Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (3) |
| Author | Carbone, Riccardo |
| Period | 1925 |
| Place taken | Naples |
| General description of the subject | The motorcyclist Miro Maffeis, third-placed in the Raid Nord-Sud of the 1925, on a Bianchi 350 motorcycle. The rider won the 1920 edition of the race, with an Indian 500 motorcycle fitted with Pirelli tyres. The 841-km Raid Nord-Sud, a race also known as the "Freccia del Sud", was held between 1919 and 1925. From 1932 it became officially known as the "Milano-Napoli" and was also called the "Coppa Mussolini". It was held between 1932 and 1936 on a 900-km route. |
| Technical data | B/W gelatin silver bromide/paper 1 Positive - 18 x 24 cm - 2 Positives - 12 x 18 cm - |
| People | Maffeis, Miro |
| Categories | Sport > Motorcycle races > Milano-Napoli |
| Sport > Motorcycle races > Raid Nord-Sud | |
| Vehicles > Motorcycles > Bianchi > Bianchi 350 |
| Image 1 di 1 | |
| Number | 1_4A_12 |
| Definition | print on paper |
| Full description of the subject | The motorcyclist Miro Maffeis, third-placed in the Raid Nord-Sud of 1925, on a Bianchi 350 motorcycle fitted with Pirelli tyres |
| Measurements | 17,2 x 23 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.