Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | various materials (10) |
| Author | photo: Bianchi Photo: Cera Publifoto |
| Period | December 1955 |
| Place taken | Milan |
| General description of the subject | Views of the Pirelli stand at the 33rd International Cycle and Motorcycle Exhibition 1955. Displays of cycles from the 19th century. Display of bicycle inner tubes and motorcycle tyres. Visit of the Hon. Minister for Transport, Armando Angelini. View of the Superga stand. The stand was designed by Bob Noorda. |
| Technical data |
B/W Gelatin silver bromide/paper
4 Positives - 23.5 x 18 - B/W - gelatin silver bromide/paper 4 Positives - 24 x 18 - B/W - gelatin silver bromide/paper 1 Positive - 17 x 23 - B/W - gelatin silver bromide/paper 1 duplicate - 16.7 x 12.8 - B/W - gelatin silver bromide/film (polyester) |
| People | [Castellani, Arrigo] Angelini, Armando (On.) |
| Categories | Exhibitions and trade fairs > Milan Bicycle and Motorcycle Show |
| Products > Tyres | |
| Vehicles > Bicycles > Bicycle | |
| Vehicles > Bicycles > Dandy horse |
| Image 1 di 2 | |
| Number | 12813 |
| Definition | print on paper |
| Full description of the subject | Display of Pirelli bicycle and motorcycle tyres. On display to the right is the wooden pedal-driven "Draisine" from 1855. |
| Image 1 di 2 | |
| Number | 13674 |
| Definition | print on paper |
| Full description of the subject | The Hon. Minister, Armando Angelini with Arrigo Castellani visiting the Pirelli stand. Display of the pedal-driven "Draisine" from 1855. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.