NABA and the Pirelli Foundation for “Amici in Viaggio”
A restyling of the paediatrics wing of Niguarda General Hospital, Milan
Amici in Viaggio (Travelling Friends) is a project born out of a collaboration between the Pirelli Foundation and Nuova Accademia delle Belle Arti (NABA), a Milan art academy, for the restyling of the waiting and admissions areas dedicated to the young patients of the new paediatrics wing at Niguarda General Hospital in Milan. For the project, the Pirelli Foundation provided the company’s wealth of cultural heritage-three and a half kilometres of photos, periodicals, advertisements, sketches and other documents dating all the way back to 1872-to the students and faculty of the academy’s Communication Design programme (2014-2015).
The illustration on the cover of a Pirelli toy catalogue from the 1950, which is kept in the Foundation’s Historical Archives, served as inspiration for the stories of five characters that will be welcoming children from 23 December, including: Fred, the penguin; Barba, the elephant; Mimi, the seahorse; Tita, the giraffe; Dado, the dog; and Ginger, the seal. This partnership with NABA is part of the Pirelli Foundation’s ongoing commitment both to keeping its historical heritage relevant by making it available to the communities in which the organisation operates and to promoting the creative talents of the young people in those communities.
A restyling of the paediatrics wing of Niguarda General Hospital, Milan
Amici in Viaggio (Travelling Friends) is a project born out of a collaboration between the Pirelli Foundation and Nuova Accademia delle Belle Arti (NABA), a Milan art academy, for the restyling of the waiting and admissions areas dedicated to the young patients of the new paediatrics wing at Niguarda General Hospital in Milan. For the project, the Pirelli Foundation provided the company’s wealth of cultural heritage-three and a half kilometres of photos, periodicals, advertisements, sketches and other documents dating all the way back to 1872-to the students and faculty of the academy’s Communication Design programme (2014-2015).
The illustration on the cover of a Pirelli toy catalogue from the 1950, which is kept in the Foundation’s Historical Archives, served as inspiration for the stories of five characters that will be welcoming children from 23 December, including: Fred, the penguin; Barba, the elephant; Mimi, the seahorse; Tita, the giraffe; Dado, the dog; and Ginger, the seal. This partnership with NABA is part of the Pirelli Foundation’s ongoing commitment both to keeping its historical heritage relevant by making it available to the communities in which the organisation operates and to promoting the creative talents of the young people in those communities.