Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Original title | "Four maps of the Touring Club Ciclistico Italiano" |
| Inventory number | 475 |
| Category | Maps |
| Period | [1899] |
| Sector and content |
4 maps of the Touring Club Ciclistico Italiano, headquarters in Milan, with cycling layouts and profiles, and advertisement for the "Milano" tyre by Pirelli & C.: no. 47 “Como Lecco Premana”, no. 48 "Laveno Varese Como", no. 49 "Incino - Bellagio" and no. 50 "Luino - Lugano; Porlezza Menaggio". The map were printed in Milan by Lito-Tipografia G. Abbiati in Via Rovello 2. |
| Notes | Title attributed in the Historical Documents Register: "4 maps of the T. C. I. Cycling race with Pirelli advertisements: no. 47 Como/Lecco/Premano - no. 48 Laveno/Varese/Como - no. 49 Incino/Bellaggio - no. 50 Luino/Lugano/Porlezza/Menaggio" |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.