Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Various materials (2 positives and 1 negatives) (3) |
| Author | Publifoto |
| Period | September 1958 |
| Place taken | Milan |
| General description of the subject | The Pirelli Centre under construction |
| Technical data |
2 Positives - 18 x 24 cm - B/W - gelatin silver bromide/paper 1 Negative - 6 x 6 cm - B/W - gelatin silver bromide/film (acetate) |
| Categories | Offices and factories > Pirelli tower |
| Image 1 di 2 | |
| Number | 19784 |
| Definition | print on paper |
| Full description of the subject | View of the tower "growing" |
| Measurements | 24 x 17,6 cm ca. |
| Image 1 di 2 | |
| Number | 19783 |
| Definition | print on paper |
| Full description of the subject | View of the top floor of the Pirelli Tower under construction |
| Measurements | 16,8 x 23 cm ca. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.