Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (15) |
| Author | Anonimo Giancolombo |
| Period | January 1953 - March 1953 |
| General description of the subject | Motorcycle expedition by Edoardo Mari from Milan to Cape Town via Algiers, between January and March 1953, on a Lambretta scooter fitted with Pirelli tyres |
| Technical data | B/W gelatin silver bromide/paper 14 Positives - 18 x 24 cm - 1 Positive - 12 x 18 cm - |
| People | Mari, Edoardo |
| Categories | Sport > Motorcycle races > Motorcycle expedition from Milan to Cape Town |
| Vehicles > Scooters > Lambretta |
| Image 1 di 15 | |
| Number | 6150 |
| Definition | print on paper |
| Author | Anonimo |
| Full description of the subject | Edoardo Mari in Southern Rhodesia (Zimbabwe) |
| Measurements | 23,7 x 18 cm ca. |
| Image 1 di 15 | |
| Number | 6151 |
| Definition | print on paper |
| Author | Anonimo |
| Full description of the subject | Edoardo Mari in Southern Rhodesia (Zimbabwe) on his Lambretta |
| Measurements | 24 x 18 cm ca. |
| Image 1 di 15 | |
| Number | 6154 |
| Definition | print on paper |
| Author | Anonimo |
| Full description of the subject | doardo Mari in Algeria, in the province of Ghardaïa, at the start of the track for El Golea (now Al'Mania), an oasis village |
| Measurements | 17,9 x 24,2 cm ca. |
| Image 1 di 15 | |
| Number | 6460 |
| Definition | print on paper |
| Full description of the subject | Edoardo Mari, probably in Cape Town, with the Lambretta scooter he used on the expedition |
| Measurements | 21,6 x 16,2 cm ca. |
| Image 1 di 15 | |
| Number | 6461 |
| Definition | print on paper |
| Author | Anonimo |
| Full description of the subject | Some locals posing with the Lambretta scooter used by Edoardo Mari for the expedition |
| Measurements | 24,2 x 18 cm ca. |
| Image 1 di 15 | |
| Number | 6463 |
| Definition | print on paper |
| Author | Anonimo |
| Full description of the subject | Edoardo Mari during the expedition |
| Measurements | 24,3 x 18 cm ca. |
| Image 1 di 15 | |
| Number | 6464 |
| Definition | print on paper |
| Author | Anonimo |
| Full description of the subject | The Lambretta Edoardo Mari used on the expedition |
| Measurements | 18,9 x 24,2 cm ca. |
| Image 1 di 15 | |
| Number | 6465 |
| Definition | print on paper |
| Author | Anonimo |
| Full description of the subject | Edoardo Mari with other people during a rest break |
| Measurements | 17,9 x 24,2 cm ca. |
| Image 1 di 15 | |
| Number | 6466 |
| Definition | print on paper |
| Author | Anonimo |
| Full description of the subject | Pirelli tyres used on the Lambretta scooter for the expedition |
| Measurements | 24,2 x 17,9 cm ca. |
| Image 1 di 15 | |
| Number | 6467 |
| Definition | print on paper |
| Author | Anonimo |
| Full description of the subject | Some local people posing with Edoardo Mari and the Lambretta scooter he used for the expedition |
| Measurements | 24,4 x 17,9 cm ca. |
| Image 1 di 15 | |
| Number | 6468 |
| Definition | print on paper |
| Author | Giancolombo |
| Full description of the subject | Edoardo Mari on the Lambretta he used for the expedition, probably in Cape Town |
| Measurements | 24,1 x 18,2 cm ca. |
| Image 1 di 15 | |
| Number | 6472 |
| Definition | print on paper |
| Author | Anonimo |
| Full description of the subject | Edoardo Mari on his Lambretta during a rest break |
| Measurements | 24,3 x 18 cm ca. |
| Image 1 di 15 | |
| Number | 6474 |
| Definition | print on paper |
| Author | Anonimo |
| Full description of the subject | A local posing with the Lambretta scooter used for the expedition |
| Measurements | 18,1 x 23,9 cm ca. |
| Image 1 di 15 | |
| Number | 6477 |
| Definition | print on paper |
| Author | Anonimo |
| Full description of the subject | Edoardo Mari posing on the Lambretta scooter with members of the local population |
| Measurements | 17,9 x 24,3 cm ca. |
| Image 1 di 15 | |
| Number | 6459 |
| Definition | print on paper |
| Author | Anonimo |
| Full description of the subject | Edoardo Mari on his Lambretta in Cape Town after completing the expedition: behind him is a statue of Jan van Riebeek, a navigator of the Dutch East India Company and founder of the city |
| Measurements | 15,2 x 11,5 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.