A doctoral thesis discusses the relationship between factories and distribution and explores new forms of business organisation
Producing and selling. Let’s think about the process of making raw materials into something concrete and usable, or how skills become a service. Then let’s ask what is the best route to bring it closer to the market. This is also a question about the culture of production organisation: how to combine what you do within the company, with what takes place outside it.
In his research, Lorenzo Nardi looked at relations between industry and distribution. Dai rapporti strategici industria/distribuzione alle reti industriali. L’analisi di un caso per una distribuzione in cambiamento (From strategic industry/distribution relations to industrial networks. Analysis of the case for changing distribution) was debated at the Università Politecnica delle Marche.
The work starts with the consideration that the relationship between industry and distribution has radically changed over the last few decades. Over the years, the role of the retailer has evolved from a passive one to becoming a real active business entity. This often creates a crisis in the production organisation of the industrial enterprise. Managing relations with distribution companies is becoming a critical factor for good performance, or, in many cases, even for survival. This is why many production companies have taken their cue to create solutions that differ to the normal production-distribution ratio. It is something that can change the very culture of factory production.
To develop this research path, Nardi begins by examining the different aspects of marketing, goes on to study industrial networks in their different forms and then the “direct distribution” mechanisms which are adopted by many companies.
As such, Lorenzo Nardi identifies a kind of new frontier in company organisation, a large part of which is still to be explored. Nardi’s findings help tidy up a theme that is both complex and indefinite: it’s a good guide to get some bearings.
Doctoral thesis, Università Politecnica delle Marche, Faculty of Economics “Giorgio Fuà”, 2019