Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (27) |
| Author | Publifoto |
| Period | from 12 April 1954 to 29 April 1954 |
| Place taken | Milan |
| General description of the subject | Views of Pirelli stands at the 32nd Milan Trade Fair in 1954. Display of products from Azienda Monza, Azienda Articoli Tecnici, Sapsa, Suole Coria, Azienda Articoli Vari and Sirti. Views of stands damaged by the fire which broke out in the spaces between 19 and 20 April. |
| Technical data |
8 Positives - 23.4 x 17.5 - B/W - gelatin silver bromide/paper 1 Positive - 24 x 18.5 - B/W - gelatin silver bromide/paper 12 Positives - 24 x 18.2 - B/W - gelatin silver bromide/paper 1 Positive - 23.5 x 17.5 - B/W - gelatin silver bromide/paper 4 slides - 12.5 x 10 - colour - colour slides |
| People | Castellani, Arrigo Munari, Bruno |
| Categories | Exhibitions and trade fairs > Fiera Campionaria di Milano |
| Products > Miscellaneous products > Polyethylene articles | |
| Products > Miscellaneous products > Technical articles > Resivite hoses | |
| Products > Miscellaneous products > Footwear > Soles > Coralba | |
| Products > Miscellaneous products > Footwear > Soles > Coria > Coriacrep | |
| Products > Miscellaneous products > Latex materials > Gommapiuma |
| Image 1 di 10 | |
| Number | 9261 |
| Definition | print on paper |
| Full description of the subject | Plastic materials pavilion - View of the Pirelli stand after the fire. The damage caused by the fire can be seen. |
| Image 1 di 10 | |
| Number | 9266 |
| Definition | print on paper |
| Full description of the subject | Plastic materials pavilion - View of the Pirelli stand after the fire. The damage caused by the fire can be seen. |
| Image 1 di 10 | |
| Number | 8313 |
| Definition | print on paper |
| Full description of the subject | Plastic materials pavilion- General view of the Pirelli stand. Display of polyethylene containers and foam rubber chairs. |
| Image 1 di 10 | |
| Number | 8888 |
| Definition | print on paper |
| Full description of the subject | Plastic materials pavilion - Azienda Monza stand - Display of items in resivite and polyethylene. |
| Image 1 di 10 | |
| Number | 8883 |
| Definition | print on paper |
| Full description of the subject | Coria sole pavilion - Display of Coria-soled footwear |
| Image 1 di 10 | |
| Number | 8311 |
| Definition | slide |
| Full description of the subject | Plastic materials pavilion - Azienda Monza stand - Display of items in resivite and polyethylene. |
| Image 1 di 10 | |
| Number | 8310 |
| Definition | slide |
| Full description of the subject | Plastic materials pavilion - Azienda Monza stand - Display of items in resivite and polyethylene. |
| Image 1 di 10 | |
| Number | 8312 |
| Definition | slide |
| Full description of the subject | Plastic materials pavilion - Azienda Monza stand - Display of items in resivite and polyethylene. |
| Image 1 di 10 | |
| Number | 8317 |
| Definition | slide |
| Full description of the subject | Coria sole pavilion - Display of footwear and Coria soles. |
![[Arrigo Castellani] with some people in front of the Sirti stand.](https://www.fondazionepirelli.org/archivio-storico/dm_0/PIRELLI/pirellixDamsPhoto001/thumb/IT/PIRELLI/FT0001/0000006960/IT.PIRELLI.FT0001.0000006960.0007.jpg "[Arrigo Castellani] with some people in front of the Sirti stand.")
| Image 1 di 10 | |
| Number | 11216 |
| Definition | print on paper |
| Full description of the subject | [Arrigo Castellani] with some people in front of the Sirti stand. |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.