10th Corporate Culture Week: The Pirelli Foundation
The “Settimana della Cultura d’Impresa” (Corporate Culture Week) is the now traditional event that Museimpresa offers every year in November to all those companies that wish to share their cultural heritage with the public.
The Pirelli Foundation has always been a regular participant, thanks to the great opportunities offered by the Historical Archive at the Milano-Bicocca headquarters. For the Pirelli Foundation, the 2011 Corporate Culture Week instantly proved to be a unique opportunity to offer a complete, wide-ranging overview of its activities, from the opening of the exhibition It Goes Like a Dream, devoted to motorcar racing, to guided tours of the fifteenth-century Bicocca degli Arcimboldi, through to the Pirelli in 35 mm film festival on the world of visual communication, and a series of meetings and debates on the importance of archives and of corporate culture in the life of a company.
