Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Object | Press proof |
| Name of the item | Advertisement for Pirelli Extraflex Raiado and Stelvio tyres |
| Title | La strada è bella e vien voglia di correre (The road's fine and you feel like racing] |
| Author | Grignani, Franco |
| Production sector | Direzione Propaganda |
| Period | 1956 |
| Technical data | |
| Material and medium | Black-and-white letterpress |
| Measurements | mm 228 x 180 |
| Categories | Products > Tyres > Car tyres > Extraflex Raiado |
| Products > Tyres > Car tyres > Stelvio | |
| Advertising campaign | Campagna pubblicitaria Extraflex Raiado e Stelvio 1956 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.