Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | stampe su carta (5) |
| Period | 1958 |
| Place taken | Milano Bicocca |
| General description of the subject | La portineria dello stabilimento Pirelli in Viale Sarca 222 a Milano Bicocca |
| Technical data |
stampe su carta - 13 X 18 cm - B/N - gelatina bromuro d'argento/carta |
| Categories | Offices and factories > Milano-Bicocca > Building 120 |
| Offices and factories > Sarca porter's lodge - building 95 |
| Image 1 di 5 | |
| Number | 1 |
| Definition | stampa su carta |
| Full description of the subject | La portineria di Viale Sarca 222 |
| Measurements | 13 x 18 ca |
| Image 1 di 5 | |
| Number | 2 |
| Definition | stampa su carta |
| Full description of the subject | La portineria di Viale Sarca 222 e il Fabbricato 120 |
| Measurements | 13 x 18 ca |
| Image 1 di 5 | |
| Number | 3 |
| Definition | stampa su carta |
| Full description of the subject | Il tratto di Viale Sarca in corrispondenza della portineria al civico 222. In primo piano il Fabbricato 120. Sullo sfondo il Laboratorio Cavi (Fabbricato 307) e la Torre Piezometrica dell'acquedotto di Milano |
| Measurements | 13 x 18 ca |
| Image 1 di 5 | |
| Number | 4 |
| Definition | stampa su carta |
| Full description of the subject | L'entrata della portineria su Viale Sarca 222 |
| Measurements | 13 x 18 ca |
| Image 1 di 5 | |
| Number | 5 |
| Definition | stampa su carta |
| Full description of the subject | La portineria di Viale Sarca 222 e il Fabbricato 120 |
| Measurements | 13 x 18 ca |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.