Why are factories good for Italy
Economist Rachele Sessa skilfully tells us about factories in Perché le fabbriche fanno bene all’Italia, published by Rubbettino, with an intriguing foreword by Giuseppe Berta. Quality manufacturing is the cornerstone of Italian history, of our dynamic, open and inclusive identity. And an awareness of beauty doesn't just concern environment and monuments, but also the globally appreciated goods that our industry produced. ‘Made in Italy’ design speaks for itself. Now that we need to deal with the environmental and digital transition, factories also need to be reconceived going beyond 20th-century Fordist production standards. It's time for the “beautiful factory”, well designed, welcoming, sustainable, safe. And public opinion needs to get to know it better. Basically, industry “must come back to the heart of policies of a nation like Italy. A civic, rather than strictly political, choice”.
Perché le fabbriche fanno bene all’Italia (Why are factories good for Italy)
Rachele Sessa
Rubbettino, 2021