Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (6) |
| Author | Riccardi, Carlo |
| Period | 1957 |
| Place taken | Roma - Sanremo |
| General description of the subject | 4th Cinema Motor Rally for the Nastro d'oro Supercortemaggiore in 1957 |
| Technical data |
6 positives - 24 x 18 - B/W - gelatin silver bromide/paper |
| People | Allasio, Marisa Risso, Roberto Noël, Magali |
| Categories | Sport > Car races > Pirelli technical assistance |
| Sport > Car races > Rally > Rally del Cinema | |
| Vehicles > Automobiles > Fiat > Fiat TV |
| Image 1 di 6 | |
| Number | 16530 |
| Definition | print on paper |
| Full description of the subject | Actors Magali Noël and Roberto Risso push Fiat TV no. 2 in which they took part in the 4th Cinema Motor Rally in 1957 |
| Image 1 di 6 | |
| Number | 16531 |
| Definition | print on paper |
| Full description of the subject | Actors Magali Noël and Roberto Risso read the rules of the 4th Cinema Motor Rally 1957, sitting in the Fiat TV no. 2 in which they entered the event |
| Image 1 di 6 | |
| Number | 16532 |
| Definition | print on paper |
| Full description of the subject | Actress Marisa Allasio photographed next to a Pirelli Technical Team vehicle during the 4th Cinema Motor Rally 1957 |
| Image 1 di 6 | |
| Number | 16533 |
| Definition | print on paper |
| Full description of the subject | Actress Marisa Allasio photographed next to a Pirelli Technical Team vehicle during the 4th Cinema Motor Rally 1957 |
| Image 1 di 6 | |
| Number | 16534 |
| Definition | print on paper |
| Full description of the subject | Actress Marisa Allasio photographed next to a Pirelli Technical Team vehicle during the 4th Cinema Motor Rally 1957 |
| Image 1 di 6 | |
| Number | 16535 |
| Definition | print on paper |
| Full description of the subject | Actress Marisa Allasio photographed next to a Pirelli Technical Team vehicle during the 4th Cinema Motor Rally 1957 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.