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Skyscraper Stories in the ADI Design Index 2021

The ADI Permanent Design Observatory selected the Skyscraper Stories project for the ADI Design Index 2021. The project brings together the results of the research and promotion work designed to celebrate the 60th anniversary of the Pirelli Tower in Milan, which has always been a symbol of the modernity of Italian technology and industry. The project, which consists of a book, a website, an exhibition, and a series of related events, is curated by our Foundation and by the architect Alessandro Colombo, and it is promoted together with the Lombardy Region.

Since 2000, the ADI Design Index has published an annual selection of the best Italian design, and this prestigious publication also includes essays penned by great names from the world of culture. This year it is presenting the second volume in the biennial series with the products nominated for the 2022 ADI Compasso d’Oro, an award launched in 1954 to honour the technical and aesthetic quality of Italian design. Its accumulation of the products that have won the accolade has led to the largest historical collection of design objects. The products selected, 233 out of the more than 1,000 items submitted, are divided into a number of thematic areas: next to the Design for the Home section, there are numerous products from the Design of Materials and Technological Systems, and from Corporate Research and Theoretical Research, all of which testify to the vitality of Italian innovation.

The selection of the Skyscraper Stories project in the Theoretical, Historical and Critical Research and Editorial Projects category fits into the historical long-term bond between Pirelli and the Compasso d’Oro, which dates back to the very first year of the award: it was the little monkey Zizì, a toy designed by Bruno Munari and made by Pigomma, a Pirelli subsidiary, that won the first edition of the famous award. Also our Foundation has become part of the history of the ADI and of the Compasso d’Oro: with the selection of the Rubber Soul exhibition in the ADI Design Index in 2012, as well as with the candidacy of the Advertising with a Capital P publishing project at the 2020 edition of the Compasso d’Oro Award.

Today, with the publication of the 2021 ADI Index, the history of Pirelli continues to intertwine with that of design and the very best of the Made in Italy label.

The ADI Permanent Design Observatory selected the Skyscraper Stories project for the ADI Design Index 2021. The project brings together the results of the research and promotion work designed to celebrate the 60th anniversary of the Pirelli Tower in Milan, which has always been a symbol of the modernity of Italian technology and industry. The project, which consists of a book, a website, an exhibition, and a series of related events, is curated by our Foundation and by the architect Alessandro Colombo, and it is promoted together with the Lombardy Region.

Since 2000, the ADI Design Index has published an annual selection of the best Italian design, and this prestigious publication also includes essays penned by great names from the world of culture. This year it is presenting the second volume in the biennial series with the products nominated for the 2022 ADI Compasso d’Oro, an award launched in 1954 to honour the technical and aesthetic quality of Italian design. Its accumulation of the products that have won the accolade has led to the largest historical collection of design objects. The products selected, 233 out of the more than 1,000 items submitted, are divided into a number of thematic areas: next to the Design for the Home section, there are numerous products from the Design of Materials and Technological Systems, and from Corporate Research and Theoretical Research, all of which testify to the vitality of Italian innovation.

The selection of the Skyscraper Stories project in the Theoretical, Historical and Critical Research and Editorial Projects category fits into the historical long-term bond between Pirelli and the Compasso d’Oro, which dates back to the very first year of the award: it was the little monkey Zizì, a toy designed by Bruno Munari and made by Pigomma, a Pirelli subsidiary, that won the first edition of the famous award. Also our Foundation has become part of the history of the ADI and of the Compasso d’Oro: with the selection of the Rubber Soul exhibition in the ADI Design Index in 2012, as well as with the candidacy of the Advertising with a Capital P publishing project at the 2020 edition of the Compasso d’Oro Award.

Today, with the publication of the 2021 ADI Index, the history of Pirelli continues to intertwine with that of design and the very best of the Made in Italy label.