Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Photographic shoot |
| Definition of the object | Positives (3) |
| Author | Breveglieri, Walter (Fotowall) |
| Period | [1954] |
| General description of the subject | Drivers Umberto Masetti, Alberto Ascari, Gigi Villoresi and Enrico Lorenzetti |
| Technical data |
3 positives - 17.4 x 24; 24.3 x 18; 24 x 18 - B/W - gelatin silver bromide/paper |
| People | Ascari, Alberto Masetti, Umberto Lorenzetti, Enrico Villoresi, Gigi |
| Image 1 di 3 | |
| Number | 10603 |
| Definition | print on paper |
| Full description of the subject | Drivers Gigi Villoresi (left) and Alberto Ascari (right) with four other men. |
| Image 1 di 3 | |
| Number | 10604 |
| Definition | print on paper |
| Full description of the subject | Racing driver Alberto Ascari (left) and motorcycle rider Umberto Masetti (right) |
| Image 1 di 3 | |
| Number | 10605 |
| Definition | print on paper |
| Full description of the subject | Motorcycle riders Umberto Masetti (left) and Enrico Lorenzetti (right) with Alberto Ascari |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.