A thesis recently discussed takes a closer look at a particular aspect of spreading good corporate culture
Good business creates a good business culture that needs to make itself known. This is not about commercial promotion, but rather cultural promotion, which applies even when the companies themselves are no longer there.
These are the themes which Marco Foti’s work is focused upon, as discussed at the Università degli Studi Guglielmo Marconi, Faculty of Applied Sciences and Technologies. Culture and business experiences that are transformed into an opportunity for tourism, in order to spread knowledge that would otherwise not be accessible to many. “Patrimonio archeologico industriale e sviluppo turistico. Un’opportunità per la Valle Antigorio e Formazza” (Industrial archaeological heritage and tourism development. An opportunity for the Antigorio Valley and Formazza), Foti’s research project, addresses the theme of industrial tourism, first by means of a theoretical framework, and then through a series of case studies, before finishing with a proposal referring to a particular site.
Foti explains: “In this project, the goal was to examine the concepts of archaeology and industrial tourism in depth”. This is a theme that at first sight appears far removed from the current industrial system, yet it is in fact closely linked to the current structure of our manufacturing sector, composed of factories and offices.
Marco Foti thus begins with an attempt to find a theoretical approach to the subject, noting “the impossibility of reaching a singular definition of industrial archaeology” and drawing attention to “the multidisciplinary value” of a set of different approaches to the history of business. “Industrial archaeology”, the author goes on to explain, “has been considered to be the key to understanding the local territory, and the changes to which it has been subject over time”. Foti then turns his attention to industrial tourism, analysing its details and characteristics, interpreting it as a tool that can provide added value (economic and cultural) to many areas of Italy.
The research then takes a number of examples of successful industrial tourism into consideration, such as the recovery of the former hydroelectric power plant in Fies in the Trentino Alto Adige region, the cases seen in Alto Vicentino in the Veneto region, the experiences in Piedmont, the example of Autostadt Volkswagen, and the industrial sites recognised by UNESCO. Foti concludes his work with an in-depth study of the industrial tourism initiative in the Antigorio Valley and Formazza, designed to promote and support the local region.
Corporate culture through corporate tourism: Marco Foti’s work is an interesting read precisely because it effectively describes the various aspects of this.
Patrimonio archeologico industriale e sviluppo turistico. Un’opportunità per la Valle Antigorio e Formazza” (Industrial archaeological heritage and tourism development. An opportunity for the Antigorio Valley and Formazza)