|sketch for advertising campaign
|Name of the item
|Sketch for BS3 Pirelli tyre advertising campaign
|Material and medium
|Watercolour, tempera, collage and drip painting on paper
|mm 454 x 351
|Bob Noorda-Vanni Scheiwiller, a cura di, 1872-1972 Cento anni di comunicazione visiva Pirelli, Scheiwiller, Milano 1990, p. 144, ill.
|Products > Tyres > Car tyres > BS3
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.