Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (56) |
| Author | Milani |
| Period | 1945 - 1955 |
| General description of the subject | Photographic shoot for bicycle tyres bv the photographer Milani: some photographs were taken in Milan, and locations such as Piazzale Loreto, Piazza Sempione and Piazza Cordusio can be seen; other photographs were taken out of town As well as bicycles, there are also other pedal-driven vehicles, mainly vans |
| Technical data | B/W gelatin silver bromide/paper 56 Positives - 13 x 18 cm - |
| Categories | Vehicles > Bicycles |
| Image 1 di 56 | |
| Number | 1_36_2 |
| Definition | print on paper |
| Full description of the subject | Some bicycles and a dog in a field |
| Measurements | 12,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_3 |
| Definition | print on paper |
| Full description of the subject | A bicycle parking lot |
| Measurements | 12,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_4 |
| Definition | print on paper |
| Full description of the subject | A man putting a bicycle on a bike rack |
| Measurements | 12,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_5 |
| Definition | print on paper |
| Full description of the subject | A man checking the pressure of a tyre |
| Measurements | 12,9 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_6 |
| Definition | print on paper |
| Full description of the subject | Tyres of some bicycles |
| Measurements | 13 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_7 |
| Definition | print on paper |
| Full description of the subject | Tyres of some bicycles |
| Measurements | 12,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_8 |
| Definition | print on paper |
| Full description of the subject | A bicycle tyre |
| Measurements | 12,9 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_9 |
| Definition | print on paper |
| Full description of the subject | A bicycle parking lot |
| Measurements | 12,9 x 18 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_10 |
| Definition | print on paper |
| Full description of the subject | A bicycle racing |
| Measurements | 12,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_11 |
| Definition | print on paper |
| Full description of the subject | People going by on bicycles |
| Measurements | 12,9 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_12 |
| Definition | print on paper |
| Full description of the subject | People on bicycles and a street cleaner in Piazzale Loreto: in the background is the building on the corner between Piazzale Loreto and Viale Abruzzi, which housed the Pirelli headquarters from 1945 to 1960 |
| Measurements | 18,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_13 |
| Definition | print on paper |
| Full description of the subject | A girl with a bicycle: the Arco della Pace can be seen in the background |
| Measurements | 18,1 x 12,9 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_14 |
| Definition | print on paper |
| Full description of the subject | A bicycle wheel and a woman's legs |
| Measurements | 12,8 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_33_15 |
| Definition | print on paper |
| Full description of the subject | A pedal van for cleaning the streets goes by in Piazzale Loreto: in the background is the Cinema 900, which no longer exists |
| Measurements | 12,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_16 |
| Definition | print on paper |
| Full description of the subject | Two men going by on bicycles: one of them is transporting work materials |
| Measurements | 12,8 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_17 |
| Definition | print on paper |
| Full description of the subject | People going by on bicycles in Piazza Cordusio in Milan: the Credito Italiano building is on the left, and Palazzo Biandrà on the right |
| Measurements | 13 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_18 |
| Definition | print on paper |
| Full description of the subject | A petrol station: on the right is the pedal van of a dry-fruit seller |
| Measurements | 12,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_19 |
| Definition | print on paper |
| Full description of the subject | A man transporting a long ladder on a bicycle |
| Measurements | 12,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_20 |
| Definition | print on paper |
| Full description of the subject | People going by on bicycles between Piazza Cordusio and Via Broletto |
| Measurements | 12,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_21 |
| Definition | print on paper |
| Full description of the subject | A man transporting a sheet of glass on a bicycle |
| Measurements | 12,8 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_22 |
| Definition | print on paper |
| Full description of the subject | Bicycles, cycle vans, motor vehicles and pedestrians going through Piazzale Loreto |
| Measurements | 13 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_23 |
| Definition | print on paper |
| Full description of the subject | People in Piazzale Loreto |
| Measurements | 13 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_24 |
| Definition | print on paper |
| Full description of the subject | Two cycle vans going along a street |
| Measurements | 12,8 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_25 |
| Definition | print on paper |
| Full description of the subject | Men on bicycles going along a street |
| Measurements | 13 x 18,2 |
| Image 1 di 56 | |
| Number | 1_36_26 |
| Definition | print on paper |
| Full description of the subject | Two men going by on bicycles, probably seen from a tram |
| Measurements | 12,9 x 17,9 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_27 |
| Definition | print on paper |
| Full description of the subject | A pedal van for cleaning the streets, in Piazzale Loreto: in the background is the building on the corner between Piazzale Loreto and Viale Abruzzi, which housed the Pirelli headquarters from 1945 to 1960 |
| Measurements | 13 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_28 |
| Definition | print on paper |
| Full description of the subject | Some men on bicycles going through Piazza Cordusio: part of the monument to Giuseppe Parini can be seen on the left, and in the background is the building of the Bank of Italy |
| Measurements | 12,8 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_29 |
| Definition | print on paper |
| Full description of the subject | Bicycles, cycle vans, and motor vehicles going through Piazzale Loreto: in the background is the building on the corner between Piazzale Loreto and Viale Abruzzi, which housed the Pirelli headquarters from 1945 to 1960 |
| Measurements | 12,8 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_30 |
| Definition | print on paper |
| Full description of the subject | A man with a bicycle in front of a fruit stall |
| Measurements | 13 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_31 |
| Definition | print on paper |
| Full description of the subject | Bicycles and motor vehicles |
| Measurements | 12,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_32 |
| Definition | print on paper |
| Full description of the subject | Bicycles and motor vehicles |
| Measurements | 12,8 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_33 |
| Definition | print on paper |
| Full description of the subject | Bicycles and motor vehicles going along a street |
| Measurements | 12,9 x 18,3 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_34 |
| Definition | print on paper |
| Full description of the subject | People going by on bicycles in Piazza Cordusio |
| Measurements | 12,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_35 |
| Definition | print on paper |
| Full description of the subject | People cycling along a street |
| Measurements | 12,9 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_36 |
| Definition | print on paper |
| Full description of the subject | A pedal van and a bicycle going along a street |
| Measurements | 12,9 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_37 |
| Definition | print on paper |
| Full description of the subject | Bicycles and motor vehicles going through Piazza Cordusio: the Assicurazioni Generali building can be seen in the background |
| Measurements | 12,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_38 |
| Definition | print on paper |
| Full description of the subject | Bicycles, cycle vans, and motor vehicles going through Piazza Cordusio |
| Measurements | 12,9 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_39 |
| Definition | print on paper |
| Full description of the subject | A path in a park: a man teaching a woman to ride a bicycle |
| Measurements | 13 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_40 |
| Definition | print on paper |
| Full description of the subject | A path in a park |
| Measurements | 12,9 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_41 |
| Definition | print on paper |
| Full description of the subject | A pedal van going along a street |
| Measurements | 12,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_42 |
| Definition | print on paper |
| Full description of the subject | People going along a street on bicycles |
| Measurements | 12,9 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_43 |
| Definition | print on paper |
| Full description of the subject | A man riding a bicycle in a park |
| Measurements | 13 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_44 |
| Definition | print on paper |
| Full description of the subject | A man riding a bicycle in a park |
| Measurements | 12,9 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_45 |
| Definition | print on paper |
| Full description of the subject | A man pumping up a bicycle tyre |
| Measurements | 13 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_46 |
| Definition | print on paper |
| Full description of the subject | A group of men on bicycles accompanying a marathon runner |
| Measurements | 12,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_47 |
| Definition | print on paper |
| Full description of the subject | A pedal-powered vehicle for transporting people |
| Measurements | 13 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_48 |
| Definition | print on paper |
| Full description of the subject | A man with a bicycle leading a flock |
| Measurements | 13 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_49 |
| Definition | print on paper |
| Full description of the subject | A man and a women riding bicycles with child seats |
| Measurements | 12,9 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_50 |
| Definition | print on paper |
| Full description of the subject | A group of people cycling along a country road |
| Measurements | 12,9 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_51 |
| Definition | print on paper |
| Full description of the subject | A man with a bicycle and a sheep |
| Measurements | 18,9 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_52 |
| Definition | print on paper |
| Full description of the subject | A girl and a boy on a bicycle |
| Measurements | 12,9 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_53 |
| Definition | print on paper |
| Full description of the subject | A woman with a little boy: the photo may have been taken during a bicycle ride out of town |
| Measurements | 12,9 x 18,1 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_54 |
| Definition | print on paper |
| Full description of the subject | Young people near a lake: the bicycles are leaning up against a bush |
| Measurements | 12,8 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_55 |
| Definition | print on paper |
| Full description of the subject | Young people near a lake: the bicycles are leaning up against a flight of steps |
| Measurements | 13 x 18,2 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_56 |
| Definition | print on paper |
| Full description of the subject | A group of people going by on their bicycles: the photo may have been taken during a bicycle ride out of town |
| Measurements | 12,9 x 17,8 cm ca. |
| Image 1 di 56 | |
| Number | 1_36_57 |
| Definition | print on paper |
| Full description of the subject | A group of people going by on their bicycles: the photo may have been taken during a bicycle ride out of town |
| Measurements | 13 x 17,8 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.