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The importance of disclosure

In a Lectio magistralis by the General Manager of the Bank of Italy, the importance of disclosure for the understanding of the present day

 

Know better to understand more where it is located. Having better knowledge in order better to understand where we fit in. This is a common objective for everyone – individuals, businesses, organisations -, yet a difficult one to achieve, especially in an era in which knowledge seems to be more readily available than in the past, but which instead is more out of reach than ever. The cacophony of information overload is preventing understanding. There is also the question of the tools which are available, which assist us only in appearance.

An improved knowledge of the world, then, stems from an improvement in the tools for acquiring knowledge and from the use which is made of them. It is the knot of disclosure which needs to be loosened. Something which is not easy.

It is on the subject of disclosure that an extremely recent discourse has been provided by Salvatore Rossi (General Manager of the Bank of Italy), in a Lectio magistralis held at the Ca’ Foscari University of Venice (Department of Economics).

Rossi’s reasoning, having started with a description of the world of today from the point of view of the abundance of information available, of the teeming items of fake news and of the difficulty of juggling with all this, centres on the subjects of the economy and of economic and financial news. One of Rossi’s first conclusions is that “we are all extremely vulnerable, exposed as we are to every type of error or of manipulation, even when we consider that we are sufficiently well-versed not to incur this risk”. The need for care and attention, therefore, seem to be the first priorities required to construct news which are useful and trustworthy, as well as being understandable and therefore representing sound disclosure.

But the “Praise for disclosure” – this is the heading for the Lectio – goes further and addresses the subject of how to achieve improved understanding via improved disclosure. A target which can be attained only with honesty of content and clarity of explanation. “Disclosure – Rossi writes -, is the highest point of achievement in the activities of researchers, if the latter do so without losing anything of the strength of their arguments or of the precision of their analysis: disclosure in this sense means, as suggested earlier, translating but also pruning things down, focusing on the essential. It is a tiring and complex task. It requires broad vision”.

The Lectio magistralis by Salvatore Rossi is distant from sound economic and business cultures only in appearance. In reality it is one of its clearest current examples.

Praise for disclosure

Salvatore Rossi

Lectio magistralis, Ca’ Foscari University, Venice, Department of Economics,

05 October 2018

In a Lectio magistralis by the General Manager of the Bank of Italy, the importance of disclosure for the understanding of the present day

 

Know better to understand more where it is located. Having better knowledge in order better to understand where we fit in. This is a common objective for everyone – individuals, businesses, organisations -, yet a difficult one to achieve, especially in an era in which knowledge seems to be more readily available than in the past, but which instead is more out of reach than ever. The cacophony of information overload is preventing understanding. There is also the question of the tools which are available, which assist us only in appearance.

An improved knowledge of the world, then, stems from an improvement in the tools for acquiring knowledge and from the use which is made of them. It is the knot of disclosure which needs to be loosened. Something which is not easy.

It is on the subject of disclosure that an extremely recent discourse has been provided by Salvatore Rossi (General Manager of the Bank of Italy), in a Lectio magistralis held at the Ca’ Foscari University of Venice (Department of Economics).

Rossi’s reasoning, having started with a description of the world of today from the point of view of the abundance of information available, of the teeming items of fake news and of the difficulty of juggling with all this, centres on the subjects of the economy and of economic and financial news. One of Rossi’s first conclusions is that “we are all extremely vulnerable, exposed as we are to every type of error or of manipulation, even when we consider that we are sufficiently well-versed not to incur this risk”. The need for care and attention, therefore, seem to be the first priorities required to construct news which are useful and trustworthy, as well as being understandable and therefore representing sound disclosure.

But the “Praise for disclosure” – this is the heading for the Lectio – goes further and addresses the subject of how to achieve improved understanding via improved disclosure. A target which can be attained only with honesty of content and clarity of explanation. “Disclosure – Rossi writes -, is the highest point of achievement in the activities of researchers, if the latter do so without losing anything of the strength of their arguments or of the precision of their analysis: disclosure in this sense means, as suggested earlier, translating but also pruning things down, focusing on the essential. It is a tiring and complex task. It requires broad vision”.

The Lectio magistralis by Salvatore Rossi is distant from sound economic and business cultures only in appearance. In reality it is one of its clearest current examples.

Praise for disclosure

Salvatore Rossi

Lectio magistralis, Ca’ Foscari University, Venice, Department of Economics,

05 October 2018

Cultural business culture

A work that has just been published studies the differences in rules between the Italian legal system and the European one, indicating a different evolution

 

You also do business by doing culture. Indeed it is the business activity itself which constitutes a cultural element if, it should be noted, the same is well managed and in particular has a keen eye on man’s role in production and in the territory’s role too. Culture as a business, therefore, with its own precise economic dimension that needs to be understood and protected. It is around these topics that the work of Alessia Ottavia Cozzi published a few weeks ago revolves.

“La dimensione economica del patrimonio culturale. Dimensione economica e dimensione culturale europea (The economic dimension of cultural heritage. Economic dimension and European cultural dimension) has precisely the aim of comparing the meaning of “economic dimension” of cultural heritage in the Italian and European legal framework. This is no small task, because it is precisely the rules that lead to a good portion of possibilities of doing business, also with culture.

A.O. Cozzi explains how in the Italian framework, the economic dimension primarily concerns public-private interactions to provide services related to cultural heritage. Within the European framework, on the other hand, due to the economic crisis of recent years, the EU policies in the field of culture have shifted from cultural diversity and inter-cultural dialogue towards industry and investments. Culture has therefore been perceived as a key factor for growth and job creation. To encourage economic development, the EU therefore uses a variety of financing and soft law instruments and tools, as the method of open cultural coordination. And this is where Cozzi sends out her warning: the logic of European intervention tools could undermine the non-economic and social Italian constitutional objectives for the protection of cultural heritage. The author specifies that this is not a case of rules that are against Italian rules, but of rules built in such a way as to replace those of the Country.

The work of Alessia Ottavia Cozzi thus proposes a cultural business culture that differs depending on the type of rules followed, because these affect the type of organisation of cultural production built. The article by A.C. Cozzi is not always easy to read, but is a good way to find out about a different interpretation of understanding business culture.

La dimensione economica del patrimonio culturale. Dimensione economica e dimensione culturale europea (The economic dimension of cultural heritage. Economic dimension and European cultural dimension)

Alessia Ottavia Cozzi

Aedon, File 2, May – August 2018

A work that has just been published studies the differences in rules between the Italian legal system and the European one, indicating a different evolution

 

You also do business by doing culture. Indeed it is the business activity itself which constitutes a cultural element if, it should be noted, the same is well managed and in particular has a keen eye on man’s role in production and in the territory’s role too. Culture as a business, therefore, with its own precise economic dimension that needs to be understood and protected. It is around these topics that the work of Alessia Ottavia Cozzi published a few weeks ago revolves.

“La dimensione economica del patrimonio culturale. Dimensione economica e dimensione culturale europea (The economic dimension of cultural heritage. Economic dimension and European cultural dimension) has precisely the aim of comparing the meaning of “economic dimension” of cultural heritage in the Italian and European legal framework. This is no small task, because it is precisely the rules that lead to a good portion of possibilities of doing business, also with culture.

A.O. Cozzi explains how in the Italian framework, the economic dimension primarily concerns public-private interactions to provide services related to cultural heritage. Within the European framework, on the other hand, due to the economic crisis of recent years, the EU policies in the field of culture have shifted from cultural diversity and inter-cultural dialogue towards industry and investments. Culture has therefore been perceived as a key factor for growth and job creation. To encourage economic development, the EU therefore uses a variety of financing and soft law instruments and tools, as the method of open cultural coordination. And this is where Cozzi sends out her warning: the logic of European intervention tools could undermine the non-economic and social Italian constitutional objectives for the protection of cultural heritage. The author specifies that this is not a case of rules that are against Italian rules, but of rules built in such a way as to replace those of the Country.

The work of Alessia Ottavia Cozzi thus proposes a cultural business culture that differs depending on the type of rules followed, because these affect the type of organisation of cultural production built. The article by A.C. Cozzi is not always easy to read, but is a good way to find out about a different interpretation of understanding business culture.

La dimensione economica del patrimonio culturale. Dimensione economica e dimensione culturale europea (The economic dimension of cultural heritage. Economic dimension and European cultural dimension)

Alessia Ottavia Cozzi

Aedon, File 2, May – August 2018

The culture of the business model

An article sums up an important concept for businesses

 

Knowing the meaning of vocabulary is essential for everyone, even entrepreneurs and managers. It is not only a question of general culture, but also – and particularly in this case – a matter of business culture to know what one is talking about and dealing with. When in addition to their true meaning, certain terms also acquire a sense linked to convenience or to a passing fashion, the necessity of being clear about what they mean becomes even more urgent. This is the reasoning behind “Modello di business, patrimonio strategico e creazione di valore” (Business model, strategic assets and value creation) which was recently written by Giorgio Donna (former Full Professor of Business Economics at the University of Turin and at Turin Polytechnic University).

The book has the objective of investigating the true meaning of the concept of “business model”. Donna starts precisely by stating that “just like what happened for many other labels that in recent decades have pressingly entered the business lexicon (for example quality, strategy, value creation, and so on), the term business model is similarly running the risk of becoming a trendy expression, which often happens to attract, gaining plenty of coverage and quotes, but in the long run also running the risk of turning into one of those terms with very vague, watered down contents”.

This risk is even more significant in this case if you think that, as pointed out by the author, literature agrees that the business model is “a concept of potentially great utility, but (that) continues to wallow among interpretations that are not always unequivocal and complex or unconvincing application proposals”. This is why Donna intends to clarify the terms, by analysing the concept both on a theoretical and a practical plane. The article thus begins with an investigation into the “ingredients” of a business model, and then moves on to the effects of its correct application: creating value for the company and the customer, its significance as an instrument of competitive advantage, its role as strategic business assets.In his conclusions, the author writes: “Just like what happens to people, companies are also often victims of taboos or simplistic beliefs (…). So it is often the case that a company tends to overestimate its strengths and instead underestimate its weaknesses”. According to the author the real interpretation of the business model can help in both cases.

The article by Donna is written in a comprehensible and careful language, and it can really contribute towards clarifying the matter in a sector of business management and management that has been explored but often not properly been understood.

Modello di business, patrimonio strategico e creazione di valore (Business Model, strategic assets and value creation)

Giorgio Donna

Impresa Progetto – Electronic Journal of Management, no. 2, 2018

An article sums up an important concept for businesses

 

Knowing the meaning of vocabulary is essential for everyone, even entrepreneurs and managers. It is not only a question of general culture, but also – and particularly in this case – a matter of business culture to know what one is talking about and dealing with. When in addition to their true meaning, certain terms also acquire a sense linked to convenience or to a passing fashion, the necessity of being clear about what they mean becomes even more urgent. This is the reasoning behind “Modello di business, patrimonio strategico e creazione di valore” (Business model, strategic assets and value creation) which was recently written by Giorgio Donna (former Full Professor of Business Economics at the University of Turin and at Turin Polytechnic University).

The book has the objective of investigating the true meaning of the concept of “business model”. Donna starts precisely by stating that “just like what happened for many other labels that in recent decades have pressingly entered the business lexicon (for example quality, strategy, value creation, and so on), the term business model is similarly running the risk of becoming a trendy expression, which often happens to attract, gaining plenty of coverage and quotes, but in the long run also running the risk of turning into one of those terms with very vague, watered down contents”.

This risk is even more significant in this case if you think that, as pointed out by the author, literature agrees that the business model is “a concept of potentially great utility, but (that) continues to wallow among interpretations that are not always unequivocal and complex or unconvincing application proposals”. This is why Donna intends to clarify the terms, by analysing the concept both on a theoretical and a practical plane. The article thus begins with an investigation into the “ingredients” of a business model, and then moves on to the effects of its correct application: creating value for the company and the customer, its significance as an instrument of competitive advantage, its role as strategic business assets.In his conclusions, the author writes: “Just like what happens to people, companies are also often victims of taboos or simplistic beliefs (…). So it is often the case that a company tends to overestimate its strengths and instead underestimate its weaknesses”. According to the author the real interpretation of the business model can help in both cases.

The article by Donna is written in a comprehensible and careful language, and it can really contribute towards clarifying the matter in a sector of business management and management that has been explored but often not properly been understood.

Modello di business, patrimonio strategico e creazione di valore (Business Model, strategic assets and value creation)

Giorgio Donna

Impresa Progetto – Electronic Journal of Management, no. 2, 2018

The irresponsible words that undermine confidence in Italy and drive up borrowing costs for families and companies

Words. They are “stones”, heavy, capable of striking and of doing damage. They express feelings and “let you live” when they are relevant, sincere (this is what Paul Eluard, one of the greatest 20th Century poets, taught us). They recount the world and help determine its history. They should be uttered with respect and a sense of responsibility. Mario Draghi is a person backed by solid studies and good reading (he was among the chosen pupils of Federico Caffè, an economist of extraordinary competence and high moral standing, at the University of Rome) and boasts a rare experience as a man of the main international economic institutions. Over the years, he has never spoken out of turn, out of demagoguery or pride. And so the words he spoke last Friday in Frankfurt, during a meeting of the ECB, of which he is the authoritative and esteemed president, should be heeded and taken very seriously.

Speaking about the Italian Government and the declarations of its leading exponents, Draghi said: “In recent months the words have changed multiple times and what we are now expecting are facts, mainly the budget law and parliamentary debate”. He then adds: “Unfortunately, we have seen that words have done some damage, interest rates have risen, for families and companies”. Similar admonition comes from Mario Centeno, Minister of Finance in Lisbon (a European country which was once struggling, anything but a follower of the orthodoxy of austerity, so dear to the Germans) and President of the Eurogroup since 2017: “Too much uncertainty is detrimental, EU rules must be respected” (“Corriere della Sera”, 14 September).

That’s the point. So much talk by exponents of the government about flat tax (with two or three levels, therefore far from “flat”), pensions and citizenship income, tax amnesty (even if it is called “tax peace”, the substance doesn’t change: a “one-off” which does not structurally affect budgetary balances, aside from any other consideration on its fairness, against those who have always paid their taxes), exceeding the 3% limit and other commitments in accordance with the Maastricht parameters, a lot of controversy against the EU and the Euro (right up to threatening not to pay Italian contributions to the European Union budget), lots of declarations on proposed nationalisations, cancellation of concessions, penalties for international investors, criticism against independent Authorities, threats against freedom of information (which is an essential tool for markets) have Italy far from credible. “The great bluff a propaganda tactic”, were the controversial words of “Il Foglio”.

Those who have invested in Italy, buying public debt securities or planning entrepreneurial activities, instead need a solid and stable reference framework. Otherwise, this Country will be put to one side: at the end of June, the portfolios of international investors contained 58 billion fewer Italian public securities than two months earlier. “Escape from BTP long-term treasury bonds, declining demand from abroad”, were the precise headlines in last weekend’s newspapers.

The result of so much talk without a sense of responsibility was serious: rise in spread, public debt securities looked upon with concern and set aside in investment choices, rise in rates to try to compensate for the increase in the “Italy risk” (one point more on decennial rates, from May to today). And the Borsa stock exchange falling. For families, mortgages are more expensive, while for businesses, borrowing costs are on the rise. For public funds (therefore, for all our pockets), this means higher cost of debt, less money for reforms and better services. In short, you have to pay for everything, and not in words.

It’s easy, again with words, to criticise “Mr Spread”, as if the spread were an evil villain of “bad finance” and not a simple thermometer of the credibility of Italy. It’s easy to be controversial about “the plots of the markets”. The reality is that, as bluntly stated by Draghi: if those who govern an fragile Italy laden with public debt, in an economy closely linked to international relations, they will not gain much trust, and the entire country suffers. And those international links – it must be added – are an essential component of our wealth and our prosperity, given the strength of our companies’ exports. They should be explored, not marred by nationalism which is only good for rough propaganda.

In a Europe that, beyond its establishment myths, needs to reflect deeply on its crisis and on the functioning of rules and institutions that sees increasing criticism in large sectors of public opinion, the responsibility of those who sits at the summit of governments and institutions must be that of knowing how to build a serious public debate, one that is competent, backed by a credible reform project and not fuelled by demagoguery and controversial animosity. Europe needs criticism and reforms, not just people who criticise, for the good of a “common house” that has guaranteed seventy years of peace, freedom, and fuelled prosperity. Italy was one of the founders of this Europe, and over time became one of its leading partners. This is a role that must be reconfirmed and defended, precisely at a time when Europe and integration need to make important steps towards change and improvement, building “an image of an Archipelago: a space composed of quite distinct realities, of separate times and yet all navigating towards one another, without any hegemonic or harmonising vain desires. Realities capable of distinguishing different areas of responsibility and competence, i.e. of sovereignty, to say it with the effective words of Massimo Cacciari (L’Espresso, 16 September) .

Not just talk and controversy, therefore. But acts of good governance, starting precisely with the budget law. Facts and choices that make us appreciate anyone who invests in us. Knowing that we really need those international investments, to do business, create jobs, improve the quality of the infrastructure and everyone’s lives.

Words. They are “stones”, heavy, capable of striking and of doing damage. They express feelings and “let you live” when they are relevant, sincere (this is what Paul Eluard, one of the greatest 20th Century poets, taught us). They recount the world and help determine its history. They should be uttered with respect and a sense of responsibility. Mario Draghi is a person backed by solid studies and good reading (he was among the chosen pupils of Federico Caffè, an economist of extraordinary competence and high moral standing, at the University of Rome) and boasts a rare experience as a man of the main international economic institutions. Over the years, he has never spoken out of turn, out of demagoguery or pride. And so the words he spoke last Friday in Frankfurt, during a meeting of the ECB, of which he is the authoritative and esteemed president, should be heeded and taken very seriously.

Speaking about the Italian Government and the declarations of its leading exponents, Draghi said: “In recent months the words have changed multiple times and what we are now expecting are facts, mainly the budget law and parliamentary debate”. He then adds: “Unfortunately, we have seen that words have done some damage, interest rates have risen, for families and companies”. Similar admonition comes from Mario Centeno, Minister of Finance in Lisbon (a European country which was once struggling, anything but a follower of the orthodoxy of austerity, so dear to the Germans) and President of the Eurogroup since 2017: “Too much uncertainty is detrimental, EU rules must be respected” (“Corriere della Sera”, 14 September).

That’s the point. So much talk by exponents of the government about flat tax (with two or three levels, therefore far from “flat”), pensions and citizenship income, tax amnesty (even if it is called “tax peace”, the substance doesn’t change: a “one-off” which does not structurally affect budgetary balances, aside from any other consideration on its fairness, against those who have always paid their taxes), exceeding the 3% limit and other commitments in accordance with the Maastricht parameters, a lot of controversy against the EU and the Euro (right up to threatening not to pay Italian contributions to the European Union budget), lots of declarations on proposed nationalisations, cancellation of concessions, penalties for international investors, criticism against independent Authorities, threats against freedom of information (which is an essential tool for markets) have Italy far from credible. “The great bluff a propaganda tactic”, were the controversial words of “Il Foglio”.

Those who have invested in Italy, buying public debt securities or planning entrepreneurial activities, instead need a solid and stable reference framework. Otherwise, this Country will be put to one side: at the end of June, the portfolios of international investors contained 58 billion fewer Italian public securities than two months earlier. “Escape from BTP long-term treasury bonds, declining demand from abroad”, were the precise headlines in last weekend’s newspapers.

The result of so much talk without a sense of responsibility was serious: rise in spread, public debt securities looked upon with concern and set aside in investment choices, rise in rates to try to compensate for the increase in the “Italy risk” (one point more on decennial rates, from May to today). And the Borsa stock exchange falling. For families, mortgages are more expensive, while for businesses, borrowing costs are on the rise. For public funds (therefore, for all our pockets), this means higher cost of debt, less money for reforms and better services. In short, you have to pay for everything, and not in words.

It’s easy, again with words, to criticise “Mr Spread”, as if the spread were an evil villain of “bad finance” and not a simple thermometer of the credibility of Italy. It’s easy to be controversial about “the plots of the markets”. The reality is that, as bluntly stated by Draghi: if those who govern an fragile Italy laden with public debt, in an economy closely linked to international relations, they will not gain much trust, and the entire country suffers. And those international links – it must be added – are an essential component of our wealth and our prosperity, given the strength of our companies’ exports. They should be explored, not marred by nationalism which is only good for rough propaganda.

In a Europe that, beyond its establishment myths, needs to reflect deeply on its crisis and on the functioning of rules and institutions that sees increasing criticism in large sectors of public opinion, the responsibility of those who sits at the summit of governments and institutions must be that of knowing how to build a serious public debate, one that is competent, backed by a credible reform project and not fuelled by demagoguery and controversial animosity. Europe needs criticism and reforms, not just people who criticise, for the good of a “common house” that has guaranteed seventy years of peace, freedom, and fuelled prosperity. Italy was one of the founders of this Europe, and over time became one of its leading partners. This is a role that must be reconfirmed and defended, precisely at a time when Europe and integration need to make important steps towards change and improvement, building “an image of an Archipelago: a space composed of quite distinct realities, of separate times and yet all navigating towards one another, without any hegemonic or harmonising vain desires. Realities capable of distinguishing different areas of responsibility and competence, i.e. of sovereignty, to say it with the effective words of Massimo Cacciari (L’Espresso, 16 September) .

Not just talk and controversy, therefore. But acts of good governance, starting precisely with the budget law. Facts and choices that make us appreciate anyone who invests in us. Knowing that we really need those international investments, to do business, create jobs, improve the quality of the infrastructure and everyone’s lives.

Culture for innovation

The opportunities offered by Industry 4.0 can be seized under certain conditions. A dissertation from Turin Polytechnic University explains why

 

 Innovation and progress should be within the reach of everybody. This is also true for companies. But one needs to have “numbers” and certain characteristics in order to gather together what is required. It is important to understand how to build a road towards the use of innovation, and what conditions are required to do so. And this is also the target which Paolo Spiccia has set for himself with the dissertation presented to the Turin Polytechnic University (Degree in Engineering and Management). How SMEs can get close to the paradigm of Industry 4.0.The way to build an awareness of existing opportunities” is a piece of research which revolves around the conditions which enable small and medium-sized enterprises (that is to say the major segment of the country’s manufacturing industry capability), to take advantage of the opportunities offered by Industry 4.0 “The idea at the centre of this proposal – explains Spiccia -, is the digital transformation which is taking place in industry and which is often identified using the term Industry 4.0. The proposal focuses on SMEs in order to understand how they are dealing with this evolutionary process and what they require in order to manage it effectively”.  The interest lies especially in this second section: what requirements need to be satisfied in order for a business to be in a position to exploit Industry 4.0 advantageously?

The issue is a complex one, but Spiccia tackles it using straightforward language and making himself clearly understood After setting the scene of the so-called “enabling technologies” and of the various manifestations of Industry 4.0, the work concentrates on the prerequisites needed to take advantage of the new technologies and thus on the various European policies set up to favour their dissemination. After that comes the issue of the relationships between SMEs and Industry 4.0

The reply to the initial question is clearly set out. Significant value is attributed to “centres of competence”, that is to say to those nuclei of innovation which should function as catalysts particularly for SMEs. But there is also an emphasis on the obstacles facing the application of Industry 4.0: the need for investment and for training and thus for support dedicated specifically to businesses. What emerges throughout is the opportunity for a change of business culture which does not always succeed in making headway with ease.

How SMEs can get close to the paradigm of Industry 4.0.The way to build an awareness of existing opportunities

Paolo Spiccia

Dissertation, Turin Polytechnic University (Degree in Engineering and Management), 2018.

The opportunities offered by Industry 4.0 can be seized under certain conditions. A dissertation from Turin Polytechnic University explains why

 

 Innovation and progress should be within the reach of everybody. This is also true for companies. But one needs to have “numbers” and certain characteristics in order to gather together what is required. It is important to understand how to build a road towards the use of innovation, and what conditions are required to do so. And this is also the target which Paolo Spiccia has set for himself with the dissertation presented to the Turin Polytechnic University (Degree in Engineering and Management). How SMEs can get close to the paradigm of Industry 4.0.The way to build an awareness of existing opportunities” is a piece of research which revolves around the conditions which enable small and medium-sized enterprises (that is to say the major segment of the country’s manufacturing industry capability), to take advantage of the opportunities offered by Industry 4.0 “The idea at the centre of this proposal – explains Spiccia -, is the digital transformation which is taking place in industry and which is often identified using the term Industry 4.0. The proposal focuses on SMEs in order to understand how they are dealing with this evolutionary process and what they require in order to manage it effectively”.  The interest lies especially in this second section: what requirements need to be satisfied in order for a business to be in a position to exploit Industry 4.0 advantageously?

The issue is a complex one, but Spiccia tackles it using straightforward language and making himself clearly understood After setting the scene of the so-called “enabling technologies” and of the various manifestations of Industry 4.0, the work concentrates on the prerequisites needed to take advantage of the new technologies and thus on the various European policies set up to favour their dissemination. After that comes the issue of the relationships between SMEs and Industry 4.0

The reply to the initial question is clearly set out. Significant value is attributed to “centres of competence”, that is to say to those nuclei of innovation which should function as catalysts particularly for SMEs. But there is also an emphasis on the obstacles facing the application of Industry 4.0: the need for investment and for training and thus for support dedicated specifically to businesses. What emerges throughout is the opportunity for a change of business culture which does not always succeed in making headway with ease.

How SMEs can get close to the paradigm of Industry 4.0.The way to build an awareness of existing opportunities

Paolo Spiccia

Dissertation, Turin Polytechnic University (Degree in Engineering and Management), 2018.

Off to the Seaside! Italians on Holiday in Pirelli Magazine

Summer holidays. An expression that burst into post-war Italy, marking the dawn of a new age of well-being and leisure time. Previously, the rich had gone “out of town”, to the family holiday home, as in the buen ritiro of intellectuals, but now all that had changed: one could go on holiday for just a fortnight, loading up the Seicento and driving off to a guesthouse with “full board and lodging”. Pirelli magazine, first published in late 1948, could hardly fail to turn its keen eye to the phenomenon of the Italians’ summer holidays, and it followed its development every step of the way, from families in their runabouts to hiking with rucksacks in the 1970s.
Some time ago, this “History and Stories from the World of Pirelli” section mentioned Eugenio Montale’s short story “Holidays in Versilia”, which was published in issue no. 4 of 1949: the amusing account of the great poet grappling with the surge in working-class tourism essentially typifies this epoch-making change. True to its pioneering spirit, the magazine soon launched into a critical analysis of the phenomenon: Ignazio Scurto’s “The Gold Vein of Tourism” (no. 4 of 1950) opened the debate about the inadequacy of Italian reception facilities in the face of the growing demand of tourism. The Italians had begun to move, and they wanted “to know Italy so as to recognise themselves”, as we read in “Knowing Our Country and Knowing Ourselves”, an article signed “G.P.”, published in issue no. 3 of 1951. New words cropped up, and one of these was “motel”, short for motor-hotel, as common in America as it was unknown in Italy. In issue no. 4 of 1953, Franco Vegliani talked about these hotel facilities for tourists on wheels, and about how here they were initially referred to, pioneeringly, as “Jolly Hotels”. Another modernist take on an ancient dream was camping. Once only for a few daring souls armed with pick and heavy-duty boots, it now meant the freedom to set up one’s own little canvas house by the seaside and spend all day, from dawn to dusk, in one’s swimming costume. Giovanni Mira’s “Tourism Set Free”, also in no. 4 of 1953, clearly substantiates this. Italy becomes shorter in summer and – in the long and impassioned article by Bartolo Cattafi in no. 3 of 1955 – the islands that seemed so far away and lost in the Mediterranean were now within reach of a summer holiday by car: Egadi, Aeolian, Lipari, Marettimo… So why not go camping in Palinuro, as suggested in issue no. 3 of 1956 by Andrea Giovene, or go off to enjoy a lobster in Ponza, upon the invitation of Franco Fellini (the pseudonym of Giovanni Pirelli), writing in the same issue of the magazine? In the meantime, both customs and costumes were changing and, thanks to Pirelli’s Lastex yarn, Gianna Manzini’s article “Women at the Seaside”, also in the summer of 1956, is an ode to holidays “in the full sun” and to the coming women’s revolution.
The word “holiday” gave way to the more bureaucratic “paid leave” in an article entitled “Minor tourism in southern town” by Antonio Terzi, in issue no. 5 of 1956. The first two weeks in August ran the risk of becoming highly stressful: initial doubts were expressed by Silvio Magrini in an article in 1959. Prophetic? Maybe: Giovanni Arpino agreed with the idea in “How can we fill our empty time?” in no. 6 of the same year.
We end this brief overview of the Italians’ holidays as seen by Pirelli with the joyful, colourful and enthusiastic article “A shell for the summer”, by Fausto Malcovati, with photographs by Rodolfo Facchini and Fulvio Roiter in no. 9 of 1968. The “shells” are the “bungalows” – a somewhat old-fashioned term these days – designed by the architect Roberto Menghi for the Touring Club village in La Maddalena, Sardinia. Boats sail the golden sea off ​​Caprera, while mule rides criss-cross the beach of Cala del Cefalo, in Marina di Camerota. The girls on the rocks recall the stars of the famous Pirelli Calendar, in 1968.

[Best_Wordpress_Gallery id=”251″ gal_title=”tutti al mare”]

Summer holidays. An expression that burst into post-war Italy, marking the dawn of a new age of well-being and leisure time. Previously, the rich had gone “out of town”, to the family holiday home, as in the buen ritiro of intellectuals, but now all that had changed: one could go on holiday for just a fortnight, loading up the Seicento and driving off to a guesthouse with “full board and lodging”. Pirelli magazine, first published in late 1948, could hardly fail to turn its keen eye to the phenomenon of the Italians’ summer holidays, and it followed its development every step of the way, from families in their runabouts to hiking with rucksacks in the 1970s.
Some time ago, this “History and Stories from the World of Pirelli” section mentioned Eugenio Montale’s short story “Holidays in Versilia”, which was published in issue no. 4 of 1949: the amusing account of the great poet grappling with the surge in working-class tourism essentially typifies this epoch-making change. True to its pioneering spirit, the magazine soon launched into a critical analysis of the phenomenon: Ignazio Scurto’s “The Gold Vein of Tourism” (no. 4 of 1950) opened the debate about the inadequacy of Italian reception facilities in the face of the growing demand of tourism. The Italians had begun to move, and they wanted “to know Italy so as to recognise themselves”, as we read in “Knowing Our Country and Knowing Ourselves”, an article signed “G.P.”, published in issue no. 3 of 1951. New words cropped up, and one of these was “motel”, short for motor-hotel, as common in America as it was unknown in Italy. In issue no. 4 of 1953, Franco Vegliani talked about these hotel facilities for tourists on wheels, and about how here they were initially referred to, pioneeringly, as “Jolly Hotels”. Another modernist take on an ancient dream was camping. Once only for a few daring souls armed with pick and heavy-duty boots, it now meant the freedom to set up one’s own little canvas house by the seaside and spend all day, from dawn to dusk, in one’s swimming costume. Giovanni Mira’s “Tourism Set Free”, also in no. 4 of 1953, clearly substantiates this. Italy becomes shorter in summer and – in the long and impassioned article by Bartolo Cattafi in no. 3 of 1955 – the islands that seemed so far away and lost in the Mediterranean were now within reach of a summer holiday by car: Egadi, Aeolian, Lipari, Marettimo… So why not go camping in Palinuro, as suggested in issue no. 3 of 1956 by Andrea Giovene, or go off to enjoy a lobster in Ponza, upon the invitation of Franco Fellini (the pseudonym of Giovanni Pirelli), writing in the same issue of the magazine? In the meantime, both customs and costumes were changing and, thanks to Pirelli’s Lastex yarn, Gianna Manzini’s article “Women at the Seaside”, also in the summer of 1956, is an ode to holidays “in the full sun” and to the coming women’s revolution.
The word “holiday” gave way to the more bureaucratic “paid leave” in an article entitled “Minor tourism in southern town” by Antonio Terzi, in issue no. 5 of 1956. The first two weeks in August ran the risk of becoming highly stressful: initial doubts were expressed by Silvio Magrini in an article in 1959. Prophetic? Maybe: Giovanni Arpino agreed with the idea in “How can we fill our empty time?” in no. 6 of the same year.
We end this brief overview of the Italians’ holidays as seen by Pirelli with the joyful, colourful and enthusiastic article “A shell for the summer”, by Fausto Malcovati, with photographs by Rodolfo Facchini and Fulvio Roiter in no. 9 of 1968. The “shells” are the “bungalows” – a somewhat old-fashioned term these days – designed by the architect Roberto Menghi for the Touring Club village in La Maddalena, Sardinia. Boats sail the golden sea off ​​Caprera, while mule rides criss-cross the beach of Cala del Cefalo, in Marina di Camerota. The girls on the rocks recall the stars of the famous Pirelli Calendar, in 1968.

[Best_Wordpress_Gallery id=”251″ gal_title=”tutti al mare”]

All-round entrepreneurs

The photograph of an entrepreneurship that is intimately linked to its surrounding context

Investigations into the entrepreneur are not over yet. And rightly so. Being an entrepreneur is truly something multi-faceted, a concrete adventure for the spirit, something unique for some, and a source of wealth for many. It is always an activity that changes depending on the entities and on the circumstances, on the surrounding history, on what happened before and on what is happening at the same time as the entrepreneurial action itself.

Reading “Imprenditorialità strategica: una nuova prospettiva” (Strategic entrepreneurship: a new perspective) by Massimiliano Vesci which was just recently published, is something great to do if you want to understand more and better those bonds between the figure and the entrepreneurial activity and the context. The section which the book bases its starting point is the observation that “today there is a general growing awareness of the potential impact that the behaviour of entrepreneurs has, not only on economic growth, but also on many other aspects of the life of individuals and of the company as a whole”.So the role of entrepreneurs is therefore an (increasingly) important one. However, according to Vesci, it is necessary to “(re)think the model of entrepreneurship, recognising in addition to the role of the territory (and local communities) in influencing the model of entrepreneurship itself, especially in the vast context of SMEs”.

Territory and entrepreneurial activities are therefore closely linked, in a web which must be thoroughly understood, because it is from this that the importance of the company itself emerges.

To address this complex of issues, Vesci starts by photographing entrepreneurship in the twenty-first century, and then moves on to pondering about the transformation of the figure of the entrepreneur from a purely economic concept to something more strategic not only for production organisation. Vesci then addresses the role of the territory and then that of Humane Entrepreneurship as a “strategic enlarged entrepreneurial posture”. It is from this concept that Vesci outlines the portrait of a new entrepreneur as a character fully linked to the territory, to his responsibilities and to the sustainability of his actions.
Reading the work of Massimiliano Vesci will certainly add something positive to everyone’s idea of entrepreneurship.

Imprenditorialità strategica: una nuova prospettiva (Strategic entrepreneurship: a new perspective)

Massimiliano Vesci

Giappichelli, June 2018

The photograph of an entrepreneurship that is intimately linked to its surrounding context

Investigations into the entrepreneur are not over yet. And rightly so. Being an entrepreneur is truly something multi-faceted, a concrete adventure for the spirit, something unique for some, and a source of wealth for many. It is always an activity that changes depending on the entities and on the circumstances, on the surrounding history, on what happened before and on what is happening at the same time as the entrepreneurial action itself.

Reading “Imprenditorialità strategica: una nuova prospettiva” (Strategic entrepreneurship: a new perspective) by Massimiliano Vesci which was just recently published, is something great to do if you want to understand more and better those bonds between the figure and the entrepreneurial activity and the context. The section which the book bases its starting point is the observation that “today there is a general growing awareness of the potential impact that the behaviour of entrepreneurs has, not only on economic growth, but also on many other aspects of the life of individuals and of the company as a whole”.So the role of entrepreneurs is therefore an (increasingly) important one. However, according to Vesci, it is necessary to “(re)think the model of entrepreneurship, recognising in addition to the role of the territory (and local communities) in influencing the model of entrepreneurship itself, especially in the vast context of SMEs”.

Territory and entrepreneurial activities are therefore closely linked, in a web which must be thoroughly understood, because it is from this that the importance of the company itself emerges.

To address this complex of issues, Vesci starts by photographing entrepreneurship in the twenty-first century, and then moves on to pondering about the transformation of the figure of the entrepreneur from a purely economic concept to something more strategic not only for production organisation. Vesci then addresses the role of the territory and then that of Humane Entrepreneurship as a “strategic enlarged entrepreneurial posture”. It is from this concept that Vesci outlines the portrait of a new entrepreneur as a character fully linked to the territory, to his responsibilities and to the sustainability of his actions.
Reading the work of Massimiliano Vesci will certainly add something positive to everyone’s idea of entrepreneurship.

Imprenditorialità strategica: una nuova prospettiva (Strategic entrepreneurship: a new perspective)

Massimiliano Vesci

Giappichelli, June 2018

Business culture at high altitude

A survey by Cattolica University tackles the theme of innovation and production organisation in an unusual context

 

The culture of good production applies everywhere. It is a matter of “genetics” that each time applies an idea to transform into a business, located in a well-defined territory, open to it, made up of men and women who share a goal. The story of doing business even in unusual and different contexts is therefore important as well as interesting to read. This is also true for “Rete locale e apretura globale: innovazione diffusa per la crescita dei territori” (Local network and global aperture: widespread innovation for the growth of territories), research written by Maria Chiara Cattaneo from Cattolica del Sacro Cuore University as part of the research centre in economic analysis and international economic development.

“The work – an explanation is immediately provided – intends to propose reflections and insights on the theme of promoting entrepreneurship outside large metropolitan areas, in mountain and alpine contexts, through a widespread network in support of innovation, where the involvement and inclusion of the community is also envisaged”. Business and innovation in unusual contexts, therefore, but using all the instruments available. Cattaneo explains that even this way, we must take into account “themes such as attractiveness and the supply chains of interest to the territories, the labour market and training”.

The research then focuses its attention on the Alpine arc, the place for a “new attention to the territories at various institutional levels” and where you can “combine innovation, protection and environmental friendliness, mobility and connectivity becomes the way forward to overcome local borders and sectoral barriers”.

The work tackles the theme from a summary of the proposals on the table on the subject of innovation in the Alpine area and then moves on to a description first of the Alpine scenery and then of the Italian one in general. Subsequently the author evaluates the various nodes of action closest to the Alpine environment such as those of the eco-industry, of advanced materials, of agricultural techniques. This is specifically the basis for the proposal for business innovation calibrated for an Alpine territory which is almost always different from an industrial one.

“Without the confident participation of the Community in these processes – this is one of the conclusions -, managing to build up and consolidate attractive systems is more complex while increasing the risks of marginalisation and fragmentation”.A message which is also conveyed by Alberto Quadrio Curzio in the presentation of the research, when he writes: “Fundamental is the involvement of the business fabric, but at the same time we need widespread innovation, that is well-articulated and networked, and according to an inclusive approach, to build the development; we must start from the territorial vocations and the specificities for quality development, beyond particularism and fragmentation, combining innovation and sustainability”.

Rete locale e apertura globale: innovazione diffusa per la crescita dei territori (Local network and global aperture: widespread innovation for the growth of territories)

Maria Chiara Cattaneo

Centre for Research in economic analysis and international economic development,

2017

A survey by Cattolica University tackles the theme of innovation and production organisation in an unusual context

 

The culture of good production applies everywhere. It is a matter of “genetics” that each time applies an idea to transform into a business, located in a well-defined territory, open to it, made up of men and women who share a goal. The story of doing business even in unusual and different contexts is therefore important as well as interesting to read. This is also true for “Rete locale e apretura globale: innovazione diffusa per la crescita dei territori” (Local network and global aperture: widespread innovation for the growth of territories), research written by Maria Chiara Cattaneo from Cattolica del Sacro Cuore University as part of the research centre in economic analysis and international economic development.

“The work – an explanation is immediately provided – intends to propose reflections and insights on the theme of promoting entrepreneurship outside large metropolitan areas, in mountain and alpine contexts, through a widespread network in support of innovation, where the involvement and inclusion of the community is also envisaged”. Business and innovation in unusual contexts, therefore, but using all the instruments available. Cattaneo explains that even this way, we must take into account “themes such as attractiveness and the supply chains of interest to the territories, the labour market and training”.

The research then focuses its attention on the Alpine arc, the place for a “new attention to the territories at various institutional levels” and where you can “combine innovation, protection and environmental friendliness, mobility and connectivity becomes the way forward to overcome local borders and sectoral barriers”.

The work tackles the theme from a summary of the proposals on the table on the subject of innovation in the Alpine area and then moves on to a description first of the Alpine scenery and then of the Italian one in general. Subsequently the author evaluates the various nodes of action closest to the Alpine environment such as those of the eco-industry, of advanced materials, of agricultural techniques. This is specifically the basis for the proposal for business innovation calibrated for an Alpine territory which is almost always different from an industrial one.

“Without the confident participation of the Community in these processes – this is one of the conclusions -, managing to build up and consolidate attractive systems is more complex while increasing the risks of marginalisation and fragmentation”.A message which is also conveyed by Alberto Quadrio Curzio in the presentation of the research, when he writes: “Fundamental is the involvement of the business fabric, but at the same time we need widespread innovation, that is well-articulated and networked, and according to an inclusive approach, to build the development; we must start from the territorial vocations and the specificities for quality development, beyond particularism and fragmentation, combining innovation and sustainability”.

Rete locale e apertura globale: innovazione diffusa per la crescita dei territori (Local network and global aperture: widespread innovation for the growth of territories)

Maria Chiara Cattaneo

Centre for Research in economic analysis and international economic development,

2017

Sociology of Music in Pirelli Magazine

In one of the previous articles in the “History and Stories from the World of Pirelli” section, which in July is devoted to music, we saw how the first debates organised by the Pirelli Cultural Centre on musical topics included one, in 1950, on “music inspired by machines”. As an essential part of the complex relationship between man and machine, sound could not stay far from the pages of Pirelli magazine, which during those initial years of post-war renaissance, was itself helping to bring about a modern conception of corporate culture. “Music and machines” was indeed the title of an article written by the illustrious music critic Silvestro Severgnini, one of the founders of the Pirelli Cultural Centre, and published in issue no. 4 of 1949. It took readers on a concise but profound journey through contemporary music inspired by mechanical labour. As well as Maestros Stravinsky and Prokofiev, the “chant” of the threshing machine by the composer Darius Milhaud and the sound of the foundry by Alexander Vasilyevich Mosolov, what struck Severgnini’s musical sensitivities was “Pacific 231” composed by Arthur Honegger in 1923. This is a symphonic representation of “a 300-ton train hurtling through the night at 120 km/h: a visual impression, a physical pleasure”. The distance between “the music of work” and “music for workers” is small, and this was the title of an article that appeared in issue no. 4 of 1952, on the influence of music on workers’ productivity, a characteristic subject taken from 1950s psychology in America. The conclusion is not hard to imagine: music has industrial merit and its use at the workplace raises productivity and reduces accidents, with improvements of up to 25%. Never mundane or predictable, and always open to the emergence of new social phenomena, Pirelli magazine returned to the subject of music a few years later, at the height of the 1960s, with all the innovation, change, and even revolution that the period brought with it. In terms of music, the litmus test of epoch-making change was the blues. “The archaeologists of blues” was the title of an article in issue no. 5 of 1965, and it was immediately clear that, for the author – the music critic Arrigo Polillo – it was the end of an era. From New Orleans to Greenwich Village in New York, the good “old timers” – King Oliver, Louis Armstrong – had all stopped playing: traditional, harmonious “black music” had given way to protest jazz, and to the anger of John Coltrane, and even to the avant-garde intellectualism of the “far-out cats”. A far, very far remove from ordinary folk, who were now looking to rock. But in Polillo’s view, “kids will soon get tired of their little yé-yé orchestras and singers with long mop tops and flat guitars around their necks, and they will come back to jazz musicians”. Philippe Carles and Jean-Louis Comolli went further still in their historical-sociological dissertation on the blues in “Black Music”, published in no. 9 of 1971, one of the magazine’s last issues. The political critique of the 1970s had moved in and “black music” was now a form of political awareness: a far cry from the “music of machines” celebrated just a couple of decades earlier on the same pages of the magazine published by Pirelli. In 1971 the magazine also made its contribution to the debate on musical education in Italy, in an interesting article that the author, Corrado Augias, ended like this: “If you are familiar with Bach, it is quite likely that you will end up liking the Beatles too.”

[Best_Wordpress_Gallery id=”247″ gal_title=”sociologia musica”]

In one of the previous articles in the “History and Stories from the World of Pirelli” section, which in July is devoted to music, we saw how the first debates organised by the Pirelli Cultural Centre on musical topics included one, in 1950, on “music inspired by machines”. As an essential part of the complex relationship between man and machine, sound could not stay far from the pages of Pirelli magazine, which during those initial years of post-war renaissance, was itself helping to bring about a modern conception of corporate culture. “Music and machines” was indeed the title of an article written by the illustrious music critic Silvestro Severgnini, one of the founders of the Pirelli Cultural Centre, and published in issue no. 4 of 1949. It took readers on a concise but profound journey through contemporary music inspired by mechanical labour. As well as Maestros Stravinsky and Prokofiev, the “chant” of the threshing machine by the composer Darius Milhaud and the sound of the foundry by Alexander Vasilyevich Mosolov, what struck Severgnini’s musical sensitivities was “Pacific 231” composed by Arthur Honegger in 1923. This is a symphonic representation of “a 300-ton train hurtling through the night at 120 km/h: a visual impression, a physical pleasure”. The distance between “the music of work” and “music for workers” is small, and this was the title of an article that appeared in issue no. 4 of 1952, on the influence of music on workers’ productivity, a characteristic subject taken from 1950s psychology in America. The conclusion is not hard to imagine: music has industrial merit and its use at the workplace raises productivity and reduces accidents, with improvements of up to 25%. Never mundane or predictable, and always open to the emergence of new social phenomena, Pirelli magazine returned to the subject of music a few years later, at the height of the 1960s, with all the innovation, change, and even revolution that the period brought with it. In terms of music, the litmus test of epoch-making change was the blues. “The archaeologists of blues” was the title of an article in issue no. 5 of 1965, and it was immediately clear that, for the author – the music critic Arrigo Polillo – it was the end of an era. From New Orleans to Greenwich Village in New York, the good “old timers” – King Oliver, Louis Armstrong – had all stopped playing: traditional, harmonious “black music” had given way to protest jazz, and to the anger of John Coltrane, and even to the avant-garde intellectualism of the “far-out cats”. A far, very far remove from ordinary folk, who were now looking to rock. But in Polillo’s view, “kids will soon get tired of their little yé-yé orchestras and singers with long mop tops and flat guitars around their necks, and they will come back to jazz musicians”. Philippe Carles and Jean-Louis Comolli went further still in their historical-sociological dissertation on the blues in “Black Music”, published in no. 9 of 1971, one of the magazine’s last issues. The political critique of the 1970s had moved in and “black music” was now a form of political awareness: a far cry from the “music of machines” celebrated just a couple of decades earlier on the same pages of the magazine published by Pirelli. In 1971 the magazine also made its contribution to the debate on musical education in Italy, in an interesting article that the author, Corrado Augias, ended like this: “If you are familiar with Bach, it is quite likely that you will end up liking the Beatles too.”

[Best_Wordpress_Gallery id=”247″ gal_title=”sociologia musica”]

The good culture of company welfare

An investigation by the Ca’ Foscari university puts order into one of the current issues concerning industrial relations

The company as a social entity, working for profit and for the territory, consisting of machines but most of all talented men and women. A model of organisation but also of coexistence, with objectives that do not stop at producing a correct balance sheet, but which uses a different business culture as one of its founding pillars. The company that makes company welfare one of its founding elements. However, several disparate observations and analyses have accumulated precisely on welfare, and they require attention and order. An attempt to do this was made by Alessandra Vincenti (winner of a research grant at the Department of Philosophy and the Cultural Heritage of the Ca’ Foscari University in Venice), with “Le famiglie e i nuovi strumenti di protezione sociale: il welfare aziendale” (Families and the new social protection tools: company welfare).

The article focuses on the introduction in Italy of company welfare as part of the processes of change in the welfare system which, from the Nineties, began to deal with the new social risks which families are exposed to.The outcome of a season during which the crisis drove the system of industrial relations to change, company welfare is addressed by reconstructing synthetically the legislative framework which promoted its dissemination, with a particular focus on the peculiarities of the small enterprises system and the increase in the territorial negotiations.

Vincenti writes in a plain language and the result is undoubted: it helps understand an issue that in some ways is confusing and arid, at least in the essays currently available.

The result is a welfare  which emphasises the opportunities but also the risks of accentuation of territorial sectoral dualisms, concerning the size of companies; with the emergence of a widespread risk: the waiving of universalism.

Almost at the end of her work, Alessandra VIncenti writes: “(…) company welfare for certain aspects constitutes an opportunity (for families who are less and less capable of acquiring services on the market), but it could accentuate category-specific and employment welfare so the margins of exclusion and the area of participation are increasingly defined in accordance with the employment relationship (…). In an era of debate on how to detach income from work also because the structural problem of the Italian employment market has always been the low employment rate, Italian welfare fragmentation is likely to increase, marking and initiating the waiving of universalism”.

Le famiglie e i nuovi strumenti di protezione sociale: il welfare aziendale (Families and the new social protection tools: company welfare)

Alessandra Vincenti

Topics, third series, 9/2018

An investigation by the Ca’ Foscari university puts order into one of the current issues concerning industrial relations

The company as a social entity, working for profit and for the territory, consisting of machines but most of all talented men and women. A model of organisation but also of coexistence, with objectives that do not stop at producing a correct balance sheet, but which uses a different business culture as one of its founding pillars. The company that makes company welfare one of its founding elements. However, several disparate observations and analyses have accumulated precisely on welfare, and they require attention and order. An attempt to do this was made by Alessandra Vincenti (winner of a research grant at the Department of Philosophy and the Cultural Heritage of the Ca’ Foscari University in Venice), with “Le famiglie e i nuovi strumenti di protezione sociale: il welfare aziendale” (Families and the new social protection tools: company welfare).

The article focuses on the introduction in Italy of company welfare as part of the processes of change in the welfare system which, from the Nineties, began to deal with the new social risks which families are exposed to.The outcome of a season during which the crisis drove the system of industrial relations to change, company welfare is addressed by reconstructing synthetically the legislative framework which promoted its dissemination, with a particular focus on the peculiarities of the small enterprises system and the increase in the territorial negotiations.

Vincenti writes in a plain language and the result is undoubted: it helps understand an issue that in some ways is confusing and arid, at least in the essays currently available.

The result is a welfare  which emphasises the opportunities but also the risks of accentuation of territorial sectoral dualisms, concerning the size of companies; with the emergence of a widespread risk: the waiving of universalism.

Almost at the end of her work, Alessandra VIncenti writes: “(…) company welfare for certain aspects constitutes an opportunity (for families who are less and less capable of acquiring services on the market), but it could accentuate category-specific and employment welfare so the margins of exclusion and the area of participation are increasingly defined in accordance with the employment relationship (…). In an era of debate on how to detach income from work also because the structural problem of the Italian employment market has always been the low employment rate, Italian welfare fragmentation is likely to increase, marking and initiating the waiving of universalism”.

Le famiglie e i nuovi strumenti di protezione sociale: il welfare aziendale (Families and the new social protection tools: company welfare)

Alessandra Vincenti

Topics, third series, 9/2018

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