today’s highly troubling social and economic landscape, but ultimately presents an optimistic message of hope. Mason explains how the difficult period we are experiencing has created fertile ground for archaic forces such as racism, misogyny and the most obtuse forms of authoritarian nationalism. In Mason’s view, for example, Silicon Valley’s increasingly sophisticated algorithms are leading to the nightmarish prospect of humans being totally controlled, while high-tech gadgets accelerate the transformation of man into robot. With that being said, Mason believes there is still a chance for us to rebel against this mechanism, in order to ‘regain control of our lives and our future.’ And it all starts with personal and business action. This includes, for example, the choices we make in our daily shopping, to acting to get new laws passed that will ‘free the positive potential of new technologies.’

Mason’s writing is engaging, provocative, lively and surprising. It is certainly not pedestrian. He interweaves current events, business and politics with social theory from the past two centuries, all the while taking cues from Marxism, Christianity and Buddhism. His discussion cites authoritative sources from a variety of fields, and spans subjects as diverse as the Red Brigades, Calvin Klein and Donald Trump. Needless to say, not everyone will agree with what Mason writes, but discerning readers are bound to find something that will get them thinking.

Clear Bright Future: A Radical Defence of the Human Being

Paul Mason

il Saggiatore, 2019

Paul Mason’s latest book outlines the issues of our time and offers advice for a better tomorrow

One of the goals of every sound business culture, and of many sections of society, is to restore and strengthen the role of humans within the realm of business and production. The message is clear, although it may be delivered in different ways. And that is also the leading impulse behind Clear Bright Future by Paul Mason, a British journalist and independent thinker whose ideas have often provided food for thought in matters relating to economics and business culture in general.

Mason’s book has a compelling subtitle: A Radical Defence of the Human Being.  In about 350 pages, the book, recently translated into Italian, analyses today’s highly troubling social and economic landscape, but ultimately presents an optimistic message of hope. Mason explains how the difficult period we are experiencing has created fertile ground for archaic forces such as racism, misogyny and the most obtuse forms of authoritarian nationalism. In Mason’s view, for example, Silicon Valley’s increasingly sophisticated algorithms are leading to the nightmarish prospect of humans being totally controlled, while high-tech gadgets accelerate the transformation of man into robot. With that being said, Mason believes there is still a chance for us to rebel against this mechanism, in order to ‘regain control of our lives and our future.’ And it all starts with personal and business action. This includes, for example, the choices we make in our daily shopping, to acting to get new laws passed that will ‘free the positive potential of new technologies.’

Mason’s writing is engaging, provocative, lively and surprising. It is certainly not pedestrian. He interweaves current events, business and politics with social theory from the past two centuries, all the while taking cues from Marxism, Christianity and Buddhism. His discussion cites authoritative sources from a variety of fields, and spans subjects as diverse as the Red Brigades, Calvin Klein and Donald Trump. Needless to say, not everyone will agree with what Mason writes, but discerning readers are bound to find something that will get them thinking.

Clear Bright Future: A Radical Defence of the Human Being

Paul Mason

il Saggiatore, 2019

Industrial Humanism: the Essence of Pirelli’s Ties with Culture

Over 500 the people turned up for the presentation of the book Industrial Humanism: An Anthology of Thoughts, Words, Images and Innovations, which was held on Wednesday, 19 June 2019 at the Teatro Franco Parenti in Milan. An evening of readings, stories, music, and in-depth analyses with Marco Tronchetti ProveraAntonio Calabrò, Gian Arturo Ferrari, and a special guest, Ornella Vanoni.

“The re-publication of the anthology of the historic Pirelli magazine is not simply a nostalgic project or just a journey down memory lane” but rather a way “to discuss the present-day relevance of the relationship that a major company like Pirelli has formed between doing business and creating culture”. It is also “a bond, between culture and business, that has been important for Pirelli ever since it was founded”, said Antonio Calabrò, recalling the prime aim of the new publishing project. Pirelli’s historical relationship with culture was also taken up by Marco Tronchetti Provera, who recalled that: “Memory is important – it is through memory that we build the future. Pirelli has survived across three centuries, and it’s essential for a company to have a bond with culture.”

The discussion was interspersed with readings from Pirelli magazine by the actress Anna Ammirati and by Ornella Vanoni’s greatest hits when she performed songs by Giorgio Strehler, Dario Fo, Gino Paoli, Toquinho, and Vinícius de Moraes.

The evening continued in The Mysterious Baths with Pietruccio Montalbetti of Dik Dik, with music from their repertoire.

See the video and picture gallery to retrace all the events of the evening!

Over 500 the people turned up for the presentation of the book Industrial Humanism: An Anthology of Thoughts, Words, Images and Innovations, which was held on Wednesday, 19 June 2019 at the Teatro Franco Parenti in Milan. An evening of readings, stories, music, and in-depth analyses with Marco Tronchetti ProveraAntonio Calabrò, Gian Arturo Ferrari, and a special guest, Ornella Vanoni.

“The re-publication of the anthology of the historic Pirelli magazine is not simply a nostalgic project or just a journey down memory lane” but rather a way “to discuss the present-day relevance of the relationship that a major company like Pirelli has formed between doing business and creating culture”. It is also “a bond, between culture and business, that has been important for Pirelli ever since it was founded”, said Antonio Calabrò, recalling the prime aim of the new publishing project. Pirelli’s historical relationship with culture was also taken up by Marco Tronchetti Provera, who recalled that: “Memory is important – it is through memory that we build the future. Pirelli has survived across three centuries, and it’s essential for a company to have a bond with culture.”

The discussion was interspersed with readings from Pirelli magazine by the actress Anna Ammirati and by Ornella Vanoni’s greatest hits when she performed songs by Giorgio Strehler, Dario Fo, Gino Paoli, Toquinho, and Vinícius de Moraes.

The evening continued in The Mysterious Baths with Pietruccio Montalbetti of Dik Dik, with music from their repertoire.

See the video and picture gallery to retrace all the events of the evening!

Multimedia

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Video

19 giugno 2019 – Presentazione del libro “Umanesimo Industriale”

L’Umanesimo “targato” Pirelli

Unire tecnica e umanesimo è un’«impresa». Ecco come Pirelli riuscì nel miracolo

Pirelli, un libro per rileggere l’Italia tramite la sua Rivista

A producers’ pact and a serious rereading of Keynes against the government’s public welfare spending

A producers’ pact for the competitiveness of companies and work, against the government’s public spending, basic income, early pensions at “quota 100”, amnesties, perverse fantasies about dangerous anti-euro “mini-BOTs” and promises of general tax cuts. On the eve of a summer full of social tensions and difficult political games, starting with those with the EU, those who work daily to build wealth and well-being for the whole country express ever deeper unease at political decisions that reward a culture of welfare rather than production and work.

The picture of contemporary Italy sees squares full of striking metal workers (joint Fiom Cgil, Fim Cisl and Uilm demonstrations, the likes of which have not been seen since 2011) against the absence of government industrial policies. Meetings of entrepreneurs, from Milan to Treviso, from Bologna to Naples, from Pavia to Venice, agitated by very clear demands: clear choices from government and parliament to restart investments, support innovation and export, and favour job creation, especially for new generations. The sharp judgement of the young Confindustria entrepreneurs, gathered at their annual conference in Rapallo: “Patience has run out,” to use the rough words of their president, Alessio Rossi.

There are the producers, the entrepreneurs who still invest, innovate and export, believing in the qualities of the country, despite everything (as the Istat data on relocation proves: 700 companies left Italy between 2015 and 2017, just 3.3% of mid-sized and large companies, compared to 13.4% between 2001 and 2006), enabling Italy to sustain ever-difficult international competition. Then there are the workers, who prove to have a great sense of responsibility, sincere attachment to their activities and commitment to change a state of stagnation and of crisis.

They are the cornerstones of a “social pact” that links manufacturing, science, culture and the ability to “do and do well”. This deserves the attention of a government that is seriously interested in Italy’s destiny and not the demagogy of the “people”, to populism that conceals strange ideas of conflict with Europe and of “unhappy decline”. Vincenzo Boccia, president of Confindustria, argues: “If you want to create jobs, you need to reduce taxes and contributions on wages, introduce a tax reduction and a deduction on productivity bonuses, agree a great inclusion plan for young people,” starting “with manufacturing.” Annamaria Furlan, general secretary of the Cisl, agrees: “Involving companies and trade unions in a social pact for a new development model that aims to reduce the tax wedge and raise wages, encourage investments, introduce economic democracy in Italy with equity stakes for employees.” For her too, this is underpinned by “the excellence and quality of the manufacturing system”.

The basic idea: taxation that’s favourable to income and development. Carlo Bonomi, president of Assolombarda, summarises it well: “Before the flat tax, we have other structural problems that have been unresolved for twenty years. One of these is productivity, which I don’t believe can be improved by talking about flat tax. If we want to put more money in people’s pockets, we cut the tax wedge to benefit workers. I’m not asking anything for business, there are resources. Let’s take the €80 Renzi bonus, what’s left over from the quota 100 and basic income and put everything towards a tax wedge cut which only benefits employees. More money in more people’s pockets.”

Business associations and trade unions are worried: Italy’s economy is still not growing in 2019 (more or less zero growth, a fraction up, a fraction down) and industrial production is down (-0.7% on an annual basis), with alarming slowdowns in the key automotive and chemistry sectors. Investments have also slowed, due to the lack of business confidence in the Italian political situation, the disputes between the government and the EU (we are an exporting country and our most dynamic and competitive companies are strongly connected with the great European “value chains”) and around international trade tensions aggravated by the reckless policies of the sovereignists (from Trump to Putin, to the Italian leaders). In short, “Red Alert” for the economy, to use an effective title from Il Sole24Ore (15 June).

And the government? It hazards a vague “growth decree”, with a cut in the tax wedge but only from 2023, announces flat tax, insists on “mini-BOTs” (which are “useless or dangerous” for 6 out of 10 Italians, according to Ipsos research published by the Corriere della Sera on 15 June) and promises a minimum wage of 9 euros per hour for all workers (with an increase in costs for companies, which Istat has already quantified as 4.3 billion euros). Disorderly ideas, tools to “buy consensus” for a short time, a long way from a far-sighted development policy. The “producers” have good reason to protest.

Meanwhile, public debt continues to increase: in April, it was 14.8 billion more than in March, reaching a total of 2,373.3 billion, well over 130% of GDP. Consob Chairman, Paolo Savona, ventures to forecast that a public debt of 200% of GDP is sustainable. Producers’ concerns are growing.

In these conditions, it’s worth rereading John Maynard Keynes, the most original and innovative economist of the twentieth century, concerning these very issues of public debt, competitiveness and economic policies for development. This can be done by taking advantage of the republication of his texts, starting with the “General Theory of Employment, Interest and Money”, in Mondadori’s prestigious Meridiani series, edited by Giorgio La Malfa, with collaboration from Giovanni Farese. “Do sovereignists want to fix the economy? First let’s reread a bit of Keynes,” was La Stampa’s effective headline for a good review by Domenico Siniscalco (1 June).

Neither protectionism nor free market paradigms, but a responsible synergy between the state and the market. At the heart of Keynes’s theories, there are the ideas on “income policies” (a positive circuit of productivity, wages and corporate profits) and on the role of economic policy and public interventions, to achieve goals that the market can’t independently: work, well-being, safety. For Keynes, it’s not a question of overburdening the state with debts or indulging in welfare policies (as certain superficial and instrumental readings have affirmed in recent years), but of balancing budgets and stimulating investments that increase demand and employment. To borrow a succinct summary from Pierluigi Ciocca, former director of the Bank of Italy’s Research Department (Il Sole24Ore, 14 April): “Aiming to balance the public budget, with less waste, consumption, transfers, tax evasion and more investments. This is the Keynesian way, to return to growth with the urgency imposed by the recession.”

It is a serious lesson, of good economic policy, without illusionism, magical thinking or demagogy. A lesson that is still valid today.

A producers’ pact for the competitiveness of companies and work, against the government’s public spending, basic income, early pensions at “quota 100”, amnesties, perverse fantasies about dangerous anti-euro “mini-BOTs” and promises of general tax cuts. On the eve of a summer full of social tensions and difficult political games, starting with those with the EU, those who work daily to build wealth and well-being for the whole country express ever deeper unease at political decisions that reward a culture of welfare rather than production and work.

The picture of contemporary Italy sees squares full of striking metal workers (joint Fiom Cgil, Fim Cisl and Uilm demonstrations, the likes of which have not been seen since 2011) against the absence of government industrial policies. Meetings of entrepreneurs, from Milan to Treviso, from Bologna to Naples, from Pavia to Venice, agitated by very clear demands: clear choices from government and parliament to restart investments, support innovation and export, and favour job creation, especially for new generations. The sharp judgement of the young Confindustria entrepreneurs, gathered at their annual conference in Rapallo: “Patience has run out,” to use the rough words of their president, Alessio Rossi.

There are the producers, the entrepreneurs who still invest, innovate and export, believing in the qualities of the country, despite everything (as the Istat data on relocation proves: 700 companies left Italy between 2015 and 2017, just 3.3% of mid-sized and large companies, compared to 13.4% between 2001 and 2006), enabling Italy to sustain ever-difficult international competition. Then there are the workers, who prove to have a great sense of responsibility, sincere attachment to their activities and commitment to change a state of stagnation and of crisis.

They are the cornerstones of a “social pact” that links manufacturing, science, culture and the ability to “do and do well”. This deserves the attention of a government that is seriously interested in Italy’s destiny and not the demagogy of the “people”, to populism that conceals strange ideas of conflict with Europe and of “unhappy decline”. Vincenzo Boccia, president of Confindustria, argues: “If you want to create jobs, you need to reduce taxes and contributions on wages, introduce a tax reduction and a deduction on productivity bonuses, agree a great inclusion plan for young people,” starting “with manufacturing.” Annamaria Furlan, general secretary of the Cisl, agrees: “Involving companies and trade unions in a social pact for a new development model that aims to reduce the tax wedge and raise wages, encourage investments, introduce economic democracy in Italy with equity stakes for employees.” For her too, this is underpinned by “the excellence and quality of the manufacturing system”.

The basic idea: taxation that’s favourable to income and development. Carlo Bonomi, president of Assolombarda, summarises it well: “Before the flat tax, we have other structural problems that have been unresolved for twenty years. One of these is productivity, which I don’t believe can be improved by talking about flat tax. If we want to put more money in people’s pockets, we cut the tax wedge to benefit workers. I’m not asking anything for business, there are resources. Let’s take the €80 Renzi bonus, what’s left over from the quota 100 and basic income and put everything towards a tax wedge cut which only benefits employees. More money in more people’s pockets.”

Business associations and trade unions are worried: Italy’s economy is still not growing in 2019 (more or less zero growth, a fraction up, a fraction down) and industrial production is down (-0.7% on an annual basis), with alarming slowdowns in the key automotive and chemistry sectors. Investments have also slowed, due to the lack of business confidence in the Italian political situation, the disputes between the government and the EU (we are an exporting country and our most dynamic and competitive companies are strongly connected with the great European “value chains”) and around international trade tensions aggravated by the reckless policies of the sovereignists (from Trump to Putin, to the Italian leaders). In short, “Red Alert” for the economy, to use an effective title from Il Sole24Ore (15 June).

And the government? It hazards a vague “growth decree”, with a cut in the tax wedge but only from 2023, announces flat tax, insists on “mini-BOTs” (which are “useless or dangerous” for 6 out of 10 Italians, according to Ipsos research published by the Corriere della Sera on 15 June) and promises a minimum wage of 9 euros per hour for all workers (with an increase in costs for companies, which Istat has already quantified as 4.3 billion euros). Disorderly ideas, tools to “buy consensus” for a short time, a long way from a far-sighted development policy. The “producers” have good reason to protest.

Meanwhile, public debt continues to increase: in April, it was 14.8 billion more than in March, reaching a total of 2,373.3 billion, well over 130% of GDP. Consob Chairman, Paolo Savona, ventures to forecast that a public debt of 200% of GDP is sustainable. Producers’ concerns are growing.

In these conditions, it’s worth rereading John Maynard Keynes, the most original and innovative economist of the twentieth century, concerning these very issues of public debt, competitiveness and economic policies for development. This can be done by taking advantage of the republication of his texts, starting with the “General Theory of Employment, Interest and Money”, in Mondadori’s prestigious Meridiani series, edited by Giorgio La Malfa, with collaboration from Giovanni Farese. “Do sovereignists want to fix the economy? First let’s reread a bit of Keynes,” was La Stampa’s effective headline for a good review by Domenico Siniscalco (1 June).

Neither protectionism nor free market paradigms, but a responsible synergy between the state and the market. At the heart of Keynes’s theories, there are the ideas on “income policies” (a positive circuit of productivity, wages and corporate profits) and on the role of economic policy and public interventions, to achieve goals that the market can’t independently: work, well-being, safety. For Keynes, it’s not a question of overburdening the state with debts or indulging in welfare policies (as certain superficial and instrumental readings have affirmed in recent years), but of balancing budgets and stimulating investments that increase demand and employment. To borrow a succinct summary from Pierluigi Ciocca, former director of the Bank of Italy’s Research Department (Il Sole24Ore, 14 April): “Aiming to balance the public budget, with less waste, consumption, transfers, tax evasion and more investments. This is the Keynesian way, to return to growth with the urgency imposed by the recession.”

It is a serious lesson, of good economic policy, without illusionism, magical thinking or demagogy. A lesson that is still valid today.

Digitising sensibly

Research attempts to create order in the relationships between the digital economy and the culture of producing

The last frontier for companies is the digitalisation of production and the economy in general. The fourth industrial revolution. It must be taken seriously from all points of view, also – and above all – from a cultural point of view. Digitising cannot mean taking the human aspect out of production.

These topics are addressed in “Culture of economy in the digital society”, which was written by several authors – Dmitriy Stozhko, Lyudmila Zhuravleva, Tatyana Kruzhkova and Ekaterina Kot, a group of historians, philosophers and economists from the University of Ekaterinburg (Russia).

This article addresses the use of digital technologies in the modern economy as well as the impact these technologies have on the content and nature of the culture of the economy. It starts therefore by systemising the sources and then takes an in-depth look at the method of comparing them, arriving at defining some basic principles of the necessary relationship between digital and cultural values of production.

“Any acceleration in the development of a phenomenon (economy, culture, instruction),” as explained by the authors in the conclusion, “creates conditions for increasing uncertainty, instability and risks. (…)” As a result of this, it has become necessary to “update the following principles: the principle of social security (man and society), the principle of social justice, the principle of social responsibility (the responsibility of the government and business towards society) and the principle of social partnership (refusal of violent scenarios for creating social relationships)”. Even more importantly, when facing the digitalisation of the economy and production, maintaining a “culture of the economy as a system of values” is an objective to be achieved, always placing more importance on the “intellectual goods (capital) of enterprises and, secondly, the development of the creative potential of the individual (employee)”.

Culture of economy in the digital society” is the summary of a laudable effort to harmonise the different needs that arise from economic and productive development that do not necessary conflict, but must be well understood and managed.

Culture of economy in the digital society

Dmitriy Stozhko, Lyudmila Zhuravleva, Tatyana Kruzhkova, Ekaterina Kot

Advances in Intelligent Systems Research, volume 167

International Scientific and Practical Conference “Digitization of Agriculture – Development Strategy” (ISPC 2019)

 
Click here to download PDF

Research attempts to create order in the relationships between the digital economy and the culture of producing

The last frontier for companies is the digitalisation of production and the economy in general. The fourth industrial revolution. It must be taken seriously from all points of view, also – and above all – from a cultural point of view. Digitising cannot mean taking the human aspect out of production.

These topics are addressed in “Culture of economy in the digital society”, which was written by several authors – Dmitriy Stozhko, Lyudmila Zhuravleva, Tatyana Kruzhkova and Ekaterina Kot, a group of historians, philosophers and economists from the University of Ekaterinburg (Russia).

This article addresses the use of digital technologies in the modern economy as well as the impact these technologies have on the content and nature of the culture of the economy. It starts therefore by systemising the sources and then takes an in-depth look at the method of comparing them, arriving at defining some basic principles of the necessary relationship between digital and cultural values of production.

“Any acceleration in the development of a phenomenon (economy, culture, instruction),” as explained by the authors in the conclusion, “creates conditions for increasing uncertainty, instability and risks. (…)” As a result of this, it has become necessary to “update the following principles: the principle of social security (man and society), the principle of social justice, the principle of social responsibility (the responsibility of the government and business towards society) and the principle of social partnership (refusal of violent scenarios for creating social relationships)”. Even more importantly, when facing the digitalisation of the economy and production, maintaining a “culture of the economy as a system of values” is an objective to be achieved, always placing more importance on the “intellectual goods (capital) of enterprises and, secondly, the development of the creative potential of the individual (employee)”.

Culture of economy in the digital society” is the summary of a laudable effort to harmonise the different needs that arise from economic and productive development that do not necessary conflict, but must be well understood and managed.

Culture of economy in the digital society

Dmitriy Stozhko, Lyudmila Zhuravleva, Tatyana Kruzhkova, Ekaterina Kot

Advances in Intelligent Systems Research, volume 167

International Scientific and Practical Conference “Digitization of Agriculture – Development Strategy” (ISPC 2019)

 
Click here to download PDF

Pasolini, il mio cinema della crudeltà in un mondo che nasconde le tragedie

Pasolini, il mio cinema della crudeltà

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